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Books > Professional & Technical > Transport technology > Aerospace & aviation technology
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Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.)
Loot Price: R2,219
Discovery Miles 22 190
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Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.)
Series: Management for Professionals
Expected to ship within 12 - 17 working days
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This book presents an overall picture of both B2B and B2C marketing
strategies, concepts and tools, in the aeronautics sector. This is
a significant update to an earlier book successfully published in
the nineties which was released in Europe, China, and the USA. It
addresses the most recent trends such as Social Marketing and the
internet, Customer Orientation, Project Marketing and Con current
Engineering, Coopetition, and Extended Enterprise. Aerospace
Marketing Management is the first marketing handbook richly
illustrated with executive and expert inputs as well as examples
from parts suppliers, aircraft builders, airlines, helicopter
manufacturers, aeronautics service providers, airports, defence and
military companies, and industrial integrators (tier-1, tier-2).
This book is designed as a ready reference for professionals and
graduates from both Engineering and Business Schools.
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