Aerospace Marketing Management - A Handbook for the Entire Value Chain (Hardcover, 2014 ed.)

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Management for Professionals
Release date:	November 2013
First published:	2014
Authors:	Philippe Malaval • Christophe Benaroya • Jonathan Aflalo
Dimensions:	235 x 155 x 38mm (L x W x T)
Format:	Hardcover
Pages:	590
Edition:	2014 ed.
ISBN-13:	978-3-319-01353-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Project management Books > Business & Economics > Business & management > Management of specific areas > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Professional & Technical > Energy technology & engineering > Electrical engineering > Power generation & distribution Books > Professional & Technical > Transport technology > Aerospace & aviation technology > General
LSN:	3-319-01353-X
Barcode:	9783319013534

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