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Wirkung Von Limited Editions Fur Marken - Theoretische UEberlegungen Und Empirische UEberprufung (German, Paperback, 2009 ed.) Loot Price: R2,043
Discovery Miles 20 430
Repayment Terms: R191 pm x 12*
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Wirkung Von Limited Editions Fur Marken - Theoretische UEberlegungen Und Empirische UEberprufung (German, Paperback, 2009 ed.):...

Wirkung Von Limited Editions Fur Marken - Theoretische UEberlegungen Und Empirische UEberprufung (German, Paperback, 2009 ed.)

Prof Dr Franz-Rudolf Esch; Kai Winter

Series: Marken- Und Produktmanagement

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Loot Price R2,043 Discovery Miles 20 430 | Repayment Terms: R191 pm x 12*

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Kai Winter fuhrt eine umfassende Untersuchung zu Limited Editions im Fast Moving Consumer Goods -Bereich aus der Management- und Konsumentenperspektive durch. Er gibt einen tiefgehenden Einblick, welche Mechanismen den Reiz von Limited Editions auf den Konsumenten ausmachen und wie die Wahrnehmung der Marke durch Limited Editions positiv beeinflusst werden kann.
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General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: Marken- Und Produktmanagement
Release date: April 2009
First published: April 2009
Foreword by: Prof Dr Franz-Rudolf Esch
Authors: Kai Winter
Dimensions: 210 x 148 x 15mm (L x W x T)
Format: Paperback - Trade
Pages: 267
Edition: 2009 ed.
ISBN-13: 978-3-8349-1680-8
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1680-3
Barcode: 9783834916808

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