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Books > Business & Economics > Business & management > Sales & marketing
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Wirkung Von Limited Editions Fur Marken - Theoretische UEberlegungen Und Empirische UEberprufung (German, Paperback, 2009 ed.)
Loot Price: R2,022
Discovery Miles 20 220
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Wirkung Von Limited Editions Fur Marken - Theoretische UEberlegungen Und Empirische UEberprufung (German, Paperback, 2009 ed.)
Series: Marken- Und Produktmanagement
Expected to ship within 10 - 15 working days
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Kai Winter fuhrt eine umfassende Untersuchung zu Limited Editions
im Fast Moving Consumer Goods -Bereich aus der Management- und
Konsumentenperspektive durch. Er gibt einen tiefgehenden Einblick,
welche Mechanismen den Reiz von Limited Editions auf den
Konsumenten ausmachen und wie die Wahrnehmung der Marke durch
Limited Editions positiv beeinflusst werden kann.
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