Public Relations - South African Perspectives (Paperback)

'Public relations: South African perspectives', will revisit the concept of public relations within the South African environment, being mindful of what is transpiring in the global arena. The title provides South African perspectives on various issues in the field of public relations theory, research and practice. The publication consists of three main sections: Section 1 - provides a theoretical background to the concept of public relations. Section 2 - deals with the practical implementation of public relations. Section 3 - deals with ethics and how it impacts on public relations and the practice of public relations in organisations and society. A variety of South African case studies are supplied to illustrate the state of the public relations profession in the country.

General

Imprint:	Heinemann Publishers (Pty) Ltd
Country of origin:	South Africa
Release date:	December 2003
Dimensions:	240 x 170 x 14mm (L x W x T)
Format:	Paperback
Pages:	314
ISBN-13:	978-0-7962-0318-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	0-7962-0318-0
Barcode:	9780796203182

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