The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell (Paperback)

The Digital Marketing Handbook teaches readers a proven model and process for turning websites from mere online billboards to assets that generate a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are an online-based business, brick-and-mortar store, or hybrid legendary copywriting pioneer Robert W. Bly will teach you how to:

- Integrate a digital marketing plan with traditional marketing outreach efforts

- Convert your website from a cost center to a profit center

- Avoid the most common, and costly, internet marketing mistakes

- Build a large and responsive email list

- Master Google AdWords, Facebook Advertising, and other traffic-generating tactics

- Drive quality leads to your online and offline storefronts

- Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads

Bly also includes an extensive resource section with links to online value ads created to give you a competitive edge.

General

Imprint:	Entrepreneur Press
Country of origin:	United States
Release date:	March 2018
Authors:	Robert W. Bly
Dimensions:	229 x 152 x 30mm (L x W x T)
Format:	Paperback
Pages:	220
ISBN-13:	978-1-59918-621-4
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Computing & IT > Internet > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-59918-621-7
Barcode:	9781599186214

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