Case Studies in the Beer Sector (Paperback)

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.

General

Imprint:	Woodhead Publishing Ltd
Country of origin:	United States
Series:	Woodhead Publishing Series in Consumer Science and Strategic Marketing
Release date:	September 2020
First published:	2021
Editors:	Roberta Capitello • Natalia Maehle
Dimensions:	229 x 152mm (L x W)
Format:	Paperback
Pages:	390
ISBN-13:	978-0-12-817734-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General Promotions
LSN:	0-12-817734-9
Barcode:	9780128177341

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