Marketing Management - Pearson New International Edition (Paperback, 4th edition)

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	July 2013
First published:	2013
Authors:	Russ Winer • Ravi Dhar
Dimensions:	280 x 215 x 20mm (L x W x T)
Format:	Paperback
Pages:	496
Edition:	4th edition
ISBN-13:	978-1-292-02341-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-292-02341-4
Barcode:	9781292023410

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