Research Methods in Language Attitudes (Paperback)

Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	July 2022
Editors:	Ruth Kircher • Lena Zipp
Dimensions:	243 x 169 x 23mm (L x W x T)
Format:	Paperback - Trade
Pages:	475
ISBN-13:	978-1-108-81166-8
Categories:	Books > Language & Literature > Language & linguistics > Sociolinguistics Books > Language & Literature > Language & linguistics > Sign languages, Braille & other linguistic communication Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Psychology > Social, group or collective psychology Promotions
LSN:	1-108-81166-3
Barcode:	9781108811668

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