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Books > Reference & Interdisciplinary > Communication studies
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Research Methods in Language Attitudes (Paperback)
Loot Price: R932
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Research Methods in Language Attitudes (Paperback)
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Attitudes towards spoken, signed, and written language are of
significant interest to researchers in sociolinguistics, applied
linguistics, communication studies, and social psychology. This is
the first interdisciplinary guide to traditional and cutting-edge
methods for the investigation of language attitudes. Written by
experts in the field, it provides an introduction to attitude
theory, helps readers choose an appropriate method, and guides
through research planning and design, data collection, and
analysis. The chapters include step-by-step instructions to
illustrate and facilitate the use of the different methods as well
as case studies from a wide range of linguistic contexts. The book
also goes beyond individual methods, offering guidance on how to
research attitudes in multilingual communities and in signing
communities, based on historical data, with the help of priming,
and by means of mixed-methods approaches.
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