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Books > Social sciences > Psychology > Cognition & cognitive psychology
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The Stylistics of 'You' - Second-Person Pronoun and its Pragmatic Effects (Hardcover, New Ed)
Loot Price: R2,824
Discovery Miles 28 240
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The Stylistics of 'You' - Second-Person Pronoun and its Pragmatic Effects (Hardcover, New Ed)
Expected to ship within 12 - 17 working days
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This book takes 'you', the reader, on board an interdisciplinary
journey across genre, time and medium with the second-person
pronoun. It offers a model of the various pragmatic functions and
effects of 'you' according to different variables and linguistic
parameters, cutting across a wide range of genres (ads, political
slogans, tweets, news presentation, literary genres etc.), and
bringing together print and digital texts under the same
theoretical banner. Drawing on recent research into
intersubjectivity in neuropsychology and socio-cognition, it delves
into the relational and ethical processing at work in the reading
of a second-person pronoun narrative. When 'you' takes on its more
traditional deictic function of address, the author-reader channel
can be opened in different ways, which is explored in examples
taken from Fielding, Bronte, Orwell, Kincaid, Grimsley, Royle,
Adichie, Bartlett, Auster, and even Spacey's 'creepy' 2018 YouTube
video, ultimately foregrounding continuities and contrasts in the
positioning of the audience.
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