|
Books > Reference & Interdisciplinary > Communication studies
|
Buy Now
Fundamentals of Mobile Marketing - Theories and practices (Hardcover, New edition)
Loot Price: R3,254
Discovery Miles 32 540
You Save: R172
(5%)
|
|
|
Fundamentals of Mobile Marketing - Theories and practices (Hardcover, New edition)
Expected to ship within 12 - 17 working days
|
The convergence of the Internet and mobile telephony in the late
1990s produced a revolutionary business management tool: mobile
marketing. Yet despite an increasing number of research
publications and books focused on general business issues, many key
concepts have seldom been explicated thoroughly. This book offers
the first comprehensive coverage of mobile marketing from a
theoretical and practical perspective, arguing that pragmatic
mobile marketing tools need to be understood in terms of "why" so
that theories can be advanced. Questions relating to a theoretical
framework of mobile marketing, factors influencing the adoption of
mobile marketing, and other applications and cases of mobile
marketing are provided alongside historical background. This is a
student-friendly text with up-to-date examples and issues presented
throughout. Bibliographic references as well as a comprehensive
glossary are provided at the end of the book.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
bundle available
(1)
(5)
(2)
