Build an effective and practical digital marketing strategy with
this bestselling guide, covering everything from automation and
analytics to integrating AI. Digital Marketing Strategy is a global
bestseller, and a one-stop guide to structuring and building a more
strategic approach to digital marketing. Now fully updated, this
third edition covers the integration of AI in marketing,
e-commerce, marketing automation, affiliate marketing and how to
use digital analytical tools, plus new strategies for the latest
cookie changes and privacy protection. Digital Marketing Strategy
will show you how to effectively select, align and manage digital
channels and operations, to streamline a successful digital
marketing strategy for measurable, optimized results. Recommended
by the Chartered Institute of Marketing (CIM), it is supported by
real-world case studies from the likes of Coca-Cola, Spotify,
Airbnb, Adidas and Hostelworld as well as checklists, key terms and
insights from leading industry practitioners to help you develop
your own digital marketing strategy. This book is an invaluable
guide for both digital marketing students and entry-level to
mid-management marketing professionals. Accompanying online
resources consist of practical implementation guides spanning SEO,
paid-search, email, lead-generation, as well as presentation slides
and activity sheets.
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