Marketing Planning (Paperback)

"Marketing Planning: Where Strategy Meets Action" offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book's unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.

General

Imprint:	Prentice Hall
Country of origin:	United States
Release date:	August 2011
First published:	2012
Authors:	Stephan Sorger
Dimensions:	232 x 179 x 17mm (L x W x T)
Format:	Paperback
Pages:	360
ISBN-13:	978-0-13-254470-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	0-13-254470-9
Barcode:	9780132544702

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