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Books > Business & Economics > Business & management > Sales & marketing > Public relations
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PR! - A Social History Of Spin (Paperback, Reissue)
Loot Price: R845
Discovery Miles 8 450
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PR! - A Social History Of Spin (Paperback, Reissue)
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A history of public relations, this work begins with World War I,
when Ivy Lee, one of America's first corporate PR men, helped
create a new climate in which public relations and corporate image
management would become paramount in American society. Ewen
chronicles the development of a culture that we now take for
granted. He examines the social conditions that spawned public
relations, ideas that inspired its strategists, the increasing use
of images as tools of persuasion, and the ways that the rise of
public relations interacted with the changing dynamics of public
life itself.
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