If you believe that the answer no is but a request for more
information and understand that the best closing questions are
rhetorical, you understand the basic art of sales. If you can teach
that art to others, you have the makings of a good sales manager.
But not all good sales managers are equal; some are forward
thinking enough to be good leaders as well as managers. To be a
leader you have to see failures as opportunities to learn and you
have to understand the best way to respond to any challenge is to
anticipate it before it arrives.
In The Art of Mastering Sales Management, Thomas Cook shares the
proven practices and principles of good salesmanship that have made
him a highly successful businessman and one of the most
sought-after sales trainers in the world today. Written for those
managers and executives who want to elevate the performance of
their entire teams in this age of globalization and minimal
margins, the book provides core lessons supported with cases
studies garnered during the author s 35 years of hands-on
experience over a diversity of businesses. This engaging and timely
volume:
- Explores the current world events that are changing the art of
selling
- Provides proven strategies, techniques, and tips for higher-end
sales personnel and those who manage them
- Looks at ways to provide exemplary leadership during uncertain
times
- Offers a daily regimen that will turn success into the result
of practiced habit
Change has become an absolute constant in the business world.
That s good news for those who are prepared to respond rather than
merely react. The Art of Mastering Sales Management, will helps
become a creative problem-solver. Heed its advice and turn your
sales people from common employees into contributing committed
stakeholders.
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