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International Corporate Public Affairs Management - Politische Kommunikationsnetzwerke Multinationaler Unternehmen (German, Paperback) Loot Price: R922
Discovery Miles 9 220
International Corporate Public Affairs Management - Politische Kommunikationsnetzwerke Multinationaler Unternehmen (German,...

International Corporate Public Affairs Management - Politische Kommunikationsnetzwerke Multinationaler Unternehmen (German, Paperback)

Thomas Beck

Series: Europaeische Hochschulschriften / European University Studie, 108

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Loot Price R922 Discovery Miles 9 220 | Repayment Terms: R86 pm x 12*

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Das Buch erstellt einen analytischen Bezugsrahmen fur die Erfassung und Evaluation kommunikativer Einflussbeziehungen von Unternehmen. Bislang mangelte es an perspektivischer Vielfalt, theoretischen Fundierungsmoeglichkeiten und geeigneten Instrumenten zur Rekonstruktion und Analyse des komplexen politischen Beziehungsmanagements Multinationaler Unternehmen. Der Autor verknupft Schlusselkonzepte des Issues- und Stakeholdermanagements, der Politikfeldanalyse, Tauschtheorie und Lobbyismusforschung mit dem Netzwerkansatz. Das Ergebnis ist eine neuartige Forschungsheuristik, die es moeglich macht, Public Affairs aus relationaler Perspektive zu betrachten und themenzentrierte politische Anspruchsgruppenkommunikation von Organisationen zu analysieren.

General

Imprint: Peter Lang Ag
Country of origin: Switzerland
Series: Europaeische Hochschulschriften / European University Studie, 108
Release date: December 2015
Authors: Thomas Beck
Dimensions: 210 x 148 x 7mm (L x W x T)
Format: Paperback
Pages: 134
ISBN-13: 978-3-631-66706-4
Languages: German
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Education > General
Books > Social sciences > Politics & government > Political science & theory
Books > Business & Economics > Business & management > General
Books > Humanities > History > History of specific subjects > History of specific institutions
Books > Social sciences > Sociology, social studies > Social research & statistics > General
Books > History > History of specific subjects > History of specific institutions
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LSN: 3-631-66706-X
Barcode: 9783631667064

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