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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Business Marketing Management - B2B, International Edition (Paperback, 11th edition)
Loot Price: R954
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Business Marketing Management - B2B, International Edition (Paperback, 11th edition)
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Reflecting the latest trends and issues, market-leading BUSINESS
MARKETING MANAGEMENT: B2B, 11E, International Edition delivers
comprehensive, cutting-edge coverage that equips readers with a
solid understanding of today's fast-paced B2B market. Highlighting
the similarities--and emphasizing the differences--between consumer
goods and B2B marketing, this proven text focuses on market
analysis, organizational buying behavior, relationship management,
and the ensuing adjustments required in the marketing strategy
elements used to reach organizational customers. Its managerial
approach ties chapter concepts directly to real-world decision
making. The new edition also includes additional emphasis on
automated B2B practices and the impact of the Internet.
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