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Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value-Not Price (Hardcover, 4th edition)
Loot Price: R639
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Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value-Not Price (Hardcover, 4th edition)
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The global, go-to guide that started the Value Selling
Revolution-now updated for today's market "Value" is about more
than just price. Good salespeople understand that and know what
differentiates their products from that of competitors. In the
first edition of Value-Added Selling, industry guru Tom Reilly
tackled the most common problem that salespeople faced: overcoming
customer concerns about pricing. That book went on to become the
global, go-to guide for value-added selling. Since then, the
industry-and the world-has changed dramatically. Developments in
technology, including price comparison apps and search engines, now
provide consumers with more information than ever, making it much
harder to value and sell your product. Additionally, millennials,
who now comprise the largest population in the workforce, prefer to
do things differently than prior generations. This updated fourth
edition of Reilly's classic guide examines the latest trends and
technology that have impacted the market and provides expert advice
on leveraging current technology to increase sales. Value-Added
Selling, 4th Edition offers proven strategies and tactics to help
you not only close more sales but improve repeat business without
compromising on price. You'll learn how to anticipate the needs,
wants, and concerns of buyers from the very beginning of the sales
process. The book shows how to compete more profitably by selling
value, not price.
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