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Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Hardcover, New edition)
Loot Price: R2,270
Discovery Miles 22 700
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Public Relations Strategy, Theory, and Cases - Praxis at Its Best (Hardcover, New edition)
Expected to ship within 12 - 17 working days
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Presenting a robust introduction to public relations strategy, this
book helps readers explore their perceptions of what strategy is or
might be; highlights influencers of strategic decision making such
as distinctions among B2B, B2C, and B2G as well as public relations
roles and organization types; discusses the education and training
value and limitations of the popular case study; and provides a
easy-to-understand overview of four theories important for every
"student" (academic and non-academic) of public relations to
understand. Excellence theory, contingency theory, rhetorical
theory, and social capital theory are introduced. In the spirit of
praxis (the application of theory to practice), the authors provide
theory-specific and other relevant "keys" for use as the reader
seeks to apply what is read to actual public relations cases. As
might be expected, highly structured case studies that clearly
distinguish between objectives, strategies and tactics are included
for the purposes of education and training. The featured set of
case studies includes: March of Dimes Rebrand; Inside Pediatrics
Children's Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR;
TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad
Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US;
Pinnacle Not So Silent Night; Lee Jeans-Influencer Relations; Fight
CRC One Million Strong Collection; Tips for Kids-Seventeen Years
Later; and Dairy Queen's Fan Food Not Fast Food Campaign:
Retrospective Cases Analysis from the Outside.
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