Customer satisfaction is a critical factor to the potential success
or failure of a business. By implementing the latest marketing
strategies, organizations can better withstand the competitive
market. Strategic Marketing Management and Tactics in the Service
Industry is an essential reference publication that features the
latest scholarly research on service strategies for competitive
advantage across industries. Covering a broad range of topics and
perspectives such as customer satisfaction, healthcare service, and
microfinance, this book is ideally designed for students,
academics, practitioners, and professionals seeking current
research on best practices to build rapport with customers.
General
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