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Marketing for Special and Academic Libraries - A Planning and Best Practices Sourcebook (Paperback)
Loot Price: R1,107
Discovery Miles 11 070
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Marketing for Special and Academic Libraries - A Planning and Best Practices Sourcebook (Paperback)
Series: Medical Library Association Books Series
Expected to ship within 12 - 17 working days
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Here's an easy-to-follow, practical, easily-implementable,
21st-Century marketing book for academic and special libraries.
Written by two practicing librarians who are passionate about
communicating with users, the book provides both the inspiration
and drive to market your library and practical tips and suggestions
on how to do that effectively. Topics covered include: *The process
of planning a marketing campaign and how some time spent on
planning at the outset can help keep you focused and help you
determine your level of success. *The importance of using brands
and brand identity to help you establish your library's brand and
market that aggressively to your users and potential users. Brand
consistency is stressed here. *Marketing tools: oDigital
publications, oSocial media, oVisual and print marketing materials,
oPersonal interactions oEvents you can use throughout the year. For
each topic, we will talk about best practices, what works, what
often doesn't, and we share best concise case studies from all
types of academic and special libraries.
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