Hospitality Marketing and Consumer Behavior - Creating Memorable Experiences (Hardcover)

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

General

Imprint:	Apple Academic Press Inc.
Country of origin:	Canada
Series:	Advances in Hospitality and Tourism
Release date:	June 2017
First published:	2017
Editors:	Vinnie Jauhari
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	360
ISBN-13:	978-1-77188-378-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN:	1-77188-378-2
Barcode:	9781771883788

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