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Books > Business & Economics > Business & management > E-commerce
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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Hardcover)
Loot Price: R5,961
Discovery Miles 59 610
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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Hardcover)
Series: Advances in E-Business Research
Expected to ship within 12 - 17 working days
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Social media platforms have emerged as an influential and popular
tool in the digital era. No longer limited to just personal use,
the applications of social media have expanded in recent years into
the business realm. Analyzing the Strategic Role of Social
Networking in Firm Growth and Productivity examines the role of
social media technology in organizational settings to promote
business development and growth. Highlighting a range of relevant
discussions from the public and private sectors, this book is a
pivotal reference source for professionals, researchers,
upper-level students, and academicians.
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