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Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Hardcover) Loot Price: R6,101
Discovery Miles 61 010
Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Hardcover): Vladlena Benson, Ronald Tuninga,...

Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity (Hardcover)

Vladlena Benson, Ronald Tuninga, George Saridakis

Series: Advances in E-Business Research

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Loot Price R6,101 Discovery Miles 61 010 | Repayment Terms: R572 pm x 12*

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Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity examines the role of social media technology in organizational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

General

Imprint: IGI Global
Country of origin: United States
Series: Advances in E-Business Research
Release date: July 2016
Editors: Vladlena Benson • Ronald Tuninga • George Saridakis
Dimensions: 229 x 152 x 38mm (L x W x T)
Format: Hardcover
Pages: 422
ISBN-13: 978-1-5225-0559-4
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > Development economics
Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > Internet > General
Books > Computing & IT > Social & legal aspects of computing > General
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LSN: 1-5225-0559-8
Barcode: 9781522505594

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