This is a how-to' sourcebook to establishing and managing an
export marketing business. The authors include details for getting
started, analyzing products for export potential, ' methods of
generating sales leads, and other points of interest. The book is
geared towards marketing managers, entrepreneurs, and trade
associations and local elected officials.
"Business Information Alert"
What business knowledge is needed to get ahead in export
marketing? What factors should be considered before entering the
export marketing field? How can export marketing managers maximize
sales while minimizing risks? Nagel and Ndyajunwoha bring their
unique combination of academic, governmental, trade association,
and private sector experience to bear in this guide to establishing
and managing an export marketing business. They examine the
background and future of export marketing in order to assess the
decision to enter the field. Also discussed are details for getting
started, analyzing a product's export potential, methods of
generating sales leads, the finer points of export sales
negotiation, tips on establishing foreign distribution networks,
and getting paid.
General
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