From unraveling the confusion surrounding digital TV to revealing
the inner workings of Nielsen ratings Broadcast Television: A
Complete Guide to the Industry takes an impartial and in-depth look
at the business of commercial television. Unlike many books
addressing this topic, the purpose of this primer is not to support
a partisan opinion about what is right or wrong with television but
rather to provide objective information from which the reader can
make his or her own judgments. To that end the organization and
presentation style is also unique in that the industry is explained
as a dynamic and interdependent system of technology, economics,
and regulation. This systems approach to learning helps the reader
understand better the interwoven parts of television business. As a
concise and highly focused overview of the business of commercial
television, Broadcast Television: A Complete Guide to the Industry
can serve as a stand-alone text or as a supplement to other course
readings addressing an array of topics involving television today.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
