Global Marketing, Global Edition (Paperback, 10th edition)

For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	February 2020
First published:	2020
Authors:	Warren Keegan • Mark Green
Dimensions:	269 x 213 x 20mm (L x W x T)
Format:	Paperback
Pages:	632
Edition:	10th edition
ISBN-13:	978-1-292-30402-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	1-292-30402-2
Barcode:	9781292304021

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