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Transcultural Communication Through Global Englishes - An Advanced Textbook for Students (Hardcover)
Loot Price: R4,099
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Transcultural Communication Through Global Englishes - An Advanced Textbook for Students (Hardcover)
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This textbook introduces current thinking on English as a global
language and explores its role in intercultural and transcultural
communication. It covers how English functions as a lingua franca
in multilingual scenarios alongside other languages in a wide
variety of global settings, and the fluid and dynamic links between
English, other languages, and cultural identities and references.
The implications for English language teaching (ELT), academia,
business, and digital communication are explored. Contemporary
research and theory are presented in an accessible manner,
illustrated with examples from current research, and supported with
discussions and tasks to enable students to relate these ideas to
their own experiences, needs, and interests. Each chapter contains
activities to help students orientate towards the topic, reflect on
personal experiences and opinions, and check their understanding.
Additionally, a detailed glossary of key terminology in Global
Englishes and Intercultural Communication is provided. Exploring in
depth the links between Global Englishes, Intercultural
Communication research, and Transcultural Communication reasearch,
this is key reading for all advanced students and researchers in
Global or World Englishes, English as a Lingua Franca (ELF), and
Intercultural Communication.
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