Dalrymple's Sales Management - Concepts and Cases, 10e (Hardcover, 10th Edition)

Easily accessible, real-world and practical, "Dalrymple's Sales Management 10e" by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	July 2015
First published:	December 2008
Authors:	WL Cron
Dimensions:	256 x 213 x 24mm (L x W x T)
Format:	Hardcover
Pages:	528
Edition:	10th Edition
ISBN-13:	978-0-470-16965-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN:	0-470-16965-6
Barcode:	9780470169650

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