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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Kundenclubs & More (German, Paperback, Softcover reprint of the original 1st ed. 2004) Loot Price: R1,904
Discovery Miles 19 040
Repayment Terms: R178 pm x 12*
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Kundenclubs & More (German, Paperback, Softcover reprint of the original 1st ed. 2004): Wolfgang Hartmann, Ralf Kreutzer,...

Kundenclubs & More (German, Paperback, Softcover reprint of the original 1st ed. 2004)

Wolfgang Hartmann, Ralf Kreutzer, Holger Kuhfuss

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Loot Price R1,904 Discovery Miles 19 040 | Repayment Terms: R178 pm x 12*

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Die Autoren vermitteln das komplette Know-how zum Thema Kundenclubs anschaulich und leicht nachvollziehbar: Zielsetzung, Teilnehmergewinnung, Leistungsangebot, Kundenkommunikation, Handlerintegration, Club-Controlling, Datenmanagement und Logistik. Mit konkreten Fallbeispielen von S-points, Swarovski, Payback, Open Business Club, Pampers, VW und Maggi.

General

Imprint: Vieweg+teubner Verlag
Country of origin: Germany
Release date: July 2012
First published: 2004
Authors: Wolfgang Hartmann • Ralf Kreutzer • Holger Kuhfuss
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Paperback
Pages: 280
Edition: Softcover reprint of the original 1st ed. 2004
ISBN-13: 978-3-322-82479-0
Languages: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 3-322-82479-9
Barcode: 9783322824790

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