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Affective Publics - Sentiment, Technology, and Politics (Paperback)
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Affective Publics - Sentiment, Technology, and Politics (Paperback)
Series: Oxford Studies in Digital Politics
Expected to ship within 12 - 17 working days
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Over the past few decades, we have witnessed the growth of
movements using digital means to connect with broader interest
groups and express their points of view. These movements emerge out
of distinct contexts and yield different outcomes, but tend to
share one thing in common: online and offline solidarity shaped
around the public display of emotion. Social media facilitate
feelings of engagement, in ways that frequently make people feel
re-energized about politics. In doing so, media do not make or
break revolutions but they do lend emerging, storytelling publics
their own means for feeling their way into events, frequently by
making those involved a part of the developing story. Technologies
network us but it is our stories that connect us to each other,
making us feel close to some and distancing us from others.
Affective Publics explores how storytelling practices facilitate
engagement among movements tuning into a current issue or event by
employing three case studies: Arab Spring movements, various
iterations of Occupy, and everyday casual political expressions as
traced through the archives of trending topics on Twitter. It
traces how affective publics materialize and disband around
connective conduits of sentiment every day and find their voice
through the soft structures of feeling sustained by societies.
Using original quantitative and qualitative data, Affective Publics
demonstrates, in this groundbreaking analysis, that it is through
these soft structures that affective publics connect, disrupt, and
feel their way into everyday politics.
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