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A Research Agenda for Media Economics (Paperback): Alan B Albarran A Research Agenda for Media Economics (Paperback)
Alan B Albarran
R982 Discovery Miles 9 820 Ships in 12 - 17 working days

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions. Chapters explore globalization, industry organization, social and ethical aspects of media firms, new media viability and the historical eras of media economics. Presenting a range of streams of inquiry and topics needing more study and development, this Research Agenda looks at new and innovative ways to stimulate thought around key research questions and designs. PhD students and scholars of media studies and media economics will benefit from the expansion of basic concepts, theories and methods found in this key book. It will also be critical reading for media professionals looking to understand more about the impact and importance of contemporary media relations. Contributors include: A.B. Albarran, Á. Arrese, M. Barrett, A.J. Coffey, C.A. Hollifield, W.-y. Hsu, C. Kolo, Y.-l. Liu, M. Medina, B.I. Mierzejewska, M.E. Gutiérrez-Rentería, U. Rohn, A. Sánchez-Tabernero, C. Shao, X. Zhang

The Media Economy (3rd edition): Alan B Albarran The Media Economy (3rd edition)
Alan B Albarran
R6,370 Discovery Miles 63 700 Ships in 12 - 17 working days

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of COVID-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.

The Media Economy (3rd edition): Alan B Albarran The Media Economy (3rd edition)
Alan B Albarran
R2,113 Discovery Miles 21 130 Ships in 9 - 15 working days

This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function across global, national, household, and individual levels of society. Second, it assesses how key forces such as technology, globalization, regulation, and consumer aspects are constantly evolving and influencing media industries. This new edition incorporates thoroughly updated theory and research as well as expanded case studies that include examples from international markets such as Asia, Europe, and Latin America. It builds on the contributions of the previous edition by providing new references and current data to define and analyze today’s media markets and offers a more expansive assessment of streaming business models as well as the effects of COVID-19 on the media economy. Written in an accessible style and presenting a holistic global perspective of the role of media in the global economy, the textbook provides crucial insights for students and practitioners of media economics, media management and media industries.

A Research Agenda for Media Economics (Hardcover): Alan B Albarran A Research Agenda for Media Economics (Hardcover)
Alan B Albarran
R2,870 Discovery Miles 28 700 Ships in 12 - 17 working days

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions. Chapters explore globalization, industry organization, social and ethical aspects of media firms, new media viability and the historical eras of media economics. Presenting a range of streams of inquiry and topics needing more study and development, this Research Agenda looks at new and innovative ways to stimulate thought around key research questions and designs. PhD students and scholars of media studies and media economics will benefit from the expansion of basic concepts, theories and methods found in this key book. It will also be critical reading for media professionals looking to understand more about the impact and importance of contemporary media relations. Contributors include: A.B. Albarran, A. Arrese, M. Barrett, A.J. Coffey, C.A. Hollifield, W.-y. Hsu, C. Kolo, Y.-l. Liu, M. Medina, B.I. Mierzejewska, M.E. Gutierrez-Renteria, U. Rohn, A. Sanchez-Tabernero, C. Shao, X. Zhang

The Social Media Industries (Hardcover, New): Alan B Albarran The Social Media Industries (Hardcover, New)
Alan B Albarran
R4,150 Discovery Miles 41 500 Ships in 12 - 17 working days

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:

  • Business models found among the social media industries and social media as a form of marketing.
  • Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.
  • Discussions of ethics and privacy as applied to the area of social media.
  • An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.

Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Time and Media Markets (Hardcover): Alan B Albarran, Angel Arrese Reca Time and Media Markets (Hardcover)
Alan B Albarran, Angel Arrese Reca
R4,138 Discovery Miles 41 380 Ships in 12 - 17 working days

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.
Specific topics examined in the volume include:
* a philosophical look at the concept of time and its application to media markets;
* temporal aspects of media distribution for the media industries, and how time affects their activities;
* the impact of increasing media industry consolidation and convergence on managerial effectiveness;
* approaches to time by CNN and its various cache of news channels, in a managerial context;
* the application of niche theory as a framework to examine competition between the Internet and television;
* Internet access in the United Kingdom and Europe, examining the cost of time for online access;
* the exchange of time and money in the television market for advertising; and
* a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.
With its origins in the third World Media Economics conference, held in 2000, "Time and Media Markets" is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

Time and Media Markets (Paperback): Alan B Albarran, Angel Arrese Reca Time and Media Markets (Paperback)
Alan B Albarran, Angel Arrese Reca
R1,518 Discovery Miles 15 180 Ships in 12 - 17 working days

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

Media Management and Economics Research in a Transmedia Environment (Hardcover): Alan B Albarran Media Management and Economics Research in a Transmedia Environment (Hardcover)
Alan B Albarran
R4,602 Discovery Miles 46 020 Ships in 12 - 17 working days

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

The Social Media Industries (Paperback, New): Alan B Albarran The Social Media Industries (Paperback, New)
Alan B Albarran
R1,286 Discovery Miles 12 860 Ships in 12 - 17 working days

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Media Management and Economics Research in a Transmedia Environment (Paperback): Alan B Albarran Media Management and Economics Research in a Transmedia Environment (Paperback)
Alan B Albarran
R1,590 Discovery Miles 15 900 Ships in 12 - 17 working days

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

The Twenty-First-Century Media Industry - Economic and Managerial Implications in the Age of New Media (Hardcover, New): John... The Twenty-First-Century Media Industry - Economic and Managerial Implications in the Age of New Media (Hardcover, New)
John Allen Hendricks; Contributions by Alan B Albarran, Robert Bellamy, Alexander Cohen, Tony R. DeMars, …
R4,212 Discovery Miles 42 120 Ships in 10 - 15 working days

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Social Media and Living Well (Hardcover): Berrin A Beasley, Mitchell R. Haney Social Media and Living Well (Hardcover)
Berrin A Beasley, Mitchell R. Haney; Contributions by Alan B Albarran, Paul Bloomfield, Kathy Brittain Richardson, …
R3,359 Discovery Miles 33 590 Ships in 10 - 15 working days

What is well-being? Is it a stable income, comfortable home, and time shared with family and friends? Is it clean drinking water and freedom from political oppression? Is it finding Aristotle's Golden Mean by living a life of reason and moderation? Scholars have sought to define well-being for centuries, teasing out nuances among Aristotle's writings and posing new theories of their own. With each major technological shift this question of well-being arises with new purpose, spurring scholars to re-examine the challenge of living the good life in light of significantly altered conditions. Social media comprise the latest technological shift, and in this book leading scholars in the philosophy and communication disciplines bring together their knowledge and expertise in an attempt to define what well-being means in this perpetually connected environment. From its blog prototype in the mid-to-late-2000s to its microblogging reality of today, users have been both invigorated and perplexed by social media's seemingly near-instant propagation. Platforms such as Facebook, Twitter, YouTube, Instagram, and LinkedIn have been hailed as everything from revolutionary to personally and societally destructive. In an exploration of the role social media play in affecting well-being, whether among individuals or society as a whole, this book offers something unique among academic tomes, an opening essay by an executive in the social media industry who shares his observations of the ways in which social communication conventions have changed since the introduction of social media. His essay is followed by an interdisciplinary academic exploration of the potential contributions and detractions of social media to well-being. Authors investigate social media's potential influence on friendship, and on individuals' physical, emotional, social, economic, and political needs. They consider the morality of online deception, how memes and the very structure of the internet inhibit rational social discourse, and how social media facilitate our living a very public life, whether through consent or coercion. Social media networks serve as gathering places for the exchange of information, inspiration, and support, but whether these exchanges are helpful or harmful to well-being is a question whose answer is necessary to living a good life.

The Media Economy (Hardcover, 2nd edition): Alan B Albarran The Media Economy (Hardcover, 2nd edition)
Alan B Albarran
R7,281 Discovery Miles 72 810 Ships in 10 - 15 working days

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

The Media Economy (Paperback, 2nd edition): Alan B Albarran The Media Economy (Paperback, 2nd edition)
Alan B Albarran
R2,470 Discovery Miles 24 700 Ships in 10 - 15 working days

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today's media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

Social Media and Living Well (Paperback): Berrin A Beasley, Mitchell R. Haney Social Media and Living Well (Paperback)
Berrin A Beasley, Mitchell R. Haney; Contributions by Alan B Albarran, Paul Bloomfield, Kathy Brittain Richardson, …
R1,611 Discovery Miles 16 110 Ships in 10 - 15 working days

What is well-being? Is it a stable income, comfortable home, and time shared with family and friends? Is it clean drinking water and freedom from political oppression? Is it finding Aristotle's Golden Mean by living a life of reason and moderation? Scholars have sought to define well-being for centuries, teasing out nuances among Aristotle's writings and posing new theories of their own. With each major technological shift this question of well-being arises with new purpose, spurring scholars to re-examine the challenge of living the good life in light of significantly altered conditions. Social media comprise the latest technological shift, and in this book leading scholars in the philosophy and communication disciplines bring together their knowledge and expertise in an attempt to define what well-being means in this perpetually connected environment. From its blog prototype in the mid-to-late-2000s to its microblogging reality of today, users have been both invigorated and perplexed by social media's seemingly near-instant propagation. Platforms such as Facebook, Twitter, YouTube, Instagram, and LinkedIn have been hailed as everything from revolutionary to personally and societally destructive. In an exploration of the role social media play in affecting well-being, whether among individuals or society as a whole, this book offers something unique among academic tomes, an opening essay by an executive in the social media industry who shares his observations of the ways in which social communication conventions have changed since the introduction of social media. His essay is followed by an interdisciplinary academic exploration of the potential contributions and detractions of social media to well-being. Authors investigate social media's potential influence on friendship, and on individuals' physical, emotional, social, economic, and political needs. They consider the morality of online deception, how memes and the very structure of the internet inhibit rational social discourse, and how social media facilitate our living a very public life, whether through consent or coercion. Social media networks serve as gathering places for the exchange of information, inspiration, and support, but whether these exchanges are helpful or harmful to well-being is a question whose answer is necessary to living a good life.

The Twenty-First-Century Media Industry - Economic and Managerial Implications in the Age of New Media (Paperback): John Allen... The Twenty-First-Century Media Industry - Economic and Managerial Implications in the Age of New Media (Paperback)
John Allen Hendricks; Contributions by Alan B Albarran, Robert Bellamy, Alexander Cohen, Tony R. DeMars, …
R1,799 Discovery Miles 17 990 Ships in 10 - 15 working days

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

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