Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Scotch or Irish? Bourbon or rye? However you like your whisky, this book is a masterful blend of history, terminology, tips and memorable quips. Topped up with dozens of recipes to suit any whisky lover's palate - from classic cocktails to Scotch-imbued fudge and smoky bourbon glaze - this neat little miscellany will deepen your appreciation of this superlative spirit.

Proclaimed a masterwork when it was originally published in 1995, The Book of Bourbon and Other Fine American Whiskeys by Gary Regan and Mardee Haidin Regan runs the gamut of American whiskey. This widely acclaimed work contains details on every aspect of American whiskey up to the mid-1990s. This landmark book contains a concise look at how whiskey in America evolved from the time of the Pilgrims, right through to the end of the twentieth century. Every distillery that was around at that time is comprehensively covered. The vast majority of American whiskeys on the market are described. There are cocktail recipes, recipes for appetizers, entrees, and desserts, all containing whiskey. There's even a chapter that offers guidance to aficionados visiting Kentucky and Tennessee.

Nashville Cocktails is an elegant collection of over 100 recipes inspired by Music City.

These signature drink recipes from Nashville hotspots pay homage to this lively city. With over 100 recipes and dozens of bartender profiles, you can drink like a local whether you're just visiting or entertaining at home. From honky-tonks to cozy speakeasies,locals and tourists alike will discover new watering holes that are sure to satisfy all tastes. With the best signature creations by prominent mixologists in the area, this book offers a detailed rundown of the best locations Nashville has to offer. Within the gorgeous, die-cut covers, you'll find:

• More than 100 essential and exciting cocktail recipes, including recipes for bespoke ingredients and other serving suggestions
• Interviews with the city’s trendsetting bartenders and mixologists
• Bartending tips and techniques from the experts
• Food and drink hotspots across the city
• And much more!

The flavor of bourbon adds flair and sophistication to every occasion. Celebrations in the Bluegrass State -- or any state, for that matter -- are never complete without the unique richness of this signature drink. Every holiday party is made warmer with bourbon balls and velvety bourbon eggnog, and no respectable Kentucky Derby party is complete without ice-cold mint juleps.

Bourbon Desserts features more than seventy-five decadent desserts using America's native spirit. Celebrated food writer and home chef Lynn Marie Hulsman brings together a collection of confections highlighting the complex flavor notes of Kentucky bourbon, which are sure to delight the senses. Organized by category and beautifully presented, the delectable recipes include Bourbon Cr?me Brulee, Watermelon Julep Pops, Drunken Hot-Fudge Pudding Cake, Derby Morning Maple-Bourbon Hotcake Syrup, and Grandma Rose's Big Race Pie. Giving readers the confidence to prepare these easy-to-execute desserts, this cookbook also features fun facts about bourbon and its origins as well as tips and tricks for working in the kitchen.

Designed for the amateur boozy baker but sophisticated enough for the culinary professional, the indispensable collection of recipes in Bourbon Desserts proves an old saying: "What whiskey and butter won't cure, there's no cure for."

An introductory survey of the industry's history precedes the dictionary proper--articles arranged in alphabetical order which describe virtually every facet of the industry. Institutions, personalities, legislation, terminology, histories of breweries and distillers, and more. Twelve appendixes enhance the book's usefulness.

The story behind Faygo, a Detroit soft drink company since 1907. The Faygo Book is the social history of a company that has forged a bond with a city and its residents for more than a century. The story of Faygo, Detroit's beloved soda pop, begins over a hundred years ago with two Russian immigrant brothers who were looking to get out of the baking business. Starting with little more than pots, pails, hoses, and a one-horse wagon, Ben and Perry Feigenson reformulated cake frosting recipes into carbonated beverage recipes and launched their business in the middle of the 1907 global financial meltdown. It was an improbable idea. Through recessions and the Great Depression, wartime politics, the rise and fall of Detroit's population, and the neverending challenges to the industry, the Feigensons persisted. Out of more than forty bottlers in Detroit's ""pop alley,"" Faygo remained the last one standing. Within the pages of The Faygo Book, author Joe Grimm carefully measures out the ingredients of a successful beverage company in spite of dicey economic times in a boom-and-bust town. Take a large cup of family-when the second generation of Feigensons gambled with the chance at national distribution while the odds were stacked against them-and add a pinch of innovation-not just with their rambunctious rainbow of flavors but with packaging and television advertising that infused Faygo with nostalgia. Mix in a quality product-award-winning classics (and some flops) that they insisted on calling ""pop"" despite the industry's plea for a more grown-up name. Stir in a splash of loyalty to its locally hired employees, many of whom would stay withFaygo for decades. These are the values on which Faygo has hung its hat for generations, making it an integral part of communities across the country. The Faygo Book is the story of a pop, a people, and a place. These stories and facts will tickle the taste buds and memories of Detroiters and Faygo lovers everywhere.

'The true pioneer of civilization is not the newspaper, not religion, not the railroad but Whiskey!' - Mark Twain From illicit distillation to worldwide export, whisky has a powerful and multi-faceted history. Writers including Robert Burns, James Joyce and Haruki Murakami have all mused on it, and there are strong opinions on every aspect, even down to how the word itself should be spelled. A staple of the classic cocktail, whisky is at the heart of diverse cultures around the globe, both in the established whisky traditions of Scotland and Ireland and in newer practices, such as the first Swedish malt whisky distillery, Mackmyra, opened in 1999. This book will take you to whisky landmarks all over the world, including the record-breaking Karuizawa distillery in Japan and Kavalan, the distillery that put Taiwanese whisky on the map. Get to grips with the four key ingredients - grain, wood, yeast and time - then learn how to taste whisky like a pro, from glassware to cocktails, and become a part of the international whisky family.

Wine connoisseurs, gardeners, and home winemakers will find the latest techniques and varieties discussed in the updated edition. With thorough, illustrated instructions, readers learn how to choose and prepare a vineyard site; construct sturdy and effective trellising systems; plant, prune, and harvest the right grapes for a particular climate; press, ferment, age, and bottle wine; and judge wine for clarity, colour, aroma, body, and taste. With this update, Jeff Cox also explains how to select and grow grapes so that home winemakers can create their own sparkling wine, ice wine, port-style wine, and dessert wine.

The world's best-selling annual wine guide.

Hugh Johnson's Pocket Wine Book is the essential reference book for everyone who buys wine - in shops, restaurants, or on the internet. Now in its 47th year of publication, it has no rival as the comprehensive, up-to-the-minute annual guide.

Providing clear succinct facts and commentary on the wines, growers and wine regions of the whole world, the book also reveals which vintages to buy, which to drink and which to cellar, which growers to look for and why. Hugh Johnson's Pocket Wine 2024 gives clear information on grape varieties, local specialities and how to match food with wines that will bring out the best in both.

This latest edition of Hugh Johnson's Pocket Wine includes a colour supplement on Chardonnay, the world's most obliging grape, discussing everything from history and taste to texture, fashion and the role oak plays - and of course who makes the best Chardonnays around the world.

'James Crowden is Britain's best cider writer ... Cider Country is the book we've all been waiting for.' Oz Clarke Join James Crowden as he embarks on a journey to distil the ancient origins of cider, uncovering a rich culture and philosophy that has united farmer, maker and drinker for millennia. LONGLISTED FOR THE 2021 ANDRE SIMON FOOD AND DRINK AWARD Cidermaking has been at the heart of country life for hundreds of years. But the fascinating story of how this drink came into existence and why it became so deeply rooted in the nation's psyche has never been told. In order to answer these questions, James Crowden traces an elusive history stretching back to the ancient, myth-infused civilisations of the Mediterranean and the wild apple forests of Kazakhstan. Meeting cider experts, farmers and historians, he unearths the surprising story of an apple that travelled from east to west and proved irresistible to everyone who tasted it. Upon its arrival in Britain, monks, pirates and politicians formed a pioneering and evangelical fan base, all seeking the company of a drink that might guide them through uncertain times. But the nation's love-affair with cider didn't fully blossom until after the reformation, when the thirst for knowledge about the drink was at its peak. This infatuation with experimentation would lead to remarkable innovations and the creation of a 'sparkling cider', a technique that pre-dated Dom Perignon's champagne by forty years. Turning to the present day, Crowden meets the next generation of cider makers and unearths a unique philosophy that has been shared through the ages. In the face of real challenges, these enterprising cider makers are still finding new ways to produce this golden drink that is enjoyed by so many. Spanning centuries and continents, Cider Country tells the story of our country through the culture, craft and consumption of our most iconic rural drink.

The agave plant was never destined to become tasteless, cheap tequila. Follow Gary Nabhan and David Suro Pinera on the trail with archaeologists and botanists to caves where 9,000-year-old remains of agaves have been found, and then fast track to the 1990s, the peak of the "margarita craze," before a deadly cocktail of microbes devastated blue agave plants on Mexican lands. Culled from decades of fieldwork and interviews with mezcaleros in eight Mexican states, Agave Spirits reveals the stunning innovations emerging today across the mezcal supply chain and offers solutions for improving sustainability and equity. Thousands of years of tradition are inspiring a new generation of individuals (including women), with an explosion of cutting-edge science pointing a way forward for the betterment of the drink and the lives of the people who create it. Agave Spirits boldly delights in the most flavourful and memorable spirits humankind has ever sipped and savoured.

Following the success of African Brew, the first ever book to showcase the South African craft beer scene, beer-centric author Lucy Corne is back with a second homage to hops and grain. Beer Safari takes readers on a journey through the microbreweries of South Africa, stopping to chat to each brewer along the way.

The book is laid out geographically to assist the reader in planning his or her own beer safari. Look out for the 'Big Five Pints' – the author’s pick of the very best South African craft beers. There is also space for beer aficionados to scribble their own tasting notes alongside each brewery’s beer menu.

Beer Safari is the only South African beer book whose author has, in person, visited every one of the 100-plus breweries to get the brewers’ stories, photograph their often quirky brewing setups and of course, to taste their beers. Peppered between the inspiring tales of passionate brewers, are snippets of essential beer knowledge – ideal for the 'beerginner' – alongside checklists that will appeal to newbie beer drinkers and veterans alike. Whether readers are looking for family-friendly beery weekends away, the cutest brewpubs with the finest views or a list of where to go for South Africa’s hoppiest ales, Beer Safari is a comprehensive and user-friendly guide.

The directory showcases everything needed to continue the beer journey – for those who prefer to enjoy other people’s wares, there are recommendations for liquor stores and bars offering a supreme selection of beer. Those who yearn to brew their own will find information on homebrewing stores, courses and clubs throughout the country. Written in Corne’s signature light-hearted style, and with a fresh, vibrant design, Beer Safari perfectly captures the exciting and unpretentious nature that characterises the South African craft beer scene.

Owner of Chateau Lynch-Bages, Grand Cru Classe of Pauillac, Jean-Michel Cazes is an international figure in wine. He has contributed to bringing the Bordeaux vineyard into the modern day and bears witness to the upheavals in the wine world over the past 50 years. After a golden age crowned by the 1855 classification which made Bordeaux crus the most famous wines in the world, the Bordeaux vineyards took time to integrate the changes of the 20th and 21st centuries. Jean-Michel Cazes witnessed the crisis of the 1970s which saw the aura of Bordeaux tarnish and the price of its wines collapse. He was a major player in their revival and their tireless ambassador. The family history and personal journey of this enthusiastic entrepreneur, winegrower at heart, make his book a real saga. His experience and his wise reflections are all keys to deciphering the complex heritage and functioning of the grands crus of Bordeaux. This book, translated by leading Bordeaux expert, Jane Anson, is his story, not just of his own journey, but of the evolution of wine-making over the 20th century and into the 21st, where his son now runs one of the most progressive chateaux in the world, in a new facility designed by Pei Partnership.

Now completely revised and updated, this new edition of the essential consumer guide to wine features all the most current information for today's wine landscape. The authors, longtime wine educators at The Culinary Institute of America, have added all the latest and most relevant information to their award-winning book, including new picks for the best regional producers, off-the-beaten-path finds, and bargain bottles. With a practical, anti-snob attitude, the emphasis is always on enjoying wine to the fullest in real-world scenarios and getting the best value for your dollar, whether splurging on a special-occasion bottle or deciding on your own "house" wine. All the basics are covered, including the major wine grapes, flavor profiles, and decoding labels, plus up-to-date information on established and up-and-coming regions, advice on pairing wine with everything from Korean short ribs to all-American burgers, opinions on wine gadgets (yea or nay?), and more. Cheers

Toast to the good life with the Red Rocker's best cocktail recipes! Sammy Hagar may be best known as the former frontman of the iconic band Van Halen. His fans know him as the Red Rocker and as the songwriter behind hits like "I Can't Drive 55," "Right Now," and "Why Can't This Be Love." However, music is just one of his passions. Sammy is a businessman, a connoisseur of great cocktails, and the creator of Cabo Wabo Tequila, Sammy's Beach Bar Rums, and-along with his good friend and celebrity restaurateur Guy Fieri-a line of Santo Tequilas and Mezquila. He created Cabo Wabo Cantinas and Sammy's Beach Bar & Grills so people could hang out with their friends and families, have a few drinks, laugh, and enjoy the good times and unique cultures of the places he enjoys most-and the recipes in Sammy's Cocktail Hits: 85 Personal Favorites from the Red Rocker reflect those differences. In addition to bartending basics and cocktail foundations, chapters include: Splash of Aloha! - Hawaii's coolest cocktails Mas Tequila - South of the Border cocktails Sinful Signatures - VIP, Vegas-inspired cocktails Tinseltown Twists with Cleveland Pre-Funk - an original mix of Hollywood and Cleveland's best cocktails Encore - More of Sammy's personal favorite cocktails Enjoy drinks such as the Coconut Mojito, Maui Mama, Tiki Swizzle, Blanco Gimlet, Coco Loco, Coronarita, Santo Oaxaca, Santa Paloma, Brazilian Kiss, Vojito, Strawberry Surf, and Black & Blue Lemonade, and more!

Easy Cocktails features over 100 cocktails all made with four ingredients or less! Forget the syrups and foams and make quick cocktails at home. With Easy Cocktails on hand you'll be able to mix an amazing variety of cocktails, all of which are made with four ingredients or less, at a moment's notice. Just because a drink only has a few ingredients doesn't mean it can't be great, and this book features over 100 delicious drinks, from classics to newfangled mixes. Innovation is spurred by tradition and being able to make the most of what you've got on hand is an essential lesson, which Easy Cocktails is all about. This is the home bartender's go-to guide.

This title shows you how to make all the fabulous vodka drinks, from the Screwdriver, Harvey Wallbanger and Sea Breeze to more exotic concoctions such as the Chilli Vodkatini, Apres-Ski and French Horn. It includes entertaining anecdotes and short histories about each cocktail, with expert tips on how to prepare and blend the ingredients, and how to serve the finished drink. It offers handy advice on essential cocktail-making equipment, the glasses and hints and tips, including creative ideas for garnishes and decorations. It is a useful guide to the different types of vodka on the market, from Russia, Poland, Sweden and Finland, as well as vodkas that have infusions of blackcurrant, cherry and bison-grass added. Simple, yet sophisticated, vodka is one of the world's most popular and versatile spirits. It is always served very cold, then drunk in a variety of ways: it can be knocked back as a quick shot or sipped slowly; drunk neat or blended with other spirits and mixers; or used to accompany dishes such as Russian caviar. This book contains a selection of 50 vodka mixes that you can make at home, from classics such as the Screwdriver to concoctions including Kew Punch and Soft Fruit and Ginger Cup. Each recipe begins by explaining the history of the cocktail - for example, the Vodkatini was made famous by James Bond and is "shaken, not stirred". There are also guidelines on how to serve vodka, the bartending equipment you will need, the types of glasses that can be used and tricks of the trade, such as crushing ice, frosting glasses, making decorative twists, muddling drinks and steeping vodka with fruit and chillies. The art of cocktail-making is as appealing as ever, and whichever type of vodka mix you prefer, this book will help you to enjoy a delicious tipple even more.