Italy has grappa, Russia has vodka, Jamaica has rum. Around the world, certain drinks--especially those of the intoxicating kind--are synonymous with their peoples and cultures. For Mexico, this drink is tequila. For many, tequila can conjure up scenes of body shots on Cancun bars and coolly garnished margaritas on sandy beaches. Its power is equally strong within Mexico, though there the drink is more often sipped rather than shot, enjoyed casually among friends, and used to commemorate occasions from the everyday to the sacred. Despite these competing images, tequila is universally regarded as an enduring symbol of "lo mexicano."
"Tequila Distilling the Spirit of Mexico" traces how and why tequila became and remains Mexico's national drink and symbol. Starting in Mexico's colonial era and tracing the drink's rise through the present day, Marie Sarita Gaytan reveals the formative roles played by some unlikely characters. Although the notorious Pancho Villa was a teetotaler, his image is now plastered across the labels of all manner of tequila producers--he's even the namesake of a popular brand. Mexican films from the 1940s and 50s, especially Western comedies, buoyed tequila's popularity at home while World War II caused a spike in sales within the whisky-starved United States. Today, cultural attractions such as Jose Cuervo's "Mundo Cuervo" and the Tequila Express let visitors insert themselves into the Jaliscan countryside--now a UNESCO-protected World Heritage Site--and relish in the nostalgia of pre-industrial Mexico.
Our understanding of tequila as Mexico's spirit is not the result of some natural affinity but rather the cumulative effect of U.S.-Mexican relations, technology, regulation, the heritage and tourism industries, shifting gender roles, film, music, and literature. Like all stories about national symbols, the rise of tequila forms a complicated, unexpected, and poignant tale. By unraveling its inner workings, Gaytan encourages us to think critically about national symbols more generally, and the ways in which they both reveal and conceal to tell a story about a place, a culture, and a people. In many ways, the story of tequila is the story of Mexico.

A companion volume to The Philosophy of . . . Beards and Coffee, this witty history of wine - its cultivation and enjoyment - sheds light on the rich traditions of wine from around the world. An apt gift for oenophiles everywhere, it includes chapters on the development of wine production, from the use of casks to bottles to the switch from feet to presses, as well as tracing the global shift of wine production from traditional wine-producing regions to emerging wine exporters. With a selective focus on unexpected facts and lesser-known characters connected with wine, from the Greek gods of wine to the monks who created Champagne and the ingenious ways French winemakers protected priceless vintages during wartime, this gift edition explores the historical influences that have shaped our drinking taste.

"Love love love this book!" - one of over 300 *FIVE STAR* Amazon reviews! START YOUR BLENDERS! Whatever your fitness regimen, health goals, or daily routine, this massive book of 100+ recipes has the perfect smoothies for every occasion, including: Zesty Berry Morning Citrus Superload Cacao Vanilla Shake Better than Sex Elixir Limy Minty Charm Spicy Sweet Potato Shake Matcha Doing Blue Green Ocean In this comprehensive resource about every aspect of the wonderful world of healthy smoothies, author and healthy drink expert Farnoosh Brock shares her knowledge, discoveries, useful tips, and lessons learned from years of making smoothies and getting healthier from the powerhouse of nutrition from these drinks. She gives you the full scoop: How to get started How to keep it simple How to listen to your body as you add healthy smoothies into your life How to heal your body and return it to harmony using the magic of your blender Potassium-rich bananas, free radical-fighting blueberries, nutrient-rich spinach, succulent mango, light and sweet almond milk... every delicious natural ingredient you can think of pairs up in this smoothie book for devoted followers of the healthy smoothie revolution that's sweeping the nation. Wondering how to stay motivated after the initial excitement wears off? How to make smoothies quickly and efficiently while still keeping it fun and fresh? Brock talks you through these situations and many more, giving you useful tips on how to manage each as you move forward with The Healthy Smoothie Bible.

"I like the idea that wine can entertain and make you smile. That's why I'm looking forward to receiving my copy of Burp, which focuses on the design and the stories behind the labels." - Tim Atkin, wine writer, critic and Master of Wine There is a story behind every bottle of wine. As a winemaker, you can make a statement with your label. It is the showcase of your company. And more importantly, it can persuade consumers to buy your product. The label should be in line with the wine you can expect in your glass. This is why Jur Baart and Bas Korpel decided to write Burp, because they strongly believe that a wine tastes better when you know the story behind it. In the book, 40 wines are presented, each with a distinct label and a matching story. The selection of wines does not focus on the vinification technique but on the labels of the bottles. What is striking, however, is the exceptionally high proportion of natural wines. It seems this group of winemakers (in some cases new to the profession) is paying more attention to how their products are presented to their customers. Yet Burp also includes a number of all-time classics that should not be missed - essential not only in this book, but also in your wine cellar. Just like folk tales, the stories behind the wine are often passed on - and sometimes spiced up in the retelling. Rest assured that this also happens with the stories in this book. Burp will give you lots of new anecdotes to tell while drinking your next bottle of wine. Well-known producers included in the book: Chateau Mouton Rothschild, Pol Roger, Marques de Riscal Well-known winemakers included in the book: Angelo Gaja, Telmo Rodriguez, Francis Ford Coppola

Uncle Billy's Wine Guide for Novices is not intended for wine experts and others that consider themselves extremely knowledgeable about wine. This book is for the rest of us who want to learn more about the pleasures of enjoying wine and talking intelligent about it. About 8% of wine consumers consider themselves extremely knowledge about wine. Of these, about 3% consider themselves wine experts. This leaves the rest of us, about 92% who want to learn more about wine but don't want to become experts. Humor is scattered throughout the book to make your reading more enjoyable. The goal is to help you become more knowledgeable about wine and have fun doing so. And remember: "Always drink the wine you enjoy, and enjoy the wine you drink." William Allan Kritsonis, PhD, Author

Uncle Billy's Wine Guide for Novices is not intended for wine experts and others that consider themselves extremely knowledgeable about wine. This book is for the rest of us who want to learn more about the pleasures of enjoying wine and talking intelligent about it. About 8% of wine consumers consider themselves extremely knowledge about wine. Of these, about 3% consider themselves wine experts. This leaves the rest of us, about 92% who want to learn more about wine but don't want to become experts. Humor is scattered throughout the book to make your reading more enjoyable. The goal is to help you become more knowledgeable about wine and have fun doing so. And remember: "Always drink the wine you enjoy, and enjoy the wine you drink." William Allan Kritsonis, PhD, Author

From the bestselling author of This Naked Mind It's YOUR body It's YOUR mind It's YOUR choice There are a million reasons to drink. It tastes great. You feel alive. It helps you relax. But are you really in control? The Alcohol Experiment shows a new way of thinking and offers a 30-day programme with a difference. It asks you to look closer at why you drink, what you get out of it and whether it's really the alcohol that's giving you what you want. From the bestselling author of This Naked Mind, Annie Grace gives you the tools to take control of your drinking for good.

Move over, Mother Goose. Congratulations, and welcome to parenthood! Babies are a miracle, but even miracles poop. A lot. Thank goodness she's got your twinkling eyes, he's got your perfect nose, and we've got your aching back. Welcome to Hickory Daiquiri Dock: Cocktails with a Nursery Rhyme Twist ,the ultimate gift for new parents everywhere. Featuring 20 classic nursery rhymes with a decidedly grown-up twist, it's time to lose the rattle, pick up a shaker, and throw yourself an extremely quiet party. Especially if you've finally gotten the baby to sleep, which is always worth toasting to. Drinks include:,Eeny, Martini, Miny, Mo,Jack and Coke (and Jill),Ring Around the Rose,Old MacDonald Had a Flask,Baa, Baa, Black Russian, and more!

Beer and Society: How We Make Beer and Beer Makes Us takes readers on a lively journey through the social, cultural, and economic dimensions of the modern beer world. The book illustrates that beer is far more than a beverage. It represents a marker of identity, a source of pleasure, an object of connoisseurship, and a livelihood for those who produce and distribute it. Drawing on leading sociological and psychological perspectives, the authors argue that our enduring relationship with beer and its many varieties reflects the very roots of our society, including its collective values and norms, power structures, and inequity in race, gender, sexuality, and social class. Beer and Society explores these aspects of beer as sites of growing struggles for social change.

ORIGINALLY PUBLISHED in 1896, Bariana: Recueil pratique de toutes boissons Americaines et Anglaises by Louis Fouquet is regarded as the second French cocktail book ever published. But there is no question that Bariana is the first heralded French cocktail book: Unveiled in the 1898 edition of the popular Almanach Hachette encyclopaedia, a handful of Fouquet's recipes were published along with the comment that "Thanks to Mr. Louis Fouquet, the skiilful barman from the Criterion (121 r. St-Lazare) American and English beverages can now be prepared by everyone as easily as combining anisette and water." Translated into English and annotated by award-winning mixologist Charles Vexenat, Mixellany's Annotated Bariana displays Fouquet's passionate dedication to the art of bartending to a new audience of cocktail aficionados. Besides providing readers with keen insights into the Golden Age of cocktails in Paris, this book demonstrates how vintage recipes such as Fouquet's Whiskey Snapper and Martinican Cocktail come alive when adapted for modern palates and for execution by the new generation of mixologists. This special edition contains both Vexenat's annotated and translated work as well as the original French text.

From Alcohol to Zest via Herbs and Nuts, the A-Z of Homemade Liqueurs covers everything you need to know about making delicious liqueurs at home. This little book contains a wide selection of recipes, from old-time traditional recipes as well as creative, quirky variations. It also includes guidance on steeping techniques and the best kind of equipment to use, alongside other handy hints. The A-Z of Homemade Liqueurs is a kitchen staple for liqueur-making novices and experienced creators alike. The A-Z series is a fresh and fun collection of books offering readers a wealth of information on a wide range of subjects. These essential practical guides are packed to bursting with useful tips and insider knowledge, in a handy easy to digest format.

In the beginning, for me, winemaking was a romanticized notion of putting grape juice into a barrel and allowing time to perform its magic as you sat on the veranda watching the sunset on a Tuscan landscape. For some small wineries, this notion might still ring true, but for the majority of wineries commercially producing quality wines, the reality of winemaking is far more complex. The persistent evolution of the wine industry demands continual advan- ments in technology and education to sustain and promote quality winem- ing. The sciences of viticulture, enology, and wine chemistry are becoming more intricate and sophisticated each year. Wine laboratories have become an integral part of the winemaking process, necessitating a knowledgeable staff possessing a multitude of skills. Science incorporates the tools that new-age winemakers are utilizing to produce some of the best wines ever made in this multibillion dollar trade. A novice to enology and wine chemistry can find these subjects daunting and intimidating. Whether you are a home winemaker, a new winemaker, an enology student, or a beginning-to-intermediate laboratory technician, p- ting all the pieces together can take time. As a winemaker friend once told me, "winemaking is a moving target. " Introduction to Wine Laboratory Practices and Procedures was written for the multitude of people entering the wine industry and those that wish to learn about wine chemistry and enology.

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this 'revolution'. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

Portable sized edition of the award-winning ""Malt Whisky"," from Charles MacLean, a world authority on the subject of malt whisky.
This edition is produced in a smaller format than the original "Malt Whisky" to allow the whisky enthusiast to carry it as a portable companion for reference when buying, tasting, or visiting distilleries. Full color maps locate the key distilleries, while over 150 photographs capture the essence of the spirit and how it is made. Charles MacLean describes how to appreciate and get the most out of tasting malt whisky, and a detailed A-Z directory features all of Scotland's key distilleries and their whiskies with full color labels. Also included are tips on buying malt whisky, as well as a guide to distillery visitor facilities and the best whisky societies and websites. This book offers all the information any malt lover could ever need to appreciate this magical spirit to the full.

Looking to impress your family and guests with your cocktails? Look no further than this cocktail recipe book, The Bar Book - Bartending and mixology for the home cocktail enthusiast.Learn the key techniques of bartending and mixology from a master: Written by renowned bartender and cocktail blogger Jeffrey Morgenthaler, The Bar Book is the only technique-driven cocktail and bartender book out there. This indispensable guide breaks down bartending into bar essential techniques, and then applies them to building the best drinks. Over 60 of the best drink recipes: The Bar Book contains more than 60 cocktail recipes that employ the techniques you will learn in this craft cocktail book. Each technique is illustrated with how-to photography to provide inspiration and guidance. Bartending and mixology techniques include the best practices for: Juicing Garnishing Carbonating Stirring and shaking Choosing the correct ice for proper chilling and dilution of a drink And, much more If you found PTD Cocktail Book, 12 Bottle Bar, The Joy of Mixology, Death and Co., and Liquid Intelligence to be helpful among bartending and mixology books, you will find Jeffrey Morgenthaler's The Bar Book to be an essential bartender book.

The author of Free the Tipple is back with another collection of delectable cocktails-this time a literary mix inspired by the world's most iconic women writers. The fifty recipes in this volume are as unconventional, imaginative, and refreshing as the authors that inspired them. Each double-page spread includes an illustration of one important woman writer along with fascinating background about her oeuvre, personality, and points of literary distinction. And, of course, each profile is paired with a delicious recipe for a fitting cocktail. Pulling from every category-literary and genre fiction, poetry, graphic novels, essays and nonfiction- this book offers some surprising twists as well as old favorites. While each subject could provide hours of cocktail chatter, the recipes themselves are also a unique conversation starter: the Virginia Woolf-a peach-and-mint creation with a modernist flair; the Octavia Butler-an uncompromising blend featuring bourbon and port; the Jia Tolentino-a purple sparkler that puts a cerebral twist on pop culture; and the Mary Shelley-an unexpected combination of the Manhattan and the Margarita. Perfect for literary-themed parties as well as intimate gatherings, this book itself is an intoxicating, lip-loosening brew made of equal parts sophistication and fun.

In his second book for the connoisseur of whiskies and spirits, whisky expert and enthusiast Fernand Daquin has gathered 43 amusing, surprising, and memorable anecdotes about the most beautiful and luxurious bottles of whiskey he has encountered. For almost 40 years, he has been travelling through this wonderful whisky world, in search of the most striking stories and images. At close to 400 pages, with enticing illustrations, he shares these stories in his own engaging style, offering the ideal entertainment for the reader with a glass of whisky in hand.

Michael Dietsch took the mixology community by storm when he brought back a popular drink from colonial times, the shrub. Not the green, leafy kind that grow in the ground, but a vintage drink mixer that can be spiked with alcohol or prepared as a soda. Drinkers, bartenders and the media embraced the book. This new edition features a foreword by Paul Clarke, the Executive Editor of Imbibe magazine and author of The Cocktail Chronicles. Here is the definitive guide to making and using shrubs.

The New York Times bestselling author of Napa tells the captivating story of how the Napa Valley region transformed into an extraordinary engine of commerce, glamour, and an outsized version of the American dream--and how it could be lost--in "a strong plea for responsible stewardship of the land" (Kirkus Reviews).Not so long ago, wine was an exclusively European product. Now it is thoroughly American; emblematic of Napa Valley, an area idealized as the epicenter of great wines and foods and a cultural tourist destination. But James Conaway's candid book tells the other side of the romanticized story. Napa at Last Light reveals the often shadowy side of the latter days of Napa Valley--marked by complex personal relationships, immense profits, passionate beliefs, and sometimes desperate struggles to prevail. In the balance hang fortunes and personal relationships made through hard work and manipulation of laws, people, and institutions. Napans who grew up trusting in the beneficence of the "vintner" class now confront the multinational corporations who have stealthily subsumed the old family landmarks and abandoned the once glorious conviction that agriculture is the best use of the land. Hailed as the definitive Napa writer, Conaway has spent decades covering the region. Napa at Last Light showcases the greed, enviable profits, legacy, and tradition that still collide in this compelling story. The area is still full of dreamers, but of opposing sorts: those longing for a harmonious society based upon the vine, and self-styled overlords yearning for wealth and the special acclaim only fine wine can bring. Bets are still out on what the future holds. "This is a stunning and sad look at how an idyllic community became a victim of its own success...fascinating and well-researched" (Publishers Weekly, starred review).

Over 2100 vibrant photos and lively text present an exciting array of wine memorabilia. Following a look at wine and health, with a toast to readers and a look at Bacchanalia, the book takes a four part journey from the vineyard to the wine cellar. Part one looks at various tools used in growing grapes, harvesting, and the production of wine. Tools used by coopers in barrel making, wine sampling and tasting devices, and bottling tools are covered. The next step is "Drinking Wine," in which many implements for removing corks, retrieving corks, and preserving wine are revealed. Serving devices include an extraordinary batch of cradles and caddies. In part three, promotional items revealed include statues, games, fans, tokens, signs, and office accessories. The last part is a look at a fabulous collection of wine antiques from a museum in Spain. The final step is into an 1810 wine cellar with a list of "The Necessaries always wanted in Wine and Spirit Vaults, and Gentlemens Cellars."

Add a citrusy twist to your gatherings and parties! Frozen, neat, or on-the-rocks, Margaritas is the ultimate margarita handbook that will help you step up your cocktail game and features: - Over 101 recipes for making perfect margaritas - A guide to all types of tequila - A history of this citrusy cocktail's Mexican origins and its journey to the United States and the rest of the world - Necessary glasses and tools for every home bar - Creative garnishes provide plenty of ways to serve this party favorite - Recipes for delicious mocktails to satisfy the taste of everyone - Full-color photography enhances the experience of this book Margaritas is the perfect addition to any cocktail lover's collection.

World Bottled Beers is compiled by multi-award-winning beer writer Adrian Tierney-Jones, general editor of the bestselling 1001 Beers to Try Before You Die and author of several other books about beer. He is Secretary of the British Guild of Beer Writers and travels regularly to many different countries as a beer judge, writing and tasting as he goes. This carefully researched collection is a must-have for anyone seeking to taste the best beers from around the world. Easily accessible, these beers represent all the major beer styles, from bitters and stouts to pale ales and IPAs, lagered beers such as pilsener and wheat beer to Belgian lambics and trappist beers. From the light and refreshing Adnams Broad Side to the whisky-tinged Harviestoun Ola Dubh in the UK to US classics such as Sierra Nevada Bigfoot and knock-your-socks-off highly hopped Bear Republic Racer 5 IPA, discover a beer world that is rich in flavour and diversity. If you' ve never tried a Belgian trappist ale, then Westmalle Triple will tickle your taste buds, or for summer thirst quenching, take a sip of Camden US Hells or German Schneider Weisse. Whatever your palate, this book provides a pleasing beer to discover and enjoy, for any occasion.

From Nikki Van De Car, the best-selling author of Practical Magic, comes a fully-illustrated, enchanted introduction to the witch's world of modern potions, including tinctures, infusions, herbal DIYs, and magically-infused craft cocktails. Witchcraft meets cocktail craft in Potions, a contemporary introduction to the world of infusions, tisanes and herbal teas, homemade tinctures, and expertly mixed alcoholic beverages, all imbued with a healthy dose of everyday enchantment. As with all magic, intention is what makes a potion a potion, and author Nikki Van De Car uses her signature blend of holistic remedies, DIY projects, and accessible magical rituals to guide readers through the wide world of potion-making. From homebrewed kombuchas to crystal-charged cocktails, this fully illustrated guide is an essential addition to the arsenal of kitchen witches and enchanted mixologists. Organized around a series of intentions -- including Creativity, Calm, Love, Harmony, and Protection -- the chapters in this book each include teas, cocktails, kombuchas, non-alcoholic beverages, and DIY components like bitters, shrubs, and infusions, that enhance the reader's spellwork. Every recipe will involve a brief ritual of some kind, whether setting an intention, or using a crystal, sun magic, or moon magic, and each recipe will involve some form of herbal magic. Each cocktail is accompanied by a vibrant, full-color illustration, and each chapter includes longer mystical rituals to support the reader's overall magical practice.