A Next Big Idea Club Winter 2021 Must Read The ability to connect with another person's physical and emotional state is one of the most elusive interpersonal skills to develop, but this book shows you just how approachable it can be. In our fast-paced, tech-obsessed lives, rarely do we pay genuine, close attention to one another. With all that's going on in the world and the never-ending demands of our daily lives, most of us are too stressed and preoccupied to be able to really listen to each other. Often, we misunderstand or talk past each other. Many of us are left wishing that the people in our lives could really listen, understand, and genuinely connect with us. Based on cutting-edge neuroscience research and years of clinical work, psychiatrist Edward Brodkin and therapist Ashley Pallathra take us on a wide-ranging and surprising journey through fields as diverse as social neuroscience and autism research, music performance, pro basketball, and tai chi. They use these stories to introduce the four pillars of human connection: Relaxed Awareness, Listening, Understanding, and Mutual Responsiveness. Accessible and engaging, Missing Each Other explains the science, research, and biology underlying these pillars of human connection and provides exercises through which readers can improve their own skills and abilities in each.

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.

It's often reported that the number one fear among American adults is public speaking. But in today's competitive business world, effective communication is a crucial skill, and the cost of being less than effective is quite high. From the White House to boardrooms worldwide, Tim Koegel has strengthened presentations, media relations and communications skills of CEOs and world leaders alike with his renowned coaching abilities. His new book, The Exceptional Presenter lays out his techniques in a format perfectly suited to today's busy world.

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers. This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors. If you want to get closer to your target groups, you will find no greater source of inspiration than the methods presented in this book. "Experience-based Communication fills a much-neglected hole of knowledge in the Experience Economy, simultaneously making the point that proper staging and drama can make experiences more, not less, authentic. As the authors make clear, the Experience Medium IS the communicated message. This book is a very valuable addition to the pantheon of the Experience Economy." B. Joseph Pine II and James H. Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want "I normally dislike business books, and books on communication are often the worst. This book, however, has real personality and is an experience in itself to read. Would that Chief Executives of today's organisations, with their wretched, dismembered, irritating, time-consuming, soul-destroying 'We value your call' systems would spare some of their time to read this book, all our lives would be enriched as a result. It is worth remembering that there are only 100 cents in a Euro, so cost cutting is finite, whereas creating value for customers is infinite and is limited only by our own creativity and imagination. Buy this book. Enjoy it." Malcolm McDonald, Emeritus Professor at the Cranfield University School of Management "The book, Experience-Based Communication, highlights some of the most important issues regarding the embodiment of cultural artefacts and manifestos. The architectural utterance is itself experience-based. Setting the stage for human interaction it adds to both history and social behaviour. Read the book. It is an inspirational source to everyone engaged with experience-based communication!" Mette Kynne Frandsen, CEO and Architect MAA at HENNINGLARSENARCHITECTS "This book is a must-read for marketers seeking to find alternative ways to engage their target audiences in a deeper dialogue in order to build customer loyalty. In a world where the "new influencers" preside over the all important word-of-mouth, brands need to be able to offer enduring and valuable experiences that are capable of transforming ordinary customers into willing ambassadors. Charting a company's experience architecture offers the ability to gauge where they stand and score in their consumers' hearts, minds and most importantly, lives" Joseph Jaffe, President and Chief Interruptor, crayon and author of "Join the Conversation"

***WALL STREET JOURNAL BESTSELLER*** 'A smart, funny, brilliant book on how to be smart about being funny, brilliantly' Sarah Cooper 'This book has finally convinced me that joking around can actually be important and powerful' Ed Gamble 'Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights' Arianna Huffington Humour is a superpower. If you're not using it, the joke's on you. When we're kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become "serious and important people", trading laughter for bottom lines and mind-dumbing zoom calls. But the benefits of humour for our work and life are huge. Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times. Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour. Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humour you fall into - The Magnet, The Sweetheart, The Sniper or the Stand Up. Drawing on behavioural science, advice from world-class comedians and stories from top leaders, Humour, Seriously will show you how to harness the power of humour every day.

In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations. Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. A companion website features downloadable forms and further resources.

A hands-on approach to business writing which immerses students in the types of writing situations they will encounter throughout their working lives, with detailed guidance and numerous examples to help students build the skills they will need to respond to these situations effectively. In each of the core chapters, students first learn how other writers addressed a particular writing situation, such as conveying disappointing news to employees, effectively or ineffectively, before applying what they've learned through guided activities. Additionally, the book emphasizes the potentially serious consequences of ill-considered business communications, especially those delivered electronically. A chapter dedicated to business writing gaffes provides many real-world examples of these mistakes and advises students on how to avoid them. A useful addition to any course building students business writing skills.

To live is to communicate, and to communicate with confidence is a craft that one will do well to master early rather than later in life. If only the gift of the gab were enough to sail smoothly through the rough waters that the tough world is teeming with, every glib conversationalist would have a successful vocation, but that's not the case. The means of communication come naturally to human beings, but the skills that make communicating worthwhile and meaningful do not. Thankfully, anyone who wishes to can learn-and even perfect-these skills. This concise handbook focuses on the ways in which students can develop a robust career after completing their academic studies. The foundational work of nurturing and strengthening individual abilities begins during university life, but these skills need to be complemented with strategies that help the student turned professional to not only interact well with society but also earn its respect through clear, precise, and honest communication. Talent needs to be matched with competence, and the book shows exactly how one goes about doing that. It spells out the ingredients of a sound and strategic action plan that definitively aligns one's goals with one's aspirations, no matter how lofty. This plan has to be closely related to the choices, conditions, and possibilities that will be available for the kind of education and experience that individuals have and the aspirations they harbor. Students entering high school or university can use the book to review the necessary courses to choose during their academic life. Young people will find solid guidelines in it that provide a structure for planning and focusing on the skills needed when one embarks upon a fulfilling career.

Turn meetings into the best part of your day with this actionable, step-by-step guide Brainstorming meetings. Team meetings. Stakeholder meetings. Zoom meetings. Hybrid meetings. Most of us are part of more meetings than we can even count. And how many of these meetings are actually productive and valuable? Running Effective Meetings For Dummies shows you how to plan, guide, and run a great meeting, whether you're doing it face-to-face, fully virtual, or a combination of both. Authors Dr. Joseph Allen, industrial and organizational psychologist, and Emmy-award winning communications expert Karin Reed team up to walk you through the steps you need to take to make your next meeting your best one yet. You'll learn about: The different kinds of meetings and what each is supposed to accomplish How to prep for a great meeting and set the expectations of all the participants How to be an effective leader by guiding discussion during the actual meeting itself Effective follow-up and evaluation to keep your momentum and continually improve your meetings Stop enduring meeting-fatigue and start making meetings the fun, productive, and engaging events they're supposed to be. Grab a copy of Running Effective Meetings For Dummies today!

There has been a paradigm shift as to how professional knowledge is passed on. It no longer happens naturally through traditional corporate grooming and succession rituals. With less time, lower budgets, and more uncertainty, traditional mentorship models don't work in today's economy. The recent dramatic upheaval in the professional landscape has radically altered how 21st century professionals can most effectively cultivate career success. Creative Mentorship brings the most advanced mentoring methods out of the Fortune 500 boardroom and into your classroom, conference room, or even your living room, giving everyone access to groundbreaking and innovative mentoring methods utilized by today's most powerful and influential professionals. Mary Pender Greene draws upon more than 20 years of experience as a therapist, career coach, and successful executive to codify her personal system for career development, the Virtual Personal Board of Directors (VPBOD). Creative Mentorship features engaging exercises and worksheets as well as practical methods and strategies that will transform the way you approach career development. Creative Mentorship guides you, step-by-step, through the process of building your own Virtual Personal Board of Directors. Creative Mentorship will show you how to select specialized mentors who will accompany and assist you on your path to career success. A toolbox of tactics, strategies, and rules of engagement will ensure that you fully assimilate the VPBOD networking strategy, learn how to best leverage its innovative tactics, and ultimately integrate this revolutionary mentoring methodology into every aspect of your professional life. Creative Mentorship will enable you to achieve your most ambitious dreams and make your ultimate professional goals a reality.

The introvert is a personality type that draws energy from the outside inward. According to standard personality testing assessments, most people are introverts and no group is more introverted than technical professionals. Introverts are congenitally programmed to recoil from the prospect of public speaking with fear and loathing, yet making presentations to expert and non-expert audiences is an inescapable requirement for career advancement in any technical field. Presentation coach Richard Tierney rides to the rescue of fellow introverts in the IT and engineering sectors with The Introverted Presenter-his fail-safe guide to delivering competent presentations, no matter how unsuited by nature you might be to the performing arts. This short book lays out the complete process guaranteed to raise you from a debilitating state of terror and aversion to a comfortable place of clarity, calm, and competence-perhaps even brilliance, if you can train yourself to convert the free energy of your fear into controlled performance. Tierney repeatedly warns his introvert readers that they risk presentation fiasco if they skip, skimp, or change the order of any of the ten steps he prescribes for thoroughly and efficiently preparing their presentations. The surefire sequence of steps for The Introverted Presenter begins with defining your presentation's audience and objective. The next step is to write the script of your speech in stages, constructing it on the basis of proven structural rules, cognitive laws, and dramatic tricks. Then you incrementally refine and tighten your script by delivering it iteratively, first in front of a mirror and then in front of increasingly critical test audiences, progressing from your cat to your boss. When you have a well-constructed and sound-tested script in hand and only then, you may create some slides to graft into your script in support of your opening action call and your concluding takeaways, which you commit to memory. Your slides should be limited to the smallest number possible (even zero) and the fewest possible words.

This simple and clear guide to lecturing is an example-based account of effective strategies for exciting and successful lectures for academic and business lecturers. From the lecturing mindset, combating fear and nervousness, to lecturing tricks and tactics, this book discusses a wide array of practical ideas that may surprise and help even the most experienced public speakers and lecturers. The author provides unique insights into lecturing for twenty-first century audiences, based on his academic and non-academic lecturing experiences at the University of Toronto and Stanford University; experiences which have resulted in numerous institutional, provincial, and international teaching and lecturing awards. Further resources for this title, including lecture slides and videos of presentations and lectures, are available online from www.cambridge.org/9780521876100.

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible. Some of the key guidelines covered include: * Write meaningful subject lines - otherwise recipients may not even open your mail. * Always put the most important point in the first line - otherwise the reader may not read it. * Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes * Be a little too formal than too informal - you don't want to offend anyone. * If you have two long important things to say, say them in separate emails. * Give clear instructions and reasonable deadlines. * If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you. * Empathize with your recipient's busy workload. * Never translate typical phrases literally - learn equivalent phrases. The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

This is the first book ever for non-native speakers on how to conduct technical demos and training sessions. You will also learn how to present your company, and explain your products and services. The book is designed to help both those who have never done presentations before, as well as those whose English is already good but who want to improve their presentation skills. The focus is on language, rather than on the creation of slides from a technical/artistic point of view. This book will help you to: * prepare and practice a well organized, interesting and memorable presentation* give effective demos and training sessions either on site or via audio/video conference* highlight the essential points you want the audience to remember* avoid problems in English by using short easy-to-say sentences* involve your audience, check their understanding, and deal with their questions* improve your pronunciation* overcome problems with nerves and embarrassment* motivate your audience to listen and act on what you have said There is an introduction for trainers on how to teach presentations and demos within a Business English course.

If you are a non-native English speaker and make telephone calls as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of making an effective telephone call. You will learn how to: * prepare for a call both psychologically and from an English language point of view * receive calls (if you work on reception) * leave messages * find out about another company and talk about your own company * chase people (i.e. people who have not followed up your requests) * deal with difficult calls and callers, and improve your telephone manner * use the telephone while working on a help desk or helpline * resolve language difficulties (i.e. when you cannot understand the other person's English) * improve your pronunciation * use resources on the Internet to improve your listening skills The book concludes with a chapter of useful phrases. There is a brief introduction for trainers on how to teach telephone and helpdesk skills within a Business English course.

This book is a guide to taking part in meetings and negotiations, and to the socializing required before and after such events. If you are a non-native English speaker, with an intermediate level and above, and you work for a company with international relations, then this book is the solution to all your English problems! Four main topics are covered: 1. Meetings 2. Negotiations 3. Socializing 4. How to understand fast-speaking native English speakers This book is designed to be used like a manual or user guide - you don't need to read it starting from page 1. Like a manual it has lots of short subsections, and is divided into short paragraphs with many bullet points. This is to help you find what you want quickly and also to assimilate the information as rapidly and as effectively as possible. The book concludes with a chapter of useful phrases. There is an introduction for trainers on how to teach the skills required for meetings, negotiations and socializing in Business / Commercial English.

Deliver compelling presentations in any context, from a meeting with colleagues to a client pitch or keynote address. Whenever you talk to anyone, you are presenting yourself and your ideas to an audience. You are giving a presentation. This could be in person, on the phone, or via videoconference. In any case, both your content and your delivery contribute to the vitality and effectiveness of your message. Too many speakers fail to engage their audience and get their ideas across. Don't be one of them! Practical Presentation Skills will help you master the three fundamental elements responsible for a presentation's success: authenticity, focus, and strength.

Too many managers don't have what it takes to carry a good presentation. And they know it. Equally they know that to acquire the skill is to join an admired few, upwardly mobile managers. So motivation to learn is strong and rewarding. On browsing the book, readers will see the checklist approach and the carefully crafted structure that immediately conveys these skills. They will understand that this is a book of unique accessibility. Here they will learn techniques and methods of planning research and structuring information that will create inescapable conclusions by their recipients. They will be successful.