A superb historical analysis of the philosophical and technological forces that led to the development of communication genres and processes in the modern American corporation.

This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. * Addresses a gap in the existing CSR literature * Demonstrates the relevance of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Across a wide range of programs in international higher education, students prepare themselves for a career in their professional field. Learning how to communicate as a professional is an essential part of that preparation. In order to carry out their communication tasks, professionals must possess a large repertoire of knowledge and skills. They also must be able to decide what best suits the situation and the goals they want to achieve. Already during their training, students come across a variety of communication tasks that are largely new to them. For these tasks, too, they need a broad knowledge and skills repertoire from which they can make the right choices. Communicate as a Professional offers a solid foundation for students to develop the communication knowledge and skills they need, both when working as a professional after they have graduated and when following an educational program that prepares them for this future. Communicate as a Professional is the revised English version of the book Leren Communiceren, published with Noordhoff Uitgevers. Click here for the website of Communicate as a Professional with more information and supporting materials.

Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message.
The four steps:
* Form the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process.
* Become connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content.
* Ask yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too.
* Really listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.

If you are a leader - or aspiring to be one - then tools like PowerPoint detract, not add, to how your performance will be received. In fact, leadership and the ability to speak and sell yourself and your ideas are inextricably intertwined. Successful leaders speak to help listeners know themselves as well as to influence and inspire them. Chris Witt has helped hundreds of executives take their game to another level. Because, when you are a leader, being a good speaker isn't enough. You have to be a great speaker. Your reputation and the success of your business depend on being able to speak to a variety of audiences confidently and persuasively. Through contemporary and historical examples, Chris provides practical advice on how his readers can take their game to another level by understanding ideas such as: * You are the message - it's your experience, vision and character that audiences want * As a leader, you have only three speeches: to identify, to influence and to inspire * Speak less to say more. Fewer, shorter speeches have greater impact * Dare to be different. Leaders don't play by the rules; they take risks

Fragestellungen der Produktionswirtschaft und der Logistik sind oftmals aufs engste miteinander verzahnt. Insofern ist das vorliegende Werk zur Logistik als eine Art "Fortsetzung" der Anfang 2000 erschienen "Produktionswirtschaft" zu verstehen. Diesmal konnten 30 Autoren von neun deutschen Universitaten, einer australischen Universitat, zwei Fachhochschulen und aus der Praxis gewonnen werden, um im 39 Fallstudien die unterschiedlichsten Problemfelder der Logistik zu beleuchten. Der bisweilen "trockene Stoff" wird durch Illustrationen des Kunstlers Peter-Michael Glockner aufgelockert."

First published by Griffin in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job. Newly revised to cover e-mail, texts, and the latest word social media technology, the book uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring system; the Network Scorecard; this powerful guide motivates entrepreneurs to reach quality prospects, leverage new and current contacts, prompt ongoing referrals and ultimately, boost their client base and their bottom line. With this powerful guide, eager entrepreneurs uncover undeniably effective networking techniques for building, reviving, and growing their business. Following the action plans provided, entrepreneurs learn key networking strategies including how to build their social capital, farm (not hunt) relationships and referrals, leverage the four major; of their networking driver, track the results of their efforts, and more. Entrepreneurs also discover how to enhance their networking efforts with new media tools, helping them reach new levels of referrals, free promotion, and connection with their clients.

In recent years, the process and outlet for public speaking has grown with digital progressions such as TED talks and Facebook Live. Purposeful Communication in a Digital Age, 2nd Edition, provides a practical, step-by-step approach to developing and delivering effective speeches. Offering supplementary articles, case studies, and interviews with key leaders within the text and online, this is an all-in-one resource for the traditional, online, or hybrid classroom. The new edition devotes focus to presenting in the digital world, addressing both traditional and contemporary forms of presentation, and specifically directs students on seeking out credible sources when conducting research. Its eResource features video speech examples, classroom exercises, an instructor manual, and a quiz bank.

Emotional Intelligence is a complete guidebook to help you leverage your EQ for greater professional and personal success.

Research now shows that people with higher levels of emotional intelligence generally have:

• Greater job satisfaction
• A better chance of getting promoted
• A bigger salary
• A higher standard of living
• Fewer family conflicts
• A stronger immune system
• A lower chance of developing cardiovascular disorders, and
• A more fulfilled life!

Written especially for the South African workplace, this newly updated edition will show you to improve and develop your emotional intelligence by focusing on these aspects of EQ:

• Self-awareness
• Self- regard
• Assertiveness
• Empathy
• Interpersonal relations
• Problem- solving
• Impulse control
• Stress tolerance
• Flexibility
• Optimism
• And more!

Throughout the book, you will find practical tips, exercises, and case studies to help you develop your emotional intelligence. Now is your chance to open the door to a better life!

Annette Prins a senior counselling psychologist, involves herself with developing human capital. As CEO and co-owner of the company Talent and Wellness Management, she developed and presented an array of workshops in the people skills arena, for the corporate and tertiary sectors. She specialises in stress management, anxiety and mood disorders and trauma counselling.

Eugene van Niekerk has taught psychology at both under-graduate and post-graduate level. His academic background is also complimented by work as psychotherapist and corporate consultant. Eugene’s interests include, amongst others: emotional intelligence; mind-body medicine; mental health in an information society; how affective neuroscience is able to improve individual and organisational performance.

As consultant Annette Weyers has been part of the wellness industry for fifteen years. She was co-founder of the Centre for Talent and Wellness Management an organisation that offered professional services to develop human talent and promote wellness. Services to employees included support and interventions through counseling, coaching, inspirational talks and workshops. "

The Excellence Dividend is a critical new book from one of today's leading visionaries in business. This year's winner of the Thinkers 50 Lifetime Achievement Award and the CEO Reads Lifetime Contribution to the Business Book Industry Award, Tom Peters is one of the world's most revered management gurus and global business thinkers.

For decades, he has been preaching the gospel of putting people first, and in today's rapidly changing business environment, this message is more important than ever. Studies show that fewer than one-third of employees feel engaged with their work and that half of all jobs are at risk due to technology. But Peters has a solution: a sustained commitment to excellence combined with a commitment to people. These are, he argues, the only tools for coping with and thriving amidst the tsunami of change facing business today.

In The Excellence Dividend, Peters shows that nothing beats a high-quality product or service, designed and delivered by people who are as dedicated to each other as they are to their shared goal. With his unparalleled expertise and inimitable charisma, Peters offers brilliantly simple, actionable guidelines for success that any business leader can immediately implement.

After spending four decades in in pursuit of professional excellence, giving more than 3,000 presentations on the subject and working with companies around the world, Peters has delivered a contemporary personal excellence manual for any professional looking to make their mark and face today's business challenges.

No matter what your speaking challenge is, this inspirational, cleverly illustrated book will ensure you perform with passion, power and persuasion; at your very best. Whether you are chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, you'll discover how to: -Use the rule of three to win any audience over -Prepare so you can be yourself - but better -Embrace the unknown and conquer any fear Capturing a life time's work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. Superconnector shows readers why it's time to leave their bad networking habits in favor of a new three-pronged Vision-Execution-Profiting approach. It presents instructive anecdotes and winning strategies from a who's who roster of superconnectors, revealing how to systematically manage a meaningful professional community and maximize its value. Superconnector tactics include: * Defining Your Vision * Thinking Differently * Embracing a Profit Mindset * Attracting Inbound Opportunities

Professional Networking For Dummies explaine the essential techniques of networking to get you meeting and greeting in no time. This is the book to help you get into the networking mindset and avoid such self-defeating traps as expecting immediate returns or turning off new potential colleagues. The content includes information on making small talk, discovering where to meet new contacts, overcoming inhibitions and shyness, and getting into lifelong, career-building networking habits. Plus, you'll find special information on networking tools and technology, such as networking clubs, using voice and e-mail, Internet networking, and more.

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

In our communication, there are three 'elements' used to express a message: verbal content, body language, and the voice. When these elements are not congruent, we often will believe the body language and the voice. For this reason, non-verbal elements are particularly important for communicating feelings and attitudes and in engaging others; in any type of leadership role these aspects are vital in order to be an effective leader. Leading with Presence provides a practical guide as to how and why Presence in everyday interaction is a vital component of impactful leadership. This book explores and teaches about non-verbal communication such as posture, gestures, and the voice to create more awareness and understanding of the signals sent, and explains how to be present and 'in the moment,' how to connect with others, to 'read the room,' to motivate and inspire, to instill trust, to exude confidence and thus strengthen your leadership. Through theory, practical tools and exercises, this book is essential reading for all business professionals in understanding the science behind body language, and exploring, practicing and understanding Leadership Presence.

'Full of compelling advice on how to lead more effectively by choosing your words more wisely' - ADAM GRANT, author of Originals and Give and Take FT Book of the Month Your words matter more than you think Most of us use the language we inherited from a time when workers worked with their hands and managers worked with their heads. Today, your people do much more than simply follow orders. They contribute to performance and solve problems, and it's time we updated our language to reflect that. In Leadership Is Language, former US Navy captain L. David Marquet offers a radical playbook to empower your people and put your team on a path to continuous improvement. The framework will help you achieve the right balance between deliberation and action, and take bold risks without endangering your mission. Among other things, you'll learn: * How to avoid the seven common sins of questioning, from binary questions (should we do A or B?) to self-affirming questions (B is the better option, right?) * Why you should vote first, then discuss, when deciding on a plan with your team, rather than voting after discussion * Why it's better to give your people information instead of instructions As a submarine captain, Marquet used his counterintuitive model of leadership to turn the worst-performing submarine crew into the best-performing one in the fleet, a story he recounted in his bestselling book Turn the Ship Around! Now, in Leadership Is Language, he draws on a wide range of examples, from the 2017 Oscars Best Picture mishap to the tragic sinking of the SS El Faro, to show you exactly how the words you use (and don't use) impact how your people contribute.

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From 'Unleashing the Master Within' and 'Delivering Jaw Dropping Moments' to 'Sticking to the 18-minute Rule' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.

Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.

The construction industry is not a homogeneous one; it is characterised by its fragmented, complex and temporary project arrangements. Communicating the design intent - from initial briefing through to the actual building on site - is vital to the success of any construction project, yet a constant challenge for all concerned.

No matter how thorough the briefing, how clear the architect's drawings, or how effective the project management, problems will always arise and may lead to costly disputes if not resolved quickly and effectively. Most of the problems can be traced back to a failure to communicate clearly.

This book brings together the main management and communication issues that influence the success of construction projects. The authors investigate communication issues across physical, organisational and cultural barriers and present clear guidance and practical advice.
Accessible to all participants in the construction process
Provides clear explanations of complex issues, helping to make communication more productive
Checklists and case studies offer practical guidance ~

This book will protect your audiences from the following disorders: * Death by PowerPoint * Tedium * Compulsive fidgeting * Losing-the-Will-to-Live Syndrome Nearly all of us have to pitch or present our ideas, whether in a formal setting like a theatre, at a company conference, in a classroom or even selling a concept one-to-one to our boss. In Rock your Presentation, Nigel Barlow, a professional keynote speaker and creative coach to many of the world's most famous organisations, gives you inspiring insights and practical techniques to 'rock up' your presentation or speech. Many of these tips come from exploring what makes great music so moving and impactful, and are easy to apply to make your own talks more dynamic and memorable. Try changing your key for different emotional impact; come up with a stronger chorus and an exciting climax; create your speaker's rider; be a protest singer to unleash your passion; and learn when and how to go unplugged to touch your audience. Whether you want to create a whole new presentation or tune up a tired old one, Rock Your Presentation will give you plenty of fresh ideas.

An innovative simulation-based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text and companion website include a compelling simulation game and a variety of simulation models. Using the simulation game and computer models, readers are challenged to design and put in place a strategy about product introduction and competitive behavior. The simulation models build on each other to help to arrive at a comprehensive understanding of product uptake as well as market development and competitive dynamics. The authors present different approaches for enhancing the models and offer guidance for applying them to real-world problems. This groundbreaking text clearly shows how to develop maps of dynamic systems, formulate candidate policies and evaluate them based on the simulations. It also reveals how to use computer simulations to understand what decisions could and should be made, when to make them and how intensive they should be. The authors present an interactive approach that: Contains an innovative combination of a case study, simulation game and simulation models for developing the skills to introduce a product to the marketplace Offers targeted questions that help to enhance the understanding of the material presented Presents detailed answers and solutions to a number or real-world business challenges Features video tutorials that explain how the simulation experiments are implemented and interpreted Aids in the development an action-oriented, pragmatic understanding of the underlying forces in business Designed for students of business administration, management, industrial engineering, informatics, engineering, and public policy, Growth Dynamics in New Markets offers an innovative approach that combines the practice of dynamic reasoning and the use of simulation to design and test possible policies.

Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. * Execute world-class corporate communications * Prepare for best- and worst-possible case scenarios * Manage organizational reputation in the digital economy * Pick the right team and the right tools to get the job done Stories, rumors, lies there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

Whether you are a university professor, researcher at a think tank, graduate student, or analyst at a private firm, chances are that at some point you have presented your work in front of an audience. Most of us approach this task by converting a written document into slides, but the result is often a text-heavy presentation saddled with bullet points, stock images, and graphs too complex for an audience to decipher-much less understand. Presenting is fundamentally different from writing, and with only a little more time, a little more effort, and a little more planning, you can communicate your work with force and clarity. Designed for presenters of scholarly or data-intensive content, Better Presentations details essential strategies for developing clear, sophisticated, and visually captivating presentations. Following three core principles-visualize, unify, and focus-Better Presentations describes how to visualize data effectively, find and use images appropriately, choose sensible fonts and colors, edit text for powerful delivery, and restructure a written argument for maximum engagement and persuasion. With a range of clear examples for what to do (and what not to do), the practical package offered in Better Presentations shares the best techniques to display work and the best tactics for winning over audiences. It pushes presenters past the frustration and intimidation of the process to more effective, memorable, and persuasive presentations.