Each year, thousands of new MBA and executive education students are introduced to a new learning tool: the business case. This book provides a distinctive and useful framework for analyzing, discussing, and writing about cases. It addresses the case method for students, a much larger market than case method teachers. At Harvard Business School alone, there are nearly 1,000 first-year MBA students per year, and few of them have any prior experience with the case method. HBS receives approximately 6,000 to 7,000 MBA applications per year, and all of the applicants who aspire to attend Harvard are potential customers for this book. Rather than a hodgepodge of tools and tips, this book offers a unique, integrated approach to case analysis, organized into three major case categories. The book provides detailed analyses of sample cases to demonstrate the use of the method in combination with the specialist methods taught in MBA classes. The book includes examples of effective student writing. The content of the book has had extensive field testing over a long period at Harvard Business School. A single book is a tiny investment compared to the cost of an MBA education and the career benefits the degree can yield. Audience: Current and potential MBA students; executive education students. Announced first printing: 20,000 Laydown goal: 3,500

Das Lehrbuch verdeutlicht das umfassende Spektrum von Verkehrswirtschaft, Verkehrspolitik und Logistik. Der Transport- und Logistiksektor zeichnet sich durch eine starke dynamische Entwicklung aus. Dies fuhrt auch dazu, dass ein auf dieses Fachgebiet bezogenes Lehrbuch in regelmassigen Abstanden eine Uberarbeitung erfahren muss. Die hiermit vorgelegte 5. Auflage kommt diesem Erfordernis nach: Seit dem Erscheinen der Vorauflage haben sich wesentliche und interessante Veranderungen in den logistischen Prozessen, der umweltspezifischen Betrachtung des Verkehrssektors und den methodischen Verfahren bei der Evaluierung von Infrastrukturprojekten ergeben. Sie wurden nun berucksichtigt. Eine Vielzahl tabellarischer Ubersichten wurde ebenso aktualisiert wie die Darstellung von EU-Vorgaben fur die verkehrspolitischen Rahmenbedingungen

Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles-they need punch to gain influence. Clear structure and logic alone won't do. To engage readers, you need to make mentally stimulating choices in language-choices that electrify your readers' mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader. As a reader, you will: Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more. Learn the eight time-tested writing strategies-strategies you can apply immediately-to become a better, more impactful writer and communicator. Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning. Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more. Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.

"Action is the real measure of Intelligence." Napoleon Hill
Every day in business we experience uncertainty, risks and emotional exposure to winning and losing the battle for growth. There are many theoretical business practices out there, but none as brilliant and simple as "The Art of War" by Sun Tzu, which was used to win wars 2000 years ago.
Sandler explains how to apply these ancient military tactics in a modern business economy - to win every battle without waging war. Her fundamental philosophy is "no war has been won without intelligence" and never will.
"Wake Up or Die"is a powerful, exceptionally written treatise on the use of Intelligence in business today. Sandler shares the "must haves" to thrive and grow, with actual stories of winners and losers. This book is for all decision makers who want to succeed in today's business world where "loss leaders" dominate, consumers hold all the power, and competition intensifies.
Boldly said, "Wake Up or Die" goes where no one has dared to go and challenges every status quo. If you want to win business battles, "Wake Up or Die" will show you how. Sandler's frank and candid approach holds no bars; she believes the pendulum of the mind oscillates between intellect and ignorance, not between right and wrong.

Practical tools and expert advice for professional event planners

Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

Tap into the powerful techniques of professional actors and great communicators

"The Pin Drop Principle" is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting. By activating "objective" and "intention"--the main tools of actors (and great communicators)--business people can give their messages meaning and relevance, so the recipients walk away knowing why the message is important and what is in it for "them."Empowers business professionals with performance-based delivery techniques--from storytelling to vocal dynamics--essential to becoming a great communicatorWritten for anyone wishing to engage listeners, establish instant credibility, influence key decision makers, and create a positive lasting impressionBased on the Pinnacle Method, one of the most popular and groundbreaking communication skills training methods"

"The Pin Drop Principle" is an accessible resource for anyone who routinely needs to present ideas to large or small groups, convey feedback effectively, conduct difficult conversations, and persuade others.

Many people are either uneasy or actually afraid of influencing or trying to persuade others on a range of topics. Public speaking remains one of the most feared activities, even for people who do not describe themselves as shy or quiet. This book will help readers overcome either the uneasiness or actual fear of influencing or persuading people to purchase, donate, join, vote, commit or perform a desired action or behavior, or to adopt a desired practice or belief through communicating with them in public. Eleven Steps to Getting What You Want helps the reader overcome fear and uneasiness when it comes to persuading others to alter their behaviors or beliefs by offering scientifically proven communication strategies and tactics with sample "scripts" that can easily be altered for various situations. But more than that, it offers a framework for determining that your tactics are ethical. While most of the strategies will support persuasion and influence in work settings, the principles and behaviors that are most effective can be adapted to personal and familial life as well. Charles Larson lays the groundwork for honing those skills that will assist readers most in achieving their goals.

How can you communicate effectively and create meaningful interactions in an increasingly digital world? By teaching. In Make Yourself Clear, educational experts and entrepreneurs Reshan Richards and Stephen J. Valentine explain the many parallels between teaching and business and offer companies, both large and small, concrete advice for building the teaching capacity of their salespeople, leaders, service professionals, and trainers. The rise of digital communications has led to three emergent, often problematic, forces: automation, an increase in the speed and volume of information transfer, and an unmet need for people to feel more than satisfied in their interpersonal transactions, particularly between sellers and consumers. Through a mix of research, anecdotes, case studies, and theoretical speculation, this book equips readers to build understanding within their current and future audiences by leveraging the tools, methods, and mindsets used by successful teachers. You will be equipped to understand others better, and in turn, to be better understood. Make Yourself Clear is not prescriptive, nor does it suggest rigid steps, pillars, or frameworks. Instead, it provides immediately recognizable and relatable context, suggesting actions that can be tried, measured, tested, and iterated upon in any communication context that involves the exchange of information and ideas. Ground your business communications in proven techniques Profit from expert instruction given by those who have helped thousands of readers and workshop students Develop your sales career by applying effective teaching practices to customer and colleague interactions For educators, adopt the latest best practices into your teaching style Backed by thorough research and extensive real-world testing, Make Yourself Clear opens a door to more productive communication and more effective interactions. It offers compelling and relevant insights to longtime fans of the work of Richards and Valentine and newcomers alike, leading to real and lasting benefits.

Das Lehr- und Handbuch fur Studierende und Praktiker stellt die Besonderheiten der speditionellen Dienstleistung im dynamischen Umfeld der Guterverkehrswirtschaft dar."

"Lilyan Wilder has trained more broadcasters, politicians, and business executives than anybody." - Charles Osgood, Anchor, CBS News Sunday Morning.

When people say they'd rather die than address an audience, they're not kidding. Fear of public speaking has even topped death in some surveys. But now top communications consultant Lilyan Wilder offers some sound advice on how to overcome the crippling inhibition of public speaking. Her clients have included media icons Oprah Winfrey and Charlie Rose, former President George Bush, John Sculley, and Katharine Graham. 7 Steps to Fearless Speaking will teach you how to cope with the panic, avoidance, and trauma of speaking as you give the gift of your conviction and experience your voice for the first time.

"Lilyan Wilder is the industry's undisputed grand dame of broadcast coaching." —The New York Times.

"Lilyan Wilder understands how to make the essential connection between a speaker and an audience. In this book, she tells you how to do it as she has told so well to so many famous communicators." —Charlie Rose.

"7 Steps to Fearless Speaking has helped me to speak with persuasion and conviction....Follow Wilder's sage counsel, and you'll find your public speaking much improved and more rewarding." —Ivan Seidenberg, Chairman and CEO, Bell Atlantic.

"Lilyan Wilder is simply the best. I continue to use many of her exercises on a daily basis. They're wonderful." —Dr. Bob Arnot, Chief Medical Correspondent, NBC News.

"Lilyan Wilder is simply awesome, personally and professionally." —Maria Shriver, Correspondent, NBC News.

The second edition of the essential guide, updated with new research and observations to help twenty-first century organizations create models for effective collaboration. Collaborative skills have never been more important to a company's success and these skills are essential for every worker today. Radical Collaboration is a how-to-manual for creating trusting, cooperative environments, and transforming groups into motivated and empowered teams. James W. Tamm and Ronald J. Luyet provide tools that will help you increase your ability to work successfully with others, learn to be more aware of colleagues, and better problem-solve and negotiate. Radical Collaboration is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want.

'Full of compelling advice on how to lead more effectively by choosing your words more wisely' - ADAM GRANT, author of Originals and Give and Take FT Book of the Month Your words matter more than you think Most of us use the language we inherited from a time when workers worked with their hands and managers worked with their heads. Today, your people do much more than simply follow orders. They contribute to performance and solve problems, and it's time we updated our language to reflect that. In Leadership Is Language, former US Navy captain L. David Marquet offers a radical playbook to empower your people and put your team on a path to continuous improvement. The framework will help you achieve the right balance between deliberation and action, and take bold risks without endangering your mission. Among other things, you'll learn: * How to avoid the seven common sins of questioning, from binary questions (should we do A or B?) to self-affirming questions (B is the better option, right?) * Why you should vote first, then discuss, when deciding on a plan with your team, rather than voting after discussion * Why it's better to give your people information instead of instructions As a submarine captain, Marquet used his counterintuitive model of leadership to turn the worst-performing submarine crew into the best-performing one in the fleet, a story he recounted in his bestselling book Turn the Ship Around! Now, in Leadership Is Language, he draws on a wide range of examples, from the 2017 Oscars Best Picture mishap to the tragic sinking of the SS El Faro, to show you exactly how the words you use (and don't use) impact how your people contribute.

Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication-one-on-one, small group, and large group-to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm-Intending, Messaging, Presence, Attending, Connecting, and Together-in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text's clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.

Meetings are alive! Whether it's a few people meeting over coffee or 100 people in a conference room, meetings happen all the time. They are a constantly changing and living pattern; a connection of minds, content and process. Every meeting, no matter how large or small, has the potential to be a dynamic interaction of human brains. The possibilities for success are endless and yet organizations persist in forcing themselves into a rigid straight jacket of endless agendas, boring monologues and tedious PowerPoint. Where agendas are long and aimless. Where people stop each other talking. Where creativity is stifled. Where things go around in circles or grind to a halt. Where time is lost. Now is the time to make a change; to adapt to a better way of working. Now is the time for to take responsibility whether you Attend, Chair or Facilitate meetings; it's over to you to help lead the way. Whether you're problem-solving, innovating, strategizing, visioning, aligning or simply informing-you have more influence than you think. You just need to know how. This book will show you the 3 Big Twists to make all types of meeting successful so that you can begin a new meeting habit that others will want to follow. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

From quick conversations to awkward interactions-learn the communication strategies you need to distinguish yourself in any situation and progress your success! First impressions are made in seven seconds or less-so it's imperative that you make every moment count-and The Communication Habit shows you how to do it. One of today's leading experts in business communication explains how to identify and break communication habits-even well-intentioned ones-that impede success, and replace them with time-tested communication techniques that have been utilized by some of the most successful executives and entrepreneurs in the world. It provides a practical roadmap for applying the right communication tools and strategies in the most common business settings and situations, and for rebuilding and recovering from mistakes, damaged relationships, or negative impressions. Specific topics include: * Building and Communicating Confidence * Having a Voice and Being Heard * Undermining Key Words and Phrases to Avoid * Establishing & Articulating Your Value * Acknowledging vs. Apologizing * Leading with Empathy * Strategies for Recovering, Rebuilding, and Re-Establishing

Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.

Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills. Online supporting resources for this book include a supplement article from the author.

This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro s own experiences, the text explores and demonstrates the skills that have facilitated Chesebro s own students to find work and to succeed in their professional lives.

Offering a very practical focus on such topics as handling conflict and giving dynamic presentations, "Professional Communication at Work also" covers essential interpersonal communication skills that are often not discussed, such as:

Utilizing the approach of a supportive communication coach, this text will help readers gain a variety of practical communication strategies they can apply to contribute to success in their own careers."

Over the last fifteen years, professional communications have changed drastically. Presentations are the primary way we communicate. There is a proliferation of presentation software in the workplace, but there are no documented best-practices for how to communicate optimally in this ubiquitous medium. There has never been a gold standard collection of best practices for telling the visual story until now. Whether you're a CEO, senior manager or educator, you create presentations that have incredibly high stakes. Stock value, sales revenue, career promotions and behavior changes are all influenced by presentations daily. Those of us who want to get ahead have had a few guides that teach us how to create 'sticky' verbal messages and make a successful delivery. But what about the slides themselves? Are they art or science, or both?If you 're tired of stagnating in your career or getting marginal feedback when you present to pivotal audiences, this book will change your approach, process and expectations for developing visual aides. It will make the difference between a good presentation and a great one. The personality of the book is smart and informative. It would be like the merging of an informative Strunk and White's "Elements of Style" with a spunky Anne Lamott - but it happens to all be in living color. Useful, yet with doses of reality sprinkled in. It will be referenced enough to be kept permanently on a desk as an essential guide yet profound enough to spark viral intrigue. For the first time, we have translated much of the design language into laymen 's terms.