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Books > Business & Economics > Business & management > Business communication & presentation
Tap into the powerful techniques of professional actors and great communicators "The Pin Drop Principle" is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting. By activating "objective" and "intention"--the main tools of actors (and great communicators)--business people can give their messages meaning and relevance, so the recipients walk away knowing why the message is important and what is in it for "them."Empowers business professionals with performance-based delivery techniques--from storytelling to vocal dynamics--essential to becoming a great communicatorWritten for anyone wishing to engage listeners, establish instant credibility, influence key decision makers, and create a positive lasting impressionBased on the Pinnacle Method, one of the most popular and groundbreaking communication skills training methods" "The Pin Drop Principle" is an accessible resource for anyone who routinely needs to present ideas to large or small groups, convey feedback effectively, conduct difficult conversations, and persuade others.
THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries. The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide: Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more Presents real-world case studies with key lessons all risk communicators can apply. Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.
The benefits of networking are many - improving the chances of
keeping a job, getting a new (better) one, career progression,
learning how to get along with others, and improving personal
effectiveness and company performance."
This is the book offers common-sense solutions to would-be and current bloggers, demonstrating ways to make their blogs achieve, retain and grow in status and in the audience the blog is intended to reach. The book will be valuable to small-business owners and staffers for large corporations as well. PR professionals, journalists, web and graphic designers and all students of marketing will benefit from this book.
Many people are either uneasy or actually afraid of influencing or trying to persuade others on a range of topics. Public speaking remains one of the most feared activities, even for people who do not describe themselves as shy or quiet. This book will help readers overcome either the uneasiness or actual fear of influencing or persuading people to purchase, donate, join, vote, commit or perform a desired action or behavior, or to adopt a desired practice or belief through communicating with them in public. Eleven Steps to Getting What You Want helps the reader overcome fear and uneasiness when it comes to persuading others to alter their behaviors or beliefs by offering scientifically proven communication strategies and tactics with sample "scripts" that can easily be altered for various situations. But more than that, it offers a framework for determining that your tactics are ethical. While most of the strategies will support persuasion and influence in work settings, the principles and behaviors that are most effective can be adapted to personal and familial life as well. Charles Larson lays the groundwork for honing those skills that will assist readers most in achieving their goals.
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
Have you ever struggled to communicate with a limited-English speaker? Have you been frustrated by unsuccessful interactions with non-native English speakers? Did you know there is a simple solution to improve cross-cultural communication in English? What most of us native speakers overlook in these situations is that the problem here may not be the limited English of the other person; it could be our English. And while we certainly can't do anything about the former, we can do a great deal about the latter. In just 160 pages, this book gives 50 practical tools to help you become aware of and adapt your own language to completely transform exchanges with limited-English speakers and greatly increase the chances of a satisfying outcome for native speakers and for the limited-English speakers they're trying to serve. And the good news is: it is not that difficult and it is entirely in the hands of the native speaker. Craig Storti is a nationally known figure with over 30 years of experience in the field of intercultural communications and cross-cultural adaptation, and the author of several standard works, including Culture Matters, a cross-cultural workbook used by the U. S. government in over 90 countries. He has successfully led workshops on cultural diversity for Fortune 500 companies, hotels such as Marriott, diplomats, civil servants, and foreign aid workers. But it was his 90-minute segments on common mistakes native speakers make when talking to limited-English speakers and how participants could improve interactions that became the most popular and useful aspect of his training. This much-needed book is ideal for anyone working in a public facing job from government to hospitality, international organizations, human resources, cross-cultural and diversity training, English teaching, foreign aid, or those with a love of language, culture and communication.
Reliable, authoritative, and designed to ease grammar anxiety! Words are the currency of every business transaction. They persuade, inspire, educate, and clarify. Essential Grammar for Business offers guidance to professionals perplexed by proper comma placement, dangling modifiers, or the difference between who and whom. With a better understanding of the building blocks, readers will be better equipped to focus on the other ingredients of good business writing such as content, clarity, and style. This book is fun, fast-paced, and easy to use.
Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) and introduces the notion of Word Power Skills 2.0 for unified writing that keeps everyone in the loop. The book is for anyone who has to excel in their English business writing and the guidance helps you understand how to write successfully for both a native or non-native English readership, avoiding the misunderstandings and other impediments to performance that can so easily arise.
From quick conversations to awkward interactions-learn the communication strategies you need to distinguish yourself in any situation and progress your success! First impressions are made in seven seconds or less-so it's imperative that you make every moment count-and The Communication Habit shows you how to do it. One of today's leading experts in business communication explains how to identify and break communication habits-even well-intentioned ones-that impede success, and replace them with time-tested communication techniques that have been utilized by some of the most successful executives and entrepreneurs in the world. It provides a practical roadmap for applying the right communication tools and strategies in the most common business settings and situations, and for rebuilding and recovering from mistakes, damaged relationships, or negative impressions. Specific topics include: * Building and Communicating Confidence * Having a Voice and Being Heard * Undermining Key Words and Phrases to Avoid * Establishing & Articulating Your Value * Acknowledging vs. Apologizing * Leading with Empathy * Strategies for Recovering, Rebuilding, and Re-Establishing
Be heard. Change minds. Get people to act. (Inspire them to clap.) Whether presenting in a meeting, delivering a keynote on stage, or simply talking with your colleagues about your latest project, you play a critical role in how information is shared. You determine whether people engage, understand, and take action. In storytelling with you, best-selling author and world-renowned speaker Cole Nussbaumer Knaflic prepares you to develop your story and deliver it with prowess. She unlocks the secrets that have propelled her from self-described introvert to sought-after presenter, distilling lessons learned into this immensely powerful and practical guide. The journey starts by building the foundation for effective communication: gaining an understanding of your audience and message. You'll then learn to transform your ideas into compelling stories and illustrative content. Once the materials are set, you'll turn your attention inward and explore strategies to hone your delivery and communicate with confidence, preparing you for exceptional meetings and knockout presentations. Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond--storytelling with you will help you do it.
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders' skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
'A must read for any aspiring executives looking to improve their professional communication skills.' Gordon Tobin, Head of Global Sales University, LinkedIn 'Insightful, practical and easy to follow. This leads the charge on how to communicate effectively.' Mairead Fleming, Managing Director, Brightwater Recruitment Specialists 'Be the best you can be in communicating effectively with your audience. The three-step approach in preparation before you speak is at the heart of it all.' Michael McDonnell, MBA Programme Manager, UCD Michael Smurfit Graduate Business School Effective communication is too vital for you to leave to chance. Make sure what you're saying is simple, clear, compelling and gets results. The Communication Book is your straightforward, practical and expert guide to the secrets of great communication for all the important scenarios you face in business today. With Emma Ledden's expert help, quick tips and proven three-step visual approach, you'll learn how to: Plan and prepare - focus on what you want to say and how you're going to say it. Know yourself - understand what you want, how to get there and how to know when you've succeeded. Know your listener - understand what they want, what they're thinking and how they will feel about what you've got to say. Keep in control - learn the secrets to staying on track, feeling confident and managing your reactions. Learn to communicate like a pro so you can instantly connect, engage, influence and get the results you want.
This text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro s own experiences, the text explores and demonstrates the skills that have facilitated Chesebro s own students to find work and to succeed in their professional lives. Offering a very practical focus on such topics as handling conflict and giving dynamic presentations, "Professional Communication at Work also" covers essential interpersonal communication skills that are often not discussed, such as:
Utilizing the approach of a supportive communication coach, this text will help readers gain a variety of practical communication strategies they can apply to contribute to success in their own careers."
Turning you into an effective communicator across all media types, Means' BUSINESS COMMUNICATION, 3rd edition, equips you with the communication tools you need to succeed in today's workplace. Its engaging, contemporary design offers clear, easy-to-follow instructions that guide you to more effective writing, listening, speaking, computing and research skills while using the latest technology tools. With an emphasis on English grammar and writing mechanics, the unique Writing Styles feature helps you build powerful writing skills and effectively maintain reader interest. Ethics and cross-cultural issues integrated throughout help you develop decision-making skills that will serve you well throughout your career. The book also offers the most current coverage available on smart phones, the Cloud, document sharing, VOIPs, webinars, enhanced security measures and much more.
The definitive guide to getting out of the office and getting into consulting Getting Started in Consulting, Fourth Edition is the acclaimed real-world blueprint to professional and financial freedom. For nearly two decades, this invaluable resource has helped thousands of people quit the daily grind and become their own boss. This practical and motivational guide provides the tools and knowledge to control your future and secure your fortune. From establishing goals and sorting out the legal and financial paperwork, to advanced marketing strategies and relationship building techniques, this indispensable book offers step-by-step instructions for you to establish and grow your own consultancy business. This extensively revised and updated fourth edition includes new and expanded coverage on topics including utilizing informal media, changes in legal and financial guidelines, key distinctions of wholesale and retail businesses, and much more. Author Alan Weiss delivers expert advice on how to combine minimal overhead with optimal organization to produce maximum income. Every step in the process is clearly explained, including financing, marketing, bookkeeping, establishing your fees, and more. This guide is a comprehensive, one-stop source for everything you need to prosper in the rapidly expanding world of private consultancy. Adopt a pragmatic and profitable strategy to achieve incredible results from your consultancy business Learn to identify and address the most commons issues facing your prospects and clients Leverage technology to reduce labor, maximize profitability, and increase discretionary time Access sample budgets, case studies, references and appendices, downloadable tools and forms, and online resources The modern business landscape presents unique opportunities for those willing to take the leap from corporate offices to home offices. Getting Started in Consulting, Fourth Edition is the must-have guide for anyone seeking to cut their own path to their own consulting business.
Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand. An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.
Whether running a company or working for an organisation, "Brilliant Workshops "will equip you with all the practical tools and effective techniques you need to run your workshop effectively. This book challenges the myths about delivering effective workshops and will give you all the essential information you need to deliver brilliant workshops to any audience.
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating great infographics * Covers online infographics used for marketing, including social media and search engine optimization (SEO) * Shows how to market your skills with a visual, infographic resume * Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data. |
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