Each year, thousands of new MBA and executive education students are introduced to a new learning tool: the business case. This book provides a distinctive and useful framework for analyzing, discussing, and writing about cases. It addresses the case method for students, a much larger market than case method teachers. At Harvard Business School alone, there are nearly 1,000 first-year MBA students per year, and few of them have any prior experience with the case method. HBS receives approximately 6,000 to 7,000 MBA applications per year, and all of the applicants who aspire to attend Harvard are potential customers for this book. Rather than a hodgepodge of tools and tips, this book offers a unique, integrated approach to case analysis, organized into three major case categories. The book provides detailed analyses of sample cases to demonstrate the use of the method in combination with the specialist methods taught in MBA classes. The book includes examples of effective student writing. The content of the book has had extensive field testing over a long period at Harvard Business School. A single book is a tiny investment compared to the cost of an MBA education and the career benefits the degree can yield. Audience: Current and potential MBA students; executive education students. Announced first printing: 20,000 Laydown goal: 3,500

Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life.

Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today's most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes character check, audience analysis, message and medium (CAM) within in-person, online or social media communication. Intriguing examples from real companies illustrate principles at work.

You also learn to communicate within a team, resolve conflict and maximize the latest communication and collaboration technology tools.

Are you required to present, pitch or speak to an audience? Whether it's your first presentation or you're an experienced speaker, this Authority Guide will give you the tools, tips and confidence to deliver engaging, creative and effective presentations. Steve Bustin, an award-winning business speaker (named UK Speaker of the Year 2015 by the Professional Speaking Association), an executive-level speech coach and corporate presentation skills trainer, will teach you simple but effective techniques to keep your audience engaged.

Become the best negotiator you can be, one manageable step at a time In the newly updated third edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating, distinguished commercial negotiator Steve Gates delivers a singular and practical guide to the art and science of negotiation. Steve Gates is the founder of the world's leading negotiation consultancy, The Gap Partnership - and the methodology in this book is used by the world's biggest businesses to successfully execute their strategies. The book lays out the behaviours and traits associated with successful negotiation and offers a comprehensive model for how power, process and behaviour can have substantial impacts on your next negotiation. You'll also learn how you can shape these factors to optimise value for yourself, your client or your organisation. The author shows you how to secure more agreements and realise more value with every agreement you conclude. Through simple, realistic and hands-on advice, you'll improve as a negotiator and apply straightforward techniques to the real-world, dynamic environments in which your negotiations take place. You'll also find: Strategies for maintaining a balanced perspective and keeping your ego in check Maintaining a focus on the interests and priorities of the other party/parties Incremental steps for improving your negotiation ability that are easy to apply and retain This third edition brings the book firmly into the zeitgeist as it considers the very modern challenges presented to commercial negotiators as a result of an ever-changing world, in which they must navigate technological advancements, the post-Covid reality of virtual negotiation, and the impact of war, Brexit and other macro-economic and political developments that are having far-reaching impacts to business and beyond. An invaluable roadmap to becoming a Complete Skilled Negotiator, The Negotiation Book is the negotiation playbook that business leaders, lawyers, consultants and other professionals have been waiting for.

How much longer do you want to put it off? How long can you manage your organisation, your team or your life without making some fundamental change? Above all, how long can you avoid being overtaken by others because you stick to your method and your comfort zone? Our society is changing and crying out for a new model. We are living in a digital age where everyone and everything is connected, where competition no longer comes from the sector, and customers, users and citizens are in the driver's seat. Data are gold and sharing is the new having. The digital age requires a new approach and a new model. This book beckons you to dare - dare to help build a different business world, with a balance between short and long term results, but just as much to help build a different society through personal choices, a society that is ready for the next generation.

Doch die Kunst des Fragens als Grundkompetenz fur Fuhrungskrafte ist ein unterbelichtetes Feld. Andreas Patrzek, Fuhrungskraftetrainer, Berater und Dozent, hat immer wieder festgestellt, dass es Fuhrungskraften an einer effektiven Fragetechnik mangelt. Die richtigen Fragen sind jedoch Grundlage jeder strategisch wirksamen Gesprachsfuhrung. Jenseits manipulativer Ansatze, die es in der Managementliteratur genugend gibt, geht es Patrzek um ein Verstandnis dessen, was wir wirklich tun, wenn wir kommunizieren. Gut Fragen will gelernt sein.

The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.

A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory-and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today's intentions into tomorrow's actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable-it's Impossible to Ignore.

This book demonstrates the power of writing in informal and formal organizations in the past and the present. It shows how writing, despite long lasting criticisms that can be traced back to Plato, and in spite of its frequent definition as a mere recording medium is in fact a creative mode of communication that supports the expression of emotions, the developing knowledge, and the building of strong communities among faraway individuals. The first part of the book illustrates how this has been true historically. The focus on writing as a fundamental mode of communication - the other being speech or the oral mode - is still important in our technology-infused world, where writing seems to have been reduced to short cryptic text messages or tweets. Precisely because of their heavy reliance on technology, current practices are in need of a deeper understanding that focus on deep as opposed to surface features and unveil the four essential mechanisms - objectification, reflecting, specifying, and addressing - that give writing its creative powers. In the second part of the book, we use contemporary case studies and interviews to illustrate how shifting our focus from the media to the mode of communication and focusing on the mechanisms of writing allows us to go beyond current debates about the capabilities of various communication media and to understand better today's communicative practices. This book is an attempt to unveil the powers of writing as well as to highlight the implications for organizations of the potential loss of these powers in today's world where writing-based distributed collaborations, interpersonal relationships, and online communities are key sources of innovation and support for individuals and organizations.

This is the fully revised and updated edition of the ground-breaking self-help book on improving communicating and socializing skills in business and life. How To Work A Room lays down the fundamentals for savvy socializing, whether at a party, a conference, or even communicating online. RoAne clearly shows how to overcome the five roadblocks that keep most people from making new contacts; mix chutzpah and charm to start and end conversations smoothly; know when to use humor--and when not to; and follow simple rules of etiquette. Incorporating years of feedback from hundreds of presentations, as well as anecdotes from around the globe, RoAne keeps How To Work A Room fresh and on target. New chapters include: strategies starting, maintaining, and exiting conservations; and advice on commutating effectively in today's tech driven world.

Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have.
. 8 key rules that are easy to remember and use
. Clear principles about how to design effective slides based on well-established scientific data
. Quick steps to sharpen and strengthen your presentation
. Easy-to-use checklists guide you through each aspect of your presentation
. Chapters are structured to help you prioritize the most effective edits
. Memorable examples and illustrations to show what works, and what doesn't
. Lessons in what to fix can also help you create better first drafts faster.
If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say."

Why is it that many women believe that working with other women is harder than working with men? A clue: it's not because women actually are harder to work with. After decades of working to help women to succeed at work, Andie Kramer and Al Harris noticed the same thing over and over again: Women's relationships with other women are causing conflict in the workplace and this is hindering careers across the board. Their research demonstrates that at the root of these clashes lie stereotypes, toxic assumptions and societal expectations about how women should behave. Through extensive research and hundreds of interviews, Andie and Al have identified the most fraught scenarios of women working for, working with, supervising, and collaborating with other women. It's Not You, It's the Workplace provides practical, immediately usable techniques that will allow women to develop strong networks that will foster their career success and organizations to structure their policies and practices - unlocking the potential of women in team situations. The companies that succeed in the future will be those where bias no longer blocks women's career satisfaction or advancement to leadership.

Filled with real-life e-mail success (and horror) stories and a wealth of entertaining examples, "Send" reveals the hidden minefields and pitfalls of e-mail. Now with a new Preface by the authors, "Send" is more than ever the essential book about e-mail for businesspeople and professionals everywhere.

Straight-talk at work Grumblings in offices everywhere suggest that we crave more, but don't get often enough of it. "Beyond Bullsh*t" reveals the dynamics of bullsh*t and why it has become the corporate etiquette of choice. It also explains how telling it straight contributes to personal well-being and business success.
After decades of research and consulting, Samuel A. Culbert is convinced that straight-talk at work "is" possible. But it requires more than luck and willing people. Straight-talk is the product of thoughtful, caring relationships, built upon trust and commitment. There's no greater contribution to operational effectiveness and success than conversations in which people with conflicting viewpoints discuss their differences forthrightly.
Readers will be engaged and delighted as the text demystifies the obstacles to getting beyond bullsh*t and guides them in developing straight-talk relationships. Further details are available at www.straighttalkatwork.com.

It doesn't matter how smart your idea is. If you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of "The 5 Paths to Persuasion". This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.

Events Management 4e helps organisers embrace the multi-dimensional nature of events management and cultivate organisers’ leadership skills and attitudes.

The fourth edition consists of:

• real life event scenarios illustrations;
• combination of theoretical principles and practice;
• case studies demonstrate real-life issues and provide a framework for discussion;
• resource lists providing further reading at the end of each chapter; and
• end-of-chapter discussion questions draw out various issues

Addressing the prevalent issue of poorly designed quantitative information presentations, this accessible, practical, and comprehensive guide teaches how to properly create tables and graphs for effective and efficient communication. The critical numbers that measure the health, identify the opportunities, and forecast the future of organizations are often misrepresented because few people are trained to design accurate, informative materials, but this manual helps put an end to misinformation. This revised edition of the highly successful book includes updated figures and 91 additional pages of content, including new chapters about quantitative narrative and current misuses of graphs--such as donut, circle, unit, and funnel charts--and new appendices that cover constructing table lens displays and box plots in Excel and useful colour palettes for presentation materials.

"[Think on Your Feet] is a helpful maven's guide ideal for anyone who views a podium with fear and trembling."-Publishers Weekly Get out of your own way! Our professional lives are full of situations outside of our control. A job interviewer asks a question out of left field. A coworker puts you on the spot in front of the boss. Your PowerPoint presentation crashes at a critical moment. Most people react to the unexpected with anxiety and unease. We get rattled, stumble over our words, and overthink the situation. Others, though, handle it with self-assurance and aplomb. They gain a sense of empowerment and energy when the pressure is on. Like great improv actors, they're able to think on their feet. The great thing is, improv isn't about winging it or flying by the seat of your pants; improv at its core is about listening and responding. It's based on rules and techniques, and it taps directly into your soft communication skills. By incorporating it into your prep work for professional situations, you'll learn how to retrain your brain for the unexpected and get out of your own way in those unexpected-and expected-professional situations. Practicing improv isn't about being funny. Instead, it's about developing the mental agility to spin any surprise in your favor and to communicate with confidence. Filled with engaging improv activities, this interactive guide will ensure you never come away from a tough moment pondering the woulda, coulda, shoulda! again. You'll learn how to nurture your personal style for communicating in every professional situation. From effective listening in the office, giving presentations, and leading meetings to negotiating a raise, acing an interview, and more, you'll start communicating with confidence and stop letting the unexpected hold you back. Take your workplace communication-and your career-to the next level by mastering the art of Thinking on Your Feet.

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer."
Drawn from 30 years' experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, you'll get a better appreciation for the humor around you and humor professionals who entertain you, and you'll exit stage left with humor strategies and tricks you can use. Even if you're not all that funny. Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.
From the author. . .
"I first titled this book "Mugging for Fun and Profit," but then thought better of it. Reminds me of Napoleon Hill being threatened by his publisher with the title 'Use Your Noodle To Get The Boodle, ' which Hill transformed to 'Think And Grow Rich.' Overnight. The power of a deadline and desperation. And one of the all-time bestselling books on the subject of success the result. Anyway, unless you are just doing to hit 'em over the head and drag them out into the desert to empty their pockets, I'd suggest, you need to know how to make 'em laugh.

Addressing the unique difficulties involved in day-to-day project management communication, The Project Manager s Communication Toolkit provides proven methods for creating clear and effective communications including text-based plans, reports, messages, and presentations. It examines the many tools available and goes beyond traditional coverage to define their proper use and application.

Using language that s easy to understand, the author explains how to determine the appropriate tools for specific communication needs. This time-saving resource provides the understanding to harness the power of everyday communication, such as email and PowerPoint(r) to:

• Gain control over project parameters
• Overcome conflict
• Create effective project plans, charters, and statements of work

Considering that most projects fail due to lapses in communication, it is essential for project managers to understand how to communicate their plans and ideas clearly and effectively. Complete with numerous examples and case studies, this book provides the understanding required to select the right tools, as well as the insight to use those tools effectively in a wide range of real-world situations.

Praise for:

... a slam dunk in providing the reader a foundation, emphasizing various tools, techniques; and in which situations they should be applied. The case studies further challenge the day-to-day situations one may face; providing techniques that work Anyone that has been part of a project team will benefit from this book.
Lisa Holowiak, Quality Assurance Specialist, Pfizer, in PM World Today, Vol. XII, Issue X

a valuable resource for program and project managers at all levels and all industries. Shankar very successfully managed very large and complex projects for my organization utilizing many of these tools and techniques.
Nancy Couture, V. P. Enterprise Intelligence, Ingenix

Why is the gap so great between our hopes, our intentions, even our decisions-and what we are actually able to bring about? Even when we are able to make important changes-in our own lives or the groups we lead at work-why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality?

In this intensely practical book, Harvard psychologists Robert Kegan and Lisa Laskow Lahey take us on a carefully guided journey designed to help us answer these very questions. And not just generally, or in the abstract. They help each of us arrive at our own particular answers that can solve the puzzling gap between what we intend and what we are able to accomplish. How the Way We Talk Can Change the Way We Work provides you with the tools to create a powerful new build-it-yourself mental technology.