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Books > Business & Economics > Business & management > Business communication & presentation
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/). Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.
Think win-win is the best way to make the deal? Think again. It’s the worst possible way to get the best deal. This is the dirty little secret of corporate America.
From the Authors of Engineering Writing by Design: Creating Formal Documents of Lasting Value Engineering presentations are often a topic of frustration. Engineers complain that they don't enjoy public speaking, and that they don't know how to address audiences with varying levels of technical knowledge. Their colleagues complain about the state of information transfer in the profession. Non-engineers complain that engineers are boring and talk over everybody's heads. Although many public speaking books exist, most concentrate on surface issues, failing to distinguish the formal oral technical presentation from general public speaking. Engineering Speaking by Design: Delivering Technical Presentations with Real Impact targets the formal oral technical presentation skills needed to succeed in modern engineering. Providing clear and concise instruction supported by illustrative examples, the book explains how to avoid logical fallacies (both formal and informal), use physical reasoning to catch mistakes in claims, master the essentials of presentation style, conquer the elements of mathematical exposition, and forge a connection with the audience. Each chapter ends with a convenient checklist, bulleted summary, and set of exercises. A solutions manual is available with qualifying course adoption. Yet the book's most unique feature is its conceptual organization around the engineering design process. This is the process taught in most engineering survey courses: understand the problem, collect relevant information, generate alternative solutions, choose a preferred solution, refine the chosen solution, and so on. Since virtually all engineers learn and practice this process, it is so familiar that it can be applied seamlessly to formal oral technical presentations. Thus, Engineering Speaking by Design: Delivering Technical Presentations with Real Impact is inherently valuable in that it shows engineers how to leverage what they already know. The book's mantra is: if you can think like an engineer, you can speak like an engineer.
Efficiently and effectively assess employees performance. Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding-and falling short-is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a new multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization. You'll learn to: Set clear employee goals that align with company objectives Monitor progress and check in regularly Close performance gaps Understand when to use performance analytics Create opportunities for growth, tailored to the individual Overcome and avoid burnout on your team Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. * Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina * Explores the key emerging areas of new technology and global crisis communication * Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
Build essential skills and write with confidence at work! Immediately practical guide to better business writing designed to help you develop a clear, direct, natural communication style that supports rather than obscures what you want to say. Writing for Business covers writing principles that are relevant for a wide range of business documents, including email, letters, memos, reports, proposals, and more, while also offering editing tips to ensure you come across as professional and polished. The book features examples and tips straight from the workplace.
The 7 Principles Of Conflict Resolution is the go-to resource for conflict and dispute resolution, whether you’re new to the subject or an experienced practitioner. This books sets the out 7 principles to create and maintain successful, workable relationships through effective conflict resolution. It provides you with the tools to resolve or mediate difficult conversations and conflict situations whatever the situation or context and help other people do the same to transform professional and personal relationships permanently. Crucially, it allows you to achieve results without the need to go to court or litigation even when conflict has escalated or is entrenched. The 7 Principles Of Conflict Resolution will enable you to understand, discuss and resolve problematic situations whether as an individual or organisation:
2. Take Control: building resolution focussedconversations 3. Construct a Resolution with the Conflict Resolution Framework 4. Enable others’ Success 5. Build the Resolution Culture 6. Walk the Walk 7. Engage the safety net: When informal resolution doesn’t work The 7 Principles Of Conflict Resolution will guide you through the process from beginning to end, with a framework for conversations and tools, techniques and strategies that work. There are also templates, exercises and worksheets that you can use to support conversations.
Drawn from her extensive experience as a nationally recognized speaker, master facilitator and panel moderator, Kristin Arnold provides a step-by-step approach to help you moderate a lively and informative panel discussion. With this user-friendly guide, you will learn five steps to successfully moderate a panel discussion like a pro, including: - The moderator's role and responsibilities - Various panel formats - How to clarify the starting conditions - How to select, invite and confirm interesting panelists - How to prepare to moderate the panel - including how to research the topic, the panelists and the audience, write the welcome, curate the questions you will ask, decide the audience Q&A format, determine the logistics, assemble the slideshow and promote the session. - How to moderate the panel, including things to do just before the session starts, how to open the session, get the conversation started, keep the conversation moving briskly, intervene firmly and respectfully. - How to facilitate the audience Q&A - How to conclude the session - How to follow up once the session is over Everything you need to know is in this step-by-step guide. By incorporating just a few of these best practices, you will dramatically improve your ability to moderate an amazingly successful panel discussion. FREE 7 part video e-course that accompanies the book is available at www.PowerfulPanels.com
COMMUNICATING IN BUSINESS, 8E, International Edition offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
Soft Skills for the Professional Services Industry Auditors, accountants, lawyers, consultants, and other highly educated and trained professionals frequently hold impressive credentials and offer clients specialized expertise in complex areas. At the same time, these professionals understandably focus on the analytical and technical components of their jobs, sometimes to the point of excluding or ignoring important soft skills critical to the success of their careers and practices. In Soft Skills for the Professional Services Industry: Principles, Tasks, and Tools for Success, veteran auditor and entrepreneur Andreas Creutzmann delivers an essential discussion of often overlooked professional competencies that can mean the difference between career, engagement, and business success or failure. In the book, you'll find accessible guidance on critical soft skills that can make a difference between fulfilment and success and failure on a professional and personal level. You'll learn to handle the blending of home and the home office, how to effectively manage staff, how to market yourself and your firm, practical strategies for client and colleague communication, and how to find happiness in your day-to-day work. Each chapter stands alone and can be read in any order. They provide professionals with invaluable skills for navigating the modern--and digital--reality of work, showing you how to combine your professional education with the latest research and common sense on everything from client management to firm marketing. Soft Skills for the Professional Services Industry uses the field of auditing as a template and guide, but it is highly relevant to all skilled professionals - including lawyers, consultants, medical professionals, and others. The book is a must-read for any knowledge worker trying to add to their toolbox of practical skills. Critical guidance for practicing professionals on how to build often overlooked soft skills Most highly educated and trained professionals aren't lacking in analytical or technical skills. Lawyers know the law, accountants understand double entry bookkeeping, and doctors know anatomy. However, many of us are less familiar with often overlooked--and equally essential--soft skills: client management, communication, staff and employee management, and others. In Soft Skills for the Professional Services Industry, accomplished auditor, entrepreneur, and consultant Andreas Creutzmann walks you through how to build critical competencies, from self-marketing to balancing work and life when your office is in your house. The book is made up of numerous, self-contained chapters that can be read in any order, and it demonstrates how to navigate increasingly digital and insistent professional demands on your time, effectively manage client and colleague relationships, and sell new clients on the services your firm offers. An essential roadmap to achieving personal and career success, Soft Skills for the Professional Services Industry is an indispensable resource for lawyers, doctors, accountants, auditors, and any other extensively skilled professional. It offers practical tools in functional areas that are frequently neglected in formal professional training.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Praise for the Revised Edition of The Art of Facilitation "The Art of Facilitation picks up where most other books stop.
It describes a whole new array of process tools in a totally
accessible way. It delves into the underlying ethics of
facilitation to clarify complex questions. This book is also
beautifully written. After many years in the profession, I was
surprised at the subtle way it helped me gain a new understanding
of a number of important facilitation dilemmas. A very insightful
contribution to the field " "Few books attempt such a broad scope and enriching view of
group facilitation. Hunter provides a 'philosophy' of group
facilitation, mixed with 'how to.' This is an impressive book,
integrating a sincere concern for the reader's personal
development." "Dale Hunter is a giant among practitioners, one of the pioneers
in the field, and The Art of Facilitation is a classic. This book
distills Dale's years of experience into straightforward, practical
advice. Her wisdom comes through in every chapter." "In The Art of Facilitation, Dale Hunter treats readers to an
exploration of the field of facilitation at the same time she
presents her unique approach. Throughout the book, in simple
language, Hunter offers a powerful and important message--to
facilitate others effectively you must facilitate yourself. Take
Hunter's advice and your clients will thank you."
The businessperson's guide to saying what needs to be said and asking questions that need to be asked In the business world, the first step to great results is good communication. Talk Lean uses original research and a fresh approach to teach businesspeople how to say difficult things and ask difficult questions in a way that is positive, effective, and comfortable for everyone involved. You'll learn how to begin meetings and conversations in a way that is succinct, empathetic, and effective, while putting people in a positive and receptive frame of mind. You'll learn how to listen and respond during meetings to maximise both productivity and empathy and how to close meetings in positive ways that lead to great results. * Offers proven techniques for improving communication and making an impact professionally * Written by Alan Palmer, head of Interactifs UK, which offers communication coaching to major corporate clients * Ideal for executives, team leaders, entrepreneurs, and anyone whose success depends on great communication
The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine sociocultural issues associated with responding to a variety of crises. Additionally, a unique feature of the book is a section titled Views from the Expert, which appears at the end of each chapter. Because the expert in question is not connected in any way to the crisis, she or he share disinterested opinions and insights on the specifics of a crisis that confronted an organization. To expand the boundaries of the knowledge and the practice of communication for crisis management to one that addresses the effects of the confluence of globalization and technology on business paradigms and on practitioner competencies.The international nature and the variety of the cases, both on profit and nonprofit organizations and government agencies, and the crisis expert 's views at the end of each chapter, coupled with discussion questions, makes the textbook appealing to an international audience. The implications of the globalization process for crisis management is also be addressed.
In our communication, there are three 'elements' used to express a message: verbal content, body language, and the voice. When these elements are not congruent, we often will believe the body language and the voice. For this reason, non-verbal elements are particularly important for communicating feelings and attitudes and in engaging others; in any type of leadership role these aspects are vital in order to be an effective leader. Leading with Presence provides a practical guide as to how and why Presence in everyday interaction is a vital component of impactful leadership. This book explores and teaches about non-verbal communication such as posture, gestures, and the voice to create more awareness and understanding of the signals sent, and explains how to be present and 'in the moment,' how to connect with others, to 'read the room,' to motivate and inspire, to instill trust, to exude confidence and thus strengthen your leadership. Through theory, practical tools and exercises, this book is essential reading for all business professionals in understanding the science behind body language, and exploring, practicing and understanding Leadership Presence.
Become more culturally competent in an increasingly diverse world Recent years have seen dramatic changes to several institutions worldwide. Our increasingly interconnected, digitized, and globalized world presents immense opportunities and unique challenges. Modern businesses and schools interact with individuals and organizations from a diverse range of cultural and national backgrounds--increasing the likelihood for miscommunication, errors in strategy, and unintended consequences in the process. This has also spilled into our daily lives and the way we consume information today. Understanding how to navigate these and other pitfalls requires adaptability, nuanced cross-cultural communication, and effective conflict resolution. Use Your Difference to Make a Difference provides readers with a skills-based, actionable plan that transforms differences into agents of inclusiveness, connection, and mutual understanding. This innovative and timely guide illustrates how to leverage differences to move beyond unconscious biases, manage a culturally-diverse workplace, create an environment for more tolerant schooling environments, more trusted media, communicate across borders, find and retain diverse talent, and bridge the gap between working locally and expanding globally. Expert guidance on a comprehensive range of topics--teamwork, leadership styles, information sharing, delegation, supervision, giving and receiving feedback, coaching and motivation, recruiting, managing suppliers and customers, and more--helps you manage the essential aspects of international relationships and cultural awareness. This valuable resource contains the indispensable knowledge required to: Develop self-awareness needed to be a cross-cultural communicator Develop content, messaging techniques, marketing plans, and business strategies that translate across cultural borders Help your employees to better understand and collaborate with clients and colleagues from different backgrounds Help teachers build safe environments for students to be themselves Strengthen cross-cultural competencies in yourself, your team, and your entire organization Understand the cultural, economic, and political factors surrounding our world Use Your Difference to Make a Difference is a must-have resource for any educator, parent, leader, manager, or team member of an organization that interacts with co-workers and customers from diverse cultural backgrounds.
"GETTING THE RIGHT PEOPLE, IN THE RIGHT PLACE, AT THE RIGHT TIME, WITH THE RIGHT MOTIVATION." Tom Casey and his collaborators want ALL CEOs to appreciate the imminent "Perfect Storm" of human capital change. As CEOs navigate the unchartered waters of globalization, declining engagement, and shifting demographics, they are seeing a dramatic imbalance between talent needs and talent availability. As well, CEOs are confronted with the difference in work styles and priorities of four generations of employees and need to reconcile their distinct aspirations to ensure maximum productivity. "Talent Readiness" addresses the top ten human capital challenges of the new decade, and provides immediate solutions to harness the unique skills and attitudes of the new labor market.
"Action is the real measure of Intelligence." Napoleon Hill
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