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Books > Business & Economics > Business & management > Business communication & presentation

The Handbook of Crisis Communication: Second Edition (Hardcover, 2nd ed.): WT Coombs The Handbook of Crisis Communication: Second Edition (Hardcover, 2nd ed.)
WT Coombs
R4,304 Discovery Miles 43 040 Ships in 12 - 19 working days

The revised and updated new edition of the comprehensive guide to crisis communication research and practice The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory. Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout. Examines traditional applications, recent advances, and emerging areas in crisis communication Discusses communication approaches for organizational crises, disasters, political crises, and public health crises Provides up-to-date coverage of the latest terminology, methods, and research trends in the field Highlights how crisis communication theory and research can inform real-world practice Features detailed analyses of crisis communication in major events such as terrorist attacks, natural disasters, industrial accidents, and global pandemics The Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.

Vocal Leadership: 7 Minutes a Day to Communication Mastery, with a foreword by Roger Goodell (Hardcover, Ed): Arthur Samuel... Vocal Leadership: 7 Minutes a Day to Communication Mastery, with a foreword by Roger Goodell (Hardcover, Ed)
Arthur Samuel Joseph
R866 R775 Discovery Miles 7 750 Save R91 (11%) Ships in 10 - 15 working days

Communicate like a LEADER

Research proves that the greatest impact speakers have in any conversation comes not only from the words they say but from the sound of their voices. In other words, it is not just the "message" but the "messenger" that matters.

No one has a better grasp of this fact--and how to leverage it to your benefit--than Arthur Samuel Joseph, one of the world's leading communication strategists and the creator of the Vocal Awareness Method. Joseph's client list is a who's who of world-famous celebrities--including Sean Connery, Angelina Jolie, Pierce Brosnan, Earvin "Magic" Johnson, Emmitt Smith, and Arnold Schwarzenegger. He has trained broadcasters and executives at the NFL Network, NBA, MLB, ESPN, Fox, and NBC, as well as business leaders at Deloitte, Ernst & Young, Disney, Toyota, Ritz-Carlton, and the Federal Reserve Bank, among others.

In "Vocal Leadership," Joseph shares all his secrets to Communication Mastery with you.

"Vocal Leadership" provides proven techniques and daily exercises to help you develop a commanding voice and presence, and improve vocal quality, mental acuity, body language, and self-esteem to dramatically increase your influence. Joseph takes you step-by-step through the process of becoming an effective and powerful speaker by providing insight into: Breathing techniques Vocal warm-ups Vocal projection Appropriate tempo Body language Verbal and nonverbal expression Effective storytelling

You'll learn how to be in mastery in every conversation, public address, and personal encounter--and how to be tactical and strategic when necessary, earnest and caring when appropriate, and, above all, authentic in every communication.

Whether you're delivering a sales presentation to a group of five or giving a shareholders speech to an audience of hundreds, the way you communicate is the difference between success and failure as a leader.

""When we own our Voice, we own our power,"" Joseph writes. "Vocal Leadership" gives you the tools to discover your unique voice and use it strategically to empower yourself and others to success.

PRAISE FOR "VOCAL LEADERSHIP"

""The Vocal Awareness Method is a powerful tool that will ensure your voice as a leader, innovator, or captain of industry is resounding."" -- HERVE HUMLER, President and COO, Ritz-Carlton Hotel Company

""There are numerous books on what to say and how to speak, but only gifted teacher Arthur Joseph can teach us how to connect with others through the extra dimension of our voice."" -- DANIEL YUN, CEO, Belstar Group

""Arthur Joseph enables individuals to unleash their unique, inner strength and achieve empowerment through voice "" -- CHERITA MCINTYE, PhD, Director of Executive Learning, ESPN

""Arthur Joseph is without peer in developing communication and presentation skills. His use of technique, coupled with passion and belief, combine for a spiritual approach to mastering communication skills."" -- JOHN BRANCA, entertainment attorney and coexecutor of the Michael Jackson Estate

""What I love most about Arthur is that his guidance is about so much more than just work, it is about life. It is about being the greatest YOU possible and bringing out the natural YOU in a meaningful, authentic way."" -- JULIE FOUDY, World Cup champion, Olympic gold medalist, former captain of the U.S. Women's Soccer Team, and ESPN/ABC analyst and reporter

Crisis Communication - Managing Stakeholder Relationships (Paperback): Audra Diers-Lawson Crisis Communication - Managing Stakeholder Relationships (Paperback)
Audra Diers-Lawson
R1,447 Discovery Miles 14 470 Ships in 12 - 19 working days

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/). Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.

Data Science for IoT Engineers - A Systems Analytics Approach (Paperback): P. G. Madhavan Data Science for IoT Engineers - A Systems Analytics Approach (Paperback)
P. G. Madhavan
R1,381 R1,139 Discovery Miles 11 390 Save R242 (18%) Ships in 10 - 15 working days

This book is designed to introduce the concepts of data science to professionals in engineering, physics, mathematics, and allied fields. It is a workbook with MATLAB code that creates a common framework and points out various interconnections related to industry. This will allow the reader to connect previous subject knowledge to data science, machine learning, or analytics and apply it to IoT applications. Part One brings together subjects in machine learning, systems theory, linear algebra, digital signal processing, and probability theory. Part Two (Systems Analytics) develops a "universal" nonlinear, time-varying dynamical machine learning solution that can faithfully model all the essential complexities of real-life business problems and shows how to apply it. FEATURES: Introduces the concepts of data science to professionals in engineering, physics, mathematics, and allied fields Develops a "universal," nonlinear, dynamical machine learning solution to model and apply the complexities of modern applications in IoT Covers topics such as machine learning, systems theory, linear algebra, digital signal processing, probability theory, state-space formulation, Bayesian estimation, Kalman filter, causality, and digital twins.

Language Management - From Bricolage to Strategy in British Companies (Hardcover): Natalie Victoria Wilmot Language Management - From Bricolage to Strategy in British Companies (Hardcover)
Natalie Victoria Wilmot
R3,635 Discovery Miles 36 350 Ships in 12 - 19 working days

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.

Communication In Business (Paperback, International ed of 8th Revised ed): Scot Ober, Amy Newman Communication In Business (Paperback, International ed of 8th Revised ed)
Scot Ober, Amy Newman
R1,412 R1,281 Discovery Miles 12 810 Save R131 (9%) Ships in 10 - 15 working days

COMMUNICATING IN BUSINESS, 8E, International Edition offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.

Excellence in Business Communication, Plus MyBCommLab with Pearson Etext (Paperback, International ed of 10th revised ed): John... Excellence in Business Communication, Plus MyBCommLab with Pearson Etext (Paperback, International ed of 10th revised ed)
John V. Thill, Courtland L Bovee
R474 Discovery Miles 4 740 Ships in 2 - 4 working days

This package includes a physical copy of Excellence in Business Communication: International Edition, 10/e by John V.Thill and Courtland L.Bovee, as well as access to the eText and MyBCommLab. For undergraduate business communication courses. Learn Business Communication Skills by Example. Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. The tenth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while focusing on today's social media revolution and the impact it will have on students' future careers. Available with MyBCommLab! MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today's business landscape. Visit mybcommlab.com for more information

25 Need-to-Know MBA Models (Paperback): Julian Birkinshaw, Ken Mark 25 Need-to-Know MBA Models (Paperback)
Julian Birkinshaw, Ken Mark
R364 Discovery Miles 3 640 Ships in 2 - 4 working days

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don'ts of using MBA models With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

Case Studies in Crisis Communication - International Perspectives on Hits and Misses (Paperback, New): Amiso M George,... Case Studies in Crisis Communication - International Perspectives on Hits and Misses (Paperback, New)
Amiso M George, Cornelius B. Pratt
R2,065 Discovery Miles 20 650 Ships in 12 - 19 working days

The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine sociocultural issues associated with responding to a variety of crises. Additionally, a unique feature of the book is a section titled Views from the Expert, which appears at the end of each chapter. Because the expert in question is not connected in any way to the crisis, she or he share disinterested opinions and insights on the specifics of a crisis that confronted an organization. To expand the boundaries of the knowledge and the practice of communication for crisis management to one that addresses the effects of the confluence of globalization and technology on business paradigms and on practitioner competencies.The international nature and the variety of the cases, both on profit and nonprofit organizations and government agencies, and the crisis expert 's views at the end of each chapter, coupled with discussion questions, makes the textbook appealing to an international audience. The implications of the globalization process for crisis management is also be addressed.

Improve Your Communication Skills - How to Build Trust, Be Heard and Communicate with Confidence (Paperback, 6th Revised... Improve Your Communication Skills - How to Build Trust, Be Heard and Communicate with Confidence (Paperback, 6th Revised edition)
Alan Barker
R464 R432 Discovery Miles 4 320 Save R32 (7%) Ships in 10 - 15 working days

Better communication skills will have a direct impact on your career development. Improve Your Communication Skills is your practical guide to effective communication in business. This fully updated 6th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing difficult conversations. This book provides vital guidance on improving your conversations, building rapport, giving effective presentations, writing excellent reports and networking successfully. With the help of Improve Your Communication Skills, you will be able to get your message across - every time. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Agile Conversations - Transform Your Conversations, Transform Your Culture (Paperback): Douglas Squirrel, Jeffrey Fredrick Agile Conversations - Transform Your Conversations, Transform Your Culture (Paperback)
Douglas Squirrel, Jeffrey Fredrick
R524 R474 Discovery Miles 4 740 Save R50 (10%) Ships in 9 - 17 working days

Today, software organizations are transforming the way work gets done through practices like Agile, Lean, and DevOps. But as commonly implemented as these methods are, many transformations still fail, largely because the organization misses a critical step: culture and how people communicate. Agile Conversations brings an updated, practical, step-by-step guide to using the power of conversation to build effective, high-performing teams to achieve truly Agile results. To advance your organization's transformation, learn how to have productive conversations that overcome cognitive bias and fear. Consultants Douglas Squirrel and Jeffrey Fredrick show readers how to utilize the Five Conversations to help teams build trust, alleviate fear, answer the "whys," define commitments, and hold everyone accountable. These five conversations give teams everything they need to reach peak performance, and they are exactly what's missing from too many teams today. Stop focusing just on processes and practices that leave your organization stuck with culture-less rituals. Instead, unleash the unique human power of conversation.

The Special Events Advisor - A Business and Legal Guide for Event Professionals (Paperback): D Sorin The Special Events Advisor - A Business and Legal Guide for Event Professionals (Paperback)
D Sorin
R2,396 R2,263 Discovery Miles 22 630 Save R133 (6%) Ships in 12 - 19 working days

The only book that offers all the business information creative event professionals need to start an event business and operate it legally, efficiently, and in a totally professional manner.

  • Starting an event business
  • Buying an event business
  • Partners and shareholders
  • Financing with banks and leasing companies
  • Planning
  • Operating an event business
  • Client service
  • Contracts
  • Employee issues
  • Insurance
  • Labor unions
  • Landlord-tenant issues
  • Trucking
  • Intellectual property
  • Accounting
  • Legal liability
  • Ethics
  • Exit strategy

"Beyond the glamour of running an event business lie the challenges of contracts, insurance, and labor unions; David’s unique book turns the passion of events into a smartly run business."
–John Baragona, Publisher/President, Event Solutions magazine

"David Sorin mines his extensive experience in special events to give clear, in-depth information about crucial business issues that no event professional can afford to ignore. The Special Events Advisor is a rich resource for both industry newcomers and veterans."
–Lisa Hurley, Editor, Special Events Magazine

"The Special Events Advisor is an impressive work that should be on every event planner’s bookshelf."
–Richard Aaron, CMP, CSEP, and President, BizBash Media

"It is great to have a book about business practices relevant to the special events industry specifically. The Special Events Advisor is an essential tool both for those starting a special events business and for event professionals who want to review their business practices. Highly recommended!"
–Alice Conway, CSEP, Director, The Event Management Certificate Program, The George Washington University

Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Paperback, 9th edition): Kenneth Clow, Donald... Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Paperback, 9th edition)
Kenneth Clow, Donald Baack
R2,394 R2,231 Discovery Miles 22 310 Save R163 (7%) Ships in 12 - 19 working days

For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real- life situations, students will understand the vital links marketers use to connect and interact with customers.

When Cultures Collide - Leading Across Cultures - 4th edition (Paperback): Richard Lewis When Cultures Collide - Leading Across Cultures - 4th edition (Paperback)
Richard Lewis 1
R958 Discovery Miles 9 580 Ships in 12 - 19 working days

A major new edition of the classic work that revolutionised the way business is conducted across cultures and around the globe. It provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures. Capturing the rising influence and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers practical strategies to embrace differences and work successfully across increasingly diverse business cultures.

OEkonomische Theorie der Verhandlungen (German, Hardcover, 3rd 3., Vollig Uberarb. Aufl. Reprint 2018 ed.): Manfred J. Holler OEkonomische Theorie der Verhandlungen (German, Hardcover, 3rd 3., Vollig Uberarb. Aufl. Reprint 2018 ed.)
Manfred J. Holler
R3,021 R2,370 Discovery Miles 23 700 Save R651 (22%) Ships in 10 - 15 working days
Nice is Not a Biscuit - How to Build a World-Class Business by Doing the Right Thing (Paperback): Peter Mead Nice is Not a Biscuit - How to Build a World-Class Business by Doing the Right Thing (Paperback)
Peter Mead
R235 Discovery Miles 2 350 Ships in 12 - 19 working days

100 lessons from one of Britain's most successful businessmen You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'? In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include: How to be a boss and a human being at the same time Why trust in your brand is so precious How to gain a share of both heads and hearts Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.

Hiring and   Firing (Paperback): Brian Tracy Hiring and Firing (Paperback)
Brian Tracy
R268 Discovery Miles 2 680 Ships in 12 - 19 working days
Communication Essentials For Dummies (Paperback, 2 Rev Ed): Elizabeth Kuhnke Communication Essentials For Dummies (Paperback, 2 Rev Ed)
Elizabeth Kuhnke
R338 R295 Discovery Miles 2 950 Save R43 (13%) Ships in 12 - 19 working days
Strategic Communication for Organizations (Paperback): Sara LaBelle, Jennifer H Waldeck Strategic Communication for Organizations (Paperback)
Sara LaBelle, Jennifer H Waldeck
R1,499 Discovery Miles 14 990 Ships in 12 - 19 working days

Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Internal communication and management - Theory and praxis communication-centered management (Paperback, 1st ed. 2023): Ulrike... Internal communication and management - Theory and praxis communication-centered management (Paperback, 1st ed. 2023)
Ulrike Buchholz, Susanne Knorre
R2,244 Discovery Miles 22 440 Ships in 10 - 15 working days

This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate Development Strategic controlling Legal and Compliance change management human resources Communications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication

How to Say the Right Thing Every Time - Communicating Well With Students, Staff, Parents, and the Public (Hardcover, 2nd... How to Say the Right Thing Every Time - Communicating Well With Students, Staff, Parents, and the Public (Hardcover, 2nd Revised edition)
Robert D Ramsey
R2,206 Discovery Miles 22 060 Ships in 12 - 19 working days

Time-tested techniques for avoiding 20 most common communication mistakes! This user-friendly resource for school leaders provides practical strategies for improving daily interactions with students, colleagues, parents, and the community. Each chapter presents ready-to-use tips for effective verbal and written communications. The author offers do's and don'ts for difficult situationsuincluding grief and healing and straight-talk techniques for approaching sensitive topics such as sex, gangs, and substance abuse. This revised edition features: - How-to's for dealing with natural and man-made disasters - A new chapter on differentiating communication to reach a wide audience of stakeholders - A new section on communicating with school board members

50 Ways to Read Anyone, Anywhere, Anytime (Paperback): Tay Winson 50 Ways to Read Anyone, Anywhere, Anytime (Paperback)
Tay Winson
R304 Discovery Miles 3 040 Ships in 9 - 17 working days
Workplace Communication (Paperback): Leena Mikkola, Maarit Valo Workplace Communication (Paperback)
Leena Mikkola, Maarit Valo
R1,339 Discovery Miles 13 390 Ships in 12 - 19 working days

This book provides insights into communication practices that enable efficient work, successful collaboration, and a functional work environment. Maintaining a productive and healthy workplace is predicated on interpersonal communication between people. In organizations, efficient communication is the foundation of all actions. Contributors to this book cover communication issues in relationships, teams, meetings, leadership, competence, diversity, organizational entry, social support, and digital environments in the workplace. The book illustrates all these issues in detail by presenting both relevant research findings and their practical implications in working life. Workplace Communication is ideal for current and future employees, directors, supervisors and managers, instructors, and consultants in knowledge-based expertise work. The book is appropriate for courses in organizational and leadership communication or interpersonal communication in a workplace setting.

The Business of Being Social 2nd Edition - A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin, Youtube... The Business of Being Social 2nd Edition - A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin, Youtube and Other Social Media Networks for All Businesses (Paperback, 2nd Revised edition)
Michelle Carvill, David Taylor 1
R528 Discovery Miles 5 280 Ships in 12 - 19 working days

What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you're using social media to its full potential. Whether you're a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog

The Pitching Bible - The Seven Secrets of a Successful Business Pitch (Paperback, 1): Paul Boross The Pitching Bible - The Seven Secrets of a Successful Business Pitch (Paperback, 1)
Paul Boross
R627 Discovery Miles 6 270 Ships in 9 - 17 working days

The Pitching Bible represents 25 years of the author's unique experience in business pitching and pitching in the music, stage, television, film and entertainment industries.The book contains the Seven Secrets of a Successful Business Pitch which will help anyone to improve their success rate, whether pitching to clients or potential investors.

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