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Books > Business & Economics > Business & management > Business communication & presentation
Draw a Better Business is an illustrated practical guide for freelancers and business people who want to tap into their innate creativity, learn to use visual skills and techniques and gain the business benefits. This book will help you plan, pitch, deliver and engage with real impact. Filled with practical exercises, examples and insights across four key areas of your business - planning and problem solving, communicating, delivering workshops and meetings, and creating engaging content - this book will equip you with practical tools to help you strengthen your business, and stand out in a crowd. It gives you all the knowledge and the know how you need (even if you think you can't draw) to start getting the benefits of working visually. After 10 years of running her own business Graphic Change, working visually with companies such as TimeWarner, Google and the NHS, Cara Holland has a lot to say about the benefits of working visually. In this book she shares tips, tools and insights that will bring the power of working visually to your business.
This Handbook provides a compendium of research methods that are essential for studying interaction and communication across the behavioral sciences. Focusing on coding of verbal and nonverbal behavior and interaction, the Handbook is organized into five parts. Part I provides an introduction and historic overview of the field. Part II presents areas in which interaction analysis is used, such as relationship research, group research, and nonverbal research. Part III focuses on development, validation, and concrete application of interaction coding schemes. Part IV presents relevant data analysis methods and statistics. Part V contains systematic descriptions of established and novel coding schemes, which allows quick comparison across instruments. Researchers can apply this methodology to their own interaction data and learn how to evaluate and select coding schemes and conduct interaction analysis. This is an essential reference for all who study communication in teams and groups.
Negotiation Preparation in a Global World guides the reader through a series of issues to consider in building international and intercultural business negotiation skills. It takes the approach of examining failed business negotiations to analyze how improved communication might have led to successful outcomes. Each chapter presents theoretical background related to a communication failure and explores alternative strategies to the situation. This volume is ideal for undergraduate- and graduate-level students studying business, leadership, and organizational development, as well as those new to the global marketplace or interested in learning how to negotiate in the intercultural business arena.
A step-by-step guide to writing a report/proposal from start to finish. The text covers structure, grammar and presentation, and includes excercises to give the reader some practice.
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/). Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.
"Anyone who comes to pitch on Shark Tank should read this book first!" --Barbara Corcoran, ABC's Shark Tank "I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours." --Naval Ravikant, cofounder and CEO, AngelList "I raised twice the amount of money I set out to in a mere five weeks. I'm naming my firstborn child after the Evans." --Slava Menn, cofounder and CEO, Fortified Bicycle HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn't just about startup fundraising. It's a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money--even the mistakes they made--while sharing the secrets of the world's best storytellers, fundraisers, and startup accelerators. They'll also teach you how to use "the friendship loop", a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they'll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million. What's in the book? * The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million * Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members * Pitching exercises developed by startup talent beds like Stanford University's d.school and Techstars * A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each * An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are * A crash-course in visual and presentation design that will make any deck beautiful * Templates for 4 stories every entrepreneur should know how to tell * The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.
A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publishing and promote a book that's integrated with your platform and works to build your reputation, network and credibility from Day 1. In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they're put together and how they work for the businesses behind them. This book brings together all those inspiring and effective ideas, giving you a unique insight into how some of the world's top business authors work and showing how you can make these ideas work for you too.
Your product knowledge is extensive. You know its features and benefits inside out. And you are prepared for any question your customer may ask you about it. But the most important questions that need to be asked during a sales meeting are not about the product, but about the customer. If you, the salesperson, fail to ask the right questions--the ones that uncover a customer's real needs--you will never close the deal.Questions that Sell reveals advanced questioning techniques that will help you learn your customer's true needs and as a result allow you to sell your products or services based on value to the customer, rather than price--and increase your success rate as a result.Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:* Use questions to qualify prospects (without insulting them)* Discover hidden customer needs and motivations* Raise delicate questions* Overcome stalls* Identify dead-end opportunities* Turn social media contacts into active sales leads* And more!Your next sale doesn't have to depend on the customer. Success is yours for the asking!
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium "Trends in Business Communication", which took place at the University of Applied Sciences in Kufstein, Tyrol.
This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to "solve a written language problem" by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.
Communication at work just got easier We live in an age when the number of ways in which we communicate in business is constantly increasing. Years ago, we simply had face-to-face communication, phone and letter. Now we also have more, including email, websites, blogs... and yet, if we are honest, alongside this increase in the ways in which we communicate has come a decrease in the level of effective communication. This book is full of positive guidelines to help you communicate more effectively. You may not be able to change the way your company or organization works, but you can change the way in which you work. Whether you choose to read it in a week or in a single sitting, Business Communication In A Week is your fastest route to success: - Sunday: Know your aims. Who are you writing to/for? What is your message? What response do you want those you are communicating with to make? - Monday: Listen carefully as colleagues explain the challenges they are facing. When you listen, you show you value your colleagues as individuals. - Tuesday: Write clearly. Think creatively about what you want to express, organize your thoughts and then draft and edit your email or report. - Wednesday: Organize better meetings. The key to a successful meeting lies in its preparation, especially why you are holding it, who needs to be present and what you will consider. - Thursday: Give successful presentations. Prepare well, knowing your audience and your key messages, backed up if necessary by useful visual aids. - Friday: Build strong working relationships. Good working relationships are the glue that holds an organization together. How can you cultivate stronger working relationships? - Saturday: Engage effectively online by building - and maintaining - an accessible website and networking by means of social media.
A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world's leading reputation managers who exclusively reveal the time they made the most difference to an organisation's reputation. Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations.
You probably hate giving presentations. You probably hate listening to them too. Why? Because most business presentations are too long, too detailed, too boring...and submerged under a blizzard of PowerPoint. But the single most important presentational tool known to man isn't a slideshow. It's you. Whether you're speaking to one person across a table, 20 people in a boardroom or 1,000 people in a ballroom, it's all about the words you say and how you say them."The Presentation Coach" shows you how to use what you've already got to give you clarity, confidence and impact in every speaking challenge you will ever face.You'll learn the unique Bare Knuckle 5-step process to effective presenting, and how to apply it to all business speaking, from large-scale presentations to one-to-one client meetings.Graham Davies has been coaching high-profile individuals from the worlds of business, politics and entertainment in exactly these techniques for the past 25 years. Now it's your turn. Praise for "The Presentation Coach" "Graham Davies is a brilliantly funny speaker who knows how to
inspire and enthuse anyone who sees presenting as a bore, a burden
or a source of terror." "This book really captures Graham's intense and robust sense of
coaching. Just like the author, it is amusing, punchy and really
comforting to have access to in all presentation situations." "Required reading for anyone who wants their presentations to
enthuse rather than euthanize their audience." "Graham is a highly effective presentation coach. He is always
honest and gets straight to the point. His book is just as direct
and entertaining as he is in person." "I don't know anyone who could wear the label 'the presentation
coach' more confidently than Graham." "I use Graham's system strictly and religiously in every speech.
In fact on almost every important occasion when I need to get a
message across.... You will never regret buying and using this
book." "Graham helped me develop my very own presentation style, true
to myself, with high impact and focused very much on the
audience." "Graham's approach is ruthlessly robust and utterly practical.
This book is the next best thing to seeing him in person, and much
less of a strain on your budget." ..".Davies's compelling book illuminates all the pitfalls and
provides a simple guide to allowing personality into presentations
- radical stuff indeed " "Whether you are a Prime Minister, chief executive or anyone
else who needs make an impact, then you must read this challenging
and innovative book by Graham Davies." ..".I wish Graham had written it 20 years ago..." "Never again will you commit the crime of Death by
Bullet-Point." "Graham Davis is a talented gagmeister who shows that the best
way of exposing a bad argument is with a good joke." "Reading his book will spur you on to win your own
presentational race." "Graham completely reframed my approach to presenting. His
approach works " "A process that you can use no matter what the situation. I
heartily recommend it." "This book is not a coaching guide for the faint-hearted.
Prepare to be beaten into being bloody brilliant "
This book investigates knowledge interactions in China's foreign enterprises. It reveals that cultural differences strongly account for knowledge-related obstacles, namely knowledge leakage and insufficient knowledge sharing. Contrary to conventional wisdom, however, widespread cultural arguments such as Confucianism or collectivism hardly apply to Chinese employees' handling of knowledge. In fact, more subtle cultural logics are relevant in daily work, which are connected to the perceived stability of the enterprise itself. But these usually go unnoticed. Thus, rather than being distracted by a national "Chinese culture", managers can take real action to solve knowledge conflicts in their particular enterprise.
The guide that proves your meetings don't have to suck There's a big dull elephant in the boardroom: this meeting Most of the millions of meetings held in the world today are a monumental waste of time and talent. Worse still, most of the so-called solutions and books for boring meetings are twice as boring. Boring Meetings Suck provides tips and tactics to deliver "Get-In, Get-It-Done, or Get-Out" style meetings, while also tackling what most prefer to avoid; that you don't have to BE in charge of a meeting to TAKE charge of a meeting. This entertaining and take-no-prisoners guide is full of easily deployed SRDs?Suckification Reduction Devices?that will help you make your next meeting both efficient and effective. Empowers attendees to politely speak up and get a meeting back on track, or graciously get out, without being firedShows how hosts can capitalize on technology, learning to crowd-source problems and increase participationDefines surefire methods to get meetings to start and end on time and not have the speaker read the slidesSTOPS over-invitation syndromeThe author has appeared before many major corporate clients, and was named a "Top Business Professional Under 40" by American City Business Journals Your meetings do not have to bore, nor must they suck. Instead, get the winning techniques in Boring Meetings Suck, and make your meetings awesome in their engagement and productivity, or stop having them
The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.
The fourth edition of Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment. This new edition has been thoroughly updated and revised to reflect the most current organizational communication theory and research, and includes new information on the use of technology, incorporated throughout. Additional features of this text include: Extensive real-life examples that establish links between organizational communication and perceptions, theory, networks, and symbolic behaviour. Theory-based consulting approaches that enhance abilities to link issues with actions. Grounding in transactional communication and advanced systems approaches. Macro and micro analyses of key topics and issues. As an accessible and practical examination of organizational communication, this text is intended for use in organizational communication, leadership, organizational development, and organizational intervention courses at the advanced undergraduate and graduate level.
Like throwing jelly at a wall, poor communication never sticks. Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly. "The Jelly Effect" teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless. "The Jelly Effect" will show you how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings. "Andy Bounds taught me more about effective presenting than a
lady who'd previously taught two US presidents." |
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