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Books > Business & Economics > Business & management > Business communication & presentation

Draw a Better Business - The essential visual thinking toolkit to help your small business work better (Paperback): Cara Holland Draw a Better Business - The essential visual thinking toolkit to help your small business work better (Paperback)
Cara Holland
R426 R387 Discovery Miles 3 870 Save R39 (9%) Ships in 10 - 15 working days

Draw a Better Business is an illustrated practical guide for freelancers and business people who want to tap into their innate creativity, learn to use visual skills and techniques and gain the business benefits. This book will help you plan, pitch, deliver and engage with real impact. Filled with practical exercises, examples and insights across four key areas of your business - planning and problem solving, communicating, delivering workshops and meetings, and creating engaging content - this book will equip you with practical tools to help you strengthen your business, and stand out in a crowd. It gives you all the knowledge and the know how you need (even if you think you can't draw) to start getting the benefits of working visually. After 10 years of running her own business Graphic Change, working visually with companies such as TimeWarner, Google and the NHS, Cara Holland has a lot to say about the benefits of working visually. In this book she shares tips, tools and insights that will bring the power of working visually to your business.

The Cambridge Handbook of Group Interaction Analysis (Hardcover): Elisabeth Brauner, Margarete Boos, Michaela Kolbe The Cambridge Handbook of Group Interaction Analysis (Hardcover)
Elisabeth Brauner, Margarete Boos, Michaela Kolbe
R5,630 Discovery Miles 56 300 Ships in 10 - 15 working days

This Handbook provides a compendium of research methods that are essential for studying interaction and communication across the behavioral sciences. Focusing on coding of verbal and nonverbal behavior and interaction, the Handbook is organized into five parts. Part I provides an introduction and historic overview of the field. Part II presents areas in which interaction analysis is used, such as relationship research, group research, and nonverbal research. Part III focuses on development, validation, and concrete application of interaction coding schemes. Part IV presents relevant data analysis methods and statistics. Part V contains systematic descriptions of established and novel coding schemes, which allows quick comparison across instruments. Researchers can apply this methodology to their own interaction data and learn how to evaluate and select coding schemes and conduct interaction analysis. This is an essential reference for all who study communication in teams and groups.

Negotiation Preparation in a Global World - Symptoms of Success and Failure (Hardcover): Jill E Rudd, D. Timothy Hughes Negotiation Preparation in a Global World - Symptoms of Success and Failure (Hardcover)
Jill E Rudd, D. Timothy Hughes
R4,486 Discovery Miles 44 860 Ships in 10 - 15 working days

Negotiation Preparation in a Global World guides the reader through a series of issues to consider in building international and intercultural business negotiation skills. It takes the approach of examining failed business negotiations to analyze how improved communication might have led to successful outcomes. Each chapter presents theoretical background related to a communication failure and explores alternative strategies to the situation. This volume is ideal for undergraduate- and graduate-level students studying business, leadership, and organizational development, as well as those new to the global marketplace or interested in learning how to negotiate in the intercultural business arena.

How to Write Proposals and Reports That Get Results - Master the Skills of Business Writing (Paperback, New ed): Ros Jay How to Write Proposals and Reports That Get Results - Master the Skills of Business Writing (Paperback, New ed)
Ros Jay
R377 Discovery Miles 3 770 Ships in 10 - 15 working days

A step-by-step guide to writing a report/proposal from start to finish. The text covers structure, grammar and presentation, and includes excercises to give the reader some practice.

Business Storytelling from Hype to Hack - Unlock the Software of the Mind (Hardcover): Jyoti Guptara Business Storytelling from Hype to Hack - Unlock the Software of the Mind (Hardcover)
Jyoti Guptara
R312 R282 Discovery Miles 2 820 Save R30 (10%) Ships in 9 - 17 working days
Maestria en ingresos pasivos 2020 - Tu plan para lograr la libertad financiera para jubilarte joven, y jubilarte rico. Descubre... Maestria en ingresos pasivos 2020 - Tu plan para lograr la libertad financiera para jubilarte joven, y jubilarte rico. Descubre las estrategias para ganar dinero en linea, incluso si eres principiante y sin ideas! (Spanish, Hardcover)
Pablo Avitia
R473 Discovery Miles 4 730 Ships in 18 - 22 working days
Crisis Communication - Managing Stakeholder Relationships (Hardcover): Audra Diers-Lawson Crisis Communication - Managing Stakeholder Relationships (Hardcover)
Audra Diers-Lawson
R4,513 Discovery Miles 45 130 Ships in 10 - 15 working days

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence - just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/). Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.

Get Backed - Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams (Paperback): Evan Baehr,... Get Backed - Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams (Paperback)
Evan Baehr, Evan Loomis
R940 R818 Discovery Miles 8 180 Save R122 (13%) Ships in 18 - 22 working days

"Anyone who comes to pitch on Shark Tank should read this book first!" --Barbara Corcoran, ABC's Shark Tank "I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours." --Naval Ravikant, cofounder and CEO, AngelList "I raised twice the amount of money I set out to in a mere five weeks. I'm naming my firstborn child after the Evans." --Slava Menn, cofounder and CEO, Fortified Bicycle HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn't just about startup fundraising. It's a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money--even the mistakes they made--while sharing the secrets of the world's best storytellers, fundraisers, and startup accelerators. They'll also teach you how to use "the friendship loop", a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they'll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million. What's in the book? * The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million * Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members * Pitching exercises developed by startup talent beds like Stanford University's d.school and Techstars * A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each * An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are * A crash-course in visual and presentation design that will make any deck beautiful * Templates for 4 stories every entrepreneur should know how to tell * The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.

This Book Means Business - Clever ways to plan and write a book that works harder for your business (Paperback): Alison Jones This Book Means Business - Clever ways to plan and write a book that works harder for your business (Paperback)
Alison Jones; Foreword by Bernadette Jiwa
R460 R420 Discovery Miles 4 200 Save R40 (9%) Ships in 10 - 15 working days

A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publishing and promote a book that's integrated with your platform and works to build your reputation, network and credibility from Day 1. In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they're put together and how they work for the businesses behind them. This book brings together all those inspiring and effective ideas, giving you a unique insight into how some of the world's top business authors work and showing how you can make these ideas work for you too.

Speak to Sell - Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause... Speak to Sell - Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Paperback)
Dan S Kennedy
R553 R507 Discovery Miles 5 070 Save R46 (8%) Ships in 18 - 22 working days
Questions That Sell - The Powerful Process for Discovering What Your Customer Really Wants (Paperback, Second Edition): Paul... Questions That Sell - The Powerful Process for Discovering What Your Customer Really Wants (Paperback, Second Edition)
Paul Cherry
R470 Discovery Miles 4 700 Ships in 18 - 22 working days

Your product knowledge is extensive. You know its features and benefits inside out. And you are prepared for any question your customer may ask you about it. But the most important questions that need to be asked during a sales meeting are not about the product, but about the customer. If you, the salesperson, fail to ask the right questions--the ones that uncover a customer's real needs--you will never close the deal.Questions that Sell reveals advanced questioning techniques that will help you learn your customer's true needs and as a result allow you to sell your products or services based on value to the customer, rather than price--and increase your success rate as a result.Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:* Use questions to qualify prospects (without insulting them)* Discover hidden customer needs and motivations* Raise delicate questions* Overcome stalls* Identify dead-end opportunities* Turn social media contacts into active sales leads* And more!Your next sale doesn't have to depend on the customer. Success is yours for the asking!

Ingresos Pasivos con Inversion Inmobiliaria En 2020 - La Guia Practica para Principiantes para Retirarse Temprano a traves de... Ingresos Pasivos con Inversion Inmobiliaria En 2020 - La Guia Practica para Principiantes para Retirarse Temprano a traves de la Compra-Venta rapida de inmuebles (Flipping Houses), Alquiler de Propiedad, y la compra de Bienes Raices Comerciales y Residenciales (Spanish, Hardcover)
Pablo Avitia
R455 Discovery Miles 4 550 Ships in 18 - 22 working days
Conference Proceedings Trends in Business Communication 2016 (Paperback, 1st ed. 2017): Timo Becker, Peter Schneckenleitner,... Conference Proceedings Trends in Business Communication 2016 (Paperback, 1st ed. 2017)
Timo Becker, Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin
R3,060 Discovery Miles 30 600 Ships in 18 - 22 working days

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium "Trends in Business Communication", which took place at the University of Applied Sciences in Kufstein, Tyrol.

Data-Driven Problem-Solving in International Business Communication - Examining the Use of Bilingual Web-Based Tools for Text... Data-Driven Problem-Solving in International Business Communication - Examining the Use of Bilingual Web-Based Tools for Text Production with Advanced English as a Foreign Language Professionals (English, German, Hardcover, New edition)
Alexander M. Zielonka
R1,536 Discovery Miles 15 360 Ships in 10 - 15 working days

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to "solve a written language problem" by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

Business Communication In A Week - Communicate Better In Seven Simple Steps (Paperback): Martin Manser Business Communication In A Week - Communicate Better In Seven Simple Steps (Paperback)
Martin Manser
R226 Discovery Miles 2 260 Ships in 10 - 15 working days

Communication at work just got easier We live in an age when the number of ways in which we communicate in business is constantly increasing. Years ago, we simply had face-to-face communication, phone and letter. Now we also have more, including email, websites, blogs... and yet, if we are honest, alongside this increase in the ways in which we communicate has come a decrease in the level of effective communication. This book is full of positive guidelines to help you communicate more effectively. You may not be able to change the way your company or organization works, but you can change the way in which you work. Whether you choose to read it in a week or in a single sitting, Business Communication In A Week is your fastest route to success: - Sunday: Know your aims. Who are you writing to/for? What is your message? What response do you want those you are communicating with to make? - Monday: Listen carefully as colleagues explain the challenges they are facing. When you listen, you show you value your colleagues as individuals. - Tuesday: Write clearly. Think creatively about what you want to express, organize your thoughts and then draft and edit your email or report. - Wednesday: Organize better meetings. The key to a successful meeting lies in its preparation, especially why you are holding it, who needs to be present and what you will consider. - Thursday: Give successful presentations. Prepare well, knowing your audience and your key messages, backed up if necessary by useful visual aids. - Friday: Build strong working relationships. Good working relationships are the glue that holds an organization together. How can you cultivate stronger working relationships? - Saturday: Engage effectively online by building - and maintaining - an accessible website and networking by means of social media.

Reputation Management - The Future of Corporate Communications and Public Relations (Hardcover): Tony Langham Reputation Management - The Future of Corporate Communications and Public Relations (Hardcover)
Tony Langham; Contributions by PRCA
R801 Discovery Miles 8 010 Ships in 10 - 15 working days

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us. Despite this, reputation remains an often misunderstood and neglected asset. In Reputation Management: The Future of Corporate Communications and Public Relations, Tony Langham argues that reputation management is the future incarnation of public relations and corporate communications. Featuring specially commissioned essays, as well as exclusive interviews with leading CEOs, influencers and celebrities, the book covers issues as diverse as fake news, AI, James Bond, cyber security and internet bullying. Also included are contributions from thirty-nine of the world's leading reputation managers who exclusively reveal the time they made the most difference to an organisation's reputation. Reputation Management provides a complete blueprint and toolkit for reputation management and is essential reading for CEOs, Board Directors and shareholders in businesses who ultimately bear the responsibility and costs of reputation management. It will also prove indispensable to all professionals and students working in or studying business, marketing, corporate communications and public relations.

The Presentation Coach - Bare Knuckle Brilliance For Every Presenter (Paperback): Graham G. Davies The Presentation Coach - Bare Knuckle Brilliance For Every Presenter (Paperback)
Graham G. Davies 1
R507 R475 Discovery Miles 4 750 Save R32 (6%) Ships in 18 - 22 working days

You probably hate giving presentations. You probably hate listening to them too. Why? Because most business presentations are too long, too detailed, too boring...and submerged under a blizzard of PowerPoint.

But the single most important presentational tool known to man isn't a slideshow. It's you.

Whether you're speaking to one person across a table, 20 people in a boardroom or 1,000 people in a ballroom, it's all about the words you say and how you say them."The Presentation Coach" shows you how to use what you've already got to give you clarity, confidence and impact in every speaking challenge you will ever face.You'll learn the unique Bare Knuckle 5-step process to effective presenting, and how to apply it to all business speaking, from large-scale presentations to one-to-one client meetings.Graham Davies has been coaching high-profile individuals from the worlds of business, politics and entertainment in exactly these techniques for the past 25 years. Now it's your turn.

Praise for "The Presentation Coach"

"Graham Davies is a brilliantly funny speaker who knows how to inspire and enthuse anyone who sees presenting as a bore, a burden or a source of terror."
Nick Robinson, Political Editor, BBC

"This book really captures Graham's intense and robust sense of coaching. Just like the author, it is amusing, punchy and really comforting to have access to in all presentation situations."
Michel Combes, CEO, Vodafone Europe

"Required reading for anyone who wants their presentations to enthuse rather than euthanize their audience."
Tim Curtis, MD, Northern Europe, Land's End

"Graham is a highly effective presentation coach. He is always honest and gets straight to the point. His book is just as direct and entertaining as he is in person."
Nick Jeffery, CEO, Vodafone Global Enterprise

"I don't know anyone who could wear the label 'the presentation coach' more confidently than Graham."
Daniel Finkelstein, Executive Editor, The Times

"I use Graham's system strictly and religiously in every speech. In fact on almost every important occasion when I need to get a message across.... You will never regret buying and using this book."
George Clarke, MD, Heidelberg UK

"Graham helped me develop my very own presentation style, true to myself, with high impact and focused very much on the audience."
Phil Clarke, CEO Designate, Tesco

"Graham's approach is ruthlessly robust and utterly practical. This book is the next best thing to seeing him in person, and much less of a strain on your budget."
Matthew Wilson, CEO Brit Global Markets

..".Davies's compelling book illuminates all the pitfalls and provides a simple guide to allowing personality into presentations - radical stuff indeed "
Andy Street, MD, John Lewis

"Whether you are a Prime Minister, chief executive or anyone else who needs make an impact, then you must read this challenging and innovative book by Graham Davies."
Neil Sherlock, Partner, Public Affairs, KPMG

..".I wish Graham had written it 20 years ago..."
Richard Klein, MD, Bank of America Merrill Lynch

"Never again will you commit the crime of Death by Bullet-Point."
Penny Philpot, Group Vice President, Worldwide Partner Services, Oracle

"Graham Davis is a talented gagmeister who shows that the best way of exposing a bad argument is with a good joke."
Boris Johnson, Mayor of London

"Reading his book will spur you on to win your own presentational race."
Richard Dunwoody, twice winner of the Grand National

"Graham completely reframed my approach to presenting. His approach works "
Otto Thoresen, CEO, Aegon UK

"A process that you can use no matter what the situation. I heartily recommend it."
Michael Gove MP

"This book is not a coaching guide for the faint-hearted. Prepare to be beaten into being bloody brilliant "
Francis Edmonds, broadcaster, author and professional speaker

Scrum - Como utilizar el esquema llamado Scrum para obtener mayor produccion mientras aumenta la calidad (Spanish Edition)... Scrum - Como utilizar el esquema llamado Scrum para obtener mayor produccion mientras aumenta la calidad (Spanish Edition) (Spanish, Hardcover)
James Edge
R481 R450 Discovery Miles 4 500 Save R31 (6%) Ships in 18 - 22 working days
The Subtle Logics of Knowledge Conflicts in China's Foreign Enterprises (Paperback, 1st ed. 2016): Constanze Wang The Subtle Logics of Knowledge Conflicts in China's Foreign Enterprises (Paperback, 1st ed. 2016)
Constanze Wang
R2,086 Discovery Miles 20 860 Ships in 18 - 22 working days

This book investigates knowledge interactions in China's foreign enterprises. It reveals that cultural differences strongly account for knowledge-related obstacles, namely knowledge leakage and insufficient knowledge sharing. Contrary to conventional wisdom, however, widespread cultural arguments such as Confucianism or collectivism hardly apply to Chinese employees' handling of knowledge. In fact, more subtle cultural logics are relevant in daily work, which are connected to the perceived stability of the enterprise itself. But these usually go unnoticed. Thus, rather than being distracted by a national "Chinese culture", managers can take real action to solve knowledge conflicts in their particular enterprise.

Boring Meetings Suck - Get More Out of Your Meetings or Get Out of More Meetings (Hardcover): J Petz Boring Meetings Suck - Get More Out of Your Meetings or Get Out of More Meetings (Hardcover)
J Petz
R531 R495 Discovery Miles 4 950 Save R36 (7%) Ships in 18 - 22 working days

The guide that proves your meetings don't have to suck

There's a big dull elephant in the boardroom: this meeting Most of the millions of meetings held in the world today are a monumental waste of time and talent. Worse still, most of the so-called solutions and books for boring meetings are twice as boring.

Boring Meetings Suck provides tips and tactics to deliver "Get-In, Get-It-Done, or Get-Out" style meetings, while also tackling what most prefer to avoid; that you don't have to BE in charge of a meeting to TAKE charge of a meeting. This entertaining and take-no-prisoners guide is full of easily deployed SRDs?Suckification Reduction Devices?that will help you make your next meeting both efficient and effective. Empowers attendees to politely speak up and get a meeting back on track, or graciously get out, without being firedShows how hosts can capitalize on technology, learning to crowd-source problems and increase participationDefines surefire methods to get meetings to start and end on time and not have the speaker read the slidesSTOPS over-invitation syndromeThe author has appeared before many major corporate clients, and was named a "Top Business Professional Under 40" by American City Business Journals

Your meetings do not have to bore, nor must they suck. Instead, get the winning techniques in Boring Meetings Suck, and make your meetings awesome in their engagement and productivity, or stop having them

I Did It - The Largest Woman-Run Ponzi Scheme in American History (Hardcover): Neil Senturia, Barbara Bry I Did It - The Largest Woman-Run Ponzi Scheme in American History (Hardcover)
Neil Senturia, Barbara Bry
R583 Discovery Miles 5 830 Ships in 10 - 15 working days
Copywriting Strategies - A No-Nonsense Guide to Writing Persuasive Copy for Your Business (Paperback): Nicki Krawczyk Copywriting Strategies - A No-Nonsense Guide to Writing Persuasive Copy for Your Business (Paperback)
Nicki Krawczyk
R288 R273 Discovery Miles 2 730 Save R15 (5%) Ships in 18 - 22 working days
Mastering Business for Strategic Communicators - Insights and Advice from the C-suite of Leading Brands (Hardcover): Matthew W.... Mastering Business for Strategic Communicators - Insights and Advice from the C-suite of Leading Brands (Hardcover)
Matthew W. Ragas, Ron Culp
R2,735 Discovery Miles 27 350 Ships in 10 - 15 working days

The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.

Applied Organizational Communication - Theory and Practice in a Global Environment (Paperback, 4th edition): Thomas E. Harris,... Applied Organizational Communication - Theory and Practice in a Global Environment (Paperback, 4th edition)
Thomas E. Harris, Mark D. Nelson
R2,517 Discovery Miles 25 170 Ships in 9 - 17 working days

The fourth edition of Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment. This new edition has been thoroughly updated and revised to reflect the most current organizational communication theory and research, and includes new information on the use of technology, incorporated throughout. Additional features of this text include: Extensive real-life examples that establish links between organizational communication and perceptions, theory, networks, and symbolic behaviour. Theory-based consulting approaches that enhance abilities to link issues with actions. Grounding in transactional communication and advanced systems approaches. Macro and micro analyses of key topics and issues. As an accessible and practical examination of organizational communication, this text is intended for use in organizational communication, leadership, organizational development, and organizational intervention courses at the advanced undergraduate and graduate level.

The Jelly Effect - How to Make Your Communication Stick (Paperback): Andy Bounds The Jelly Effect - How to Make Your Communication Stick (Paperback)
Andy Bounds 1
R318 R289 Discovery Miles 2 890 Save R29 (9%) Ships in 9 - 17 working days

Like throwing jelly at a wall, poor communication never sticks.

Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly.

"The Jelly Effect" teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.

"The Jelly Effect" will show you how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings.

"Andy Bounds taught me more about effective presenting than a lady who'd previously taught two US presidents."
-Drayton Bird, chairman of Drayton Bird Partnership and world leading authority on direct marketing

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