How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.

John Smythe's two book collection offers a complete perspective of ideas, insights and advice from this award-winning author, one of the pioneers of pragmatic employee engagement. You may be a senior executive wondering how to engage hundreds or thousands of employees in your vision, strategy or the transformation of the business; or a specialist in HR, communication and change, tasked with the challenge of 'aligning and mobilising' your people. In either case, you no longer want compliant people, you want individuals who will engage their creativity at work. For their part, engaged employees want a say in their work and in how the business changes. The Chief Engagement Officer explores a management philosophy which recognises the value of opening up decision making to the right groups to improve the quality of decisions and change, accelerate execution and broaden ownership. In The Velvet Revolution at Work, John Smythe follows up his earlier book to explain that the essential ingredient of the right conditions is a culture of distributed leadership which enables people at work to liberate their creativity to deliver surprisingly good results for their institution and themselves. Using models, examples and anecdotes from his client research he goes on to demonstrate exactly how to design an engagement process; one that is integrated with your business strategy and that is sustainable.

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

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For the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game. Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the fundamental skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening, and presentation strategies in a contemporary manner. In the 8th Edition, Bovee and Thill provide numerous exercises, tools, and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.

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As projects become more complex and the project teams are more geographically and culturally dispersed, so strong, trusting relationships come to the fore. Trust provides the security that enables project teams to work together effectively, even when they face project-threatening problems and challenges. Because today's team members work virtually as much by choice as by geographic necessity, business leaders must understand how team relationships such as trust, cross-divisional projects, and how offshore team participation are all positively motivated by a solid quality assurance program. Offering real world solutions, Trust in Virtual Teams provides a clear view of how virtual projects can succeed, and how quality assurance compliments and promotes effective organizational design and project management to build solid trust relationships. Dr Wise combines the latest research in virtual team trust with simple and proven quality methods. He builds upon more than 20 years of experience in quality and project work to guide team managers in creating high performing project teams. Our understanding of the role human factors play in project performance and project resilience continues to grow. As it does, so does our need to address the behaviors and culture that enable good performance. Tom Wise's book is a thoughtful and pragmatic guide to help project teams and managers do just that.

"English for Careers, 11e "is designed to keep pace with changing student populations and current workplace trends. Appropriate for a wide audience, it helps students acquire fluency in Standard English and understand the basic principles of grammar, punctuation and writing. Offering a warm tone and accessible presentation, it focuses on the "real-world" English skills needed to get a good job, hold a job, and advance in a career. This edition offers a new and improved instructional design, career connection features, and more real-world assignments.

By the end of this book you will have be ready to lead at a higher level Discover your writing strengths and weaknesses Understand the key types of business writing Develop your skills Get the details right Make a positive impact on your business Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone who wants to impress more and achieve more with their written communication at work Where will this book take you? * You will have new skills and knowledge, and be fully ready to use it in a specific writing project How does it work? * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time, at your own pace What else do you get? * Access to free online videos and printable resources Why Teach Yourself (R)? * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals

Apply Cisco networking theory to modern enterprise environments with 40+ hands-on, CCIE-level labs Enterprise networking has changed, and so have the Cisco certification paths. It's crucial for networking professionals to bridge the gap between their current knowledge and the deep hands-on expertise they need to succeed at the pinnacle of the profession. Now, renowned Cisco instructor and practitioner Narbik Kocharians helps you make the leap with confidence, whether you're preparing for your CCIE Labs or simply seeking to optimize your own network's reliability, agility, and performance. Based on Kocharians's widely admired CCIE prep classes, this progressive learning tool combines foundational topics with 40+ lab walkthroughs, revealing how mature technologies and today's increasingly critical software-defined and policy-based solutions fit together. You'll find detailed labs for widely-available emulators, structured illustrations of modern protocol and feature operation, a full lab walkthrough of a complex configuration reflective of the actual CCIE, and more. Every lab scenario includes full solutions and in-depth explanations: read these as you practice, or solve on your own, and compare your results with the author's. Either way, you'll gain indispensable insight for applying theory to practice in real-world environments---including your CCIE Labs. Master core Layer 2 switching concepts, including STP, RSTP, MSTP, VTP, VTP Pruning, 802.1Q, ISL Trunking, LACP, and PagP Master route filtering with IP Prefix-lists Gain a rock-solid understanding of RIPv2, the Cisco Enhanced Interior Gateway Routing Protocol (EIGRP), and classic Open Shortest Path First (OSPF) routing Understand Border Gateway Protocol (BGP), the protocol that routes the Internet Review the Cisco Dynamic Multipoint VPN (DMVPN) from the ground up, overlays/underlays, configurations, switching enhancements, network design, tunneling, and more Master MPLS and the suite of services it can provide: L3VPNs and beyond Make the most of IPv6: master address types, assignment, configuration, NDP, SLAAC, and IPv6-enabled DMVPN, OSPFv3, EIGRP, and BGP Explore the Cisco latest SD-WAN platform, from basic components to WAN edge devices and app-aware Policies Understand the Cisco SD-Access (SDA) solution for creating scalable, automated, and resilient enterprise fabrics

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly. Supported throughout with insightful anecdotes and transcripts of good and bad interviews given by George W. Bush, HRH Prince Philip, David Cameron and numerous public figures, this book presents a methodology which has been proven across the spectrum of industry sectors both nationally and internationally. Written for those who speak on behalf of commercial companies, public services, charities, NGOs, or as a subject expert (or for those briefing clients prior to interviews), no communications professional can afford to be without a copy. The book is also supported by online resources, including web links to relevant media interviews for each chapter and high-profile news stories.

Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade. This fully updated 6th edition now features even more practical exercises, useful templates and top tips that will help you to write succinctly and with impact across different media. How to Write Reports and Proposals will give you the tools to put over a good case with style. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

As organizations continue to discover the power of storytelling to shape, transform and transfer knowledge, the need for complex resources to harness that power and meet business goals increases. At the forefront of this challenge are knowledge management practitioners, change management leaders, and organizational development professionals who need information to obtain a practical advantage to implement sustainable storytelling initiatives. Knowledge Management and the Practice of Storytelling: The Competencies and Skills Needed for a Successful Implementation offers practical advice and guidance on the skills and competencies needed to meet those challenges. Discussing the competencies needed to use language and performance effectively to tell stories that will elicit tacit knowledge, this volume focuses on coaching strategies to help others develop storytelling skills, and provides background knowledge useful to champion and promote storytelling practices across organizational cultures and communities. Knowledge Management and the Practice of Storytelling will prove especially useful to practitioners who are charged with the development and leadership of storytelling initiatives but may lack a robust background on the practicalities of organizational storytelling. To meet those challenges, the book offers practical applications rooted in ethnographic research to find and select stories, conduct storytelling interviews, and analyse organizational communities and cultures to the meet the needs of target audiences. Most importantly, Knowledge Management and the Practice of Storytelling offers practical advice on assessment and evaluation strategies to measure the effectiveness and organizational impact of storytelling.

Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged. Now known as the transmission model, this form of communication is still the foundation for academic courses in communication theory and practice, and is embedded in most business literature and education that address subjects related to workplace communication, organization behavior and culture, leadership, and conflict resolution. But what if this accepted model of communication was incomplete? Re-Making Communication at Work argues that the transmission model of communication needs to be replaced by a new approach to communication. Sostrin challenges the status quo by exposing the most common myths that inaccurately define successful communication at work. These misperceptions are replaced by a set of core principles that deliver a clear mandate for re-making communication at work. Sostrin not only provides the theoretical foundation for this new approach, but he uses a straightforward model and exercises that demonstrate how managers, students, and consultants can powerfully improve relationships, decision-making, and collaboration with a few lines and circles.

The Emerald Handbook of Group and Team Communication Research considers the current research of group communication scholars, provides an overview of major foci in the discipline, and points toward possible trajectories for future scholarship. It establishes group communication's central role within research on human behaviour and fosters an identity for group communication researchers. This book establishes communication scholarship as essential to group research by exploring the various dimensions of communicating in groups and teams. Communication is fundamental to group research, and the deeper, more nuanced treatment of the subject in this handbook consolidates and expands theory and research in the area.

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators. Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever.

Beyond that, budgets are on the chopping block and competition for business is tight. In that environment, people often cut not just financial corners, but the ethical ones, too. There's a fine line between innocent perks and inappropriate gifts or kickbacks. Event planners today must navigate a minefield of potentially sticky situations that can easily blow up in their face. Without a professional code, lines of acceptable behavior are easily crossed. And what you do personally can hurt you professionally.

"Event Planning Ethics and Etiquette" provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices.Explains how to establish policies and codes of behavior, in the office and onsite at events.Offers guidelines on when it is acceptable to accept a gift, what is acceptable, and what is inappropriate.Shows how to prepare yourself, as well as your staff, for what to expect, and how to handle the unexpected with business finesse.Covers business etiquette in event planning crisis management situations.Helps you to avoid putting yourself and your company at personal and professionals risk.Features real-life examples and situations, and advice on how to handle them with poise and professionalism.Includes a list of "Event Planning Do's and Don'ts."

"Event Planning Ethics and Etiquette" will be of value to the professional event planner; to event planning suppliers and clients working with industry professionals; as well as to those in related fields, such as public relations, administrative professionals, communications; and anyone in the hospitality, culinary, and travel industry.

Spark a transformation, professionally and personally! The ability to persuade and influence is the cornerstone of success. In Ignite a Shift, internationally acclaimed speaker Stephen McGarvey explores the subtleties of effective communication and highlights the essential fact that thinking impacts emotions which drive behavior. Ignite a Shift is the quintessential guide to communication, positive persuasion and influencing with integrity. It reveals the proven techniques that the world's most effective leaders are using to motivate themselves and others to excel professionally and personally. "Ignite A Shift is an insightful guide that supplies readers with practical tools to help influence, persuade, and motivate the people around them. The focus on the power of positivity, linguistics, and storytelling are crucial techniques whether you are leading a team, negotiating a contract, or simply attempting to better frame conversations in everyday life." - Michael Baghramian, Financial Advisor, Forbes List of America's Next Gen Advisors (2019 & 2021) "A must-read for senior executives and leaders. McGarvey provides terrific insights and tools on how to create behavioral shifts to successfully navigate change management." - John Howlett, President, Bunzl Canada

If you are a leader or even the face of your company, this feel good transformational story will show you how every obstacle you encounter is just part of your evolution. If you continue to evolve to your fullest potential and take this challenge seriously, you will inevitably become the top leader in your industry and a hero within your company. The difference between a good vs. great leader is simple. Great leaders go for it. If you want to take your company to all new heights and stand out from the competition, you're about to discover an exact method that will allow you to overcome fear and go for your biggest goals in a very strategic way. If you are already considered an expert in your field, but want to become the best you can be, and impact even more people, this book will open your mind to a new way of thinking. If you are a trainer or manager in charge of hiring or overseeing others within your company, this book will help you transform procedures into results focused procedures while making employees accountable to them. The Evolution of Training and Coaching Book Will Reveal: How experts can explode their company by offering a power guarantee. How trainers can create results focused training programs, make employees accountable & achieve immediate results. Why now is the time to take your company to the next level. A new proven method designed to explode your business. When it's all said and done, the ideas in this book could be the reason for your company's sky rocketing success!

Despite being more connected than ever before, many are also more isolated. The tools and technology available today have pushed business owners, entrepreneurs, and motivated professionals toward shallow, surface-level engagement, robbing them of connections, opportunities, profits, and fulfillment. In Save Your Asks, bestselling author Chris Tuff shares his transformative approach to building genuine, productive business relationships. No more stale bagels or burnt coffee, no more "speed dating" networking meetings, and no more high-pressure networking groups. Just a simple, innovative system that encourages genuine interaction and fulfillment while building deep connections with prospects and referral partners. Featuring some of the most innovative CEOs, athletes, auctioneers, surfers, and others, Save Your Asks will help you: Develop an authentic personal brand that people actually remember Identify your "networking currency" and use it to generate results Avoid the "askholes" and others who will hold you back Land more business by mastering "the art of the ask" Chris Tuff is on a mission to help business leaders create connections that make work cultures thrive, improve retention rates, and multiply sales. Save Your Asks is the motivated networker's ticket to achieving those results, and more!