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Books > Business & Economics > Business & management > Business communication & presentation
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.
Become a Talent Talker! Great people developers take an interest in others, they recognize that they didn’t get to where they are on their own, and they want to “pay forward” the time that others have invested in them. Helping others unlock their talent and potential is an enormously rewarding activity, and it doesn’t take very much time, just the right attitude. If you look back on your own career and recognize a talent talker in your past, you owe it to them to become one yourself. If you don’t see a talent talker in your past, you need to look harder, because no one can make it on their own. Getting managers to have development conversations is one of the most important drivers of unlocking talent and potential in your organisation. This book, and the TalentTalker.com application, makes it easy for any manager to sit down and have a development conversation. Those conversations can be about improving performance, managing a career, developing leadership skills or formulating and executing new business strategies. Talking connects people, people who feel connected are more engaged, engaged people deliver exceptional results. Yolanda Lacoma, holds a Master’s degrees in Psychology and European Studies and a postgraduate course in Education. Prior to starting her consulting practice Yolanda was a professor at the University of Aberdeen, Scotland where she developed and delivered a variety of executive development programs. After moving to the United States in 1997, she founded PeopleTree Group and is currently the CEO. Martin Sutherland is the Global Director of PeopleTree Talent Analytics International. He is a founder member of the company, launched in 1998. He has 23 years of professional consulting experience in the ICT, Energy and Power, Financial Services & Banking, Transport, Retail and Manufacturing sectors.
This practical book gives students the fundamental knowledge and skills necessary to communicate more effectively and interact more productively in the small group setting. With the help of this book, any group member can learn the skills necessary to participate in and lead a task group in an effective, productive, and healthy manner. The fourth edition features new content on communicating within virtual groups and conducting online meetings.
Maritime Security: An Introduction, Second Edition, provides practical, experience-based, and proven knowledge - and a "how-to-guide" - on maritime security. McNicholas explains in clear language how commercial seaports and vessels function; what threats currently exist; what security policies, procedures, systems, and measures must be implemented to mitigate these threats; and how to conduct ship and port security assessments and plans. Whether the problem is weapons of mass destruction or cargo theft, Maritime Security provides invaluable guidance for the professionals who protect our shipping and ports. New chapters focus on whole government maritime security, UN legal conventions and frameworks, transnational crime, and migration. Updates throughout will provide the latest information in increasingly important field.
Taking Minutes of Meetings guides you through the entire process of minute taking: arranging the meeting; writing the agenda; creating the optimum environment; structuring the meeting and writing notes up accurately. The often misunderstood role of minute-taker is one of the most important and powerful in a meeting, and this book will help you excel at this crucial skill, allowing you to build your career and credibility. Taking Minutes of Meetings is an easy to read 'dip-in, dip-out' guide, providing hands-on advice about the sections of a meeting as well as tips on how to create an agenda, personal preparation, best practice advice on taking notes and how to improve your accuracy. Fully updated for 2019, this 5th edition now features even more practical exercises, useful templates, and top tips, as well as guidance on using technology effectively and minutes for different types of meetings. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators. Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.
Professional Report Writing is probably the most thorough treatment of this subject available, covering every aspect of an area often taken for granted. The author provides not just helpful analysis but also practical guidance on such topics as: c deciding the format c structuring a report c stylistic pitfalls and how to avoid them c making the most of illustrations c ensuring a consistent layout. The theme throughout is fitness for purpose, and the text is enriched by a wide variety of examples drawn from the worlds of business, industry and government. The annotated bibliography includes a review of the leading dictionaries and reference books. Simon Mort's book is destined to become an indispensable reference work for managers, civil servants, local government officers, consultants and professionals of every kind.
The corporation is the most complex, adaptive, and resilient model of organizing economic activity in history. In an era of globalization, the transnational corporation has significant power over society. While its rights are specified through private ordering, and choice of jurisdictional home, in the event of conflict of laws, the corporation's duties and responsibilities remain contested. Notwithstanding the argument in institutional economics that all transactions take place within governance and legal frameworks, underpinned by a 'non-calculative social contract,' the terms are notoriously difficult to define or enforce. They are made more so if regulatory dynamics preclude litigation to a judicial conclusion. This Element situates the corporation - its culture, governance, responsibility, and accountability - within a broader discourse of duty. In doing so, it addresses the problem of the corporation for society and the corporation's problem in aligning its governance to changing community expectations of obligation.
NLP (Neuro-Linguistic Programming) is believed by many to be a powerful set of tools for facilitating change and enhancing performance. Yet, despite the success stories and proliferation of courses, there is still much skepticism about the validity and effectiveness of NLP. In NLP Coaching Susie Linder-Pelz brings, for the first time, an evidence-based perspective to this coaching methodology. She explains how and where NLP coaching is used, examines its links to established principles and practices, and questions aspects of NLP where the empirical evidence is missing. She reviews recent developments in NLP-based coaching practice and proposes a specific research agenda that will move NLP coaching towards an evidence-based approach. NLP Coaching provides numerous case studies and real-life examples which show how NLP assists personal, professional, team, leadership and organizational development. The book includes contributions from leaders in the field: Andrew Bryant, Michelle Duval, Joseph O'Connor, Paul Tosey and Lisa Wake.
Whatever you do in life, whatever you hope to achieve, How to Influence in Any Situation will help you get there - with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.
One of the most important requirements of leadership is effective communication. The idea that some people are natural leaders and that others will never learn to show good leadership is now outdated. It has been replaced by the conviction that leadership and communication skills can be learnt. This second edition of Communication in Organizations continues to give clear advice and guidance on communicating in a range of different contexts in the workplace. From handling complaints and breaking bad news to negotiating deals and giving presentations, it explores the building blocks to effective communication skills, nurturing the leadership qualities required in any organization. By defining the abstract concepts of 'organization' and 'communication', it provides readers with the necessary skills to conduct any conversation on a professional manner. Illustrated with concrete examples throughout, this new edition includes a new chapter on career coaching, with exercises and ideas for role-play to enable the ideas to come alive. The three parts work seamlessly to expand the readers' conversation skill-set as they progress through the book. Communication in Organizations is an invaluable resource for students of management and business psychology, as well as those taking courses who are already in the workplace. The practical aspects compliment both introductory and advanced courses in interpersonal communication, leadership and business and professional communication.
Mentoring nourishes others to grow and act with greater confidence. The need for mentorship is greater than ever before. However, informal mentoring has not kept up with the challenges in business. In his latest book on mentoring, Niël Steinmann, South Africa’s leading authority on mentorship suggests a structured and intentional approach to mentoring, called crucial mentoring conversations. He explains: ‘Our success in life is dictated by the quality of relationships we can build and maintain’. Parents, teachers and leaders from any career, professional, or educational setting are now challenged to successfully navigate mentoring relationships. The book is rich with advice and will explore the various conversations crucial for mentoring relationships. You will be able to hold deeper more honest conversations that create new levels of self-awareness and opportunities for those that you mentor to transform situations and relationships around them. It presents to the mentor practical tools to facilitate this awareness and learning in ways that enrich, challenge, inspire and enable mentees to learn about themselves and their world. When you mentor intentionally, opportunities for crucial conversations present themselves all the time - from ‘What’s my purpose?’ to navigating career challenges, to performance feedback, developing strengths and how to manage productive relationships and networks both personally and professionally.
DK brings you a practical guide summarising the skills and secrets you need to manage yourself and others with ease and confidence. Introducing DK'S Essential Managers series - a one-stop guide full of top tips to boost productivity, performance and passion within a business environment. Achieving excellence as a manager requires a broad skillset, and The Essential Manager's Management Handbook provides easy-to-follow and engaging advice on the six key areas. Nurture your confidence with managing people, leadership, achieving high performance, effective communication, presenting, and negotiating. Jam-packed with interactive tools needed to thrive in a business environment, from setting goals to solving problems, delivering a speech to developing yourself, this business management book incorporates key quotes, bright visuals and breakdowns by subject, making it accessible and easy-to-use. Enveloped in a slim and sleek design, The Essential Manager's Management Handbook encompasses: -Step-by-step instructions adopting a 'how-to' approach across a broad range of themes -Highly effective 'ask yourself' questions to encourage self-reflection and self-growth. -Includes essential guidance on management-specific issues around remote-/hybrid-working -Brings together content from individual titles in the Essential Managers series in a larger "manual" format Your time is precious, so why waste it? With power to every page, discover top tips on how to make bold business decisions; chair meetings; manage teams and more. Invest in this must-have management book and you will be well on your way to boosting your business. With expert insights from management professionals and step-by-step instructions on dealing with challenges and gaining valuable management skills for life, this book provides all the tools you need to soar into success, no matter what your business goals may be! At DK, we believe in the power of discovery. So why not dive deeper into our Essential Managers series? A total of 10 titles, this curated collection of business books will help you hone your power and maximise your potential as an effective manager. Learn how to develop your leadership skills with Essential Managers - Leadership or improve upon your people skills with Essential Managers - Managing People. Tailored to your business goals, discover the DK book that's right for you! Why settle for mediocre management when you can be unbeatable in your business!
The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors' 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.
Effective communication is a key business and personal skill. The conversational style is the best way to communicate anytime anywhere and author Lee Bowman is the acknowledged international expert. Author Lee Bowman's methodology is radical, fascinating and, most importantly, proven. He has been teaching communication skills for 30 years - training leading business and political leaders, senior professionals and sporting personalities to make their words work for them anytime anywhere. This book includes key chapters on: preparing for meetings; using visual aids effectively; communications in diverse cultures; handling question and answer sessions; winning competitive pitches; crisis management; harnessing the power of silence; and, how to relax under pressure. The conversational style is widely accepted as the most skilful way to communicate with virtually any audience anywhere. Yet, how many are good at it? How this can be achieved is what "High Impact Communications" is all about.
Based on Donald Miller's bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy, and it's costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: Story How Audience Reach Excellence Social Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand,?but provides enough foundation to prepare you for practical success with their social media content. Together with the StoryBrand Framework, Claire's SHARE model will help boost customer engagement and grow the organization's brand awareness and revenues. |
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