This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.

Effective communication is vital to science, engineering and business management. This thoroughly updated second edition with a new chapter on the use of computers and word-processors gives clear, practical advice illustrated with real-life examples on how to select, organize and present information in reports, papers and other documents.

Build a Better Vision Statement summarizes scientific research, along with advice from thirty entrepreneurs and CEOs of well-known and award winning companies, on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CEOs describing how and why they created their vision statements. Several decades of studies have demonstrated the profound impact that a vision statement can have on a company's performance and growth, but only if the vision statement reflects certain characteristics. Build a Better Vision Statement presents proven principles for writing a motivational vision statement and offers guidance to company leaders about when and how to write a vision statement. Build a Better Vision Statement is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing their business.

Business Journalism: A Critical Political Economy Approach critically explores the failures of business journalists in striking the balance between the bottom line business model and their role in defending the public interest. Drawing on historical and political economic perspectives and analysing these in relation to critical political economic theory, the book explores failures of business journalism through the dwindling of social responsibility in the business journalist's role in holding political and corporate power to account. Ibrahim Seaga Shaw draws on a diverse range of case studies, including: investigative journalism in The Standard Oil and Enron Scandals corporate propaganda in relation to business reporting financial Journalism and the global financial crises of the late-90s and 2008 public business journalism and subprime mortgage loans, horsemeat and bent iPhone 6 scandals ethical challenges of business and journalism from developed to emerging BRICS economies business or financial journalism? Modernity vs postmodernity, macroeconomics vs microeconomics challenges of business journalism in the digital age. Business Journalism: A Critical Political Economy Approach is essential reading for students and scholars interested in understanding the historical failings and potential futures for business journalism and those wishing to develop specialist financial, economic and business reporting in today's globalised media landscape.

Yes The number one phobia that most people share is making a presentation; speaking in front of a group of other people: colleagues, strangers, it doesn't seem to matter - it's scary. Having to make a speech or presenting in front of a group can be nerve wracking, no matter how small or familiar the group may be. Lose the fear, get out there and speak. In virtually every case, a person's fear of public speaking is unjustified. If you are making your first speech or presentation or if you need to make your presentations or speeches, more engaging, more powerful, more structured, more interesting, more persuasive and more concise whilst at the same time need to make it less fearful for you, then this book will help deliver everything you need. It will give you the skills, knowledge and tools to plan, design and deliver effective memorable presentations and speeches. It will enable you to make fearless presentations and speeches in the future and have the confidence of knowing that you have the audience on your side. Become a great presenter and excel at public speaking, this book will show you what you need to know. We all have the power to deliver memorable presentations and speeches. With a little work, you too can find the power.

Business Journalism: A Critical Political Economy Approach critically explores the failures of business journalists in striking the balance between the bottom line business model and their role in defending the public interest. Drawing on historical and political economic perspectives and analysing these in relation to critical political economic theory, the book explores failures of business journalism through the dwindling of social responsibility in the business journalist's role in holding political and corporate power to account. Ibrahim Seaga Shaw draws on a diverse range of case studies, including: investigative journalism in The Standard Oil and Enron Scandals corporate propaganda in relation to business reporting financial Journalism and the global financial crises of the late-90s and 2008 public business journalism and subprime mortgage loans, horsemeat and bent iPhone 6 scandals ethical challenges of business and journalism from developed to emerging BRICS economies business or financial journalism? Modernity vs postmodernity, macroeconomics vs microeconomics challenges of business journalism in the digital age. Business Journalism: A Critical Political Economy Approach is essential reading for students and scholars interested in understanding the historical failings and potential futures for business journalism and those wishing to develop specialist financial, economic and business reporting in today's globalised media landscape.

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This text explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is largely an elusive ambition, despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning and reporting that connects the organisation in a single, meaningful and seamless way. Throughout this book, visual management is theorised around the position that all forms of management documentation are an artefact of human construction and of the organisation itself that reflect learned patterns of activity. The book places visual management as a more intuitive and seamless method of coordinating, learning and communicating across an organisation than more traditional formats of presenting management documents. Consciously assembling the artefacts of an organisation in order to manage it introduces a layer of criticality that encourages reflection and consistency that is often absent from current management practice. The benefits that a visual approach brings to organisational management are an increasing necessity, as machine learning, robotics and process automation remove traditional roles from organisations and necessitate new views on how individuals now fit into a data-informed business. The book contributes to the academic debate regarding resource-based and knowledge-based views of the organisation by advocating a different, more holistic viewpoint and will thus appeal to academics and researchers in this area. It would also benefit students across business disciplines, whilst the practical models and tools offered will benefit directors and managers looking to implement their own visual organisational language.

The Language of Negotiation aims to heighten awareness of language and to suggest practical ways to use language-related tactics to get results. It encourages the reader to recognise negotiation as a specifically language-centred activity and demonstrates how learning to use language effectively can radically improve negotiation skills. The book features: A step-by-step guide on the practice of negotiation, from preparation to follow-up after the event Chapters on various aspects of negotiation, such as the spoken, written and interpersonal sides, as well as media interviewing and using the phone. Specific and useful strategies for actions like advising, complaining, confirming and dismissing. A range of effective and informative examples throughout, designed to show the value of enhanced language use and practical exercises to encourage the reader to apply the ideas to their own practice. The Language of Negotiation will be of value to all those in business and professional life whose work involves negotiation. It will also be of particular interest to students in graduate schools of business or management and to anyone who has an interest in improving their negotiation skills. No prior knowledge of language theory is assumed on the part of the reader.

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising-an increasingly global form of communication-is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.

In this fully updated edition of his classic Presenting to Win, the world's #1 presentation consultant helps you connect with even the toughest, most high-level audiences - and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what's in it for their listeners. Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can't see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation. This guide's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. They'll work for you, too!

DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab and keep readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage

This book offers a distinctive analysis of the relations and interplay between the internal activities of firms, their changing boundaries, and increasing reliance on networks and alliances with other firms. The contributors offer a blend of theoretical and empirical studies; they are based on a set of related perspectives in modern economics, including transaction cost economics, competence and resource-based theories of the firm, evolutionary economics and the theories of foreign direct investments and the multinational enterprise. The unifying concern shared by the different studies is the need to model firm behaviour and inter firm cooperative activities in terms of knowledge growth and competence building rather than merely in terms of cost-reduction; they emphasize learning processes and dynamic efficiency rather than efficient allocation of given resources.

In this wide-ranging and original book, John J. Clancy examines the history and current state of corporate America from a new perspective, looking at business not as a matter of economics, marketing, and management, but as a cultural artifact. The Invisible Powers examines language, imagery, values, and deeply held beliefs and the impact they all have in determining the role business plays in society. Drawing from the writings and speeches of some of the most influential business leaders of the past two hundred years Frederick Taylor, Henry Ford, Jay Gould, and Lee Iacocca, among others Clancy describes the evolution and transformation of influential metaphors and demonstrates the very real power the "invisible" forces of metaphor exercise in our world. Finding support in such diverse thinkers as Aristotle, Engels, and Darwin, Clancy then calls for a new set of images and paradigms that will enable us to deal more successfully with the economic, cultural, and environmental crises of our times."

Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.

The business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O'Connor's hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

While communicating is a vital skill for managers at all organizational levels and in all functional areas, human resource managers are expected to be especially adept communicators, given the important interpersonal component of their roles. Practitioners and scholars alike stand to benefit from incorporating an updated and more nuanced view of communication theory and practice into standard human resource management practices. This book compiles readings by thought leaders in human resource management and communication, exploring the intersection of interests, theories, and perspectives from the two fields to highlight new opportunities for research and practice. In addition to covering the foundations of strategic human resource management, the book: offers a critical review of the research literature on topics including recruitment, selection, performance management, compensation, and development uses a communication perspective to analyze the impact of corporate strategy on human resource systems investigates the key human resource management topic of the relationship between a company's human capital and its effectiveness directly discusses the implications of communication literature for human resource management practice Written at the cross-section of two established and critcally linked fields, this book is a must-have for graduate human resource management and organizational communication students, as well as for high-level human resource management practitioners.

This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience. Readers discover how the eight narrative ingredients - Audience, Lure, Change, World, Character, Big Hook, Plot and Structure - are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself. There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing.
Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

The Unique System of Nonverbal Skills Used by the Most Effective Leaders in Business Today

CONTROL THE CONVERSATION, COMMAND ATTENTION, AND CONVEY THE RIGHT MESSAGE--WITHOUT SAYING A WORD

Whether you're presenting an idea, delivering a speech, managing a team, or negotiating a deal, your body language plays a key role in your overall success.

This ingenious step-by-step guide, written by an elite trainer of Fortune 50 CEOs and G8 world leaders, unlocks the secrets of nonverbal communication--using a proven system of universal techniques that can give you the ultimate professional advantage. Learn easily how to: Successfully master the visual TruthPlane around you to win trust now. Gesture in a way that gains everyone's attention-- even before you speak. Appeal to others' deep psychological needs for immediate rapport and influence.

You'll discover how to sit, stand, and subtly alter your body language to move with confidence, control conversations, command attention, persuade and influence others, and convey positive energy--without saying a word.

It's the one key to success nobody talks about

This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience. Readers discover how the eight narrative ingredients - Audience, Lure, Change, World, Character, Big Hook, Plot and Structure - are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself. There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience.

Are you part of the 73% of the population that experiences anxiety from public speaking? Face your fears with this valuable guide that combines real-world case studies and practice activities to help build your confidence. You may not be afraid of heights or spiders but making a speech in front of a large crowd-whether it's a wedding party, an awards ceremony, or even doing a presentation in the office-is sure to get your heart pounding and your palms sweaty. But with Your Guide to Public Speaking in hand, there's no need to fear public speaking a second longer. This practical and indispensable guide teaches you to understand and work with your audience, take control of your own emotions, and create the perfect materials to supplement your speech and help drive your message home. With practice activities, real-world case studies, tips you never thought you needed-and more!-you'll find everything you need to become a speech master in no time at all. From preparing for a video conference, rallying for support for a cause that's important to you, or facing down multiple interviews, you can banish those fears and feel empowered no matter what the situation with Your Guide to Public Speaking.

If your company has an ambitious set of sustainability goals, you'll already know that they can't be achieved from the safety of global headquarters. What you need is a network: a small army of people from across the business who know their department, country or brand inside out, and who can find the right way to embed sustainability. Change, when it happens, is usually driven locally, taking into account the priorities, environment and culture of each business area. If you've spent a long time persuading senior management that the sustainability agenda is business-critical, it's difficult to place the delivery of your precious goals in the hands of others. But you can't be everywhere at once! Networks for Sustainability gives you the tools to review and improve your sustainability network, whether you're revitalising a group of champions or setting up your network from scratch.

The Great Exhibition of 1851 has become a touchstone for the nineteenth century. The Crystal Palace produced a commodity world, an imperial spectacle, a picture of capitalism, a liberal dream, a vision of modern life. Historians have saturated the Great Exhibition with meanings. This collection of essays exposes how meaning has been produced around the Great Exhibition. It contains a series of critical readings of the official and popular historical record of the Exhibition. Critics and historians of art, culture, design and literature have been brought together to examine the objects, the images, the documents and the fictions of 1851. Their essays explore the determined use of industrial knowledge, the contested definitions of nation and colony, and the actual control of the space of the Crystal Palace after the Great Exhibition closed. The Great Exhibition of 1851 presents new interpretations of one of the most significant exhibitions in the nineteenth century and will be essential reading for anyone studying cultural history, design history, art history and literature. -- .

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society were talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.