"Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place."

Toni Hunter, Partner, George Hay Chartered Accountants

"This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner."

Charlie Lawson, National Director, BNI UK & Ireland

"The Go-To Expert" provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

Discover: Simple steps to build your profile How to market and sell yourself with ease and confidence Techniques to make your clients come to you

"If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way."

Richard Newton, award-winning author of "The Management Book"

How do men interested in gender equality become ‘change makers’ and lead their organisation towards inclusion? Directly addressing men, this innovative book reveals how they can be centrally involved in creating gender-inclusive cultures in their organisations. Using cutting-edge research, it suggests practical actions for men as leaders and managers to implement in order to make real changes . Ideal for the time-poor professional, it is essential reading for all men who want to make a difference but don’t know where to start.

As so much of our human interaction passes through digital channels, it is essential to understand how being online influences how we communicate with others and ourselves. This textbook introduces students to the fundamental concepts, theories, and applications of computer-mediated communication. Building a foundational understanding of CMC theories, such as CFO, SIP, SIDE, and hyperpersonal, Caleb T. Carr introduces as framework students may use to understand human communication across all digital channels-including those that have yet to exist! Computer-Mediated Communication explores how CMC intersects with and affects other communication subdisciplines, including interpersonal, organizational, and intergroup. Contemporary examples illustrate theories and application, but the text is written to allow and encourage students to think about their own media use in a broader and channel-agnostic mindset, applying what they learn beyond just Instagram and Snapchat, to make sense of their modern and digital world. The focus on the theoretical processes that underlay human communication online helps the book remain current with emerging technologies. Theoretical approach is complemented and made accessible with real-world examples, immediate ways to apply knowledge, and a conversational and approachable writing style. Features of this text include Research in Brief boxes introduce individual CMC studies Chapter objectives End of chapter review questions and key terms Cumulative glossary

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates "who" should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns. This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

The branding landscape is dominated by the marketers, the promise makers the people who commission the neon lights and the funky adverts. In our consumer society brands have become an obsession. But an often forgotten fact is that the people who make or break brands are the employees, the promise guardians.
Traditionally employee and customer communication has been very similar ("we show them the adverts!"). There's very strong evidence to suggest that staff (who are also educated consumers) are starting to reject PR and spin-style communication within organisations. But still 80% of spending on brands within organisations is on the physical brand trappings with very little attention given to the cultural and behavioural dimensions. It will have to change.
The core hypothesis of this book is that individuals within organisations who are committed to winning the brand war should focus most of their time on ensuring that their people are authentically engaged with the brand. Neglect this area and risk brand disasters of the Barings scale or creeping brand death, a slow poisoning from within. Read Brand Engagement and find out how to make the most of your brand asset. Listen to a podcast at: http: //cmm.thepodcastnetwork.com/2008/03/24/the-cranky-middle-manager-show-137-brand-engagement-with-ian-buckingham/

As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is largely an elusive ambition, despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning and reporting that connects the organisation in a single, meaningful and seamless way. Throughout this book, visual management is theorised around the position that all forms of management documentation are an artefact of human construction and of the organisation itself that reflect learned patterns of activity. The book places visual management as a more intuitive and seamless method of coordinating, learning and communicating across an organisation than more traditional formats of presenting management documents. Consciously assembling the artefacts of an organisation in order to manage it introduces a layer of criticality that encourages reflection and consistency that is often absent from current management practice. The benefits that a visual approach brings to organisational management are an increasing necessity, as machine learning, robotics and process automation remove traditional roles from organisations and necessitate new views on how individuals now fit into a data-informed business. The book contributes to the academic debate regarding resource-based and knowledge-based views of the organisation by advocating a different, more holistic viewpoint and will thus appeal to academics and researchers in this area. It would also benefit students across business disciplines, whilst the practical models and tools offered will benefit directors and managers looking to implement their own visual organisational language.

Core textbook for Introduction to Communication courses that covers major subfields of communication, provides a thorough section on public speaking, and focuses on communication skills for a variety of professional contexts Combination of accessible writing and activities with a focus on long-term career outcomes makes this ideal for introductory courses that seek to convince both majors and non-majors to take additional communication courses Noted for its extensive activities, accessible and practical bridging of theory and specific situations, and focus on the application of communication studies to a variety of careers --Each chapter is packed with features-from applied scenarios, key terms, and chapter summaries to skill-building activities, learning objectives, and discussion questions --eResources for instructors to include PowerPoint slides and an Instructor's Manual providing advice on how to use the book's activities in both in-person and online classes

Core textbook for Introduction to Communication courses that covers major subfields of communication, provides a thorough section on public speaking, and focuses on communication skills for a variety of professional contexts Combination of accessible writing and activities with a focus on long-term career outcomes makes this ideal for introductory courses that seek to convince both majors and non-majors to take additional communication courses Noted for its extensive activities, accessible and practical bridging of theory and specific situations, and focus on the application of communication studies to a variety of careers --Each chapter is packed with features-from applied scenarios, key terms, and chapter summaries to skill-building activities, learning objectives, and discussion questions --eResources for instructors to include PowerPoint slides and an Instructor's Manual providing advice on how to use the book's activities in both in-person and online classes

An eye-opening exploration of power and how we can harness it using performance techniques borrowed from actors.

What if instead of worrying about getting more power, we focus on using the power we do have better?

Stanford business professor Deborah Gruenfeld combines 25 years of social psychology research with personal experience to reveal the truth about power: that we all have more than we realise and what counts is what we do with it.

Acting with Power shows anyone seeking greater professional and academic success what power is actually for, how to identify it within ourselves, and how to use it constructively using acting techniques.

Some of us crave a bigger role, and many of us feel like imposters in our current ones. Acting with Power shows us how to be the best version of ourselves in any role, on any stage.

Not many people know what engineers actually do. This book gives an inside view of real engineers in a modern aerospace engineering environment, using many authentic texts and language examples. It describes the writing of specifications and requirements, engineering proposals, executive summaries and other communication tasks.

Content is king and the new kingmaker and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you re slogging through theory or buzzwords, there s no denying content strategy is coming of age. But what s in it for you? And if you re not a content strategist, why should you care?

Because even if content strategy isn t your job, content s probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content so where s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists.

The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences.

Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies
Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands
Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects
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The key to career success and job satisfaction are effective working relationships. This book will help you to understand why relationships matter so much, what is happening when they go wrong and the different skills you need in different working environments. It will provide you with the tools and techniques required to make your relationships great, whether you are working in an office, working virtually, or blending both.

How can the practice of improvisation become the lens through which we view the world? The Applied Improvisation Mindset takes readers deep into the maturing field of Applied Improvisation (AI), with stories of 18 practitioners from five countries who embrace an improvisation mindset to create a more collaborative, equitable, sustainable, and joyous world. Myriad organizations have discovered how the mindset and skills applied by great improvisers onstage can reveal emergent, generative ways of interacting with others offstage. With case studies on developing presentation skills, reducing anxiety in teens, or preparing climate risk managers across the globe for the challenges ahead, this second volume serves as a valuable resource for both experienced and new AI facilitators. It is a primer for higher education and K-12 faculty combatting traditional teaching limitations and a practical "how to" for theatre practitioners, artists, educators, or anyone seeking to transform their organizations and communities.

This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management.

With the launch of the first edition of Integrated marketing communication (IMC) in 2001, it was the first title with this title; currently it still is. In recent international publications on this topic, authors have questioned the use of the concept IMC, preferring integrated brand promotion (IBP). These authors argue that IMC emphasises the communication effort, but that IBP goes beyond this, and they postulate that coordinated promotional messages need to have brand-building effects and not just communication effects. By implication it can be deduced from that statement that integrated marketing communication does not contain brand-building effects - which, of course, is not true. The use of the term promotion is also too limiting and refers to a specific communication device, therefore the authors of this book contend that IMC is still valid. The authors' view is that the brand is crucial and must be the focus when the situation and strategy require it. The central role of brand has been addressed in this title, and the importance is frequently mentioned in the various applications of the IMC elements. Since the publication of the second edition in 2005, valuable comments have been received from users. The validity of information was re-assessed, and new updates were made in terms of theory and South African market statistics. In addition, new cases have been included in various chapters, measurement techniques have been added in each chapter and more examples have been included.

Being able to connect deeply with other people will help you succeed and flourish at work and enhance your career or business development. And more than this, meaningful connection with other people is what gives most of us true joy and a sense of purpose in our personal lives. But connecting and communicating isn't always easy. Perhaps we're fearful of being judged or rejected, or we lack the confidence to speak out in a group, or to approach what we believe will be a difficult conversation. In this thought-provoking and practical book, you'll discover how connecting with yourself gives you a foundation for better relationships with others. You'll find ideas that you can apply to one-to-one conversations, to group interactions such as networking meetings, teamworking and leadership, and in family and social settings. As you progress through three dimensions of connection, you'll build skills and confidence in relating to yourself and others. 'Crafting Connection is a must-read guide to communication and building better relationships.' Jess Annison, OBE. Jess Annison Coaching '... an elegant, accessible, and practical guide to creating a more meaningful, authentic life by deepening the connection you have with yourself and with others.' Sarah Grant. Nutritional therapist, Gut Reaction Felicity Dwyer is a facilitator, trainer, coach and speaker. She helps individuals, leaders and teams to connect and communicate, so that people feel heard and understood.

This practical book gives students the fundamental knowledge and skills necessary to communicate more effectively and interact more productively in the small group setting. With the help of this book, any group member can learn the skills necessary to participate in and lead a task group in an effective, productive, and healthy manner. The fourth edition features new content on communicating within virtual groups and conducting online meetings.