Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

Broadband is a key enabler of the information society, increasing productivity and competitiveness across all sectors of the economy. Unlike traditional n- rowband connections, broadband provides high speed, always-on connections to the Internet and supports innovative content and services. Direct consumer welfare gains from mass-market adoption of broadband across the EU could easily reach 50 billion euros or more per annum. This is quite apart from the more profound societal shifts that ubiquitous broadband could bring. It may allow the individual to distribute content and ideas independent of traditional media and bring together communities of interest without regard to borders. Public policy for broadband will have a big impact on whether and how quickly these bene?ts are realised. Getting policy right could bring large bene?ts for consumers, ?rms and the economy at large; getting policy wrong risks s- ?ing both the rollout of broadband and new innovative services, and thus the realisation of the EU's e-Europe vision. In this book, we focus on the residential market for broadband access in EU countries, analysing the current and prospective level of competition and dr- ing implications for public policy. A key aim is to understand better the relative importance of facilities-based and access-based provision in fostering com- tition and promoting take-up of broadband services.

Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competent to perform tasks or functions, possibly at a superior level.

Communication creates organizations, and the ways individuals communicate determines the functions and processes of organizations. Understanding communication challenges is necessary in order to understand organizational successes and organizational change. Transformative Practice and Research in Organizational Communication is an essential reference publication featuring the latest scholarly research on the practice of organizational communication. The chapters cover a range of topics such as business expertise, social media, and capitalism. This book is ideally designed for academicians, students, professionals, and managers seeking current research on organizational communication practices.

Remarkable is more than just a word. It's a vision. It's the art to create meaningful impact to prospects and customers. Being remarkable is something that I believe every company can achieve. The Remarkable Effect was written to help tech-entrepreneurs-on-a-mission shape the software business they've always aspired to run: Remarkable and Impactful. In The Remarkable Effect Ton Dobbe reveals the ten traits that define a remarkable software company. Stacking them up behind each other will not only help you stand out in your category, but also create clear leverage of value; exponential value, not just incremental - hence 'The Remarkable Effect.' It might be, however, you aren't the CEO (yet!) and are still selling products day to day with prospects, or maybe you are at the strategic helm of your company looking for solutions to uniquely position the value you have to offer, or potentially you are looking for fresh product strategy perspectives to keep you stay one step ahead. If your goal is to further the business you own, run or work for, this book for you. It is not about processes and procedures - the 80% under the water. This book is about the 20% that will separate you from the rest. The ideas and strategies in this book have been proven to be highly effective for start-ups, underdogs, established market leaders (who are often in danger of losing their edge), small companies, large companies and everything in between. There's an art and a science to being remarkable, and it hasn't got anything to do with where you are on your journey. So, are you ready to take the journey to unleash the remarkable effect inside your software business?

The telecommunications industry is experiencing a worldwide explosion of growth as few other industries ever have. However, as recently as a decade ago, the bulk of telecommunications services were delivered by the traditional telephone network, for which design and analysis principles had been under steady development for over three-quarters of a century. This environment was characterized by moderate and steady growth, with an accompanying slower development of new network equipment and standardization processes. In such a near-static environment, attention was given to optimization techniques to squeeze out better profits from existing and limited future investments. To this end, forecasts of network services were developed on a regular planning cycle and networks were optimized accordingly, layer by layer, for cost-effective placement of capacity and efficient utilization. In particular, optimization was based on a fairly stable set of assumptions about the network architecture, equipment models, and forecast uncertainty. This special edition is devoted to heuristic approaches for telecommunications network management, planning, and expansion. We hope that this collection brings to the attention of researchers and practitioners an array of techniques and case studies that meet the stringent time to market' requirements of this industry and which deserve exposure to a wider audience. Telecommunications will face a tremendous challenge in the coming years to be able to design, build, and manage networks in such a rapidly evolving industry. Development and application of heuristic methods will be fundamental in our ability to meet this challenge.

Proper presentations have the power to persuade and transform people and organizations. This is a book about the art of presenting. Using current knowledge about learning, this book describes best practices for designing, delivering, debriefing, and growing from the presenting experience. Some highlights include how to give a two minute speech, getting comfortable in your own skin, overcoming resistance and audience fatigue, and how to de-demonize the personal digital devices in training rooms today. What's new in this edition is information on interactive presentation technology, making the first 5 minutes magical, a new treatment of presentation design, and attention to cultural mindfulness. This third edition continues to be a guidebook for anyone who has ever stood before a group to make a presentation - novices and experts alike. For novices the book provides a respected foundation upon which to enhance learning for adults. For experienced presenters it offers an opportunity to fine tune your work in specific areas. For the specialist, professor, or trainer of those teaching adults, it serves as a curriculum guide. **Free Study Guide Available at https://rowman.com/ISBN/9781442223684/The-Presenter's-Fieldbook-A-Practical-Guide-3rd-Edition#

Telecommunications - central to our daily lives - continues to change dramatically. These changes are the result of technological advances, deregulation, the proliferation of broadband service offers, and the spectacular popularity of the Internet and wireless services. In such adynamic technological and economic environment, competition is increasing among service providers and among equipment manufacturers. Consequently, optimization of the planning process is becoming essential. Although telecommunications network planning has been tackled by the Operations Research community for some time, many fundamental problems remain challenging. Through its fourteen chapters, this book covers some new and some still challenging older problems which arise in the planning of telecommunication networks. Telecommunications Network Planning will benefit both telecommunications practitioners looking for efficient methods to solve their problems and operations researchers interested in telecommunications. The book examines network design and dimensioning problems; it explores Operation Research issues related to a new standard Asynchronous Transfer Mode (ATM); it overviews problems that arise when designing survivable SDH/SONET Networks; it considers some broadband network problems; and it concludes with three chapters on wireless and mobile networks. Leading area researchers have contributed their recent research on the telecommunications and network topics treated in the volume.

This title takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

One of the most important communication books Ive ever read. I highly recommend it!
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....
­­David Bohnett, Chairman and Founder of GeoCities

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a position in a prospective customers mind-one that reflects a companys own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  
• Position a follower so that it can occupy a niche not claimed by the leader
  
• Avoid letting a second product ride on the coattails of an established one.
  

Positioning also shows you how to:

• Use leading ad agency techniques to capture the biggest market share and become a household name
  
• Build your strategy around your competitions weaknesses
  
• Reposition a strong competitor and create a weak spot
  
• Use your present position to its best advantage
  
• Choose the best name for your product
  
• Determine when-and why-less is more
  
• Analyze recent trends that affect your positioning.
  

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new "normal" has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow's business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.

Pleasure, wrote Oscar Wilde, is the only thing worth having a theory about. In Pleasure in the Eighteenth Century, Roy Porter and Marie Mulvey Roberts question the idea of pleasure as unmediated, natural experience. To what extent was pleasure stage-managed to make it socially, morally, and politically acceptable?

Taking its cue from Michel Foucault, this volume represents a stunning example of the pleasures of analysis, a place where discourse about pleasure is a pleasure in its own right. From cross-dressing to feasting, music to charity work, the essays in this volume probe the foundations of eighteenth-century society while entertaining the reader vicariously with their tales of vanished delights.

Meetings take a significant part of communication in business. It can make or break the business. Yet executives and professionals assume that they have the skills or they can learn through experience. However many of them experience aimless time consuming meetings draining the productivity. This book with extensive research provides the solution. This book considers meeting as a process and recommends achievement of effective, efficient and energetic meetings through system, strategy and synergy. It blends conventional productivity tools with Neuro Linguistic Programming (NLP). NLP teaches how to use the language of the mind to consistently achieve specific and desired results. It means a study of excellence. NLP gives tools for communication, rapport, outcome definition and many more. Using simple language and not requiring any prerequisite in NLP, this book is a practical guide of how we can use NLP in day-to-day life through meetings. This book derives analogy with sport - effectiveness of an archer to aim at a good decision, efficiency of a sprinter to achieve maximum out of time and energy of a weightlifter to lift action items to the level of achievement. Armed with this book, you can achieve effectiveness, efficiency and energy in meetings.

"Business and Professional Communication" engages the reader with the most current strategies needed to effectively manage workplace communication challenges. Noted as a complete text matching the unique demands of the workplace environment to student competencies, "Business and Professional""Communication" surpasses the coverage of traditional communication books by addressing the recent surveys of expected workplace competencies: exhibiting leadership; managing organizational culture; listening, interpersonal communication style differences, and conflict; dealing with difficult people; improving diversity and intercultural communication; business writing; interviewing; selling; and negotiating successfully. "Business and Professional Communication" not only prepares the reader for relevant, informative, and persuasive public presentations in the workplace, but also prepares them for managing cultural diversity, sales, customer-service, audits, briefings/reports, team-building, using social media and technology, and other communication proficiencies vital for success in the modern workplace.

An inside look at crisis management in the 21st century, Feeding Frenzy tells the story of two companies at war with each other, and of the trial lawyers determined to keep the conflict on the front pages. The Ford-Firestone tire crisis was the biggest business story of 2000-2001. Deadly and mysterious rollover accidents of Ford Explorers with failing Firestone tires took a toll of more than 270 lives in the U.S. and at least 100 more in Venezuela and other hot-climate countries. In compelling narrative, Feeding Frenzy provides a richer case study than can be found in other books on crisis communications. The reader climbs into the front seat for an eventful ride with the Ford PR team, as the automaker tries to understand what's causing the maddening accidents. Firestone's recall of millions of tires does nothing to abate unprecedented scrutiny from international media, safety advocates and an angry U.S. Congress. All the while, trial lawyers are leaking a new inflammatory document virtually every day to journalists competing with one another to break the next big story in this epic crisis. Jon Harmon is a chief communications officer with experience in all facets of reputation management. Over a 23-year career at Ford Motor Company, Harmon served in numerous roles requiring adroit media relations. He was Ford's chief spokesman during national labor negotiations with the UAW, and for many of Ford's high-profile legal cases and safety issues. As head of public relations for Ford Truck, Harmon was thrust into defending the Ford Explorer throughout the epic Ford-Firestone tire crisis. Harmon is the author of the Force for Good Communications blog for "aspirational public relations" at www.forceforgoodcom.com.

"As Sanow and Lescault delve further into the heart of what makes a presentation great, they provide insight, inspiration, and a toolkit of expert advice."
-Stephen M. R. Covey, author of "The Speed of Trust"

If you think the only ones who need to concentrate on presentation skills are professional speakers, it's time to reevaluate your perspective.

Whether or not you are trying to speak in front of an audience, close a sale, or ace a job interview, you need to forge connections that last. This starts with presenting yourself as intelligent, successful, and likable.

Written by two expert public speakers, this guidebook delivers
proven tips, tools, and strategies to get your message across in a lively manner; fifteen ways to keep your audience awake and energized; guides to using humor, stories, and anecdotes to make your talk more interesting; twelve ways to instantly improve your slideshow presentations; many more proven techniques to increase audience engagement.

Whether you are speaking at a conference, staff meeting, or interview, you need a roadmap to come across as a winner. Enjoy the peace of mind that comes from knowing that you will be ready to master any presenta-tion situation. Learn how to "Present with Power, Punch, and Pizzazz "