As organizations continue to discover the power of storytelling to shape, transform and transfer knowledge, the need for complex resources to harness that power and meet business goals increases. At the forefront of this challenge are knowledge management practitioners, change management leaders, and organizational development professionals who need information to obtain a practical advantage to implement sustainable storytelling initiatives. Knowledge Management and the Practice of Storytelling: The Competencies and Skills Needed for a Successful Implementation offers practical advice and guidance on the skills and competencies needed to meet those challenges. Discussing the competencies needed to use language and performance effectively to tell stories that will elicit tacit knowledge, this volume focuses on coaching strategies to help others develop storytelling skills, and provides background knowledge useful to champion and promote storytelling practices across organizational cultures and communities. Knowledge Management and the Practice of Storytelling will prove especially useful to practitioners who are charged with the development and leadership of storytelling initiatives but may lack a robust background on the practicalities of organizational storytelling. To meet those challenges, the book offers practical applications rooted in ethnographic research to find and select stories, conduct storytelling interviews, and analyse organizational communities and cultures to the meet the needs of target audiences. Most importantly, Knowledge Management and the Practice of Storytelling offers practical advice on assessment and evaluation strategies to measure the effectiveness and organizational impact of storytelling.

Highly accessible, full of memorable examples, and at times amusing, this book presents ten powerful techniques for getting your point across in all venues-including new media. In today's world, nearly everyone, including business professionals and executives, salespeople, teachers, authors, and entrepreneurs-in short, anyone who needs to put an idea before others-needs strong presentation and persuasion skills. Moreover, just as important as traditional public speaking skills is the ability to present effectively via various media. Today's presentation is just as likely to be given over Skype or on YouTube as in a room, before a live audience. Present Like a Pro shares the expertise of a veteran presenter who knows what is demanded in today's marketplace and has lectured publicly, appeared on television, and testified before Congress. The straightforward, step-by-step instructions provide a sensible "plan of attack" for preparing and presenting. The ten techniques give readers the ability to simplify the challenge of presenting, to understand what works, and to develop an effective strategy for solving any presentation problems not directly covered in the book. Author Carl Hausman addresses all of the common problems for those new to presenting or working in a new environment, such as overcoming stage fright, injecting humor and wit into a presentation while delivering credible expertise, and winning over an inattentive, skeptical, or hostile audience. Clearly explains how to identify the best approach for a presentation, gear your speech toward your audience, and ensure a presentation is a resounding success Describes how to make your voice more powerful, clear, and appealing by employing techniques used by broadcasters, voice artists, and singers Identifies strategies for going beyond the old-fashioned "public speaking" mode into the modern world of the media-savvy presenter who integrates different formats and technologies into his or her approach-a particularly valuable skill set for entrepreneurs Teaches how to develop flexible skills that will allow you to persuade, captivate, and entertain, regardless of the specific purpose of your presentation

Entrepreneurs--and entrepreneurial companies--live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability--which can be learned--is rare in today's media-saturated world. But it counts more than ever if an entrepreneur wants to make it over the magical "five-year" hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played--and that they play it well. Unfortunately, most don't play this game well. Most business writers mistakenly believe their task is to inform. They write to fill an information gap or to update the reader on a particular project. Or they write about what's important to them. What these writers do not take into account is that the speed of today's work world has reached overdrive. The typical reader simply doesn't have time to ponder dense, poorly organized information and intuit the appropriate action. And readers don't give a hoot about what's important to the writer--they want to know what's in it for themselves. Business writers need to use all the tools at their command to persuade, inspire action, and in general move a project forward. This book is about how to be persuasive in two key skills in business: writing proposals and writing business plans. Step by step, Dennis Chambers illustrates the techniques of effectivebusiness writing, with numerous examples throughout. Whether the objective is to secure financing from an investor, lay out a marketing strategy, or secure a large contract, getting results requires crafting an effective structure for the proposal, and using words that sell. Chambers is an able guide in saving entrepreneurs time and undue effort while reaching the goal of long-term business success. Besides expert advice and insights, the book includes: *Examples and practical guidance, all geared toward the entrepreneur/small business owner. *Exercises, templates, cases, glossary, and model letters and plans.

It's tough to be an employee in today's job market. You are expected to keep yourself organized and focused on your work while meeting deadlines, communicating effectively, dealing with difficult people, getting along with co-workers, making your boss happy, and also having enough time at the end of the day to focus on your personal life too. It is enough to drive anyone mad.

Employees want to feel useful, appreciated, challenged, and have opportunities for advancement. Companies want employees who are organized, efficient, reliable, effective, and team-oriented. They even pay large sums of money for various training programs in each of these topics. This book was created to bridge that gap and offer a comprehensive training tool for employees to learn all of the skills their employer wants them to know so that those employees can be happier, more fulfilled, and more successful in the process.

What is your Company's Online Reputation? If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First. You will learn: *Why you can no longer control your brand and why you shouldn't try. *Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation. *How New Media is the most measurable medium in the history of corporate communications. *Case studies of real companies, big and small, using Social Media.

Companies spend incredible amounts of energy and treasure trying to bring new customers in the front door, only to watch them walk right out the back because they feel unimpressed, dissatisfied, or even insulted by the terrible service they receive.

"Spoil 'em Rotten," and close that back door! Keep every customer you ever earn by treating them so well, they'll fight to stay with you. Turn your delighted customers into your most powerful sales force, as they brag about how well you treat them to their friends, colleagues, even strangers on the street.

When Candice is assigned to write a paper on one remarkable company, she chooses Walsh's Supermarkets-and its inspirational owner, Mr. Walsh, takes her under his wing to share sixty of his Best Practices and the compelling philosophy behind them. Written in an entertaining and easy-to-read style, "Spoil 'em Rotten"! is a must for anyone who ever interacts with the customer.

Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the "inside story" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.

" The Corporate Security Professional's Handbook on Terrorism " is a professional reference that clarifies the difference between terrorism against corporations and their assets, versus terrorism against government assets. It addresses the existing misconceptions regarding how terrorism does or does not affect corporations, and provides security professionals and business executives with a better understanding of how terrorism may impact them.
Consisting three sections, Section I provides an explanation of what terrorism is, its history, who engages in it, and why. Section II focuses on helping the security professional develop and implement an effective anti-terrorism program in order to better protect the employees and assets of the corporation. Section III discusses the future as it relates to the likelihood of having to deal with terrorism.
The book provides the reader with a practitioner s guide, augmented by a historical assessment of terrorism and its impact to corporations, enabling them to immediately put in place useful security processes and methods to protect their corporate interests against potential acts of terror. This is guide is an essential tool for preparing security professionals and company executives to operate in an increasingly hostile global business environment.
- Features case studies involving acts of terror perpetrated against corporate interests
- Provides coverage of the growing business practice of outsourcing security
- Remains practical and straightforward in offering strategies on physically securing premises, determining risk, protecting employees, and implementing emergency planning"

How to harness the power of storytelling in your communications at work.

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.

Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.

Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.