Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use meme to further their anti-corporate agendas. What s meme?

Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today s Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations.

Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to compete with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their meme-mangling, adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general.

Living on a Meme is compiled from a selection of articles published on Richard s Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, you ll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, you ll discover how these irregular competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a company s image.

Don t worry. This book isn t just a repackaging of blog postings. You re going to get more than that. At the end of each chapter you will find bonus Take-Aways. Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGO s or activist s reliance of living on a meme or their hope that YOU are living on THEIR meme for them. You ll also find in this book 23 exclusive essays that appear only in this book.

So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.

Increasingly, academics are finding that engaging with external stakeholders can be both fruitful in undertaking research and an effective way to impact policy. With insightful and practical advice from a diverse range of contributors, including academics, policy makers, civil servants and knowledge exchange professionals, this accessible book explores How to Engage Policy Makers with Your Research. With a practical focus, this book combines an array of real-life experiences and insights from the perspectives of both academics and policy makers who are experienced in informing and impacting policy. The book comprehensively illustrates how academics can more effectively engage with policy makers through a range of interdisciplinary insights and case studies. The book explores the value of research for policy, as well as modes of engagement with policy for researchers across the various stages of their career. Providing practical insights to seize the opportunity of engaging policy makers in research, this innovative book will be an excellent resource for social science academics as well as policy makers looking to benefit from academic research insights. The book provides a better understanding of how the worlds of academics and policy makers can come together to realise greater policy impact from research expertise.

For anyone who has to make presentations. A brief, professional, reader-friendly guide to creating effective presentations. Many people avoid giving presentations or simply suffer through them. Guide to Presentations, with its clear, concise, and practical information, helps readers understand how to prepare and practice in order to make presentations far less troubling.

Entrepreneur and Customer Service Guru Redman Folgate is mysteriously found dead in his mountain retreat. Has been journalist Rock Hardstuff is coincidentally on the scene and decides to solve the murder to redeem his career. Rock must weave his way through a myriad of bizarre characters before he can solve the Who Dunnit with a How Dunnit and so much more. Who Killed Customer Care? uses a comedy murder mystery allegory to explain the secrets of Customer and Client Communication.

Wherever you work, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid "reaching out", or "walk the talk", or "pivoting", or "think outside the box". No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this handy dictionary, aptly described as "the world's most comprehensive" of the top 2,000 business jargon and non-sensical terms that have infected us all. Stay sane (and keep your colleagues, manager and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak to save us all from going stir-crazy!

The Presentation Book 2/e has been officially shortlisted in the 'New Manager' category for the 2018 Management Book of the Year prize which has just been announced by the Chartered Management Institute (CMI) and the British Library. Make the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation. With Emma Ledden's expert help, quick tips and proven three-step visual approach, you'll learn how to: Plan and prepare properly - learn the secrets of the great presenters and how you can use them too Profile your audience - quickly understand what your audience needs and exactly how to deliver it Shape your message - transform your raw data into three cleverly crafted points Design your slides - get the right visuals in the right place, at the right time Inform, inspire and entertain your audience and deliver your next presentation like a pro. 'The best book on presentation skills I have ever come across.' Robert Freese, Director, Talent and Organisation Development, First Data Corporation 'Finally, a book that can guide the inexperienced and experienced to better results from the presentations they deliver.' Mary O'Reilly, Senior Manager, Talent, Development and Learning, Deloitte & Touche 'Very engaging ... and useful ... this book will encourage presenters to improve and refine their approach.' Elaine McGleenan, Director, Learning and Organisational Development, KPMG

Transitioning from one career to another can be a daunting challenge, and transitioning from the military to the civilian sector can be downright scary. In this book, former Chief Petty Officer Bishop identifies a plan to translate military jargon into coherent data that can be listed on a resume or business plan. He provides simple techniques to develop networking skills that will last a lifetime. His practical advice, based on his experience, is presented is a logical format that is applicable to anyone going through a period of transition. Networking is skill that must be practiced and honed, and Going Home provides a step-by-step process that will make the reader a more effective networker. William Bishop is the chief executive officer and founder of the Bishop Advisory Group, a consulting company that harnesses the power of critical thinking to provide practical solutions to global challenges. He is a veteran of the United States Navy, where he ascended to the rank of chief petty officer in seven years. Bill a doctoral student at Regent University, where he pioneered and promulgated the concept of servant networking. He is also a prolific author whose works have been featured in Talent Management, the Journal of Strategic Leadership, Proceedings, the Journal of Values Based Leadership, and Leadership Advance Online. Going Home: A Networking Survival Guide is his first book. He holds degrees from Excelsior College (BS), Regent University (MBA), and is a graduate of Harvard Business School's Executive Education Program (Authentic Leadership Development). www.bishopadvisorygroup.com

BVR's Guide to Intellectual Property Valuation is the definitive reference to draw credible and defensible IP value conclusions. Leading expert Michael Pellegrino delivers real-world case studies of IP valuation analyses from start to finish in each of the primary IP categories. This practical, hands-on Guide presents an objective framework for conducting due diligence of IP rights, performing the legal analysis, and correlating the impacts of IP rights on value. Chapter 1 About This Guide Chapter 2 IP Valuation Overview Chapter 3 About IP Valuation Chapter 4 Using Valuation Approaches Chapter 5 General Due Diligence Chapter 6 Patent Due Diligence Chapter 7 Copyright Due Diligence Chapter 8 Trademark Due Diligence Chapter 9 Trade Secret Due Diligence Chapter 10 Discount Rate Development Chapter 11 Determining Royalty Rates Chapter 12 Case Study in IP Valuation Chapter 13 Managing an Engagement Chapter 14 Auditor's Review Guide