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Books > Business & Economics > Business & management > Business communication & presentation
Clear information shows clear thinking, and clear thinking informs, influences and impresses. How often do you stare at uninviting and confusing presentations, notes, reports and information packs and get nothing out of them? It doesn't have to be like this. We could all produce amazingly clear work that has incredible impact - if only we knew how. This book shows you how. It is full of ideas, tips and principles that are simple and easy to implement, yet brilliantly effective.You will never look at a business document in the same way again. And your work will impress the people that matter and get the results you want. It guides you through the most effective ways of using all forms of presenting information - tables, charts, slides, flowcharts, etc. Moon also introduces the new WiT (Words in Tables) approach to give impact to your message on all documents and slides. "I love Jon's work. His tips are hugely useful, his WiT fantastic and ground-breaking, and his book essential reading. If you want to enhance your sales tenders, pitches and slides - if you want to win more business - get into Jon's stuff. It's really, really good." Gavin Duffy, a Dragon on Ireland's "Dragons' Den", top media coach and economics columnist with the Irish Sunday Independent "Every once in a while, simple ideas change business forever - this book is full of such ideas. A must-read if you want to do something about all those impenetrable reports, slides and information packs. This book has all the answers and will redefine how you think about business documents." Dominic Burke, Chief Executive, Jardine Lloyd Thompson Group plc. "This is a vital topic that has been sorely neglected. Jon's book changes that. It is crammed with new ideas that are creative, thoughtful, yet practical and relevant for all disciplines of business. Essential reading for everyone in business! " Dr Jikyeong Kang, Professor of Marketing and Director of MBA Programmes, Manchester Business School. "I've seen Jon's talk and his ideas are full of originality and wisdom. Many ideas are stunningly simple, others are mould breaking. He takes preconceived thinking and turns it on his head. Your business reporting will never be the same again. " Michael Izza, Chief Executive ICAEA.
A Hands-On Book of Ideas, Resources, and Advice on Public Relations PUBLIC RELATIONS: A Primer for Business Executives, has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations. Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations. You will learn about the financial cost of Public Relations to any organization. Specifics on how to prepare a news release, on media relations, organizing of Public Relations events, corporate financial Public Relations, and community service are each discussed in separate chapters of this primer. Public Relations is especially important in a crisis situation and Public Relations in crisis management is also discussed in a chapter of this book. You will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company. This book concludes with a chapter on the digital age of public relations. This chapter provides information and advice on Public Relations use of the internet and electronic media. PUBLIC RELATIONS: A Primer for Business Executives will open your mind to the knowledge needed to use Public Relations in your business, in your personal career and in charities and other organizations.
In "Simple Solutions: How "Enterprise Project Management"Supported Harvard Pilgrim Health Care's Journey from Near Collapse to #1," author Lisa DiTullio, renowned speaker and successful business leader, shares project management practices which supported the Boston-based health insurance company on its path from crisis in 1999 to national acclaim today. In a straightforward style, Lisa shows you how you can successfully introduce project management in any organization. Learn how to "fight for the CAUSE," using five simple strategies: Communicate, Advocate, Understand, Systemize, and Effect. Lisa highlights easy ways to implement each strategy. She also presents simple practices and shares real-life perspectives from key business stakeholders within Harvard Pilgrim Health Care-all of whom have participated in the company's amazing success. Lisa's personal approach to project management is simple yet vital to business success: Serve vanilla. In spite of all the flavors offered, it is still the most popular. Project management does not need to be complex or complicated to support an organization's business needs. Keeping it simple actually allows companies to develop project management competency that becomes part of the organizational culture over time. Lisa believes project management tools should support project delivery processes in their simplest form and should be enhanced only when needed. Because team dynamics are a key influence on project success, finding a way to better manage group challenges from a management and communications perspective improves the team's internal dynamics as well as group performance. Simple Solutions is a must for anyone who strives to transform their organization for success.
Social media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In "Everything You Ever Wanted to Know About Social Media, but were afraid to ask...," author and public relations professional Hilary JM Topper, MPA provides an understanding of social media. Designed for marketing professionals, small business owners, and non-profit organization executives, "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide: Describes how to use social media sites, blogs, and microblogs Reviews more than a dozen social networking sites Provides an understanding of the importance of podcasts and video podcasts Discusses what it means to "Go Viral" Gives suggestions for handling crisis situations via the Web "Everything You Ever Wanted to Know About Social Media, but were afraid to ask..." highlights the power of consumer-generated media and how it can be used effectively to help grow your business.
THE WORKSHOP BOOK TEACHES YOU HOW TO RUN AN EFFECTIVE WORKSHOP - EFFORTLESSLY. Based on methods developed - and proven - in business, this highly visual and practical book will show readers how to design, lead and run effective workshops. The tools you need to design and lead successful workshops yourself Ways to enhance the collective intelligence of any team, keeping them focussed and engaged Tricks and tips for structuring time to generate maximum productivity in a limited session Advice on how to find inspiration and creativity to generate great ideas for any industry or brief Workshop fundamentals, so you can add your own flair
You've been asked to run a training session, workshop or meeting. What you need now is a foolproof way of making it both memorable and enjoyable to run - and to know that what you are doing will achieve the desired outcome and have lasting positive effects on your team. Anyone who has ever endured 'death by powerpoint' or a dry 'chalk and talk' session knows how not to do it, but how do you make sure that you get it right? This interactive guide is designed especially for busy managers - people whose main role is not training - and will take you through a simple step-by-step process that results in stimulating, fun and effective workshops and presentations. Just some of the many scenarios the book will help you tackle include: * How to put together training session from scratch when you have 'blank page, blank face' syndrome - here's the step-by-step solution * You've done some training but you aren't getting the desired results from your sessions - here's what do to about it * You haven't time to write 80 sexy PowerPoint slides for a session you are running - here's what to do instead that will be even more effective and take half the time * You're dreading the experience of being 'up the front' - here's how to shift the onus from you to your participants * How to be remembered for the right reasons! - Here's how to ensure that happens This is a book that 'walks the talk'- it presents what you need to know in an engaging, interesting, effective and quick way - exactly how you will be presenting in your meetings and worshops when you have finished reading it.
Economic and business growth is driven by the continuous re-evaluation and optimization of current policies and practices. By implementing more effective procedures, businesses can increase their levels of competitiveness. Factors Affecting Firm Competitiveness and Performance in the Modern Business World is an authoritative reference source for the latest scholarly research on the most appropriate measures and initiatives for firms to become more competitive within various sectors. Incorporating interdisciplinary perspectives through theoretical foundations and real-world case studies, this book is ideally designed for professionals, practitioners, upper-level students, policy makers, and managers interested in the optimization of business performance.
Successful audio-visual presentations are the result of careful management by--as well as creative collaboration between--the client and the professional communications firm. Because of their high visibility within the corporation, presentations risk falling prey to script by committee unless there is a clear plan at hand for managing the project. Executives who find themselves responsible for a presentation need to be fully aware of what audio-visual can and cannot do--and how to go about getting it done right. In this how-to guide for corporate executives, author Richard Worth covers every step of the process in sequence, from determining objectives to preparing for production and post-production. While the emphasis is on working with an audio-visual professional, Worth also includes do-it-yourself tips for readers who want to keep the project in-house. Selecting slides, video, film or multimedia is one of the first choices to make. This decision, like others that follow, should be based on a determination of purpose, audience and message. Worth provides easy-to-follow worksheets to help get the planning process going. Readers looking for budget guidelines will learn how much money they will need to invest to get the presentations they want. And, to help readers select the communications professional they will be working with, Worth offers down-to-earth advice based on his years of practical experience. In non-technical language, he critiques and analyzes samples of script proposals and treatments, providing valuable insight into the creative process. Any executive or manager responsible for sales, training, public relations, fund-raising, employee relations, or recruitment will find this a valuable resource for planning and implementing effective presentations.
Higgins makes clear that corporate strategy, regardless of how elegantly conceived, how comprehensive its scope or how forward-looking its thrust, does not provide competitive advantage until it is communicated, understood, valued, and acted upon by a variety of key corporate stakeholders. His book is thus developed to advance the theory and practice of corporate strategy communications. With two chapters devoted to conceptual foundations and empirical research, plus five new case studies illustrating his points, Higgins's book not only builds on existing research in strategic planning and management and reputation management, but offers new research findings as well. Interdisciplinary, integrative, and international in scope, the book will be of special interest to corporate management, strategic planners, corporate communications and investor relations executives, and other professionals in the investment community, and to academics with similar research and teaching interests. Higgins argues that companies that communicate effectively to key constituencies risk less by making their strategies known than by hiding them. Among the important payoffs Higgins identifies are an improved climate within the investment community; better relationships with suppliers, customers, and strategic partners; improved employee morale and motivation; and, in some cases, a boost to share price and the enhancement of shareholder value. He begins with an overall strategic framework, illustrating how effective corporate strategy communications can improve a firM's strategic credibility, then follows with case studies--unavailable until now--each written specifically for this book, and covering such situations as a merger, a failed takeover attempt, and a management campaign to elevate share price and shareholder value at a major chemical company. He ends with an examination of the international challenges and opportunities involved in cross-cultural strategy communications. The book also presents for the first time, the results of a major international study of corporate strategy communications. Included in this study were 1800 executives and analysts from the U.S., Europe, and Japan. The job of strategy communications is never done, concludes Higgins. Communications during bad times, as well as good, are critically important.
Power and influence are key processes in organizations, and anyone wanting to learn how to lead or manage organizations effectively must first understand the dynamics associated with such processes. One interesting but not surprising fact about knowledge in this area is that scientific theory and empirical research are not new, having first appeared about 50 years ago. However, the rate of knowledge advancement in this domain has not been rapid, and there is still much to learn about organizational power and influence processes. Thus, this fifth volume in Research in Management is devoted to highlighting new theoretical and empirical perspectives that advance the frontiers of knowledge about power and influence in organizations.The chapters of this volume are all related to power and influence, albeit conceptualized somewhat differently and dealing with different substantive domains. However, that these chapters represent interesting and important contributions to knowledge concerning power and influence in organizations, and that each should spark future research that will further enhance the field.
This accessible, highly interactive book presents a transformative approach to communication in leadership to meet workplace challenges at both local and global levels. Informed by neuroscience, psychology, as well as leadership science, it explains how integrating and properly balancing two key focal points of management-the tasks at hand and the concerns of others and self-can facilitate decision-making, partnering with diverse colleagues, and handling of crises and conflicts. Case examples, a self-test, friendly calls for reflection, and practical exercises provide readers with varied opportunities to assess, support, and evoke their readiness to apply these real-world concepts to their own style and preferences. Together, these chapters demonstrate the best outcomes of collaborative communication: greater effectiveness, deeper empathy with improved emotional fulfillment, and lasting positive change. Included in the coverage: * As a manager, can I be human? Using the two-agenda approach for more effective-and humane-management. * Being and becoming a person-centered leader and manager in a crisis environment. * Methods for transforming communication: dialogue. * Open Case: A new setting for problem-solving in teams. * Integrating the two agendas in agile management. * Tasks and people: what neuroscience reveals about managing both more effectively. * Transforming communication in multicultural contexts for better understanding across cultures. As a skill-building resource, Transforming Communication in Leadership and Teamwork offers particular value: * to diverse business professionals, including managers, leaders, and team members seeking to become more effective * business consultants and coaches working with people in executive positions and/or teams * leaders and members of multi-national teams * executives, decision makers and organizational developers * instructors and students of courses on effective communication, social and professional skills, human resources, communication and digital media, leadership, teamwork, and related subjects.
Become the best negotiator you can be, one manageable step at a time In the newly updated third edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating, distinguished commercial negotiator Steve Gates delivers a singular and practical guide to the art and science of negotiation. Steve Gates is the founder of the world's leading negotiation consultancy, The Gap Partnership - and the methodology in this book is used by the world's biggest businesses to successfully execute their strategies. The book lays out the behaviours and traits associated with successful negotiation and offers a comprehensive model for how power, process and behaviour can have substantial impacts on your next negotiation. You'll also learn how you can shape these factors to optimise value for yourself, your client or your organisation. The author shows you how to secure more agreements and realise more value with every agreement you conclude. Through simple, realistic and hands-on advice, you'll improve as a negotiator and apply straightforward techniques to the real-world, dynamic environments in which your negotiations take place. You'll also find: Strategies for maintaining a balanced perspective and keeping your ego in check Maintaining a focus on the interests and priorities of the other party/parties Incremental steps for improving your negotiation ability that are easy to apply and retain This third edition brings the book firmly into the zeitgeist as it considers the very modern challenges presented to commercial negotiators as a result of an ever-changing world, in which they must navigate technological advancements, the post-Covid reality of virtual negotiation, and the impact of war, Brexit and other macro-economic and political developments that are having far-reaching impacts to business and beyond. An invaluable roadmap to becoming a Complete Skilled Negotiator, The Negotiation Book is the negotiation playbook that business leaders, lawyers, consultants and other professionals have been waiting for.
How often do you revisit your investments? What drives your investment decisions? Are you guilty of 'rearview mirror" investing? What's the best stock to buy now? Don't Invest and Forget takes a step back from the often confusing world of investing. Managing money is a full time job and requires the time, energy, and know how of a professional. As the maddening rollercoaster of the market rises and falls regularly, adjustments may need to be made. Having a comprehensive investment plan can prove to be an important step to a healthy financial life. Investing, and then forgetting about it may be the largest mistake on the road to meeting your goals. Chart a course to financial comfort with Pat Vitucci's candid view of the investment world and holistic approach to investment planning. Pat Vitucci has over 30 years of experience in the financial services business, including serving as President of a subsidiary of a major financial institution. He has been working with clients to help plan their investments for many years, serving them as a family financial counselor, and forging a strong, trusting, relationship. His weekly one hour radio show, Your Financial Life, can be heard every Sunday on several radio stations throughout the San Francisco Bay Area.
Despite the fact that "e-commerce" is such a buzz-word in today's society, many people have misconceptions or no idea about what the technologies, processes and business applications surrounding the word entail This is a comprehensive book about the concepts and foundations of electronic commerce as they relate to various decision-making scenarios in the Internet world. It mixes descriptive information about the Internet and electronic commerce with practical applications and actual case studies on issues such as intranets/extranets, electronic data exchange, electronic payment systems, supply chain management, auctions on the Web. Marketing and advertising on the Web, new hardware and software technologies, security issues and building a successful e-commerce site, as well personal, social, organizational, legal and tax issues are also discussed. Every chapter starts with an industry profile and two information boxes, which serve as case studies and the bases for further discussions on the practical applications of specific electronic commerce topics. Projects and hands-on exercises conclude each chapter.
Some people love writing but if not don't worry, help is at hand. You might never take pleasure from having to write at work, but you can at least take away some of the pain. If you lack confidence about how to write at work, and find writing a daunting prospect, this book is for you. This book will show you how to deal with the key workplace documents - from short and possibly ephemeral letters and memos to weighty reports. It includes quick tips on how to tackle the most common writing assignments, signposts for further information and exercises to help you put the theory into practice. How to handle all forms of business writing including memos, business letters, report writing, writing instructions and speech writing. Also covers why effective writing is essential. Getting started, plain English and basic grammar.
"In turbulent times, the ability to communicate with power and purpose becomes a crucial leadership competency. Smart executives realize that leadership communication isn't a matter of ""making nice,"" but a strategic necessity. Organized around an original model defining the important communication roles a leader must fill, The Leader as Communicator examines roles as diverse as trust-builder and critic, renewal champion and navigator, learning advocate and provocateur. The book presents case studies of organizations including Cadillac, Emerson, and Saturn, plus dozens of other examples. Packed with strategies and tactics showing how leaders can shape the communications climate of their organizations, the book culminates with assessment exercises that let readers measure their own communication skills. This insightful book demonstrates how to become a stronger, more confident leader -- one who can use communication to build alignment, enthusiasm, and productivity." |
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