![]() |
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
|
Your cart is empty |
||
|
Books > Business & Economics > Business & management > Business communication & presentation
Since September 11, 2001, long-standing debates over the nature and proper extent of executive power have assumed a fresh urgency. In this book eleven leading scholars of American politics and political theory address the idea of executive power.
Is it the greatest fear of all? Numerous surveys attest to the now well-known fact--the vast majority of people are more afraid of public speaking than any other experience, even death. With its unique approach, Scared Speechless turns your fear around by providing a step-by-step guide to successful speech making. To help prepare you for your next speech, some of the topics Rebecca McDaniel explores are nervousness and fears; persuasive, informative, impromptu, and extemporaneous speaking; topic choice; and learning the library. She also covers speech preparation; supporting your thesis; introductions and conclusions; delivery techniques; visual aids; choosing a topic; and organizing, supporting, and delivering your speech. Each chapter explains the process, illustrates with examples, and provides exercises to try out your new-found skills. Whether you are a student or a professional, the logical chapter sequence and the clear guidelines provided will ease you through the process. Scared Speechless is the perfect text for beginning speech classes and the essential guide for any professional who needs to improve his or her public speaking skills. With her extensive experience as a teacher of public speaking, McDaniel leaves no area uncovered and helps you go far beyond your fear of public speaking to become an accomplished presenter.
How to increase your visibility and maximize your success through powerful, proven communication techniques How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace? Power Communications: Positioning Yourself for High Visibility teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to enhance their positioning and maximize their success. Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications process-effective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also learns specific methods and channels for dispersing important messages. This book focuses on proactive techniques that address the full spectrum of needs and issues that go into establishing and sustaining a public identity. Power Communications is an irreplaceable resource for corporate executives, top and middle management, elected officials, heads of organizations, governmental representatives, official spokespersons, and public relations and marketing professionals. To many people, communicating itself creates a daunting challenge. Power Communications helps its readers turn challenges into exciting opportunities.
Today every business is an e-business, and whether you are selling golf outings over the Internet or manufacturing the carts, there is no escaping the fact that every aspect of organizational design is profoundly affected by the new rules of the electronic economy. What many people and organizations overlook, however, is the degree to which these new rules are requiring a fundamentally different style of leadership. In E-Leader , Robert Hargrove identifies the new mindset and skills that leaders must develop in order to thrive in a world where wealth is built on relationships and experiences, not products or even technology. The old model of leader as "steward," protecting the company's brands and assets, is being replaced by a model of leader as "entrepreneur," searching constantly for new sources of wealth creation establishing creative ventures with suppliers, distributors, and even competitors and discovering new ways to attract, retain, and nurture talent- all at the speed of light. E-Leader captures the energy of the mavericks who are redefining leadership on the electronic frontier and shows managers in all types of organizations how to manage for the future, not for the past or even the present.
Ability and skill are important, but they are not everything. Equally important is how you communicate yourself--your competencies and achievements--to others. Teacher and consultant Richard Picardi takes a long, thoughtful look at the things we all need to understand in order to allow our ideas to be heard and understood in today's noisy, hotly competitive organizations. He covers not just the skills of putting your ideas, recommendations, and analyses in writing, but also the other way in which effective communication is accomplished: nonverbally. He shows you the internal and external roadblocks to effective communication and how to break through them. In Part I, Picardi analyzes the nature of verbal and nonverbal communication. He shows how to recognize and remove internal and external barriers to effective communication and create messages that get the results you want. He then focuses on the specific goals of business communication, showing how the concept of change interacts with all forms of communication--in fact, how change is implicit in them. Picardi lays out the elements of organization that are essential in creating reader-based messages, then explains how to compose the clear, forceful sentences and paragraphs to express them. Later, in Part III, he presents his system of text boxes, showing how to write typical business memos and letters, using direct and indirect patterns of writing to demonstrate different types of messages you want to communicate, and ends with a systematic method to revise and improve upon first drafts. He goes on to apply the principles of reader-based communication, effective organization, and clear expression to proposal and report writing. He shows how proposals differ from reports and how to write both effectively. For training and development specialists, the book provides the material you need to teach these skills to others.
Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists. In fourteen case studies analyzed through three significant communication theory perspectives, Hoover and her contributors examine the concept of advocacy by looking at corporate rhetoric, corporate cultures, and the hidden sources of power inherent in both. We listen to the messages of corporate spokespersons such as Lee Iacocca. We observe the internal cultures of business and industry. We investigate the meanings of such terms as Wall Street and consumerism. We broaden our view to include not only union advocacy, but also the role of language in the organizational distribution of power. By synthesizing these cases through yet a fourth perspective, the book not only extends the concept to recognize internal advocacy processes but also reveals the complexity of advocacy strategies that must be designed to accomplish multiple purposes and that must respond to multilayered and interconnected contexts.
Marketing is firmly entrenched in many societies and seems to be in accord with economic and social developments. It is relevant to literally millions of businesses and 7.1 billion potential customers. It has become a global phenomenon. It affects all businesses, medias, and service agencies and impacts on every man, woman and child on the planet. It is everywhere ubiquitous and omnipresent, and of relevance in emerging world developing nations and of course in the advanced economies of the 21st century.Marketing has become the dominant connecting mode of expression between business and non-business organisations of all types and sizes, and customers and consumers are continually informed that marketing is in their interest, seeks to fulfil their needs, and changes are invariably presented in a way that are supposedly beneficial to target audiences. However, there are various misgivings about Marketing. For example, many organisations (business or otherwise) do not adopt a customer or consumer orientation. This is seen in many ways - difficulties in consumers being able to contact organisations except by labyrinthine methods, a disinterest and disclination by businesses to treat consumers with respect, products that do not deliver proclaimed benefits and perhaps are incapable of so doing, services that do not match expectations, and products that while they satisfy needs also damage consumers and the environment.
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Winner of the Association for Business Communication's Distinguished Publication on Business Communication Award 2016 This edited volume offers a collection of original chapters focusing on the Ins and Outs of professional discourse research. Drawing on insights from LSP, ethnography and discourse analysis, it covers a wide range of issues, ranging from gaining access and collecting data to feeding results back in the form of recommendations to practitioners.
This reference book profiles corporate magazines, those sponsored by and produced for a single business firm. Some of these periodicals are internal, aimed at the company's own employees and retirees. Others are mainly external and are directed at a broader audience of stockholders, customers, and readers outside the corporation's immediate family. Still others have a dual role, and target both internal and external audiences. Some of these magazines are quite old--the oldest profiled here dates from 1865. Some have enormous circulations, the largest having reached nearly 12 million bimonthly, though they rarely produce circulation revenue. This is the first book to fully consider this genre of magazine publishing. Journalism and communication scholars examine a representative sample of 52 of these magazines in individual descriptive essays, each with appended publishing history and information sources. Bibliographic information is necessarily limited. Entries are arranged alphabetically and each entry appears in additional appendixes which classify the profiled magazine by founding date and geographic location. An end-of-volume appendix provides brief data on 232 additional magazines.
Man has always had a weakness for aesthetics, which secretly catch,
enchant and seize the attention. Size and colour, form and rhythm
affect the desire to say yes or no. Aesthetic communication explores how organizations use
aesthetics. Beginning with an exciting chapter on aesthetic art and
applied art it follows with an in-depth analysis of the different
fields of organizational aesthetics;
Demystifying Talent Management questions the explanation of talent, that anyone who has 'more' has a talent, and demonstrates how the term 'talent' has become an empty signifier. The book asks if talent exists at all, and reflects on what the consequences for talent management within business and sports would be if this were the case.
Now in its 10th edition, English Skills with Readings emphasizes personalized learning to address student deficits in grammar and mechanics. Throughout the book, students are exposed to examples of writing that reflect the three key realms of their lives - personal, academic, and workplace. Seeing these different types of writing helps students understand the critical way in which writing will have an impact on the many facets of their lives. English Skills with Readings continues to encourage new writers to see writing as a skill that can be learned and a process that must be explored. The four skills, or bases, for effective writing are as follows: * Unity: Discover a clearly stated point, or topic sentence, and make sure that all other information in the paragraph or essay supports that point. * Support: Support the points with specific evidence, and plenty of it. * Coherence: Organize and connect supporting evidence so that paragraphs and essays transition smoothly from one bit of supporting information to the next. *Sentence skills: Revise and edit so that sentences are error-free for clearer and more effective communication. The four bases are essential to effective writing, whether it be a narrative paragraph, a cover letter for a job application, or an essay assignment. The new edition also includes a new and updated focus on information literacy, working with sources and writing research papers, making this a powerful and flexible text for students and instructors alike.
This book contains business communication information that may not have been taught in college, information that has been accumulated over years of business experience and teaching. Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books. The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author's work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication. |
You may like...
Computer Systems and Software…
Information Reso Management Association
Hardcover
R8,935
Discovery Miles 89 350
The Asian Aspiration - Why And How…
Greg Mills, Olusegun Obasanjo, …
Paperback
Digital Sound Synthesis by Physical…
Lutz Trautmann, Rudolf Rabenstein
Hardcover
R2,786
Discovery Miles 27 860
|