More than 1600 entries--books, journal articles, reports, and dissertations--are included in this bibliography. A descriptive annotation is supplied for almost every entry. The emphasis is on English-language materials published in the 1960s and 1970s. Author-title and keyword-in-context indexes are included to provide access to individual works and specific areas of interest.

Being able to influence others is absolutely vital to the business manager who is not only responsible for their own destiny, but also the well-being of their staff and the future of their company. Getting people to do what you want them to has occupied the minds of generations of scholars, not to mention dictators. Among the former, the psychologist Carl Jung was perhaps the most prominent. His concepts of the extroverted and introverted personality, of archetypes and of the unconscious are now widely accepted. However, to understand and benefit properly from Jung, you need years of training. Fortunately though, Professor McCann has adapted Jung's ideas to the workplace and made them easy for us to understand. Not only that, in How to Influence Others at Work, he also combines his own remarkable techniques with those of neurolinguistics, resulting in an easy to digest volume which shows how all of us can use influence to our own ends.In this second edition the author has included a new chapter on communication channels. This chapter gives practical guidance on how to improve awareness in all aspects of communications.

For many years Emmanuel Lazega has explored communication behavior and decision-making processes of small workgroups within larger organizations. To account for the knowledge claims of members of those groups, and for the ways in which such claims are legitimated collectively and translated into action, he presents a theory of the interactive elaboration of information on which decisions are based.

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

This book contains papers, presented at an international conference organized by the Standing Conference on Organizational Symbolism in Milan, that provide details on how corporate artifacts are invested with meaning, are related to control, and can be used as cultural indicators in research.

You've been asked to run a training session, workshop or meeting. What you need now is a foolproof way of making it both memorable and enjoyable to run - and to know that what you are doing will achieve the desired outcome and have lasting positive effects on your team. Anyone who has ever endured 'death by powerpoint' or a dry 'chalk and talk' session knows how not to do it, but how do you make sure that you get it right? This interactive guide is designed especially for busy managers - people whose main role is not training - and will take you through a simple step-by-step process that results in stimulating, fun and effective workshops and presentations. Just some of the many scenarios the book will help you tackle include: * How to put together training session from scratch when you have 'blank page, blank face' syndrome - here's the step-by-step solution * You've done some training but you aren't getting the desired results from your sessions - here's what do to about it * You haven't time to write 80 sexy PowerPoint slides for a session you are running - here's what to do instead that will be even more effective and take half the time * You're dreading the experience of being 'up the front' - here's how to shift the onus from you to your participants * How to be remembered for the right reasons! - Here's how to ensure that happens This is a book that 'walks the talk'- it presents what you need to know in an engaging, interesting, effective and quick way - exactly how you will be presenting in your meetings and worshops when you have finished reading it.

Adaptable Project Management - A combination of Agile and Project Management for All (PM4A) dispels the myth that Agile approaches to project management can only be used for software development. It gives advice on how to combine the benefits of Agile and waterfall project management methodologies for successful project implementation.

The fourth edition of Professional Communication: Deliver effective written, spoken and visual messages offers sound advice, clear guidelines and numerous practical examples.

This latest edition includes managing digital communication platforms, creating templates, being interviewed for a job, raising funding, and conducting and managing Internet research.

The book has proved its success as a textbook in academia, and as a resource in industry.

"At last we have a theory that helps us understand organizsations as the bustling collection of conflicts, partnerships, emotions, logic and intuitions that they really are. The ability to understand, predict and co-ordinate within this tangled web of relationships will be THE defining characteristic of tomorrow's great leaders." —Mary Crannell, President, Idea Sciences, Alexandria, VA.

"In an increasingly confrontational world, drama theory helps organisations to understand, communicate and survive." —Ken Bowen, Professor of Operational Research, Royal Holloway, University of London

"Making good decisions is extremely difficult when the actions of more than one party determine the final outcome. Drama theory is one of the few decision tools available to managers who must make decisions under such circumstances." —Niall Fraser, Co-Founder Open Options Corporation; formerly Professor at the University of Waterloo, Toronto

"In emotionally charged situations, preferences of people may change. Drama theory is an innovative theory that can explain how, and why, by showing when expressions of emotion can be a perfectly rational choice in game theory." —Steven Brams, Professor of Politics, New York University

When people care passionately, but their visions differ, then resolving a situation makes exceptional demands. Drama theory, upon which this pioneering guide to collaboration is based, provides a rigorous yet subtle framework for handling conflict and co-operation in any management context.

Written by one of the originators of the field, and rooted in experience gained over a decade of application, this guide to managing collaboration will be an essential source for managers, consultants and educators seeking to improve the quality of inter-organisational relationships and the effectiveness of collaborative working.

Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure. The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced.
In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.

The battle for the meaning of your corporate image is on and Richard Telofski explains how you can fight back in today's online world. The battle is being waged in social media by ordinary and not-so-ordinary competition that subtly and insidiously competes for your company's reputation. Discover this new "Insidious Competition, " what they do, how they do it, and why they mangle the meaning of your company in the twenty-first century global town square. Learn what you can do about it. Recognize the Different Types of Insidious Competitors within Social Media. Learn about the Tools Each Type of Corporate Image Competitor Wields. Know the Attack Types They Use on YOUR Corporate Image. Understand That for Insidious Competitors It's Not about Truth and Reality. See How Digital Crowd Behavior Can Redefine Your Corporate Image. Explore Counter Strategies and Tactics. The new digital media battle will not be against hackers. It will be in the insidious struggle for meaning. Your company is under an inexorable attack in the new business and social world of the twenty-first century. That attack won't stop. Learn how to preserve your company's image, and, along with it, your job and your children's future.

Leatt, Mapa, and their panel of scholars, practitioners, and policymakers provide compelling reasons why the development and maintenance of effective government relations in the health industry must be a top priority for health industry management. This book explores how U.S. health care policies are similar to those of Canada--an important insight and unusual new way to understand how government/health industry processes actually work. The authors prove that government relations strategies must be built into the organization's strategic plan. They provide ways to monitor and improve the relationship between one's own health facility and the government agencies that influence its activities and survival.

Drawn from the public, private, and academic communities of the U.S. and Canada, the contributors to this wide-ranging volume conclude that the formation and implementation of health care policy is an essential component of any strategic planning process. Intended for top decision makers in the health industry, as well as for health policy makers throughout the public sector, this unique treatment of health care as a significant contemporary problem will also be of value to consumers, community groups, students, and anyone who demands a say in health policy and its implementation.

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.

The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between.

Award-winning professor, management consultant, and virtual communications expert Andrew Brodsky is here to tell you that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice note (really!). And your camera—it’s okay to turn it off; sometimes it’s even better.

If you’re crushed under the weight of your inbox or exhausted from back-to-back-to-back video calls, then Ping is here to help workers at all levels and of all stripes—remote, hybrid, and in person—who use communication technologies as part of their jobs. Split into three parts, this book tackles the core components of how to better navigate communication challenges and technology in contemporary workplaces.

Brodsky addresses critical topics such as:

• When to choose an email, instant message, or video call
• How to make better virtual first impressions
• Methods for optimizing communication productivity
• How to build strong relationships at a distance
• Ways to win negotiations and solve conflicts from behind a screen

With enlightening stories, interviews with top business leaders, and Brodsky’s cutting-edge social science research on virtual communication tools, Ping is the necessary playbook for mastering virtual communication to increase productivity, gain influence, and deepen connections.