Let 50 World Class Speaking Coaches Show You How to Keep Your Audience on the Edge of Their Seats and Turn Your Presentations Into Profits. The World Class Speaking In Action 6-Part System provides you with real life examples and case studies on how to... * Craft an unforgettable message that hits home with your audience * Deliver your speech in a way that keeps your audience on the edge of their seats * Sell your message so your audience members take the exact next step you want them to take * Master leading-edge technologies and speak to thousands without even leaving home World Class Speaking In Action is a definitive guide for the professional speaking and coaching industry. Until now, public speaking books have covered either the art of public speaking or the business of public speaking. World Class Speaking In Action shows you how to master both. World Class Speaking is the one-stop-shop for building breakthrough presentations and turning them into bundles of profits!

This business book is great for leaders, middle managers, entrepreneurs and anyone interested in:

• PERSONAL DEVELOPMENT
• SOFT SKILLS FOR THE FUTURE
• RESILIENCE & ADAPTABILITY

"Although we are born with these seven skills,  it is never too late to improve the way we use them in life and work. Everyone should buy this book and keep it by their bedside for reference. This way each of us can continually increase our happiness, success and well-being.” - Mark Swindell, Founder and CEO of Rock Rail

"It has been a delight to work with Emma- Sue she has so much passion for what she does. Her workshop and book are excellent and particularly fit well with our core company values, definitely 7 key skills we need for our future!" – Tanya Zuchowski Learning & Development Manager at CMS Cameron McKenna Nabarro Olswang LLP.“A great CV might open a door but these 7 skills will determine your future success and happiness - this gem of a book will help you to develop these essential work and life skills.” Dr Lisa Day, Director of Studies Online MBA, University of Liverpool“Life is too important to live without some guidance – this book is THE guidance all of us need to flourish in work and beyond.” University Professor Dr Sarah Mercer, Professor of Language Teaching at the University of Graz, Austria
Feeling in control over your life is crucial to success and wellbeing.

Our world is changing - so fast, so furiously, so ferociously - that to stand out you need to tap into your own resources and competences. Doing so puts you firmly back into the driving seat of your own life, enabling you to be happier, find and do work you love and have a true sense of purpose. But what are the key competences that you need?

7 Skills for the Future sets the scene for seven new soft skills that will propel you forward. Through a combination of scientific research, no-nonsense advice, practical exercises and case studies, this book shows you how to understand, develop and use:

• Adaptability - respond better to opportunities and change by being flexible and agile
• Critical thinking - think smarter, more resourcefully, creatively and collaboratively
• Empathy - nurture all your relationships by learning how to listen and be present
• Integrity - trust, values and honesty are the name of the game now as is authenticity
• Optimism - be the most positive person you know
• Being Proactive - respond rather than react and learn to reinvent yourself
• Resilience - make mistakes, bounce back, learn from experience and move on to the next challenge

By learning how to tap into these essential skills, and understanding how to put them into practice each day of our lives, we can be happier, more effective and abler to cope with change in an uncertain and exciting future.

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives' attitudes and relationships toward their organizations and their impact on whistleblowing. Perhaps unsurprisingly, it reveals that wrongdoing in corporations and the privileges of power coexist. Top-ranking public relations executives, who are mostly white and male, are more likely to be aware of wrongdoing but no more likely to blow the whistle, fundamentally due to their positive relationship with their employers. Using the new lens of evolutionary theory, this study explains whistleblowing, retaliation, and relationships, and in the light of the connection between whistleblowing behavior and executives' attitudes, it proposes a new theory of the phenomenon of Golden Handcuffs. As public attitudes to corporations, corporate social responsibility (CSR), and transparency harden, these findings have serious implications for companies globally. Researchers, scholars, and advanced students in public relations, organizational communication, corporate communication, strategic communication, corporate reputation, and CSR will find this book full of revealing insights.

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

In a category saturated with breezy, self-help volumes, Russell Korobkin's long-awaited The Five Tool Negotiator stands apart as a revelatory guide for anyone eager to improve their bargaining skills. The nationally renowned author, who has spent three decades studying successful negotiations, now shares five distinct "tools" that we can all readily utilise: Bargaining Zone Analysis, Persuasion, Deal Design, Power and Fairness Norms. Drawing on his academic research, Korobkin incorporates lively anecdotes that bring to life concepts from the disparate fields of psychology, economics and game theory, along with fascinating social science experiments. These invaluable tools can be applied to everyday negotiations and transactions-from consumers hoping to obtain the best price for a used car to executives trying to close a multimillion-dollar deal. Intuitively accessible and reassuringly persuasive, this is a vital guide to mastering the critical skills of negotiation at the social, cultural and human level.

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.

Improv is an art form in which participants act and respond in the present, trusting that each thoughtful action will lead to a wonderful outcome-even if it isn't the intended result. In this book, the principles and practices of unscripted theater are applied to non-theatrical circumstances. This book is based on a highly successful business school course, and aids in the development of communication, teamwork, creativity, confidence, emotional intelligence and other abilities. Each chapter assesses a different component of improv--how it connects to stage success and how it can be used in professional, academic and social settings. This is the only text that lays out an entire course on applied improv, providing activities with detailed instructions and descriptions. With roots in higher education, the book is informal, entertaining, and designed to be beneficial for anybody. Behavioral science, philosophy, art and athletics are all used to inform this discussion of improv and its real-world applications.

Chart a Course to Excellence

Sponsored by The American College of Physician Executives

A much-needed, practical guide to giving and receiving feedback . . . a guide that is essential to the successful conduct of one of humanity's most important activities?productive conversation.
--Edgar H. Schein, Sloan Fellows professor of management emeritus, MIT Sloan School of Management

Managing relationships, building trust, and communicating effectively are all essential skills to improving performance and ensuring the quality of patient care. This timely book offers the tools and techniques necessary to face the challenges of being a leader and resolving conflicts to produce win-win outcomes.

Irwin M. Rubin and Thomas Campbell show how to eliminate the pitfalls of traditional feedback approaches and enhance the win-win quality of all communication. With vignettes, a case study, and pithy cartoons, the authors detail two dynamic tools to help chart a course to excellence in giving and receiving championship-level feedback. Their integrated four-phase feedback model and practical behavioral tools provide the ingredients essential to plan for and learn from our daily experiences.

An expert guide for professionals seeking to understand how to navigate the world of work. Kimberly Brown, author of Next Move, Best Move: Transitioning into a Career You'll Love, leaves no stone unturned with this thorough, expert guide for professionals seeking to understand how to navigate the world of work, from beginning to end, starting with uncovering personal and professional values in an effort to align their expertise and skills to roles and companies that will finally change the trajectory of their career and set them up to be leaders in the workforce. As a former career development adviser in some of the nation's top universities and a diversity + inclusion professional in a Fortune 100 company, Brown has recognized that people work for the sake of working without understanding how to leverage their unique gifts and position themselves for success. As a result, Next Move, Best Move: Transitioning into a Career You'll Love shares transformational lessons to ensure success and puts the ball back in your court. In Brown's highly acclaimed book, a specific, effective framework is unveiled to ensure each reader channels and utilizes their highest potential as they regain control and steer professional opportunities in their favor, gaining key information as to: Taking stock of their experiences to ensure strategic career moves Discovering how to cultivate and maintain fruitful relationships that support career growth Uncovering how to build a two-year career strategy to move you into future leadership positions Gaining a deeper look into personal and professional branding to ensure alignment with leadership capabilities and career goals Learning how to use their voice in the workplace to advocate for themselves

Offers a more academic approach to the practice of business networking than the current 'how-to' offering; Pedagogical features in each chapter include an international case study to exemplify the theory, keywords, a reading list, and a chapter summary and test questions; The blend of theory and practice makes this book appropriate for a broad range of courses, from marketing and entrepreneurship modules, to personal and professional development and employability courses.

Modaff and DeWine's new undergraduate text, Organizational Communication: Foundations, Challenges, and Misunderstandings, offers a unique perspective on the field of internal organizational communication. The authors review the foundational material, but intersperse the discussions with excerpts from interviews conducted with over 60 leaders and workers in a variety of organizations.
A central feature of the text is the concept of misunderstandings, which highlights the idea that organizations are inherently problematic. This focus positions communication at the center of organizational life, and shows the reader how and why communication can serve to create and resolve misunderstandings of all types. The authors advance a model, the Communicative Organization, which allows the reader to see the significance of communication to every aspect of organizational functioning.
Benefits to instructors and students include:
* The use of real-life problems as told by organizational leaders and workers to illustrate the material discussed in every chapter, which provides an easy mechanism for starting class discussions.
* Chapters on realistic recruitment and organizational socialization, which are not typically found in other introductory organizational communication textbooks.
* Integration of the concepts of gender and diversity throughout the text.
* Discussions of current applications of theories and concepts as students have or will experience them.
* A postscript that ties all of the material from the text together.
* A writing style that is student-centered yet sufficiently challenging.
* A dedicated website (created by Derek Lane, Universityof Kentucky, Lexington) to support the text is available at http: //www.uky.edu/~drlane/orgcomm. It includes chapter outlines, supplemental content, and suggested course syllabi. The site greatly facilitates use of the text for students. A PDF of corrected pages of the subject index from the first printing is also available at this site.

Organizational Communication: Foundations, Challenges, and Misunderstandings examines how communication is central to organizational life and the complexities and complications that arise as people attempt to coordinate their organizational activities. The text underscores the importance of the relationships we establish with the people with whom we work and how a better understanding of organizational communication theory and application can help us anticipate and manage misunderstandings in the workplace. In Part One, students learn about classical and modern management theories, systems theory, and frameworks for understanding organizational communication, including organizational culture and critical theory. In Part Two, the text covers topics traditionally covered in organizational communication textbooks through the lens of misunderstandings. Stories from organizational members highlight challenges and opportunities related to communicating in the organization. Realistic recruitment, socialization, the relationship between supervisors and subordinates, peer and team relationships, and leadership communication are addressed. The fifth edition features new interview data; broader coverage of diversity; expanded discussions of emotions at work; and examinations of workplace bullying, blended relationships, and technology as it relates to gender and age. Offering students a balanced mix of theoretical and practical information, Organizational Communication is an exemplary textbook for introductory organizational communication courses.

Too often people go to interviews prepared only to answer questions. They study the tough questions for days hoping to give the right responses on D-Day. These same people treat the interview as a cross examination; they see themselves on trial, under the spotlight, deer in the headlights. People who are being interviewed need another attitude, an attitude that says, "I'm here to interview you, to see if I want to bring my talents and experiences to your organization." Most people don't know how to do this. However, if armed with a few questions, they can even the playing field and engage in a useful conversation with their hosts. This book provides a set of questions that are appropriate for any job candidate to ask and allows candidates to participate in a dialogue, a conversation. Experience suggests that only a handful of questions are necessary in most interviews. Review all of the questions. Choose the ones that you believe provide you with the information you need. Learn to interview the interviewer!

The book is a unique and necessary contribution to the literature on school administration. Research, theory, and practice were melded to produce a book that can be used as a primary or supplemental text or as professional growth resource for practitioners. Communication scholars, especially since 1990, have concluded that competence must be defined and studied in the context of professions. As such, a growing number of medical schools, law schools, and business schools have integrated communication into their curricula. This book provides a resource for such integration into the study and practice of district and school administration.

We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action. Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is central to what managers do. Indeed it argues that, for managers, 'walking the walk' necessarily implies 'talking the talk such that storytelling is now central to managerial work'. Noting that managerial talk is increasingly located within an account of storytelling the book offers a critical review of the academic debates associated with telling tales at work and uses this critical reflection to shape and guide those who would realise the power of talk. Thus, the book concludes with six key questions designed to prompt both introspection and action on storytelling in an organized context. With reflections on the relevant management research, the author provides a scholar's digest to aid management thinking and practice. This book offers an examination of the processes of organizational storytelling and has been designed to allow practitioners of management to recognise and in so doing to unleash the power of talk in organizations.

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators. Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

Streamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brene Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end - it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers. The contributions from primarily European countries were selected from a large number of peer-reviewed contributions for the 2015 congress of the European Public Relations Education and Research Association hosted by BI Norwegian Business School in Oslo. The chapters explore challenges of linking both fields; discuss research focusing on communication, leadership and organisational goals; and present findings from current research in corporate communication.

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognized experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Offers a more academic approach to the practice of business networking than the current 'how-to' offering; Pedagogical features in each chapter include an international case study to exemplify the theory, keywords, a reading list, and a chapter summary and test questions; The blend of theory and practice makes this book appropriate for a broad range of courses, from marketing and entrepreneurship modules, to personal and professional development and employability courses.

This book contains business communication information that may not have been taught in college, information that has been accumulated over years of business experience and teaching. Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books. The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author's work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication.