This descriptive, practical guide explains how to build a commercially impactful, operationally effective and technically robust IoT ecosystem that takes advantage of the IoT revolution and drives business growth in the consumer IoT as well as industrial internet spaces. With this book, executives, business managers, developers and decision-makers are given the tools to make more informed decisions about IoT solution development, partner eco-system design, and the monetization of products and services. Security and privacy issues are also addressed. Readers will explore the design guidelines and technology choices required to build commercially viable IoT solutions, but also uncover the various monetization and business modeling for connected products.

The branding landscape is dominated by the marketers, the promise makers the people who commission the neon lights and the funky adverts. In our consumer society brands have become an obsession. But an often forgotten fact is that the people who make or break brands are the employees, the promise guardians.
Traditionally employee and customer communication has been very similar ("we show them the adverts!"). There's very strong evidence to suggest that staff (who are also educated consumers) are starting to reject PR and spin-style communication within organisations. But still 80% of spending on brands within organisations is on the physical brand trappings with very little attention given to the cultural and behavioural dimensions. It will have to change.
The core hypothesis of this book is that individuals within organisations who are committed to winning the brand war should focus most of their time on ensuring that their people are authentically engaged with the brand. Neglect this area and risk brand disasters of the Barings scale or creeping brand death, a slow poisoning from within. Read Brand Engagement and find out how to make the most of your brand asset. Listen to a podcast at: http: //cmm.thepodcastnetwork.com/2008/03/24/the-cranky-middle-manager-show-137-brand-engagement-with-ian-buckingham/

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today's communication practitioners. The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client's goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

Provides step-by-step advice to prepare effectively and nail that presentation. This quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence. Complete with case studies and expert input to help you avoid disaster, Develop Your Presentation Skills includes content to help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience. This fully updated 5th edition now features even more practical exercises, useful templates and top tips to help you find your voice and use it with style; to inform, to persuade, to impress. From unpicking the original brief and understanding just what the audience wants, to facing your performance demons and constructing compelling content, you will keep your audience rapt with attention. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Not many people know what engineers actually do. This book gives an inside view of real engineers in a modern aerospace engineering environment, using many authentic texts and language examples. It describes the writing of specifications and requirements, engineering proposals, executive summaries and other communication tasks.

***WINNER BUSINESS SELF-DEVELOPMENT BOOK OF THE YEAR: BUSINESS BOOK AWARDS 2022 *** As a leader, you work hard at crafting effective messages. You aim to influence, persuade, present. You have a voice, you have a platform... but is anyone listening? The reality is that the people you're talking to are distracted. They're listening at a rate of 125-250 words per minute, but they're thinking at 1,000-3,000 words per minute. That gap means they're likely to miss 75% of what you say. And guess what? It's the same when it's your turn to listen. What are you missing? At the very least, if your people don't feel heard or understood by managers and leaders, trust is eroded, frustration increases and engagement is reduced. You need to listen and be heard...but most of us have never learned how. The Listening Shift will show you how to be a listening leader. Find out: why listening matters how to engage people across your organisation by listening how to have listening conversations - collaborative, connecting and inclusive how to help others listen to you. Janie van Hool is an expert leadership advisor in the art of communication. In the last 20 years, her practical, accessible solutions-focused approach to communicating has allowed hundreds of leaders to engage, inspire and influence their listeners.

Assistants and administrators are the backbone of every organization. Discover how to innovate and thrive in this vital sector with The Modern-Day Assistant. As technology and disruption continue to reshape the business world, the responsibilities and skills of a modern-day assistant have transformed. Executives and leaders are more dependent than ever on the unique and varied responsibilities of their administrators and assistants. Drawing upon decades of experience, Lucy Brazier OBE demystifies the strategies and approaches that will allow you to reach your full potential as an assistant, and how to accelerate your career while doing so. From building your network and developing your communication skills to time management and strategic planning, The Modern-Day Assistant is the ultimate guide to developing your abilities and reaching your full potential at work. It also explores how you can effectively capitalize upon your skills, whether that's climbing the ranks of the assistant sector or pivoting into a new role.

A brief, professional, reader-friendly guide to understanding business etiquette.
Put your best professional foot forward with "Guide to Business Etiquette," a brief text that covers all the important issues and concepts without confusing the reader with excess material.
This edition now covers basic digital etiquette and provides information on how to maintain business relationships.

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Now more than ever, the scientific and medical community is under the microscope and in front of the media. Science matters, and in a post-truth world it's more important than ever for scientists and physicians to be heard. But there's a challenge. To get people to listen, you can't communicate in writing alone anymore. You need to speak up and be seen - on stage, online, and on camera. To do this well you need to master the art of influential speaking, which is something you weren't taught at university or medical school. This book teaches you how to become a compelling scientific speaker so that you can put your message across with confidence and clarity, both online and in person. It's written by a speaking coach with 25 years of experience in science communications. Part One shows how speaking can help you to win the war of attention, benefiting both your field and your career. Part Two explains how to craft your scientific message in a way that connects with your audience and achieves your goal. Including how to be memorable, handle the Q&A, and communicate risk. Part Three gives you a tool kit for speaking with energy and conviction in all types of situations. These include virtual channels, which are particularly important in the post-COVID era. Jo Browning is the Founder and Managing Director of Filshie Browning Associates, and its Principle Consultant. She has 25 years of experience in verbal communication skills, and helps scientists and physicians to improve their content, competence, and confidence, so that they can communicate with impact and authority. This enables them to enhance their reputations and build more effective relationships with both their peers and others.

At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates "who" should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.

Use your interpersonal and communication skills as a financial professional to work successfully with clients Embark on a journey to further develop your career when you read People-Centric Skills Interpersonal and Communication Skills for Financial Professionals, 2nd Edition. Business leaders consider employee communication skills and critical thinking abilities as essential elements for success. In their work, all professionals must communicate clearly and rely on their interpersonal skills to be successful. This second edition of People-Centric Skills shares the fictional story of Dalton Zimmer, executive coach and public speaker. Dalton, all the while juggling his business, kids and social life, provides coaching and communication strategies for handling challenging situations faced by his clients. This insightful narrative will help you expand communication and soft skills as a CPA, auditor, financial planner or other financial professional. As Generation Z is entering the work force, the communication gap between Z and Boomers or Generation X is widening significantly. New to the second edition, you'll find a discussion of communication between generations and how to bridge them as a financial professional. You can be a more people-centric leader as you engage with a wide range of clients and associates. This book can be a first step to improving interpersonal and communication skills as you continue to develop in your career.

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years—from Federal Express overnight delivery to Saturn's fixed sticker price—and you'll see a perfect example of the principle of disruption in action.

Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not—unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru.

To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it.

In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including "what if," "multicultural analysis," and the "disruption bank." He then demonstrates—with the help of dozens of galvanizing examples from around the world—how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department.

Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity.

Praise for Disruption

"Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking." —Aldo Papone Senior Advisor, American Express Company

"Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers." —Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company

"Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there." —Richard Branson Founder and Chairman of Virgin Group of Companies.

"I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling . . . making this an unusually easy read." —Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News.

"I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different." —David Abbott Chairman, Abbott Mead Vickers BBDO Ltd.

"Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise—advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them —in print, TV, or the Internet." —Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School.

"Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV." —Bill Roedy CEO, MTV International

These days, most companies find themselves having to tender or bid for new contracts and clients. It's now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new business and clients. This book, written by one of the leading consultants and trainers in competitive business tendering, provides the key principles for winning bids, tenders, and proposals. Savvy and practical, the principles are based on the author's extensive consulting experience with large and small companies, helping them to win big-ticket, "must-win" contracts (with a success rate of 86%!). These essential principles apply to any company, in all sectors, which are seeking to improve their new-business win rate.

How can the practice of improvisation become the lens through which we view the world? The Applied Improvisation Mindset takes readers deep into the maturing field of Applied Improvisation (AI), with stories of 18 practitioners from five countries who embrace an improvisation mindset to create a more collaborative, equitable, sustainable, and joyous world. Myriad organizations have discovered how the mindset and skills applied by great improvisers onstage can reveal emergent, generative ways of interacting with others offstage. With case studies on developing presentation skills, reducing anxiety in teens, or preparing climate risk managers across the globe for the challenges ahead, this second volume serves as a valuable resource for both experienced and new AI facilitators. It is a primer for higher education and K-12 faculty combatting traditional teaching limitations and a practical "how to" for theatre practitioners, artists, educators, or anyone seeking to transform their organizations and communities.

Want better conversations? Ask open-ended questions that have no right or wrong answers-make your partner feel brilliant. Want better meetings? Ban smartphones, use a timer, and make everyone stand up. Want better business deals? Focus on the thing, rather than the person; on similarities, rather than differences; and on good outcomes, rather than perfect ones. Whether you want to present ideas more clearly, improve your small talk, or master the art of introspection, The Communication Book delivers, fusing theoretical knowledge and practical advice in a small but mighty package. With sections on work, the self, relationships and language, this book is indispensable for anyone who wants to improve what they say, and how they say it.

Essential reading for anyone who has been asked to make a presentation, including advice on speech, using visuals, audience engagement, and how to deal with presenting online. Speaking in front of other people can be daunting if you've never had a lot of practice. Even if you know your stuff, it can be hard to get everything together in time, look confident, speak clearly, and get your message across well. And that's before you consider things like presenting online or hosting a Zoom conference. This practical book contains a self-assessment quiz, step-by-step guidance, top tips, common mistakes and advice on how to avoid them, summaries of key points, and lists of the best sources of further help. At the same time, it comes with strategies to help you cope if things don't go to plan, and special sections on how to manage nerves and boost your message with your body language. Give Great Presentations is full of advice on how to prepare and deliver a knock-out speech - whether that's in person and in front of colleagues, or online with an audience of 'virtual' strangers.

This study is based on the authors' fieldwork inside Cultural Enterprise Office, a small Scottish agency that supports creative businesses. It discusses UK policy on the creative economy, the rise of intermediaries between policy-making and the marketplace, and the playing out in the delivery of business advice services to creative microbusinesses.

Carefully designed by an experienced PR professional, here is a reference-guide-handbook you can pick up and use immediately to serve your clients better, faster, and less expensively. Horton gives you short, easy-to-find, action-oriented explanations, dictionary-style, backed up by plenty of references to lead you to additional necessary information elsewhere. You'll also get an entire chapter devoted to hundreds of online sites ranked by their work value to you day-by-day--getting a fast take on exactly the information you need, when and how you need it. Each entry defines a topic; explains how it fits into public relations practice and why you should know it; discusses who uses it; suggests why it should be used to communicate more effectively and how to use it tactically. Horton's summaries of information from dozens of sources is clear and logical.

Throughout his book, Horton strives to use simple language and to avoid burying practitioners in geek speak. He makes you aware of the opportunities and dangers of online in a way that balances the practical aspects of using and not using online resources daily work. An experienced navigator himself of the online world and the creator and webmaster of a website used widely by other PR practitioners, Horton brings to the book an understanding of the needs of others who want to get started and become proficient in online PR right away, without having to climb a long, high learning curve. The way the book is organized, and the things Horton has selected and how he presents them, accomplishes just that. The result is an easily accessed, quickly usable reference to the dynamics of Internet and Web usages, experienced and inexperienced PR professionals alike, and for their colleagues teaching or learning the profession in colleges and universities worldwide.

The key to career success and job satisfaction are effective working relationships. This book will help you to understand why relationships matter so much, what is happening when they go wrong and the different skills you need in different working environments. It will provide you with the tools and techniques required to make your relationships great, whether you are working in an office, working virtually, or blending both.

Negotiations inprofessional or privatelife often take an unsatisfactory course due tostress, confrontation withaggressive or unfair behavior, or becauseof overwhelming situations.
Negotiations generally require a thorough preparation, strategy and a sophisticated tactic to make us feel safe in the presentation of our goals and arrive at a mutually satisfactory outcome. Conventional books about negotiations are usually limited to strategies and techniques, but leave out elements of psychological communication and emotional intelligence, which include non-verbal communication and empathy, which in turn are essential for successful negotiation. Therefore, this book on the one hand constitutes the essential techniques and strategies in the context of negotiation, but alsoconsiders"soft skills" without which negotiations cannot be successful.
This bookpresents practical examples indealing withsituations such as salary, contract and sales negotiations. In particular on context and time appropriate negotiation techniques; analyzingnegotiation partners and their motives; interpret group processes, and how to successfully implement negotiation psychology."