"Nothing connects people to engage emotionally with your business better than a well-told story - your story." From mega-large corporations to tiny start-ups, every.... single.... business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs. Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well. For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as an intrepid senior journalist, creative content strategist, and proven business communicator. Leveraging his passion and experience for storytelling, Rob works with business owners and leaders to understand their goals and align them with business storytelling ideas, personalized to attract and engage the people that matter most to them.

Increase tourism in your community by designing and expanding your local convention and exposition services! This book provides you with solutions to the issues that can arise during the planning and production phases of constructing a facility as part of a community's tourism infrastructure. In Current Issues in Convention and Exhibition Facility Development, you'll find diverse perspectives from experts in a range of disciplinesincluding public policy, tourism, convention management, and urban planning. As more communities attempt to gain a share of the economically important meetings and exhibition market, this critical resource will aid university faculty, state and city government officials, and convention and visitors' bureaus. Current Issues in Convention and Exhibition Facility Development examines the reasons why certain communities should create convention, event, or tourism centers. The strategies and tips presented in this book can help you select the most appropriate course of action for any given community, from locating the best area to build a center, to allocating space for an exhibition center in an already existing public building. This extensive guide addresses the political, economical, and environmental concerns that can prevent a convention center from ever leaving the drawing board. This book offers you practical advice on a number of concepts, including: linear planning in the first phaseten questions communities must confront Dedicated Convention Centers (DCC)the mother lode of convention/exhibit tourism capitalizing on the union of two industriesconventions and casinos the definition of success in the lifetime of a convention center capturing a share of the market without interfering with local venues the facts behind the illusionsinvestigating the empirical evidence behind the central myths of the convention and tradeshow industry Current Issues in Convention and Exhibition Facility Development is generously enhanced with figures, tables, models, and case studies to illuminate the facts you need to know to stay competitive.

Staff forums are a fantastic way to give your people a dynamic voice in your organisation. Run by staff for staff, they are an opportunity to discuss matters that affect the workplace as well as being a positive space to have informal conversations that might not be possible or practical in everyday meetings. If you have ever considered setting up a staff forum or are curious about the concept, this guide shows you how it works. It considers the benefits of staff forums, practicalities of setting up and running meetings, how to feedback to a senior leader and how to ensure continuity of the forum. What does it cover? * Why have a staff forum * Constituting the forum * Before the meeting * On the day * After the meeting * Troubleshooting Who should buy this book? Senior management who wish to encourage a forum in their organisation or any staff members who feel a forum will benefit their workplace.

The essential guide to making your voice heard and having your efforts recognised. Do you find it hard to say 'no'? Are you tongue-tied in important meetings? Bored of 'mansplaining' when you know that you're the best qualified person on a particular topic? Understanding the difference between being assertive and being aggressive can be a crucial lesson on your career journey, and Assert Yourself can help you find your voice and stand up for yourself. Full of practical advice on how to change the way you work and live for the better, the book contains a self-assessment quiz, step-by-step guidance, top tips, common mistakes and advice on how to avoid them, and summaries of key points.

Effective Organisational Communication gives students from all backgrounds the tools to communicate both within and between organisations of all kinds. Its two-part structure enables readers to explore important theoretical perspectives and key communication challenges, while also helping them to develop their own communication skills - such as listening, writing and speaking - in order to achieve specific aims and to engage with different audiences. This combination makes it the perfect resource for anyone who wants to improve their ability to work effectively with others. This heavily revised fourth edition reflects the rapidly changing world of organisational communication, with a special focus on social media and recent developments in advertising, PR and social marketing. Features to aid learning include: * Real-world case studies, from organisations of all kinds, that bring the topics alive. *'Face to face' case studies to connect concepts and issues with typical everyday communication challenges found at university and work. * Up to the minute coverage of international and inter-cultural communication and emerging technologies.* Web links providing a starting point for research and further study on key issues in each chapter.

Contents:
John M.T. Balmer and Stephen A. Greyser Prologue: "New Beginnings" Section I: Revealing The Corporation: An Integrative Framework 1. John M.T. Balmer and Stephen A. Greyser Managing the Multiple Identities of the Corporation Section 2: Identity: The Quintessence of an Organization 2. Wally Olins Corporate Identity: the Myth and the Reality 3. Walter Margulies Make the Most of your Corporate Identity 4. Stuart Albert and David Whetten Organizational Identity 5. Helen Stuart The Effect of Organizational Structure on Corporate Identity Mangement 6. John M.T. Balmer and Edmund R. Gray Corporate Identity and Corporate Communications: Creating a Competitive Advantage Section 3: Coporate Communications: A Dimension of Corporate Meaning 7. David Bernstein Advertising Voices: Corporate Void 8. Cees B.M. Van Riel Recent Developments in Corporate Communication Section 4: Corporate Image and Reputation: the Other Realities 9. Pierre Martineau Sharper Focus for the Corporate Image 10. James Grunig Image and Substance: From Symbolic to Behavioral Relationships 11. Charles J. Fombrun and Cees B.M. Van Riel The Reputational Landscape 12. Stephen A Greyser Advancing and Enhancing Corporate Reputation Section 5: The Corporate Brand: An Organization's Covenant 13. Stephen King Brand Building in the 1990s 14. Kevin Lane Keller and David A. Aaker The Impact of Corporate Marketing on a Company's Brand Extensions 15. John M.T. Balmer The Three Virtues and Seven Deadly Sins of Corporate Brand Management Section 6: Case Study 16. Peter Phillips and Stephen A. Greyser Bank One: The Uncommon Partnership John M.T. Balmer and Stephen A. Greyser Epilogue: Beyond the Age of Innocence

"You're going to want to share copies of this book with your overbooked friends and colleagues, but before you do, take some time to read it yourself. Funt's wisdom around making space is priceless." -Seth Godin, author of The Practice Do you wish you could stop the mayhem of work and life and just take a minute? Do you sense you could contribute more if there were a little more room in the day? Does busyness deprive you and your burnt-out team of the oxygen your talents need to catch fire? Many have felt that way, yet taking a pause has seemed impossible-until now. In A Minute to Think, Juliet Funt, a globally recognized warrior in the battle against busyness, provides a powerful guide that will give you the permission, framework, and specific direction you need to do the following: Regain control of your overloaded, caffeinated, inbox-worshiping workday Liberate yourself and your teams from burnout and busywork Reclaim creativity and focus despite the chaos around you Bring thoughtfulness into designing your next work norms Tame the beast of email and escape the mire of meetings Find your precious minute to think You're not alone in your yearning for freedom from constant reactivity. The global workforce today is so fried that it belongs in the food court of a county fair. We're relentlessly behind the curve, dousing fires everywhere, and our 3 a.m. insomnia provides the only unscheduled thinking time of the day. What we need reinserted in our lives is the missing element of white space-short periods of open, unscheduled time that, when recaptured, change the very nature of work. White space is the stepping back, the strategic pause, the oxygen that allows the sparks of our efforts to catch fire. White space has the power to radically-and simply-reinvent the way we approach work in this maxed-out, post-COVID 21st-century world. With Juliet's memorable stories, easy-to-use tools, and razor-sharp instruction, she carves for us an escape route from the overwhelming amount of low-value tasks and the daily avalanche of e-mails, meetings, decks, and reports. Using research, client stories, and a relatable voice, Juliet shows all of us how to reclaim time for thinking and make room for what truly matters. Whether you are an individual trying to build a more sane and humane flow of daily work, a team that wants new levels of efficiency and effectiveness, or an entire organization changing your culture toward thoughtfulness, this book will lead you there.

Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language. With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues and to your target market in order to get your point across. Not only is this for individuals who want to better their craft and build their confidence, but it's also for multinational companies where communication is vital. Whether you're fluent in English or still learning, all speakers can iron out areas where there are common misconceptions, and bring those skills into their workplace. Fiona Talbot informs you on how to format your prose to cater for a business world, by using case studies from L'Oréal, Loaf Furniture and Octopus Energy to demonstrate how English is used internationally in business and to teach you how to address different scenarios, whilst putting your best foot forward. Express yourself in business in a clear manner on all platforms, and get your message across with impact.

With the launch of the first edition of Integrated marketing communication (IMC) in 2001, it was the first title with this title; currently it still is. In recent international publications on this topic, authors have questioned the use of the concept IMC, preferring integrated brand promotion (IBP). These authors argue that IMC emphasises the communication effort, but that IBP goes beyond this, and they postulate that coordinated promotional messages need to have brand-building effects and not just communication effects. By implication it can be deduced from that statement that integrated marketing communication does not contain brand-building effects - which, of course, is not true. The use of the term promotion is also too limiting and refers to a specific communication device, therefore the authors of this book contend that IMC is still valid. The authors' view is that the brand is crucial and must be the focus when the situation and strategy require it. The central role of brand has been addressed in this title, and the importance is frequently mentioned in the various applications of the IMC elements. Since the publication of the second edition in 2005, valuable comments have been received from users. The validity of information was re-assessed, and new updates were made in terms of theory and South African market statistics. In addition, new cases have been included in various chapters, measurement techniques have been added in each chapter and more examples have been included.

DREAMING OF AN EMPTY INBOX, BUT DON'T KNOW HOW TO MAKE IT HAPPEN? We're bombarded with messages every day, but no one tells you how to improve these vital email skills. In less than 100 pages, this handy book will help you discover how to regain control of your email - and get back to your job - in five simple steps. Email doesn't have to be overwhelming. With Speedmailing's five-step process you can manage emails quickly and efficiently. The benefits of Speedmailing: * Empties your inbox every day * Increases your productivity and peace of mind * Keeps your to-do list in one place * Maintains a system of reminders * Makes sure nothing slips through the gaps * Improves communication * Decreases post-holiday stress * Works on any platform or device CONTROL YOUR EMAIL: DON'T LET EMAIL CONTROL YOU. "Smart people are lazy. So if you want to double your effectiveness and productivity emailing clients, colleagues and friends. Read this book." Eelco Smit, Personal & Business Coach for Entrepreneurs and Bestselling Author of Book for MEN "Simplicity is underestimated. Richard has sharpened the knife of day-to-day email management in the leanest possible way." Nick Bortot, Founder and CEO of FinTech startup BUX "Speedmailing is a concise action plan for mastering email. Richard has distilled thousands of hours of training into an easy to follow guide that will turn your inbox from a burden into a powerful business tool." Marshall Hughes, Inbox Zero Coach at coach.me "Richard gives us a practical approach to email that really works, with useful habits and shortcuts that can drastically change the way we work. If you want to tame the monster that email has become, this book is for you. Forget emailing - the future is Speedmailing!" Shirley Taylor, International bestselling author of Model Business Letters, Emails & Other Business Documents 7th Edition "All my career I have focused on how we can get more leverage from our brain and process information quicker and better. Richard's way of dealing with email blew me away when I realised that I will spend less energy on a per email basis, today and every day from now on. What a return on investment!" Mark Tigchelaar, CEO of UseClark and Specialist in Speed Reading and Productivity "An easy and practical life changer, one of these books of which you think why didn't I read that earlier, it would help me so much" Marine Guignardeau, Learning and Development Manager, L'Oreal Netherlands "Until bots and AI solve the hassle of email, dealing with large quantities of email is a skill that is rarely mastered. This is definitely one of the best books on it and should be mandatory for every knowledgeworker." Martijn Aslander, Speaker, Writer and Boardroom Sparring Partner

"Successful Marketing Communications" is a comprehensive, introductory text that takes a practical approach to the subject of marketing communications. For students who need to gain a practical insight into promotional planning and implementation, this text covers all of the marketing communications content from certificate to advanced level. The text not only prepares students for the increasingly higher levels of CIM examinations, but also allows practitioners without expertise in this area to develop their own planning skills Written in plain English and with web references throughout - containing the most up-to-date resources and examples - the text offers practical insights into how to successfully find, brief and manage marketing communications service providers.

"Can We Start Again?" is a practical guide to the use of NLP in specific business contexts such as presentations, public speaking, and negotiation. It explains the "science" of NLP in layman's terms, supported with numerous examples and anecdotes, and provides an easy-to-use framework for development and implementation of the skills necessary to put NLP into practice. This book is supported by John Grinder, the official co-founder of NLP, and a major figure on the international business circuit.

The fourth edition of Professional Communication: Deliver effective written, spoken and visual messages offers sound advice, clear guidelines and numerous practical examples.

This latest edition includes managing digital communication platforms, creating templates, being interviewed for a job, raising funding, and conducting and managing Internet research.

The book has proved its success as a textbook in academia, and as a resource in industry.

TED talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From 'Unleashing the Master Within' and 'Delivering Jaw Dropping Moments' to 'Sticking to the 18-minute Rule' Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.

Ideas are the true currency of the 21st century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.

Signs are critically important in all forms of activity, including business, because they establish what it is to be human. Without signs we could not think, we could not communicate what we think and we could not ensure that we collaborate together in our work, home and leisure. The aim of this book is to explain how and why they are significant.

While women are succeeding in historically male professions, stereotypes of their lack of competence persist as obstacles to their advancement, with popular media urging women to improve their language skills if they hope to advance in traditionally male professions.

In "Women Speaking Up: Getting and Using Turns in Workplace Meetings," Cecilia E. Ford rejects popular notions of gender difference and even deficiency in women's language use. She uses careful analysis of interaction to counter negative myths, focusing on women's turns as exemplars skills required by men and women alike to contribute to workplace meetings. Based on videotaped meetings in a variety of settings the author offers new insights into vocal and non-vocal practices for getting and using turns in these common workplace events. The book introduces conversation analytic methods and presents new findings on turn taking, the use of questions to present challenges and open participation, and the interactional skills required to effectively raise issues that go counter to ideas of higher ranking co-workers. For any one who wants to understand meeting interaction, Women Speaking Up offers a wealth of well-grounded new perspectives, while celebrating women's demonstrated competence.

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations - people and relationships - when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization's decisions. The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 Annual Congress of the European Public Relations Education and Research Association (EUPRERA), hosted by Universidad de Navarra in Spain. Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA's annual congress and follow the theme of each event.

Graduation is a landmark milestone in life. The thrill of launching a career can be exciting, but it can also feel very lonely. Some Assembly Required: A Networking Guide for Graduates is the fourth book in the series, and ideal book for any young professional. The book fills in the gaps that are not taught in the classroom about the power of business relationships and networking.

Do you face the challenge of running really effective meetings, facilitated sessions or workshops as part of your role? Would you like to feel more confident when working with challenging groups or senior participants? Do you want to deliver lasting results collaboratively, in virtual, hybrid and in-person environments? Making Workshops Work takes you from an initial idea or brief, through step-by-step preparation, to an engaging, well-run and effective session, resulting in agreed actions and clear follow up. You'll feel confident, creative and competent as you deliver great results. Everyone will be committed to their actions and afterwards, whether you meet virtually, in-person or mix the two. Penny Pullan is a pioneer of virtual working and one of the world's leading experts on running effective workshops. Her expertise and candid stories will inspire at every stage, to ensure that you are fully prepared to make the best use of your own and your participants' valuable time. Discover: A practical step-by-step guide to get the most out of group sessions quickly whether virtual or in-person Memorable case studies, stories and examples to highlight what really works and what doesn't Downloadable tools, templates and checklists to reduce your preparation time and enhance your effectiveness Reflective questions and exercises to help you develop your own approach, building on what works for you and adapting what doesn't, so that each workshop is better than the last Dr Penny Pullan is the author of several books including 'Virtual Leadership: Practical Strategies for Getting the Best out of Virtual Work and Virtual Teams'(Kogan Page, 2016). She works with people in multinational organizations who are grappling with tricky projects: uncertain, with ambiguous requirements, stakeholders who need to be engaged and virtual teams dispersed around the world. When they work with Penny, clients notice that communication, collaboration, clarity, commitment, connection and confidence grow, and change doesn't seem quite as tricky as before!

By summing up the authors lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies."

The communication of knowledge is a core concept in the field of knowledge management and an essential new role and responsibility of business managers. Knowledge capital is the primary source of wealth and the key source of productivity in the knowledge economy. Stockpiling and storing knowledge diminishes its value. It is only through circulation that our knowledge capital realizes its business value. Communicating Knowledge addresses essential management practices in the 21st-century knowledge economy. It speaks to the change that every organization is experiencing as they transition from an industrial to a knowledge organization. The COVID-19 pandemic has heightened an awareness of communications practices in the past year, with communication norms and behaviors being challenged at every level. How we communicate, when we communicate, with whom we communicate, and what we communicate is currently undergoing a global reform. Communication competencies are no longer desirable qualities in managers - they are essential. This book is intended for business managers working at all levels, knowledge management practitioners and scholars, communications professionals, practitioners, and consultants.