"I believe that David has struck upon the foundational benchmark of service for the next business generation. It is a true master that can impart knowledge in an entertaining fashion. This book is the valuable resource for any proactive success-minded leader that intends on exceeding expectations." -Dr. Julian L. Evans "A fresh look at putting the customer at the heart of marketing. It's an enjoyable look at creating an experience that customers will associate positively with your product or service." -Dr. Diane Troyer, president, Cy-Fair College "The key to success for any business is customer satisfaction, and this little book gets to the essence of how to take care of customers in an entertaining, memorable, and effective manner. It is a valuable tool for all of us that are striving to earn loyal customers." -Darcy Mingoia, president, Cy-Fair Houston Chamber of Commerce

What do you stand for? What is the foundation of your leadership approach? And what's really important to you? Many leaders know the answers to these questions at an intellectual level, but interestingly, they don't talk about them very often, and most have never expressed themselves in writing on these important leadership underpinnings. The Leaders Journal provides leaders the opportunity to take their thinking to a deeper level. Organized around twelve time-honored principles essential to effective, ethical leadership, this book introduces these keys in a week-to-week format. By quoting respected exemplars and posing important questions each day, you are asked to express your thoughts on integrity, commitment, purpose and other fundamental leadership principles. The exercise of writing your deepest thoughts can be clarifying, therapeutic and often eye-opening. Writing can help you think through ideas or problems where answers may not be readily apparent. The more diligent you are in journaling, the more you'll learn about yourself and about your capacity to lead others. In this sense, this book is interactive and engaging. It's about both what other great leaders have said, and more importantly, it's about what you have to say Just be aware that what you record in this journal may be transformative

Designed for CEOs, boards, and senior executives in HR, risk management, and emergency response management. Jim Lukaszewski was listed in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose and in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis. THE book on crisis communication, aggregating Jim s four decades of crisis communication wisdom in a format easy to commit to memory - ready to use when, and hopefully before, you face a crisis. Jim's common-sense, field-tested approach helps guide executives in how to behave, what to say and do, and how to lead their organizations through a crisis situation especially during those first critical minutes. His book fills the holes left by most crises texts: it explains how to manage victims, manage management, energize attorneys to cooperate and participate in the crises response process, and understand, and therefore reduce, the influence of the media (both traditional and social), activists, and antagonists. He focuses on a key element rarely dealt with in crisis management how NOT to create victims (who may publicly complain and sue), by managing people with compassion, fairness and honesty. In a crisis, Jim recommends 5 approaches: be positive; be compassionate; be transparent; apologize sincerely and with meaning; and settle quickly. These simple tenets are the most complex to execute because they run counter to many management cultures. He shares a bounty of practical tools, tips, charts, checklists, forms, and templates, e.g., since he advises you to make all your statements positive, Jim lists scores of positive words and phrases; categorizes numerous crises by risk; lists the causes of victimization; and describes media behavior/attitudes and details the social and digital media tactics to manage them. And, since a recent study shows that only 60% of the companies surveyed had a crisis management plan, Jim offers ammunition to motivate management to prepare for crises.

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees' needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.

When Governor Mitch Daniels (Indiana) compared testifying before Congress to getting a root canal, he was being polite. Sitting vulnerably at a witness table under hot television lights while members of the House or Senate stare down at you from above is not just intimidating; it can wreck your career, your company, and your credibility if you say the wrong thing.

As a practical guide to assist witnesses and their organizations in preparing and delivering Congressional testimony, this book is designed for use by anyone or any organization called upon to testify before a committee of Congress, and for those who are providing assistance in preparing the testimony and the witness. This book serves as a guide through the unique maze of the Congressional hearings process for virtually any witness or organization, including federal departments and agencies, the federal judiciary, members and staff of the legislative branch itself, associations, corporations, the military service branches, NGOs, private and voluntary organizations (PVOs), public interest entities, state and local governmental officials and institutions, and individuals who are chosen to appear as a witness before Congress for any reason on any topic.

Similarly, in the world of academics and scholarship, this reference work can be helpful to scholars and writers in think-tanks and research organizations, as well as to faculty, researchers and students engaged in the study of law, business, government, politics, political science and the legislative processes of government.

This book can also serve as a reliable reference source and helpful tool for law, lobbying, government relations, accounting, and other public policy-related service industry professionals who are involved with the Congressional hearings process on behalf of their clients', their customers' and their own public policy, legislative and government relations interests.

"Testifying Before Congress" demystifies the Congressional hearings process, and assists witnesses and their organizations to be well-prepared when appearing before a Congressional committee to testify.

The principles in this book may also be used by those preparing for hearings before federal agencies and international tribunals, as well as state and local governmental bodies. However, the major thrust of this work focuses on the distinct Congressional hearing process and its major elements.

More than 20 endorsers--who include one current and one former governor, a city mayor, corporate CEOs and industry leaders, directors of top law and lobbying organizations, the Chairman of Bank of America, several past and present top government officials and agency directors, a bar association president, law school deans and university leaders, and heads of non-governmental organizations (see all endorsements at the book's web site)-- strongly recommend this book for lobbyists, executives, associations, government officials, academics, and virtually anyone who is called to testify before Congress.

""Testifying Before Congress" is the best "how to" resource that I have seen -- it is well-researched, experience-based, and thoughtfully written, with a dash of humor added for good measure."
- Samuel M. Davis, Dean of the School of Law, The University of Mississippi

Full Table of Contents and endorsements at www.TCNTBC.com

What do Bill Gates, Bono, Oprah Winfrey and Lance Armstrong have in common? They all found out that ultimate success comes through the power of relationships. That by themselves they were limited, but by adding strategic advisors to their life and business they were unlimited!

My grandfather used to say "the secret to life is when you're under 40, seek to gain wisdom from those over 40, and when you're over 40 do the same with those under 40." It's a reverse mentoring process, one where you intentionally gain wisdom, versus intentionally giving wisdom. In a day and age where relationships are random and shallow, the 40:40 Principle offers a system to gain and develop strategic lasting relationships. Relationships that will help you achieve the success you desire at work and at home!

Increasingly, academics are finding that engaging with external stakeholders can be both fruitful in undertaking research and an effective way to impact policy. With insightful and practical advice from a diverse range of contributors, including academics, policy makers, civil servants and knowledge exchange professionals, this accessible book explores How to Engage Policy Makers with Your Research. With a practical focus, this book combines an array of real-life experiences and insights from the perspectives of both academics and policy makers who are experienced in informing and impacting policy. The book comprehensively illustrates how academics can more effectively engage with policy makers through a range of interdisciplinary insights and case studies. The book explores the value of research for policy, as well as modes of engagement with policy for researchers across the various stages of their career. Providing practical insights to seize the opportunity of engaging policy makers in research, this innovative book will be an excellent resource for social science academics as well as policy makers looking to benefit from academic research insights. The book provides a better understanding of how the worlds of academics and policy makers can come together to realise greater policy impact from research expertise.

"The age of You" is about our new society and how we all breaks away from established rules about communication, relationships and the way we do business. Its also the history about a major shift: Increasingly, we take control over our personal and commercial relationships, we decide who we want to listen to, and how we want to engage ourselves. The book is explaining the historical development, concepts and the foundation of networks, relations, social media and the new connected society, as well as practical strategic guidelines to benefit from it. By using historical events, storytelling, models and case studies, the book is a thrilling story about YOU and how to succeed in the connected society. Storytelling in a connected society unlocks the need for new models and approaches. Here, the author gives us a deeper understanding of the challenges ahead and what we need to do to effectively connect with and earn relevance within society. Brian Solis, author of What's the Future of Business Really interesting. There is a major need for this type of literature. Anne Grethe Solberg, Sociologist and Doctor PH. D. The last year I have read almost everything about the subject. This is by far the best book on social media. Inger Line Skjerve, Master student (BI):

Hey, manager: please shut up already Too many new managers, often promoted from the best of the front-line workers, lack the basic ability to interact effectively-speaking when they should be listening, and listening... well, not much. And when it comes to more advanced skills like improving worker performance, maximizing productivity, handling customers, and driving real success with their products, all bets are off. With no real background or training in management skills, today's managers-even with experience-too often struggle to engage with their teams, maximize performance, and achieve great results.

Here's the newer manager's greatest ally: a quick-start guide that rapidly and accessibly covers the essential skills that good managers need to lead their teams effectively. Building on the simplest possible foundation-"Shut Up and Listen "-this guide collects over 250 hints, tips, and tricks developed by an experienced manager and leader over more than a quarter century of technical management. Take your management career from zero to sixty-or discover how to lead your team to the next level-with one quick and easy read.

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?

They told brilliant stories.

Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.

In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.

BVR's Guide to Intellectual Property Valuation is the definitive reference to draw credible and defensible IP value conclusions. Leading expert Michael Pellegrino delivers real-world case studies of IP valuation analyses from start to finish in each of the primary IP categories. This practical, hands-on Guide presents an objective framework for conducting due diligence of IP rights, performing the legal analysis, and correlating the impacts of IP rights on value. Chapter 1 About This Guide Chapter 2 IP Valuation Overview Chapter 3 About IP Valuation Chapter 4 Using Valuation Approaches Chapter 5 General Due Diligence Chapter 6 Patent Due Diligence Chapter 7 Copyright Due Diligence Chapter 8 Trademark Due Diligence Chapter 9 Trade Secret Due Diligence Chapter 10 Discount Rate Development Chapter 11 Determining Royalty Rates Chapter 12 Case Study in IP Valuation Chapter 13 Managing an Engagement Chapter 14 Auditor's Review Guide

The Unique System of Nonverbal Skills Used by the Most Effective Leaders in Business Today

CONTROL THE CONVERSATION, COMMAND ATTENTION, AND CONVEY THE RIGHT MESSAGE--WITHOUT SAYING A WORD

Whether you're presenting an idea, delivering a speech, managing a team, or negotiating a deal, your body language plays a key role in your overall success.

This ingenious step-by-step guide, written by an elite trainer of Fortune 50 CEOs and G8 world leaders, unlocks the secrets of nonverbal communication--using a proven system of universal techniques that can give you the ultimate professional advantage. Learn easily how to: Successfully master the visual TruthPlane around you to win trust now. Gesture in a way that gains everyone's attention-- even before you speak. Appeal to others' deep psychological needs for immediate rapport and influence.

You'll discover how to sit, stand, and subtly alter your body language to move with confidence, control conversations, command attention, persuade and influence others, and convey positive energy--without saying a word.

It's the one key to success nobody talks about