Courtesy, they say, is the shortest distance between two people. So make what you communicate on social media more credible, captivating, compelling, compulsive, stimulating, intriguing, considerate, thought-provoking, exciting, engaging, and entertaining. In Oh, You Behave: Social Media Etiquette for Career and Business Branding Success, Marjorie Janczak, explains how to leverage the power of business etiquette strategically to make a difference in everyday life and for profits.

Oh, You Behave is a unique guide designed to help you navigate the social media etiquette maze. Success in any profession depends on personal relationships. So it's important to make it easy, straightforward, and painless for people to get to know, like, and trust you even-if it is an online encounter. All online communications should be professional and courteous to insure success as a networker in social media. Follow these simple guidelines for ultimate success:

Use social media to attract more opportunities
Build long-term, mutually beneficial relationships
Build a credible image on social media
Attract quality friends by triggering the right emotions
Leverage social media etiquette to get profitably branded

By following these guidelines, you can use social media strategically to get noticed, get clients, and get paid substantially for your expertise.

Putting "social" in social media and networking is exactly what Marjorie Janczak teaches you in her newest book, Social Media Etiquette for Career and Business Branding Success. Marjorie shows you exactly how to be who you are and shine through with social media. The best part of all is all of her information is based on her personal journey through the social media maze. Standing head and shoulders above others Marjorie's information is a must have for anyone who wants to succeed. There is no hype in her book. Rather, it's all great information that is as good as it gets. Get it today.

-Kathleen Gage The Street Smarts Marketer www.kathleengage.com

Media Relations Handbook for Government, Associations, Nonprofits, and Elected Officials, 2e, by Bradford Fitch, Editor: Jack Holt. The Media Relations Handbook is called "the big blue book" on Capitol Hill.

Human communication is a constant, continuous, and dynamic phenomenon. You cannot not-communicate nor can you un-communicate. For an individual entity, there is only ONE communication. Not multiple, not varieties, only one. That one communication is the culmination of all that has been communicated by the entity until the "now" in time. You cannot go back and un-communicate something. You can only begin from the "now" to create the intended outcome. That outcome is always a negotiation with the receiver/audience/community to cultivate an agreed understanding.

For a communication professional, understanding this fact is essential. No matter where you work, someone has been communicating something before you began. You cannot un-communicate it. You cannot create a new beginning; but you can begin now to create a new outcome. Research continues into the changes in communication wrought by the Internet and public expectations that are experiencing mercurial change.

As best practices are now being developed, the Media Relations Handbook 2e can give you guidance and ideas that will spark your innovation.

Table of Contents

Introduction
Foreword
Ch. 1 First Steps
Ch. 2 Tools of the Craft
Ch. 3 Developing a Message and Communication Plan
Ch. 4 Interacting with Reporters
Ch. 5 Overview of the Media: Print, Radio, TV, and the Internet
Ch. 6 Online Communication
Ch. 7 Dealing With the Principal
Ch. 8 Interview Preparation
Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers, and Language
Ch. 10 How to Interact with Congressional Campaign Operations
Ch. 11 Communication in a Federal Agency
Ch. 12 Crisis Communication in Public Affairs
Ch. 13 Honest Spin: Ethics in Public Affairs
Appendices
Glossary
Epilogue
Index

For Complete Table of Contents, see MediaRelationsHandbook.com

What do you stand for? What is the foundation of your leadership approach? And what's really important to you? Many leaders know the answers to these questions at an intellectual level, but interestingly, they don't talk about them very often, and most have never expressed themselves in writing on these important leadership underpinnings. The Leaders Journal provides leaders the opportunity to take their thinking to a deeper level. Organized around twelve time-honored principles essential to effective, ethical leadership, this book introduces these keys in a week-to-week format. By quoting respected exemplars and posing important questions each day, you are asked to express your thoughts on integrity, commitment, purpose and other fundamental leadership principles. The exercise of writing your deepest thoughts can be clarifying, therapeutic and often eye-opening. Writing can help you think through ideas or problems where answers may not be readily apparent. The more diligent you are in journaling, the more you'll learn about yourself and about your capacity to lead others. In this sense, this book is interactive and engaging. It's about both what other great leaders have said, and more importantly, it's about what you have to say Just be aware that what you record in this journal may be transformative

"I believe that David has struck upon the foundational benchmark of service for the next business generation. It is a true master that can impart knowledge in an entertaining fashion. This book is the valuable resource for any proactive success-minded leader that intends on exceeding expectations." -Dr. Julian L. Evans "A fresh look at putting the customer at the heart of marketing. It's an enjoyable look at creating an experience that customers will associate positively with your product or service." -Dr. Diane Troyer, president, Cy-Fair College "The key to success for any business is customer satisfaction, and this little book gets to the essence of how to take care of customers in an entertaining, memorable, and effective manner. It is a valuable tool for all of us that are striving to earn loyal customers." -Darcy Mingoia, president, Cy-Fair Houston Chamber of Commerce

Designed for CEOs, boards, and senior executives in HR, risk management, and emergency response management. Jim Lukaszewski was listed in Corporate Legal Times as one of 28 Experts to Call When All Hell Breaks Loose and in PR Week as one of 22 crunch-time counselors who should be on the speed dial in a crisis. THE book on crisis communication, aggregating Jim s four decades of crisis communication wisdom in a format easy to commit to memory - ready to use when, and hopefully before, you face a crisis. Jim's common-sense, field-tested approach helps guide executives in how to behave, what to say and do, and how to lead their organizations through a crisis situation especially during those first critical minutes. His book fills the holes left by most crises texts: it explains how to manage victims, manage management, energize attorneys to cooperate and participate in the crises response process, and understand, and therefore reduce, the influence of the media (both traditional and social), activists, and antagonists. He focuses on a key element rarely dealt with in crisis management how NOT to create victims (who may publicly complain and sue), by managing people with compassion, fairness and honesty. In a crisis, Jim recommends 5 approaches: be positive; be compassionate; be transparent; apologize sincerely and with meaning; and settle quickly. These simple tenets are the most complex to execute because they run counter to many management cultures. He shares a bounty of practical tools, tips, charts, checklists, forms, and templates, e.g., since he advises you to make all your statements positive, Jim lists scores of positive words and phrases; categorizes numerous crises by risk; lists the causes of victimization; and describes media behavior/attitudes and details the social and digital media tactics to manage them. And, since a recent study shows that only 60% of the companies surveyed had a crisis management plan, Jim offers ammunition to motivate management to prepare for crises.

When Governor Mitch Daniels (Indiana) compared testifying before Congress to getting a root canal, he was being polite. Sitting vulnerably at a witness table under hot television lights while members of the House or Senate stare down at you from above is not just intimidating; it can wreck your career, your company, and your credibility if you say the wrong thing.

As a practical guide to assist witnesses and their organizations in preparing and delivering Congressional testimony, this book is designed for use by anyone or any organization called upon to testify before a committee of Congress, and for those who are providing assistance in preparing the testimony and the witness. This book serves as a guide through the unique maze of the Congressional hearings process for virtually any witness or organization, including federal departments and agencies, the federal judiciary, members and staff of the legislative branch itself, associations, corporations, the military service branches, NGOs, private and voluntary organizations (PVOs), public interest entities, state and local governmental officials and institutions, and individuals who are chosen to appear as a witness before Congress for any reason on any topic.

Similarly, in the world of academics and scholarship, this reference work can be helpful to scholars and writers in think-tanks and research organizations, as well as to faculty, researchers and students engaged in the study of law, business, government, politics, political science and the legislative processes of government.

This book can also serve as a reliable reference source and helpful tool for law, lobbying, government relations, accounting, and other public policy-related service industry professionals who are involved with the Congressional hearings process on behalf of their clients', their customers' and their own public policy, legislative and government relations interests.

"Testifying Before Congress" demystifies the Congressional hearings process, and assists witnesses and their organizations to be well-prepared when appearing before a Congressional committee to testify.

The principles in this book may also be used by those preparing for hearings before federal agencies and international tribunals, as well as state and local governmental bodies. However, the major thrust of this work focuses on the distinct Congressional hearing process and its major elements.

More than 20 endorsers--who include one current and one former governor, a city mayor, corporate CEOs and industry leaders, directors of top law and lobbying organizations, the Chairman of Bank of America, several past and present top government officials and agency directors, a bar association president, law school deans and university leaders, and heads of non-governmental organizations (see all endorsements at the book's web site)-- strongly recommend this book for lobbyists, executives, associations, government officials, academics, and virtually anyone who is called to testify before Congress.

""Testifying Before Congress" is the best "how to" resource that I have seen -- it is well-researched, experience-based, and thoughtfully written, with a dash of humor added for good measure."
- Samuel M. Davis, Dean of the School of Law, The University of Mississippi

Full Table of Contents and endorsements at www.TCNTBC.com

What do Bill Gates, Bono, Oprah Winfrey and Lance Armstrong have in common? They all found out that ultimate success comes through the power of relationships. That by themselves they were limited, but by adding strategic advisors to their life and business they were unlimited!

My grandfather used to say "the secret to life is when you're under 40, seek to gain wisdom from those over 40, and when you're over 40 do the same with those under 40." It's a reverse mentoring process, one where you intentionally gain wisdom, versus intentionally giving wisdom. In a day and age where relationships are random and shallow, the 40:40 Principle offers a system to gain and develop strategic lasting relationships. Relationships that will help you achieve the success you desire at work and at home!

The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between.

Andrew Brodsky is here to explain that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice memo. Your camera? It’s okay to turn it off, sometimes even better.

Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out. Ping distils Brodsky’s cutting-edge social science research on remote communication tools. He helps us understand:

• How we can interact most productively and authentically
• How we can build relationships at a distance
• The rules for making an impact online
• How we can increase inclusion and reduce conflict

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees' needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.

"The age of You" is about our new society and how we all breaks away from established rules about communication, relationships and the way we do business. Its also the history about a major shift: Increasingly, we take control over our personal and commercial relationships, we decide who we want to listen to, and how we want to engage ourselves. The book is explaining the historical development, concepts and the foundation of networks, relations, social media and the new connected society, as well as practical strategic guidelines to benefit from it. By using historical events, storytelling, models and case studies, the book is a thrilling story about YOU and how to succeed in the connected society. Storytelling in a connected society unlocks the need for new models and approaches. Here, the author gives us a deeper understanding of the challenges ahead and what we need to do to effectively connect with and earn relevance within society. Brian Solis, author of What's the Future of Business Really interesting. There is a major need for this type of literature. Anne Grethe Solberg, Sociologist and Doctor PH. D. The last year I have read almost everything about the subject. This is by far the best book on social media. Inger Line Skjerve, Master student (BI):

Increasingly, academics are finding that engaging with external stakeholders can be both fruitful in undertaking research and an effective way to impact policy. With insightful and practical advice from a diverse range of contributors, including academics, policy makers, civil servants and knowledge exchange professionals, this accessible book explores How to Engage Policy Makers with Your Research. With a practical focus, this book combines an array of real-life experiences and insights from the perspectives of both academics and policy makers who are experienced in informing and impacting policy. The book comprehensively illustrates how academics can more effectively engage with policy makers through a range of interdisciplinary insights and case studies. The book explores the value of research for policy, as well as modes of engagement with policy for researchers across the various stages of their career. Providing practical insights to seize the opportunity of engaging policy makers in research, this innovative book will be an excellent resource for social science academics as well as policy makers looking to benefit from academic research insights. The book provides a better understanding of how the worlds of academics and policy makers can come together to realise greater policy impact from research expertise.

Hold anyone accountable. Master performance discussions. Get RESULTS.

Broken promises, missed deadlines, poor behavior--they don't just make others' lives miserable; they can sap up to 50 percent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems--permanently.

PRAISE FOR "CRUCIAL ACCOUNTABILITY"

""Revolutionary ideas ... opportunities for breakthrough ..."" -- Stephen R. Covey, author of The 7 Habits of Highly Effective People

""Unleash the true potential of a relationship or organization and move it to the next level."" -- Ken Blanchard, coauthor of The One Minute Manager

""The most recommended and most effective resource in my library."" -- Stacey Allerton Firth, Vice President, Human Resources, Ford of Canada

""Brilliant strategies for those difficult discussions at home and in the workplace."" -- Soledad O'Brien, CNN news anchor and producer

""This book is the real deal.... Read it, underline it, learn from it. It's a gem."" -- Mike Murray, VP Human Resources and Administration (retired), Microsoft

Hey, manager: please shut up already Too many new managers, often promoted from the best of the front-line workers, lack the basic ability to interact effectively-speaking when they should be listening, and listening... well, not much. And when it comes to more advanced skills like improving worker performance, maximizing productivity, handling customers, and driving real success with their products, all bets are off. With no real background or training in management skills, today's managers-even with experience-too often struggle to engage with their teams, maximize performance, and achieve great results.

Here's the newer manager's greatest ally: a quick-start guide that rapidly and accessibly covers the essential skills that good managers need to lead their teams effectively. Building on the simplest possible foundation-"Shut Up and Listen "-this guide collects over 250 hints, tips, and tricks developed by an experienced manager and leader over more than a quarter century of technical management. Take your management career from zero to sixty-or discover how to lead your team to the next level-with one quick and easy read.