Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book

"Fast, fun and immensely practical."
--JOE SULLIVAN, Founder, Flextronics

"Move over Neil Strauss and game theory. "Pitch Anything" reveals the next big thing in social dynamics: game for business."
--JOSH WHITFORD, Founder, Echelon Media

"What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. "Pitch Anything" makes sure you get the nod (or wink) you deserve."
--RALPH CRAM, Investor

""Pitch Anything" offers a new method that will differentiate you from the rest of the pack."
--JASON JONES, Senior Vice President, Jones Lang LaSalle

"If you want to pitch a product, raise money, or close a deal, read "Pitch Anything" and put its principles to work."
--STEVEN WALDMAN, Principal and Founder, Spectrum Capital

""Pitch Anything" opened my eyes to what I had been missing in my presentations and business interactions."
--LOUIE UCCIFERRI, President, Regent Capital Group

"I use Oren's unique strategies to sell deals, raise money, and handle tough situations."
--TAYLOR GARRETT, Vice President, White Cap

"A counter-intuitive method that works."
--JAY GOYAL, CEO, SumOpti

About the Book:

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, "Pitch Anything "will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

"Pitch Anything" introduces the exclusive STRONG method of pitching, which can be put to use immediately:

Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in "Pitch Anything" to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book will explore the future of brand storytelling in a post pandemic era. New to this edition will also be a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

Shows how accounting information and control mechanisms are used in decision-making, planning and control at an inter-organizational level and how accounting tools and techniques may support the development and management of external relationships with strategic partners.
In "global companies" the use of management control mechanisms has increasingly become decentralised from the management accounting department, this book covers these issues. In all functional areas (marketing, operations, human resources, etc.), those who are expected to be able to analyse and interpret accounting information collected from external partners, have to exercise cost control to ensure that profit targets are achieved and understand.
to understand the nature of collaborative partnerships and illustrate the variables that explain the choice of different control modes in the various contexts of cooperation;
to describe the characteristics of management accounting mechanisms for cross-boundary settings, such as collaborative programmes and budgets, inter-firm performance measurement systems and inter-organisational cost management techniques;
to describe empirical evidence on control choices, management accounting practices and on management accountants roles in collaborative relationships;
to present a framework of control patterns and specific Accounting Information Network (AIN) configurations that provide some novel theoretical insights on inter-organisational accounting and control and some guidance to practitioners operating in inter-firm collaborative settings."

Information technology is changing healthcare in numerous wide-ranging aspects, including significantly improving the overall quality of patient care and therefore helping to reduce limitations in people's daily lives. The Digital Pill reflects on how digital technologies can combat chronic diseases including diabetes, cancer, cardiovascular, respiratory and neurodegenerative diseases as well as mental disorders. Chronic diseases touch every family, generate infinite suffering and cause the lion's share of every countries' healthcare spending across the world. The authors carefully study a broad selection of contemporary companies and healthcare organizations that are shaping digital healthcare. They report pioneering cases from large and small technology, insurance, and pharmaceutical companies as well as healthcare providers of all sorts across the globe and bring forward patterns and corner stones of an affordable and patient centric digital healthcare. The Digital Pill is essential reading for anyone working in, engaged with or interested in understanding the future of healthcare.

Universities are increasingly being asked to play a greater role in their communities. With the growth of the technology industry and the increasing importance of the Internet in education and everyday life, academic IT departments are beginning to form partnerships with both non-profit and for-profit organizations in the local community. These partnerships can relate to the whole curriculum, to specific classes, to students internships, to theoretical research, and to industrial research, and there are many other possibilities for IT/Community partnerships. Managing IT/Community Partnerships in the 21st Century explores the various possibilities for partnerships between academic IT departments and community-based organizations.

Experience clearly indicates that it is not so much their respective strategies that differentiate organisations from each other, but rather their ability to implement their strategies and to align the workplace thinking and behaviour of individual employees to the strategic intent and direction of the organisation. In this context, the nature and substance of communicating between leaders and followers on all levels of the organisation play a crucial role. The bottom line is this: successful organisations are characterised by excellent strategic leadership communication. The key role in this process is played by The Communicating Leader. This title explores and substantiates the role of the communicating leader, and provides practical guidelines to all organisational leaders on how to unlock the secret to strategic alignment.

This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.

Being aware of emotions – whether your own or other people’s – and how you act on them is the key to understanding yourself and others. High emotional intelligence is the secret to increasing levels of confidence and resilience, and reducing levels of anxiety and stress.

Discover your Emotional Intelligence will give you your own emotional intelligence score and the tools to radically improve it. With practical activities, reflective exercises and prompts to develop any of the 42 dimensions of your emotional intelligence, you will be able to diffuse conflicts, improve your relationships and overcome life’s challenges to achieve your personal and professional goals.

Discover your Emotional Intelligence and be your best self.

A high level of employee commitment holds particular value for organizations owing to its impact on organizational effectiveness and employee well-being. This Handbook provides an up-to-date review of theory and research pertaining to employee commitment in the workplace, outlining its value for both employers and employees and identifying key factors in its development, maintenance or decline. Including chapters from leading theorists and researchers from around the world, this Handbook presents cumulated and cutting-edge research exploring what commitment is, the different forms it can take, and how it is distinct from related concepts such as employee engagement, work motivation, embeddedness, the psychological contract, and organizational identification. Examining topics such as high-commitment work systems, work attitudes and motivation, the Handbook provides integration with related literatures. Internationally applicable, sections also discuss the implications of culture differences for commitment and present the latest developments in research methods and analytic techniques that can be used to advance our understanding of commitment. Comprehensive and engaging, the Handbook of Employee Commitment is essential reading for commitment scholars and researchers interested in the latest developments in the field as well as for international scholars who will benefit from its guidance on how to approach research in unique cultures. It will also prove of prime interest to managers and management consultants with its wealth of suggestions to guide evidence-based practice. Contributors: S.L. Albrecht, N.J. Allen, B.K. Anderson, L.M. Arciniega, J. Barling, T.E. Becker, K. Bentein, M.E. Bergman, D.R. Bobocel, N.L. Bremner, C.T. Brinsfield, G. Caesens, A.C. Chris, L. Clark, A. Cohen, S. Datta, V.L. Dhir, O.J. Dineen, R. Eisenberger, J.A. Espinoza, J. Felfe, M. Gagne, D.G. Gallagher, I.R. Gellatly, Y. Griep, S.D. Hansen, L.M. Hedberg, M.R.W. Hamstra, B.C. Holtom, P. Horsman, J. Howard, V.A. Jean, K. Jiang, Z. Junhong, E.K. Kelloway, H.J. Klein, J. Koen, E.R. Maltin, B. Marcus, J.P. Meyer, N.A. Morelli, A.J.S. Morin, F. Mu, A. Newman, H. Park, E. Read, R.A. Roe, O.N. Solinger, H. Spence Laschinger, D.J. Stanley, F. Stinglhamber, M. Trivisonno, R. Van Dick, W. Van Olffen, A.E.M. Van Vianen, R.J. Vandenberg, C. Vandenberghe, D. Wang, S.A. Wasti, J. Wombacher

Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples of how adopting multiple perspectives on research can provide a rich explanatory analysis of the construct of 'deficit' in a range of domains.

Most people are afraid of what others might think or say if they showed up as their true authentic selves. Especially in a business or professional context. That's why too many of us are terrified of sharing our story authentically in public and struggle to make a lasting impact when introducing ourselves.

But what if you could make a connection instantly, effortlessly engaging your audience every time you introduced yourself and the work that you do, be it on stage, at work or on a podcast? And more importantly, what if you could get people to care about and pay attention to what you had to say, share or sell?

Turns out, learning how to find the courage to craft and communicate your story in a clear and compelling way can help you do just that. CEO and Founder of Ministry of Purpose©, public speaker and award-winning host of The Unconventionalists© podcast Mark Leruste (@markleruste) has found a simple 3-step structure that anyone can follow to turn your myriad of life experiences into a memorable and magnetic origin story people will remember and share with others on your behalf.

From helping you land bigger media opportunities, generate more leads for your business or attract top talent, Glow in the Dark is a refreshingly practical and thought provoking book on why everyone has a powerful story worth telling, and how owning and sharing your story can have a transformative impact on your life and business beyond your wildest imagination.

The methods in this book will get you out of the shadows and help you raise your profile by becoming the spotlight in your industry.

Most ethical categories are based upon philosophical concepts rather than scientific laws. The truth can be known with theanthropic ethics, which understands theology as a scientific discipline. By using this approach, author Brian Keen, president of the Ethics Institute, describes a method for applying professional ethical standards using scientific methodologies. Individuals can use this approach to become successful, and businesses can apply these concepts in preparation of achieving a Certified Ethical Enterprise status. Keen considers what the nature of the universe's creator, the Bible, and competing religious ideas mean for humanity and individuals, exploring along the way what thinkers such as Martin Luther, John Calvin and others said about the nature of God. Other topics include the life of Jesus, the study of ethereal beings, anthropology, the study of sickness, and more. Determine the difference between truths and lies and answer any ethical dilemma with a detailed study of religion. Start achieving your goals with "Power Living Through Science."

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

With the fast pace of communications and change in today's global marketplace, investing in equities has become increasingly complex. Communicating a clear, concise, meaningful message to investors is critical. Dr. Higgins and his contributing authors provide a broad set of perspectives, lessons learned, and best practices in global investor relations. They examine the fundamentals of investor relations from a theoretical and practical perspective. They explore individual company strategies and challenges for investor relations in unique and meaningful situations--all from their own vantages and experiences at six topflight corporations with world-class investor relations organizations: AT&T, Schering-Plough, BASF, Reuters, Sony, and Toyota. Readers will get detailed pragmatic insights into the way IR is done in these important, highly visible corporations, plus the results of a unique five-year study of global strategy communications, complete with ideas and concepts they can use immediately in developing and influencing investor relations in their own organizations.

But Higgins' book is more than a collection of company studies. Impinging upon the strategic and financial communications of virtually every global corporation are institutional, market, and technological forces that are shaping the current practice of investor relations. The book examines these forces and their impact on strategic financial communications. It also explores the theoretical and empirical foundations underlying the practice of investor relations and presents a conceptual model--a strategic perspective--for viewing and analyzing best practices. In addition, the book presents the results of a recent survey of global investor relations practices in the U.S., U.K., France, Germany, and Japan, plus two new studies of the latest communication technologies in U.S. companies.

Broadband is a key enabler of the information society, increasing productivity and competitiveness across all sectors of the economy. Unlike traditional n- rowband connections, broadband provides high speed, always-on connections to the Internet and supports innovative content and services. Direct consumer welfare gains from mass-market adoption of broadband across the EU could easily reach 50 billion euros or more per annum. This is quite apart from the more profound societal shifts that ubiquitous broadband could bring. It may allow the individual to distribute content and ideas independent of traditional media and bring together communities of interest without regard to borders. Public policy for broadband will have a big impact on whether and how quickly these bene?ts are realised. Getting policy right could bring large bene?ts for consumers, ?rms and the economy at large; getting policy wrong risks s- ?ing both the rollout of broadband and new innovative services, and thus the realisation of the EU's e-Europe vision. In this book, we focus on the residential market for broadband access in EU countries, analysing the current and prospective level of competition and dr- ing implications for public policy. A key aim is to understand better the relative importance of facilities-based and access-based provision in fostering com- tition and promoting take-up of broadband services.