Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing.
Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.

Discover how to unleash the full potential of your meetings Inefficient meetings plague even the most well-run organizations. In 50 Activities to Kickstart Your Meetings, productivity and games expert Sivasailam Thiagarajan explains how to use fifty tried-and-true methods to get the most out of every meeting. This book teaches the strategy of employing games, activities, and simulations to facilitate extraordinary meeting productivity and creativity. It teaches meeting planners and organizers how to use games and simulations to enhance all types of meetings: Understand organizational opportunities and problems Generate alternative ideas Transform ideas into decisions Translate decisions into actions Written for managers and executives at all levels of governmental, non-profit, and for-profit organizations, 50 Activities to Kickstart Your Meetings transforms traditional meetings into engines of creativity and growth. Thiagarajan uses the extensive experience he has gained in consulting for companies like Google and JP Morgan to teach managers of all stripes how to supercharge their next meeting.

Straight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to person, or to a group, plenty of practical applications give hands on experience in: practicing effective writing, handling professional memos, participating in teams, and gaining confidence in delivering formal and informal professional documents. This book also helps students prepare for competitive events and includes a 5-Step Strategic Communication tactic which students can immediately apply and practice.

Straight Talk: Oral Communication for Career Success has a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the speech communication skills essential for life and work success. Whether talking person to person, in a group, or in front of an audience, plenty of practical applications give hands on experience in: practicing effective speaking, handling conversations, participating in teams, and gaining confidence in delivering formal and informal presentations. This book also helps students prepare for competitive events and includes the Presents the 5 Step Strategic Communication tactics students can immediately apply and practice communications skills.

Whatever you do in life, whatever you hope to achieve, "Brilliant Influence" will help you get there - with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.

Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to:

- Use body language and appearance to establish instant rapport.

- Select words to gain lasting trust and respect.

- Understand how people make decisions so you get a 'yes', every time.

- Know how to apply a 'win-win' negotiation approach, so you never lose.

The author has an active website: www.mikeclayton.co.uk, a blog: Shift Happens At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01

Several formerly independent trends including the in creasing rate of technological change, the demand for greater efficiency and productivity in R&D and innovation, and the need for applying technology to the solution of pressing social and economic problems have recently begun to reinforce each other resulting in renewed interest in technology trans fer activities and research. The proliferation of research efforts in the U. S. and Western Europe, increased corporate and governmental efforts to develop mechanisms and incentives for transfer and the growing closeness between transfer and innovation studies led to the decision to convene a meeting with representatives from both research and practice in trans fer and innovation in order to establish a "state-of-the-art" baseline and to promote discussion between the researchers and practioners from all sectors in the hope that new research will better reflect the realities of current practice and new mechanisms created by practioners might be improved through the use of knowledge generated from research. How close we came~to the second goal is a question which must be left to the fut~re. The proceedings which follow re flect the first goal. If the papers and conclusions occasional ly appear to be contradictory or repetitive, or naive, or over ly pessimistic or simply based upon too narrow a base or re search or experience, they are an accurate reflection of both the state-of-the-art and the lack of communications among in dividuals and organizations involved in similar activities.

If you're a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way. But how do you do that? In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach - used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from UK's Oxford University to MEF Museum in Argentina - which has been used to secure gifts up to $110m in a single ask. Whether you're an experienced fundraiser looking for new ideas, a newbie keen to get to the right approach fast, or a board member anxious to help out, you'll find the answers you're looking for inside. The book also has a special social bonus - every copy you buy will result in a donation to the WHO foundation to pay for a Covid 19 vaccine in a developing nation. "One reasonably useful book = one life-saving vaccine."

In these tough economic times, funding opportunities have decreased, while competition for monies has increased. Thus, this how-to guide is a must for anyone interested in writing, procuring, and implementing grants. Designed for libraries and nonprofit organizations, Go Get That Grant includes information about types of grants available through government agencies and foundations, as well as how to locate funding opportunities. From gathering basic information about an organization through accepting and implementing grants, Gail Staines provides step-by-step expert advice, numerous examples, and proven writing strategies. She also explains the processes of identifying fundable projects and selecting potential sources of funding. This volume also contains several appendixes with samples of strategic plans, narratives, budgets, needs assessments, evaluations, and much more. As securing funds becomes increasingly difficult, this current and useful book will prove enormously effective.

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

A hands-on guide to leading effective meetings Leading Meetings and Teams: Manga for Success delivers a straightforward and effective demonstration of how to lead meetings and drive new business projects forward. Presented through a compelling narrative, the story follows the work of Shigeo, an employee of a building material manufacturing company, who is sent to a regional office to improve sales. He encounters challenges engaging with the local team but, with advice from a facilitation specialist, Mayumi, eventually learns to build the skills of his colleagues. The book also includes: Instructions on how to run an effective business meeting and productively use meeting tools Strategies for becoming a successful facilitator Ways to run and conclude fruitful brainstorming sessions Written and illustrated in the fun and easy-to-follow manga style, Leading Meetings and Teams is a practical and hands-on book that's perfect for business planning managers, entrepreneurs, founders, and anyone else who must communicate ideas in a business setting.

Experience clearly indicates that it is not so much their respective strategies that differentiate organisations from each other, but rather their ability to implement their strategies and to align the workplace thinking and behaviour of individual employees to the strategic intent and direction of the organisation. In this context, the nature and substance of communicating between leaders and followers on all levels of the organisation play a crucial role. The bottom line is this: successful organisations are characterised by excellent strategic leadership communication. The key role in this process is played by The Communicating Leader. This title explores and substantiates the role of the communicating leader, and provides practical guidelines to all organisational leaders on how to unlock the secret to strategic alignment.

Many of us feel that we spend too much time in unproductive meetings when we could be getting on with some 'real' work. Well, meetings are real work and effective meetings are the springboard for great results. "Brilliant Meetings" gives you the tips, tools and techniques to transform all your meetings into positive experiences. It shows you how to: prepare better get more out of meetings when you're there follow up effectively to get the results you need attend only the meetings that matter use meetings to boost your profile and your career

"Brilliant Meetings" gives you a commonsense, workable and practical approach to making all meetings brilliantly effective, for participants, meeting leaders and organisations.

Companion website: http: //www.meetingexpert.co.uk

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students. Covering digital marketing's background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world. Key Features: In-depth introductions to the foundations and basic operating principles of digital marketing Multiple chapters covering consumer decision making online, and how digital marketing affects the consumer Chapters on service technology and visual design, for a deeper understanding of digital marketing Coverage of digital marketing in both B2B and B2C contexts Discussion of legal and ethical aspects of digital marketing Discussion questions in each chapter to promote engagement with the material and deepen student understanding. Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject.

This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you. Business people who work internationally or work with people who are international need to know how to act before they can get the business-and keep it. Proper business communication includes everything from emails to eye contact, and the rules of what is "right" in other countries can be daunting to navigate. Global Business Etiquette: A Guide to International Communication and Customs, Second Edition provides critical information that businesspeople-both for men and women-need to understand the dynamics of cross-cultural communication, avoid embarrassing and costly gaffes, and succeed in business outside of the United States. Topics covered in this indispensible resource include conversation topics that are considered appropriate for different situations; how to make a positive good impression; dress and travel; attitudes toward religion, education, status, and social class; and cultural variations in public behavior. Information is provided about the United States at the end of each chapter about the ten countries that Americans do the most business with to benefit international readers.

Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as Body Shop, Texaco, Johnson & Johnson, iMAC, BP Oil, and British Airways keep the style lively and relevant. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.

Communications research in aviation is widely regarded by many in the healthcare community as the 'gold standard' to emulate. Yet healthcare and aviation differ in many ways, as do the vital communications shared among members of clinical teams. Aviation team communication should, then, be understood in terms of what lessons will benefit those who work in healthcare. In Improving Healthcare Team Communication, renowned experts provide insights from 'sharp end' operator research in high-hazard sectors that shed light on the performance of cognitive tasks including resource availability assessment, allocation, anticipation, prediction, trade-off decisions, speculation and negotiation. The book reports on recent field research to address what is known, and what needs to be learned, about team communication among operators. Students, clinicians and healthcare managers can find answers in it to the questions they face daily. How can healthcare information be better shared? What can we expect from its improvement, and how do we get there? Lessons learned from team communication research and experience in aviation and healthcare will point the way to improved patient safety.

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of simultaneous excitement and anxiety that the author discusses virtual social networks.

Become the best negotiator you can be, one manageable step at a time In the newly updated third edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating, distinguished commercial negotiator Steve Gates delivers a singular and practical guide to the art and science of negotiation. Steve Gates is the founder of the world's leading negotiation consultancy, The Gap Partnership - and the methodology in this book is used by the world's biggest businesses to successfully execute their strategies. The book lays out the behaviours and traits associated with successful negotiation and offers a comprehensive model for how power, process and behaviour can have substantial impacts on your next negotiation. You'll also learn how you can shape these factors to optimise value for yourself, your client or your organisation. The author shows you how to secure more agreements and realise more value with every agreement you conclude. Through simple, realistic and hands-on advice, you'll improve as a negotiator and apply straightforward techniques to the real-world, dynamic environments in which your negotiations take place. You'll also find: Strategies for maintaining a balanced perspective and keeping your ego in check Maintaining a focus on the interests and priorities of the other party/parties Incremental steps for improving your negotiation ability that are easy to apply and retain This third edition brings the book firmly into the zeitgeist as it considers the very modern challenges presented to commercial negotiators as a result of an ever-changing world, in which they must navigate technological advancements, the post-Covid reality of virtual negotiation, and the impact of war, Brexit and other macro-economic and political developments that are having far-reaching impacts to business and beyond. An invaluable roadmap to becoming a Complete Skilled Negotiator, The Negotiation Book is the negotiation playbook that business leaders, lawyers, consultants and other professionals have been waiting for.

Uncover a new way to network and build relationships that last! Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven, and dehumanizing, leaving professionals feeling burnt out and stressed out. Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and not a means and end. We need to tap into our humanity and learn to be more intentional and authentic. As a "serial connector" and communications expert, Susan McPherson has a lifetime of experience building genuine connections in and out of work. Her methodology is broken down into three simple steps 1. Gather: Instead of waiting for the perfect networking opportunity to come to you, think outside the box and create your own opportunity. Host your own dinner party, join a local meet-up group, or volunteer at your neighborhood food pantry. Anyone from your local barista to a fellow parent at your daughter's elementary school can lead to another connection that you just might need. 2. Ask: Instead of leading with our own rehearsed elevator pitches asking for help, ask to help, opening the door to share resources, experience, contacts, and perspectives that add diversity to your own vision. 3. Do: Turn new connections into meaningful relationships by taking these newly formed relationships deeper. Follow through on the promises you made, keep in touch, and learn to move past small talk by embracing your vulnerability and having conversations that matter. Woven together with helpful tips and useful advice on making the most out of every step, the book draws on the real-life success stories of friends, and clients, as well as McPherson's own experience as a renowned "serial connector." Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play-and enrich our lives in every way.