Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today's communication practitioners. The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client's goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!

The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from "effective" campaigns. This work contributes to advertising research by examining the predictive congruency of the FCB advertising planning grid (see below) with message strategies found in EFFIE commercials; overall EFFIE commercial message strategy and tactic relationships; and content analysis methodology relative to improving objectivity and assessing reliability. This study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. The research herein provides a methodological framework for producing comparative studies examining television commercials and other video content (i.e., delivered over the Internet) across cultures.

This book contains papers, presented at an international conference organized by the Standing Conference on Organizational Symbolism in Milan, that provide details on how corporate artifacts are invested with meaning, are related to control, and can be used as cultural indicators in research.

"An excellent guide on how teams can effectively work together, regardless of location." STEPHANE KASRIEL, former CEO of Upwork IN TODAY'S MODERN GLOBAL ECONOMY, companies and organizations in all sectors are embracing the game-changing benefits of the remote workplace. Managers benefit by saving money and resources and by having access to talent outside their zip codes, while employees enjoy greater job opportunities, productivity, independence, and work-life satisfaction. But in this new digital arena, companies need a plan for supporting efficiency and fostering streamlined, engaging teamwork. In Work Together Anywhere, Lisette Sutherland, an international champion of virtual-team strategies, offers a complete blueprint for optimizing team success by supporting every member of every team, including: EMPLOYEES advocating for work-from-home options MANAGERS seeking to maximize productivity and profitability TEAMS collaborating over complex projects and long-term goals ORGANIZATIONS reliant on sharing confidential documents and data COMPANY OWNERS striving to save money and attract the best brainpower Packed with hands-on materials and actionable advice for cultivating agility, camaraderie, and collaboration, Work Together Anywhere is a thorough and inspiring must-have guide for getting ahead in today's remote-working world.

The book aims to collect the most recent research and best practices in the cooperative and networking small business field identifying new theoretical models and describing the relationship between cooperation and networks in the small business strategy context. It examines different concepts and analytical techniques better understand the links between cooperative strategies and networks in small business. It also studies the existing economic conditions of network and strategic implications to small business from the point of view of their internal and external consistency. Cooperation and networks is a fashionable topic. It is receiving increasing attention in popular management publications, as well as specialized academic journals. Cooperation between firms and industries is a means of leveraging and aggregating knowledge also generating direct benefits in terms of innovation, productivity and competitiveness. Various options and decisions made within the framework of strategic alliances may be identified and differentiated. For example, it has been argued that R&D cooperation between competing firms also facilitates the search for incremental efficiency gains and is thus a competitive advantage. In parallel with a theoretical acceptance of the importance of a sustained competitive advantage to formulate strategy, there is a growing understanding that cooperative and networking behavior among small firms is at the root of many success stories in today's small business management. This condition requires an effort to develop a study of both aspects of cooperation and networks as compatible, complementary facets of a unique reality. In short, the cooperative and networking relationships of a small business can be the source of its competitive advantage. Enhancement of local resources and capabilities for the generation and dissemination of knowledge is still an issue for defining public policies in many countries.Featuring contributions covering such topics as green innovation, social commerce, university cooperation networks, and regional entrepreneurship, this book provides a comprehensive and richly illustrated study of cooperation and networks in small business that will be pertinent to students, academics, professionals, scholars, and policy makers.

Adaptable Project Management - A combination of Agile and Project Management for All (PM4A) dispels the myth that Agile approaches to project management can only be used for software development. It gives advice on how to combine the benefits of Agile and waterfall project management methodologies for successful project implementation.

Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced.
In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

"At last we have a theory that helps us understand organizsations as the bustling collection of conflicts, partnerships, emotions, logic and intuitions that they really are. The ability to understand, predict and co-ordinate within this tangled web of relationships will be THE defining characteristic of tomorrow's great leaders." —Mary Crannell, President, Idea Sciences, Alexandria, VA.

"In an increasingly confrontational world, drama theory helps organisations to understand, communicate and survive." —Ken Bowen, Professor of Operational Research, Royal Holloway, University of London

"Making good decisions is extremely difficult when the actions of more than one party determine the final outcome. Drama theory is one of the few decision tools available to managers who must make decisions under such circumstances." —Niall Fraser, Co-Founder Open Options Corporation; formerly Professor at the University of Waterloo, Toronto

"In emotionally charged situations, preferences of people may change. Drama theory is an innovative theory that can explain how, and why, by showing when expressions of emotion can be a perfectly rational choice in game theory." —Steven Brams, Professor of Politics, New York University

When people care passionately, but their visions differ, then resolving a situation makes exceptional demands. Drama theory, upon which this pioneering guide to collaboration is based, provides a rigorous yet subtle framework for handling conflict and co-operation in any management context.

Written by one of the originators of the field, and rooted in experience gained over a decade of application, this guide to managing collaboration will be an essential source for managers, consultants and educators seeking to improve the quality of inter-organisational relationships and the effectiveness of collaborative working.

The battle for the meaning of your corporate image is on and Richard Telofski explains how you can fight back in today's online world. The battle is being waged in social media by ordinary and not-so-ordinary competition that subtly and insidiously competes for your company's reputation. Discover this new "Insidious Competition, " what they do, how they do it, and why they mangle the meaning of your company in the twenty-first century global town square. Learn what you can do about it. Recognize the Different Types of Insidious Competitors within Social Media. Learn about the Tools Each Type of Corporate Image Competitor Wields. Know the Attack Types They Use on YOUR Corporate Image. Understand That for Insidious Competitors It's Not about Truth and Reality. See How Digital Crowd Behavior Can Redefine Your Corporate Image. Explore Counter Strategies and Tactics. The new digital media battle will not be against hackers. It will be in the insidious struggle for meaning. Your company is under an inexorable attack in the new business and social world of the twenty-first century. That attack won't stop. Learn how to preserve your company's image, and, along with it, your job and your children's future.

It pays to be persuasive.

From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.

Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.

Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.

Leatt, Mapa, and their panel of scholars, practitioners, and policymakers provide compelling reasons why the development and maintenance of effective government relations in the health industry must be a top priority for health industry management. This book explores how U.S. health care policies are similar to those of Canada--an important insight and unusual new way to understand how government/health industry processes actually work. The authors prove that government relations strategies must be built into the organization's strategic plan. They provide ways to monitor and improve the relationship between one's own health facility and the government agencies that influence its activities and survival.

Drawn from the public, private, and academic communities of the U.S. and Canada, the contributors to this wide-ranging volume conclude that the formation and implementation of health care policy is an essential component of any strategic planning process. Intended for top decision makers in the health industry, as well as for health policy makers throughout the public sector, this unique treatment of health care as a significant contemporary problem will also be of value to consumers, community groups, students, and anyone who demands a say in health policy and its implementation.

Being able to connect deeply with other people will help you succeed and flourish at work and enhance your career or business development. And more than this, meaningful connection with other people is what gives most of us true joy and a sense of purpose in our personal lives. But connecting and communicating isn't always easy. Perhaps we're fearful of being judged or rejected, or we lack the confidence to speak out in a group, or to approach what we believe will be a difficult conversation. In this thought-provoking and practical book, you'll discover how connecting with yourself gives you a foundation for better relationships with others. You'll find ideas that you can apply to one-to-one conversations, to group interactions such as networking meetings, teamworking and leadership, and in family and social settings. As you progress through three dimensions of connection, you'll build skills and confidence in relating to yourself and others. 'Crafting Connection is a must-read guide to communication and building better relationships.' Jess Annison, OBE. Jess Annison Coaching '... an elegant, accessible, and practical guide to creating a more meaningful, authentic life by deepening the connection you have with yourself and with others.' Sarah Grant. Nutritional therapist, Gut Reaction Felicity Dwyer is a facilitator, trainer, coach and speaker. She helps individuals, leaders and teams to connect and communicate, so that people feel heard and understood.

The last thirty years have seen the world transformed according to market models of competition and consumption. These changes have had profound consequences across the professions in areas as diverse as education, healthcare and social services. The Discourse of Commercialization examines what it means for professionals oriented towards service provision to work within this environment. Drawing on a multi-perspectived study of English Language Teaching colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives. For anyone who wants to understand and address issues raised by the commercialization of professional practice with a particular focus on education, The Discourse of Commercialization provides an analysis that can inform organizational practice and change.

Presentations: they may fill us with dread, but they're essential to getting ahead at work, and can be vital to landing your dream role to begin with. You don't have to be frozen with fear, or bored to death with a dull PowerPoint deck! In Ultimate Presentations, business presentation expert Jay Surti guides you through the most common obstructions to giving good presentations and how to overcome them, from nerves and uncomfortable body language, to voice tone and physical habits. Insightful guidance on coping with the unexpected, such as interruptions, technology breakdowns or difficult questions helps you to feel prepared and confident, no matter what happens during your presentation. Ultimate Presentations covers every aspect of fantastic and effective presentations: -how to prepare -how to structure a great presentation -using technology and visual aids -communicating a strong message -tailoring your presentation to your audience -highlighting your personal skills through your presentation -time management and dealing with Q and As Now including a new chapter on presenting your personal brand, Ultimate Presentations will help you to deliver outstanding presentations when it counts. About the Ultimate series... The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'etre and a guarantor of trust.

Over the years, tech companies were accustomed to cheerleading coverage of product launches, but in recent years the long tech-press honeymoon ended. It was replaced by a new era of mounting criticism focusing on tech's negative impact on society. This emerging tech backlash is a story of pendulum swings between tech-utopianism and tech-dystopianism. When and why did media coverage shift to corporate misdeeds, and how did tech companies respond? The Techlash and Tech Crisis Communication provides an in-depth analysis of the evolution of tech journalism and reveals the "inside story" of the Techlash. Furthermore, it shows how Big Tech companies defend themselves from scrutiny by attempting to reduce their responsibility. From employee activism to political pushback, the ramifications are growing. Until now, the interplay between tech journalism and tech PR has been underexplored. Through analysis of both tech media and corporate crisis response, The Techlash and Tech Crisis Communication examines the roots and characteristics of the Techlash. Insightful observations by tech journalists and tech PR professionals are added to the research data, illuminating the profound changes in the power dynamics between the media and the tech giants they cover. Nirit Weiss-Blatt explores theoretical and practical implications for both tech enthusiasts and critics.