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Books > Business & Economics > Business & management > Business communication & presentation

Crafting Connection - Transform how you communicate with yourself and others (Paperback): Felicity Dwyer Crafting Connection - Transform how you communicate with yourself and others (Paperback)
Felicity Dwyer
R416 Discovery Miles 4 160 Ships in 12 - 19 working days

Being able to connect deeply with other people will help you succeed and flourish at work and enhance your career or business development. And more than this, meaningful connection with other people is what gives most of us true joy and a sense of purpose in our personal lives. But connecting and communicating isn't always easy. Perhaps we're fearful of being judged or rejected, or we lack the confidence to speak out in a group, or to approach what we believe will be a difficult conversation. In this thought-provoking and practical book, you'll discover how connecting with yourself gives you a foundation for better relationships with others. You'll find ideas that you can apply to one-to-one conversations, to group interactions such as networking meetings, teamworking and leadership, and in family and social settings. As you progress through three dimensions of connection, you'll build skills and confidence in relating to yourself and others. 'Crafting Connection is a must-read guide to communication and building better relationships.' Jess Annison, OBE. Jess Annison Coaching '... an elegant, accessible, and practical guide to creating a more meaningful, authentic life by deepening the connection you have with yourself and with others.' Sarah Grant. Nutritional therapist, Gut Reaction Felicity Dwyer is a facilitator, trainer, coach and speaker. She helps individuals, leaders and teams to connect and communicate, so that people feel heard and understood.

Successful Employee Communications - A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication... Successful Employee Communications - A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication (Hardcover, 2nd Revised edition)
Sue Dewhurst, Liam Fitzpatrick
R3,107 Discovery Miles 31 070 Ships in 10 - 15 working days

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people. Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators. Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

The Currency of Gratitude - Turning Small Gestures Into Powerful Business Results (Hardcover): Michele Bailey The Currency of Gratitude - Turning Small Gestures Into Powerful Business Results (Hardcover)
Michele Bailey
R640 R584 Discovery Miles 5 840 Save R56 (9%) Ships in 10 - 15 working days
Forensics - The Winner's Guide to Speech Contests (Paperback, 1st ed): Oberg Forensics - The Winner's Guide to Speech Contests (Paperback, 1st ed)
Oberg
R490 R458 Discovery Miles 4 580 Save R32 (7%) Ships in 10 - 15 working days

Forensics, more commonly known as speech and debate, is one of the most rewarding and beneficial educational activities available to students. This textbooks is designed to introduce students to individual forensic events, giving suggestions and guidelines for their preparation. The text describes each event and the experience of competing. Students are shown how to select and perform winning materials, and how to achieve success. Chapters describe the structure and strategies of original oratory, extemporaneous speaking, humorous, dramatic, poetic, and duet interpretation, as well as prose interpretation, impromptu and expository speaking required by many national forensics contests. Also includes a chapter on competitive mock legislatures. For speech and debate contests, this book can help anyone become a winner! Seven chapters: Forensics Overview, Original Oratory, Extemporaneous Speaking, Oral Interpretation of Literature, Student Congress, Supplementary National Events. Privately Sponsored Speech Contests.

Communication as Social Theory - The Social Side of Knowledge Management (Hardcover): Jon-Arild Johannessen Communication as Social Theory - The Social Side of Knowledge Management (Hardcover)
Jon-Arild Johannessen
R1,829 Discovery Miles 18 290 Ships in 10 - 15 working days

Communication as Social Theory: The Social Side of Knowledge Management develops a social theory at micro level, with communication as the essential social mechanism within the theory. Leadership expert Johannessen examines how we can advance communication as social theory. The communicative process has been framed as a sequence: select-create-detect. The 'select' element occurs when a positive choice to communicate something is made, thereby deselecting something else. In this book 44 case letters have been developed. These case letters are designed to deepen, underline and augment the 44 conceptual and empirical propositions that have been established. The core message is to promote change in social systems by focusing on changing micro-behaviours. In complex adaptable systems, the individual actors adapt their behaviour to each other on the basis of the local minimal rules. This means that one cannot take individual behaviour for granted, but one must instead investigate individual behaviour within specific contexts. For students of Management Studies and professionals in Leadership this work is a must for expanding their understanding.

The Maritime Silk Road - China's Belt and Road at Sea (Hardcover): Richard T Griffiths The Maritime Silk Road - China's Belt and Road at Sea (Hardcover)
Richard T Griffiths
R1,006 Discovery Miles 10 060 Ships in 12 - 19 working days
Experience-Based Communication (Hardcover, 2008 ed.): Jens Ornbo, Claus Sneppen, Peter Franklin Wurtz Experience-Based Communication (Hardcover, 2008 ed.)
Jens Ornbo, Claus Sneppen, Peter Franklin Wurtz
R1,551 Discovery Miles 15 510 Ships in 10 - 15 working days

Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers.

This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors.

If you want to get closer to your target groups, you will find no greater source of inspiration than the methods presented in this book.

"Experience-based Communication fills a much-neglected hole of knowledge in the Experience Economy, simultaneously making the point that proper staging and drama can make experiences more, not less, authentic. As the authors make clear, the Experience Medium IS the communicated message. This book is a very valuable addition to the pantheon of the Experience Economy."

B. Joseph Pine II and James H. Gilmore, co-authors, The Experience Economy and Authenticity: What Consumers Really Want

"I normally dislike business books, and books on communication are often the worst. This book, however, has real personality and is an experience in itself to read. Would that Chief Executives of today's organisations, with their wretched, dismembered, irritating, time-consuming, soul-destroying a ~We value your calla (TM) systems would spare some of their time to read this book, all our liveswould be enriched as a result. It is worth remembering that there are only 100 cents in a Euro, so cost cutting is finite, whereas creating value for customers is infinite and is limited only by our own creativity and imagination. Buy this book. Enjoy it."

Malcolm McDonald, Emeritus Professor at the Cranfield University School of Management

"The book, Experience-Based Communication, highlights some of the most important issues regarding the embodiment of cultural artefacts and manifestos. The architectural utterance is itself experience-based. Setting the stage for human interaction it adds to both history and social behaviour. Read the book. It is an inspirational source to everyone engaged with experience-based communication!"

Mette Kynne Frandsen, CEO and Architect MAA at HENNINGLARSENARCHITECTS

"This book is a must-read for marketers seeking to find alternative ways to engage their target audiences in a deeper dialogue in order to build customer loyalty. In a world where the "new influencers" preside over the all important word-of-mouth, brands need to be able to offer enduring and valuable experiences that are capable of transforming ordinary customers into willing ambassadors. Charting a companya (TM)s experience architecture offers the ability to gauge where they stand and score in their consumersa (TM) hearts, minds and most importantly, lives"

Joseph Jaffe, President and Chief Interruptor, crayon and author of "Join the Conversation"

Storytelling with Data - A Data Visualization Guide for Business Professionals (Paperback): Cole Nussbaumer Knaflic Storytelling with Data - A Data Visualization Guide for Business Professionals (Paperback)
Cole Nussbaumer Knaflic
R1,072 R796 Discovery Miles 7 960 Save R276 (26%) Ships in 12 - 19 working days

Don't simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: * Understand the importance of context and audience * Determine the appropriate type of graph for your situation * Recognize and eliminate the clutter clouding your information * Direct your audience's attention to the most important parts of your data * Think like a designer and utilize concepts of design in data visualization * Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data Storytelling with Data will give you the skills and power to tell it!

The Pop-up Pitch - The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life (Hardcover): Dan Roam The Pop-up Pitch - The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life (Hardcover)
Dan Roam
R668 R602 Discovery Miles 6 020 Save R66 (10%) Ships in 9 - 17 working days

The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

Effective communication - Empowering the workforce (Paperback, 2nd ed): Marietta Swart, Marietha Hairbottle, Rynette Scheun,... Effective communication - Empowering the workforce (Paperback, 2nd ed)
Marietta Swart, Marietha Hairbottle, Rynette Scheun, Lisel Erasmus-Kritzinger
R406 Discovery Miles 4 060 Ships in 2 - 4 working days

A comprehensive, up-to-date and relevant communication text which engages readers through both a theoretical and an applied lens. Blends technological awareness and ability with basic communication skills and practices. Provides numerous examples as well as video clips. Aimed at students and employees, including those at executive management level.

Communication at Work - Management and the Communication-Intensive Organization (Hardcover): Stephen R. Axley Communication at Work - Management and the Communication-Intensive Organization (Hardcover)
Stephen R. Axley
R2,774 Discovery Miles 27 740 Ships in 10 - 15 working days

Communication pervades virtually everything managers do. What most people mistakenly assume about communication can and does limit their effectiveness, professionally and personally. Communication is much harder work and more complicated than people realize. Concrete advice and thought-provoking questions show how to be a more effective communicator. Executives, researchers, and upper level and graduate students of management, human relations, and human resources, organizational behavior, leadership, and communication will find this volume instructive and illuminating.

The book explores and connects our uses of symbols and language, particularly metaphors, with how we think and act. It highlights a certain widely held metaphor for communication, called the conduit metaphor, and the inaction it implies. The book offers an alternative, opposing perspective, based on how human communication actually works. An appreciation of how communication works produces greater effectiveness--shared understanding and strong, productive relationships between people. Those lacking this appreciation will more likely communicate and act in ways that are ultimately self-defeating and self-limiting. Enabling communication activities that help executives in their responsibilities of leadership, empowerment, team building, and management of change and culture are explored in a comfortable, conversational style.

Integrated Marketing Communication (Paperback, 4th Edition): N. Van Heerden, D. Mulder, C.M. Sephapo Integrated Marketing Communication (Paperback, 4th Edition)
N. Van Heerden, D. Mulder, C.M. Sephapo
R700 Discovery Miles 7 000 Ships in 7 - 10 working days

A solid interpretation of all the major marketing communication mix elements that focuses on the basic premises that are needed to employ these techniques in a cohesive manner.

Presents a planning framework to facilitate a seamless integration of all these elements in order to convey a consistent corporate image and brand offering.

Aimed at undergraduate marketing students, but will also be of benefit to postgraduate students and practitioners as a reference work.

Your Book on Your Terms - The Most Efficient Way to Write, Publish, and Promote Your Nonfiction Book (Hardcover): John Feldman Your Book on Your Terms - The Most Efficient Way to Write, Publish, and Promote Your Nonfiction Book (Hardcover)
John Feldman
R589 Discovery Miles 5 890 Ships in 12 - 19 working days
Developing Global Business Communication in Asia - A Business Simulated Case Study Approach (Paperback): Jane Lockwood, Neil... Developing Global Business Communication in Asia - A Business Simulated Case Study Approach (Paperback)
Jane Lockwood, Neil Elias
R1,135 Discovery Miles 11 350 Ships in 9 - 17 working days

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

The A-Z of Business Bullshit - The world's most comprehensive dictionary of corporate gobbledygook and nonsense... The A-Z of Business Bullshit - The world's most comprehensive dictionary of corporate gobbledygook and nonsense (Paperback)
Kevin Duncan
R206 Discovery Miles 2 060 Ships in 12 - 19 working days

Wherever you work, the chances are you have fallen under the poisonous spell of business bullshit and jargon. Very few of us seem able to avoid "reaching out", or "walk the talk", or "pivoting", or "think outside the box". No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this handy dictionary, aptly described as "the world's most comprehensive" of the top 2,000 business jargon and non-sensical terms that have infected us all. Stay sane (and keep your colleagues, manager and customers from suffocating you) from the business bullshit madness by having this dictionary by your side. Based on his wide and extensive experience with business bullshit, Kevin Duncan deciphers the terms and language of modern-day business speak to save us all from going stir-crazy!

Purpose Driven Public Speaking (Hardcover): Gary Rodriguez Purpose Driven Public Speaking (Hardcover)
Gary Rodriguez
R726 Discovery Miles 7 260 Ships in 12 - 19 working days

Have you ever wondered why some public speakers are so successful while others are not? What do they know and do that is different from the rest?

Great speakers understand and employ many of the proven principles contained in this book. The good news is that you too can learn and apply these very same principles and improve as a public speaker.

Purpose-Centered Public Speaking helps you develop as a presenter by showing you some ways to deal with anxieties and fears related to speaking in public. It also demonstrates how to develop and deliver purposeful talks, speeches, and presentations that get planned results.

Here you will find a clear and systematic approach to speaking that is easy to follow. This simple yet comprehensive method will equip you with all you need to improve and enhance your public communication. Whether you are an aspiring speaker or an active presenter, this book will encourage and enrich you.

"In Purpose-Centered Public Speaking, Gary Rodriguez takes the fear out public speaking. Relating years of public speaking experiences, Gary provides a great game plan for you to become a fearless public speaker. His insights and wisdom will certainly make you a better public speaker. He will also make you a stronger communicator in all areas of your life." - Brent Jones, Former San Francisco 49er Tight End and Winner of Three Super Bowl Rings

"Purpose-Centered Public Speaking offers aspiring as well as active speakers valuable tips and techniques for improving their communication skills. In addition to the helpful instruction, you will also find this book highly entertaining. If you are a public speaker this is a book you should read." - Stephen G. Newberry, President & CEO Lam Research Corporation, Fremont

"Whether you are speaking for the first time or have a great deal of public speaking experience, this book is filled with grand advice." - Dr. Haddon Robinson, Distinguished Professor of Preaching at Gordon-Conwell Theological Seminary

"This book is so much more than a 'how to' on public speaking Rodriguez inspires the reader through compelling stories both deeply personal and at times universal. Anyone who wants to feel at ease in front of audiences will gain strength, encouragement and useful resources and tools on how to step into the spotlight and create rapport and connection with one's listeners." - Pamela Mclean, CEO, Hudson Institute of Santa Barbara

"Don't just read this book. Digest and practice the principles recorded here, and soon you will find an increasing ease in communicating and a more favorable response from your listeners." - Wayne Cordeiro, Founding Pastor of New Hope Christian Fellowship, Honolulu

"Great book and a must read for new, as well as seasoned managers having difficulty with public speaking or just looking to hone their skills. Simplifies and lays out a format that guides you through the process of speaking to large groups or smaller defined audiences. The pointed real-life examples keep the reader engaged and interested from cover to cover." - A. Mark Walter, President, Christenson Electric, Inc., Portland

"Dr. Rodriguez provides this guide for the novice public speaker and helps the reader to understand the skills necessary to present a great speech while also showing the many pitfalls that aspiring public speakers fall into. Developing one's own style is a very important aspect of public speaking and Dr. Rodriguez helps the reader to understand how to accomplish this. A thoroughly enjoyable read " - Randy Hahn, San Jose Hockey Play-by-Play Announcer

"Purpose-Centered Public Speaking will inspire public speakers of any caliber. It offers practical tips to improve speeches and encourages those who fear it most. A must read for any person tackling public speaking " - Kanoe Gibson. Miss Hawaii 2003 and first runner-up at Miss America 2004

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (Hardcover,... International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (Hardcover, New)
A. Arora
R1,831 Discovery Miles 18 310 Ships in 12 - 19 working days

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

Speak With No Fear - Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter... Speak With No Fear - Go from a nervous, nauseated, and sweaty speaker to an excited, energized, and passionate presenter (Hardcover)
Mike Acker
R585 Discovery Miles 5 850 Ships in 10 - 15 working days
Crisis, Chaos, and Organizations - The Coronavirus and Lessons for Organizational Theory (Hardcover): Daniel J. Svyantek Crisis, Chaos, and Organizations - The Coronavirus and Lessons for Organizational Theory (Hardcover)
Daniel J. Svyantek
R3,000 Discovery Miles 30 000 Ships in 10 - 15 working days

The COVID-19 pandemic provides an illustration of how chaotic changes to large systems are caused by small, seemingly insignificant environmental events such as the initial case(s) of COVID-19 in China. From this small starting point for the pandemic, there have been (and continue to be) millions of lives lost and trillions of dollars spent trying to alleviate the effects of the COVID-19 pandemic. World government and corporate leaders are striving to deal with this pandemic, but uncertainty is felt across the globe. Unprecedented strategies (e.g., the United States government's multi-trillion-dollar stimulus package (s)) have been used to halt the spread of COVID-19. These small events cascade throughout larger and larger systems leading to unforeseeable consequences. Organizations must experiment and make decisions on how to react. Decisions must be made and implemented to see what the effects of these decisions are. The chapters in this volume provide important insights for all organizations during this time of crisis. The chapters express bottomup and top-down approaches to a crisis-initiating environmental change by organizations. The chapters provide insight into the way organizations perceive the effect of COVID-19 as 1) a permanent or transitory change in the organization's environment; and 2) as a crisis or opportunity. Taken together, the chapters provide both scientists and practitioners with a starting point for understanding the impact of COVID-19 on organizational theory and on management practice for readers.

Crisis Communications Management (Hardcover): Adrian Wheeler Crisis Communications Management (Hardcover)
Adrian Wheeler; Contributions by PRCA
R616 Discovery Miles 6 160 Ships in 12 - 19 working days

Can you control a crisis? No - but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. This PRCA Practice Guide describes how to invest in readiness and what to do when a crisis strikes. Coverage includes contingency planning, stakeholder identification, crisis communications policy, spokesperson training, the 'Red Book', dark sites, rehearsals and simulations, locations and resources, taking the initiative, and managing the aftermath. The book also covers in detail the role of the mainstream and online media, recommending steps to neutralise hostility and shut down ill-informed comment. Including numerous real-life examples, discussion topics and advice from PR experts, journalists and editors, Crisis Communications Management is intended as an essential guide for public relations professionals, and the people who work with them during a crisis, on how to navigate the turmoil and emerge from a crisis with reputation and credibility intact.

Contracts - The Essential Business Desk Reference (Paperback, 3rd ed.): Richard Stim Contracts - The Essential Business Desk Reference (Paperback, 3rd ed.)
Richard Stim
R1,021 R883 Discovery Miles 8 830 Save R138 (14%) Ships in 10 - 15 working days
Visual Thinking - Empowering People and Organisations throughVisual Collaboration (Paperback): Williemien Brand, Pieter Koene Visual Thinking - Empowering People and Organisations throughVisual Collaboration (Paperback)
Williemien Brand, Pieter Koene
R590 R529 Discovery Miles 5 290 Save R61 (10%) Ships in 9 - 17 working days

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ideas, fosters collaboration, jump-starts co-creation and boosts innovation. This book will help brush aside misconcepti ons that may have prevented you using these techniques in your workplace. You don't need Van Gogh's artistic talent or Einstein's intelli gence to harness the power of visual thinking and make your company more successful. With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start gene rating change by integrating visual communi cation into your business setting.

The Fundamentals of Business Writing - At Corporations and Governments (Volume II) (Hardcover): Claudine L. Boros, Leslie Louis... The Fundamentals of Business Writing - At Corporations and Governments (Volume II) (Hardcover)
Claudine L. Boros, Leslie Louis Boros
R944 Discovery Miles 9 440 Ships in 12 - 19 working days
Ultimate Guide to Business Writing - All the Secrets of Creating and Managing Business Documents (Paperback): Julian... Ultimate Guide to Business Writing - All the Secrets of Creating and Managing Business Documents (Paperback)
Julian Maynard-Smith
R1,110 Discovery Miles 11 100 Ships in 9 - 17 working days

The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers' needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to stimulate thinking and generate meaningful answers, and dozens of examples of what works and why. The book's also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn't just practical and anecdotal: it's also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers, copywriters and creative directors; it's also suitable for anyone whose job requires them to write, whether it's something as simple as an email or as complex as a set of policies or a handbook.

Rethinking Communication in Social Business - How Re-Modeling Communication Keeps Companies Social and Entrepreneurial... Rethinking Communication in Social Business - How Re-Modeling Communication Keeps Companies Social and Entrepreneurial (Paperback)
Craig E. Mattson
R1,043 Discovery Miles 10 430 Ships in 12 - 19 working days

Social entrepreneurship increasingly assumes a position of strength in the dynamic milieu of late-modern democratic societies. A plethora of companies have now arisen-everything from mighty social enterprises like Warby Parker and TOMS to tiny outfits like Clean Slate and Bright Endeavors-whose business-focused approach to social problems is not merely additive but integral to their missions. These companies respond not only to a felt proliferation of humanitarian and environmental predicaments, but also to enormous shifts in in public feelings and technological sensibilities. These predicaments and make social entrepreneurships urgently needed and remarkably complicated. But if social entrepreneurs deal with that complexity with a business-as-usual approach to making the world better-imitating, for example, corporate social responsibility initiatives by transnational companies-they will lose their vital distinctiveness and efficacy. Drawing on a transdisciplinary perspective, close rhetorical analysis, and qualitative interviews with social entrepreneurs, this book argues that one good way to keep social business disruptive is to rethink how organizations model their communication. Instead of assuming a conventional theory of communication, neatly organized around the relations of senders and receivers, social entrepreneurship should enact a performative model of communication in which messaging and action are affectively woven. This book offers suggestions for making this performative model sustainably disruptive in relation to questions that pester social entrepreneurs: how to tell the company story, how to raise awareness, how to address complex audiences, and how to solve problems.

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