COMMUNICATING IN BUSINESS, 8E, International Edition offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.

Conducting a Communication Audit: Promoting Organizational Effectiveness through Communication Efficiency equips readers with the knowledge and skillsets they need to conduct successful communication audits and, in doing so, help organizations overcome their communication issues. The text teaches readers how to identify communication problems within organizations and then how to use this diagnostic information to enhance communication across the organization. Opening chapters provide readers with context for communication in the organization, as well as foundational determinations for beginning the audit process. The material discusses the importance of performing communication audits, the role of the communication consultant, setting goals and determining a strategy, and involving key stakeholders in the process. Additional chapters walk readers through the steps involved in an audit, including conducting a needs assessment, collecting data, analyzing data, and communicating results. Readers learn how to use audit results to create an internal communication strategy, infuse communication audits into organizational culture, and utilize results to inform organizational training. Closing chapters address the nuances of communication audits in a digital world and clearly summarize key ideas from each chapter. A dynamic, practical, and approachable handbook, Conducting a Communication Audit is an ideal resource for courses and programs in communication, business, and organizational communication and behavior.

Each year, thousands of new MBA and executive education students are introduced to a new learning tool: the business case. This book provides a distinctive and useful framework for analyzing, discussing, and writing about cases. It addresses the case method for students, a much larger market than case method teachers. At Harvard Business School alone, there are nearly 1,000 first-year MBA students per year, and few of them have any prior experience with the case method. HBS receives approximately 6,000 to 7,000 MBA applications per year, and all of the applicants who aspire to attend Harvard are potential customers for this book. Rather than a hodgepodge of tools and tips, this book offers a unique, integrated approach to case analysis, organized into three major case categories. The book provides detailed analyses of sample cases to demonstrate the use of the method in combination with the specialist methods taught in MBA classes. The book includes examples of effective student writing. The content of the book has had extensive field testing over a long period at Harvard Business School. A single book is a tiny investment compared to the cost of an MBA education and the career benefits the degree can yield. Audience: Current and potential MBA students; executive education students. Announced first printing: 20,000 Laydown goal: 3,500

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?
This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. * Master the art of communication and build rapport * Raise your profile and manage your reputation * Develop strategic relationships and grow your network * Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.

If you read nothing else on managing yourself, read these definitive articles from Harvard Business Review. You have the power to position yourself for success, cut your own career path, develop your skills, and shape the life you'll live. HBR's 10 Must Reads on Managing Yourself 2-Volume Collection provides enduring ideas and practical advice to help you stay engaged, be productive, and continue to grow throughout your working life. Bringing together HBR's 10 Must Reads on Managing Yourself and HBR's 10 Must Reads on Managing Yourself, Vol. 2, this collection includes twenty articles selected by HBR's editors and features the indispensable article "How Will You Measure Your Life?" by Clayton M. Christensen. From timeless classics to the latest game-changing ideas from thought leaders Peter F. Drucker, Daisy Dowling, Daniel Goleman, and Jennifer Petriglieri, and more, HBR's 10 Must Reads on Managing Yourself 2-Volume Collection will inspire you to: Identify areas for personal growth Consider your strengths, work preferences, values, and contributions Build your skills and stay relevant Develop learning agility Balance work, home, community, and self Replenish your physical and mental energy Rebound from tough times Prepare for your next opportunity Stay engaged throughout your 50+-year work life HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

Generally (according to research) only 5 percent of employees understand their organization's strategy. If only 5 percent of your organization understand your strategy...whose strategy are the other 95 percent implementing? Phil Jones', Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.There is guidance on how to identify likely obstacles to change and how the psychology behind your story - and the language you use - can help create change champions; as well as details of how to use metaphor, quotations and imagery to paint a vivid picture. The author also explores the reasons why your organization's structure, processes and culture may stifle your story and the steps you can take to align each of these to the strategy. This is an exceptional book that includes elements of organizational theory, human psychology and good, straightforward common sense. If you believe that people will do a better job if they understand what you are thinking and what you want, this book is for you.

Make every minute count. Your calendar is full, and yet your meetings don't always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don't know why they're there, and follow-up notes that no one reads-or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you'll stay focused, solve problems, gain consensus, and leave each meeting ready to take action. With input from over 20 experts combined with useful checklists, sample agendas, and follow-up memos, the HBR Guide to Making Every Meeting Matter will teach you how to: Set and communicate your meeting's purposeInvite the right peoplePrepare an achievable agendaModerate a lively conversationRegain control of a wayward meetingEnsure follow-through without babysitting or haranguing Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Learn how to manage a modern data stack and get the most out of data in your organization! Thanks to the emergence of new technologies and the explosion of data in recent years, we need new practices for managing and getting value out of data. In the modern, data driven competitive landscape the "best guess" approach--reading blog posts here and there and patching together data practices without any real visibility--is no longer going to hack it. The Informed Company provides definitive direction on how best to leverage the modern data stack, including cloud computing, columnar storage, cloud ETL tools, and cloud BI tools. You'll learn how to work with Agile methods and set up processes that's right for your company to use your data as a key weapon for your success . . . You'll discover best practices for every stage, from querying production databases at a small startup all the way to setting up data marts for different business lines of an enterprise. In their work at Chartio, authors Fowler and David have learned that most businesspeople are almost completely self-taught when it comes to data. If they are using resources, those resources are outdated, so they're missing out on the latest cloud technologies and advances in data analytics. This book will firm up your understanding of data and bring you into the present with knowledge around what works and what doesn't. Discover the data stack strategies that are working for today's successful small, medium, and enterprise companies Learn the different Agile stages of data organization, and the right one for your team Learn how to maintain Data Lakes and Data Warehouses for effective, accessible data storage Gain the knowledge you need to architect Data Warehouses and Data Marts Understand your business's level of data sophistication and the steps you can take to get to "level up" your data The Informed Company is the definitive data book for anyone who wants to work faster and more nimbly, armed with actionable decision-making data.

Origins and Traditions of Organizational Communication provides a sophisticated overview of the fundamentals of organizational communication as a field of study, examining the field's foundations and providing an assessment of the field to date, explaining and demonstrating a communicational approach to the study of organization. It provides a set of literature reviews on focused topics written by experts in each area, and links organizational communication theory and research to practice. In reviewing foundational management theory, the book analyzes how early to mid-20th-century management theories shaped contemporary organizations, providing students both with background knowledge of these foundational theories and an understanding of their influence on our thinking and our organizational world. Written at an accessible level for early graduate students, yet still sophisticated enough for doctoral students, the book is ideal for students and teachers of organizational communication and communication history. Downloadable ancillary materials include chapter PowerPoints and a set of instructors' materials containing chapter abstracts, glossaries, discussion questions, annotated supplementary readings lists, and practitioners' corners. Please visit www.routledge.com/9781138570313.

Become more culturally competent in an increasingly diverse world Recent years have seen dramatic changes to several institutions worldwide. Our increasingly interconnected, digitized, and globalized world presents immense opportunities and unique challenges. Modern businesses and schools interact with individuals and organizations from a diverse range of cultural and national backgrounds--increasing the likelihood for miscommunication, errors in strategy, and unintended consequences in the process. This has also spilled into our daily lives and the way we consume information today. Understanding how to navigate these and other pitfalls requires adaptability, nuanced cross-cultural communication, and effective conflict resolution. Use Your Difference to Make a Difference provides readers with a skills-based, actionable plan that transforms differences into agents of inclusiveness, connection, and mutual understanding. This innovative and timely guide illustrates how to leverage differences to move beyond unconscious biases, manage a culturally-diverse workplace, create an environment for more tolerant schooling environments, more trusted media, communicate across borders, find and retain diverse talent, and bridge the gap between working locally and expanding globally. Expert guidance on a comprehensive range of topics--teamwork, leadership styles, information sharing, delegation, supervision, giving and receiving feedback, coaching and motivation, recruiting, managing suppliers and customers, and more--helps you manage the essential aspects of international relationships and cultural awareness. This valuable resource contains the indispensable knowledge required to: Develop self-awareness needed to be a cross-cultural communicator Develop content, messaging techniques, marketing plans, and business strategies that translate across cultural borders Help your employees to better understand and collaborate with clients and colleagues from different backgrounds Help teachers build safe environments for students to be themselves Strengthen cross-cultural competencies in yourself, your team, and your entire organization Understand the cultural, economic, and political factors surrounding our world Use Your Difference to Make a Difference is a must-have resource for any educator, parent, leader, manager, or team member of an organization that interacts with co-workers and customers from diverse cultural backgrounds.

Whether it's in emails, documents, presentations, meetings or tweets, we're all being bombarded by millions of words every day. So, how do you make your message stand out and stick amongst all this chatter? The answer is simple - just get visual! With a straightforward doodle or a quick illustration you'll revolutionise how your message impacts your audience. And The Art of Business Communication will show you how to do it. Can't draw? No Picasso? No problem! You'll be amazed at how easy it is to add a simple yet powerful visual dimension to any message or business communication so that all your ideas, presentations, documents and meetings are brought to life and make a meaningful and memorable impact. Everything becomes easier to say, problems are explained and solved in a flash and the complex quickly becomes clear. So, to make your point and make it matter - make it visual. Shortlisted for the 'Practical Manager' category at the Chartered Management Institute Management Book of the Year Awards. Judges' comments: "A delightful book, especially if like me, you think you cannot draw... it generates confidence from the first page." Quentin Kopp - Practical Manager Category Judge "There are few other opportunities to improve the power of one's communication with such modest effort and no cost whilst being a lot of fun." Ray Davis - Practical Manager Category Judge

The essential guide to making your voice heard and having your efforts recognised. Do you find it hard to say 'no'? Are you tongue-tied in important meetings? Bored of 'mansplaining' when you know that you're the best qualified person on a particular topic? Understanding the difference between being assertive and being aggressive can be a crucial lesson on your career journey, and Assert Yourself can help you find your voice and stand up for yourself. Full of practical advice on how to change the way you work and live for the better, the book contains a self-assessment quiz, step-by-step guidance, top tips, common mistakes and advice on how to avoid them, and summaries of key points.

Discover the 12 steps to dramatically better presentations 'This innovative book shows you how to get the thinking right so that your presentations are clear, engaging and impactful. An easy-to-follow process with big results. It has transformed the way my company approaches presentations.' Dominique Vercraeye, Managing Director, TNS Belgium

THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and guidelines for communicating risk information in the United States and other countries. The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field. This important guide: Provides new examples of communication plans in government and industry, use of social media, dealing with "fake news," and new digital tools for stakeholder involvement and crisis communications Contains a new chapter on partnerships which covers topics such as assigning roles and expectations, ending partnerships, and more Presents real-world case studies with key lessons all risk communicators can apply. Written for engineers, scientists, professors and students, land use planners, public health practitioners, communication specialists, consultants, and regulators, the revised sixth edition of Risk Communication is the must-have guide for those who communicate risks.

Turning you into an effective communicator across all media types, Means' BUSINESS COMMUNICATION, 3rd edition, equips you with the communication tools you need to succeed in today's workplace. Its engaging, contemporary design offers clear, easy-to-follow instructions that guide you to more effective writing, listening, speaking, computing and research skills while using the latest technology tools. With an emphasis on English grammar and writing mechanics, the unique Writing Styles feature helps you build powerful writing skills and effectively maintain reader interest. Ethics and cross-cultural issues integrated throughout help you develop decision-making skills that will serve you well throughout your career. The book also offers the most current coverage available on smart phones, the Cloud, document sharing, VOIPs, webinars, enhanced security measures and much more.

Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements. Writing a winning proposal is vital to getting a 'yes' on your next bid. That's why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You'll learn how to: attract prospects' attention and speak to their needs; ask essential questions for qualifying opportunities; "power up" cover letters and executive summaries; overcome "value paranoia"; incorporate proof into a proposal; and write winning renewal contracts. With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.

Plan, create, and deliver amazing presentations

Alexei Kapterev's online presentation on presentations has seen more than one million views, all with no advertising or promotion. Building on this hit, he now brings us Presentation Secrets outlining his successful tactics for planning, producing, and presenting memorable and unique presentations. The author shares his insight, wisdom, and advice with impressive clarity and detail, covering the three main components required to a presentation: storyline design, slide design, and delivery. "Presentation Secrets" lets you get to work immediately, fully prepared, armed with confidence, and ready to inspire.Teaches everything that goes into a successful and memorable presentationHelps create a storyline, from planning the beginning, middle, and end, to establishing key points, to making a presentation scalableDiscusses how to design a slide template that meets your goals, ensure consistency, and find focal pointsDissects the delivery of a presentation, including how to create "a character," integrate mistakes, listening to yourself, talking to the audience, and avoiding monotonyIncludes non-presentation metaphor to drive home your understanding of storytelling, improvisation, and delivery

Also featuring real-world examples of presentations from the worlds of business, science, and politics, such as Steve Jobs, Hans Rosling, and Al Gore, this unique book delivers tried and tested secrets and inside tips for making a sensational presentation

The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations.

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard. Let's Talk Society - and the society were talking about is in transition to a green and sustainable society, to an inclusive society, to an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers. The chapters from primarily European countries were selected from a large number of peer-reviewed contributions for the 2016 congress of the European Public Relations Education and Research Association hosted by Hanze University of Applied Sciences in Groningen.

Business, Economics and Legal scholars have all argued about the theoretical importance of annual general meetings in assessing business shareholder relations and wider issues of corporate governance, but often without knowing how the AGM functions in practice. Anne Lafarre combines wide ranging empirical legal and economic research to analyse and understand the real role of the AGM in the European businesses and corporate governance frameworks today. Focusing on seven European member states (Austria, Belgium, France, Germany, Ireland, the Netherlands and the UK) the author persuasively explores how the impact of legal rulings and business pressures effects shareholder representation in European AGMs and their propensity to affect change through these forums. Drawing wide ranging data sets to challenge existing economic and legal theory, the author presents practical conclusions and future policy implications.

Any event you plan and stage is a reflection of your organization's image - from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: * Choosing the best venue * Preparing and managing the budget, with sample costing forms included * Scheduling, staffing, and collaborating with other related professionals * Coordinating food and beverage, d cor, entertainment, and themes. It's still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: * Changes in security planning since 9/11 * Innovations in technology and how they can improve - or ruin - an event * How to stage an environmentally friendly event * New and updated examples and case studies of where things went right - and wrong * Event Risk Assessment - What You Need to Consider before Contracting * How keep your budget on target and where to find hidden surcharges * Ways on how to ease airport stress and make air travel a pleasurable part of the participant's event experience * When and When Event Planners and their Suppliers will need Work Visas * What you need to include in your client's event history in order to design your next event so that it maximizes your client's return on their event investment * A companion website with downloadable versions of the checklists, additional forms and tools